Recommended
Recommended
More Related Content
What's hot
What's hot (9)
Similar to Mobile-First Indexing or a Whole New Google - Digitalzone 2018
Similar to Mobile-First Indexing or a Whole New Google - Digitalzone 2018 (20)
More from MobileMoxie
More from MobileMoxie (20)
Mobile-First Indexing or a Whole New Google - Digitalzone 2018
- 1. Mobile-First Indexing or a Whole New Google? Cindy Krum, CEO of MobileMoxie #digitalzone
- 2. GOOGLE IS CHANGING & MOST MARKETERS ARE MISSING THE POINT! @SUZZICKS #digitalzone
- 6. Mobile Search Desktop SEARCH DEVICE Search w/ Clicks Zero-Click Searches MOBILE SEARCH BEHAVIOR @SUZZICKS #digitalzone
- 7. THE TOP OF THE FOLD IS DOMINATED BY: GOOGLE HOSTED ASSETS @SUZZICKS #digitalzone
- 11. NO ONE WANTS A LONG LISTS OF LINKS INVOICE SEARCH @SUZZICKS #digitalzone
- 12. @SUZZICKS BUT THAT IS ONLY PART OFTHE CHANGE! #digitalzone
- 14. ALLTHE BUZZWORDS Offline FirstMobile First AI First @SUZZICKS Voice First All Essentially the SameThing #digitalzone
- 16. GOOGLE GOAL IS TO ‘ORGANIZE THE WORLD’S INFORMATION’ – NOT JUSTTHE WORLD’S WEBSITES-?!#?! 90% of the World’s InformationWas Created in the past 2 years @SUZZICKS #digitalzone
- 17. GOOGLE WANTS TO RANK MORE THAN JUST WEBSITES DatabaseVideo Native Apps PWAs SMSAnswer Maps Instant Apps Audio Business ActionsAMP IoT Action App Deep Link Utility MusicPhoto Reviews Docs Email Contact
- 18. GOOGLE WANTS TO INDEX MORE THAN JUST WEBSITES DatabaseVideo Native Apps PWAs SMSAnswer Maps Instant Apps Audio Business ActionsAMP IoT Action App Deep Link Utility MusicPhoto Reviews Docs Email Contact These Things Don’t All Have URLS & Can’t All be Crawled!
- 21. @SUZZICKS GOOGLE HAS A NEW ORGANIZATIONAL METHODOLOGY #digitalzone
- 22. KNOWLEDGE GRAPH
- 25. NOT ALL SEARCH RESULTS NEED WEBSITES Keyword Search Result Entity Search Result
- 26. 35% 55% 60% 35% 55% 60% 65% 75% 85% 65% 75% 85% 2016 2017 2018 Mobile Search - Knowledge Graph Mobile Search - Answers Voice Search - Knowledge Graph Voice Search - Answers ANSWERS & KNOWLEDGE GRAPH DOMINATE MOBILE &VOICE SEARCH @SUZZICKS #digitalzone
- 27. @SUZZICKS AT THE CENTER OF THE CHANGE IS THE CONCEPT OF ‘ENTITIES’ #digitalzone
- 30. THESE ARE NON-DOMAIN ENTITIES (AND THERE ARE LOTS OF OTHERS) @SUZZICKS
- 31. @SUZZICKS ‘ENTITIES’ MAKE GOOGLE’S JOB EASIER BECAUSE THEY ARE LANGUAGE AGNOSTIC #digitalzone
- 33. Tulip Fever is the Same Movie, Regardless of what Language You Speak @SUZZICKS
- 34. Munich is the Same City, Regardless of what Language You Speak or Search In @SUZZICKS
- 35. GOOGLE CARES ABOUT LANGUAGE MORE THAN YOU THINK! @SUZZICKS #digitalzone
- 44. NICETHEORY… BUT HOW DO WE KNOW THIS IS TRUE? @SUZZICKS #digitalzone
- 47. @SUZZICKS GOOGLE CLOUD NATURAL LANGUAGE API & TOOL
- 48. THE CLOUD NATURAL LANGUAGE API IS A MAJOR FOCUS OF GOOGLE GROWTH 10 32 NEXTYEARNOW LANGUAGES LANGUAGES @SUZZICKS #digitalzone
- 52. BUT WHY ISTHIS SO IMPORTANT FOR GOOGLE? @SUZZICKS #digitalzone
- 53. ‘ENTITIES’ LET GOOGLE BE THE PRESENTATION LAYER OFTHE INTERNET @SUZZICKS #digitalzone
- 54. Disambiguation ENTITIES ARE UNIVERSAL IDEAS OR CONCEPTS #digitalzone
- 55. Disambiguation Link to Knowledge Graph Entity ENTITIES ARE UNIVERSAL IDEAS OR CONCEPTS #digitalzone
- 56. Disambiguation Link to Knowledge Graph Entity Entity Understanding/Classification ENTITIES ARE UNIVERSAL IDEAS OR CONCEPTS #digitalzone
- 57. Disambiguation Link to Knowledge Graph Entity Entity Understanding/Classification Top Entity Domain ENTITIES ARE UNIVERSAL IDEAS OR CONCEPTS #digitalzone
- 58. #MozCon WE’RE USEDTO KNOWLEDGE GRAPH SHOWING OFFICIAL DOMAINS Entity with Parsed Info & Link toWeb Page Entity with Parsed Info & Links toWeb Pages @SUZZICKS
- 59. MobileMoxie.com/MozCon GOOGLE PREFERSTO RANK IT’S ENTITY INFORMATION FOR QUERIES INCLUDINGWEB LINKSWITHINTHE ENTITY @SUZZICKS #digitalzone
- 60. #MozCon Entity with Link to Web PageEntity with Links to Web Pages #digitalzone
- 61. Branded Map Pack #MozCon@SUZZICKS #digitalzone
- 62. Google Shopping ActionBranded Map Pack #MozCon
- 63. Knowledge Graph Entity Entity Purchase Options MobileMoxie.com@SUZZICKS
- 64. Knowledge Graph Entity Entity Purchase Options MobileMoxie.com/MozCon@SUZZICKS
- 65. Knowledge Graph EntitySmall Business Entity CLAIMYOUR PERSONAL ENTITY OR THE ENTITY OF A BRANDYOU MANAGE @SUZZICKS
- 66. Top-Level Concept ENTITY Info/Answer ENTITY Video/Audio ENTITY Map ENTITY App ENTITY DOMAIN ENTITY @SUZZICKS ENTITIES ALLOW NON-WEBSITE CONTENTTO BE INDEXED ALONGWITHWEBSITES #digitalzone
- 67. Top-Level Concept ENTITY Info/Answer ENTITY Video/Audio ENTITY Map ENTITY App ENTITY DOMAIN ENTITY @SUZZICKS ENTITIES ALLOW DEVICE CONTEXTTO DRIVE RELEVANCE #digitalzone
- 70. @SUZZICKS #digitalzone • Long Description Tags • Good Alt Tags • Schema • Speakable • Q&A • FAQ • How To
- 71. @SUZZICKS #digitalzone • Long Description Tags • Good Alt Tags • Schema • Speakable • Q&A • FAQ • How To And… Translation
- 72. WHAT TO EXPECT FROM GOOGLE New Categories & Filters Everywhere Decrease Focus on Web & Links. Increase on Cross-Device Brand Entities From Google @SUZZICKS #digitalzone
- 73. HOW TO PREPARE & RESPOND @SUZZICKS Optimize/ Creating Non- Domain Entity Content. Test Text Content for Entity Classification & Understanding Build-Out Google Entities:GMB Pages,G+ Brand Pages,Knowledge Graph,Etc. #digitalzone
- 74. THINGSTHAT DON’T NEEDWEBSITES @SUZZICKS #digitalzone
- 75. THINGSTHAT DON’T NEEDWEBSITES @SUZZICKS #digitalzone
- 76. THINGSTHAT DON’T NEEDWEBSITES @SUZZICKS #digitalzone
- 77. THINGSTHAT DON’T NEEDWEBSITES @SUZZICKS #digitalzone
- 78. THINGSTHAT DON’T NEEDWEBSITES @SUZZICKS #digitalzone
- 82. • Check Landing Pages on 18 different Phones • See Mobile Keyword Rankings from ANYWHERE INTHE WORLD • Coming Soon: Bulk Address Checker: To Automate Mobile SEO KeywordTesting for Multiple Locations • And we have APIs for most of this stuff too! • PROMO CODE: digitalzone --WE HAVETOOLS-- 1 MONTH FREE @SUZZICKS PROMO CODE: digitalzone #digitalzone
- 83. THANKS!MobileMoxie Search Simulator lets you see Mobile SERPS in any country or language, from any address in the world! @SUZZICKS #digitalzone
Editor's Notes
- Mobile is More than Half the Searches 3/5 Mobile Searches Result in no Clicks at all
- http://www.wordstream.com/images/google-voice-search-device-footprint.png
- https://goo.gl/images/5jU7w2
- https://goo.gl/images/5jU7w2
- http://pleasegoandblogoff.blogspot.com/2011/05/ze-spider-ist-tired.html
- Voice First – mouses and keyboards are so’5 minutes ago. Get with the program! http://bigpreviews.123rf.com/images/branche/branche1411/branche141100012/34063599-Airplane-mode-flight-mode-Stock-Vector.jpg
- Voice First – mouses and keyboards are so’5 minutes ago. Get with the program! http://bigpreviews.123rf.com/images/branche/branche1411/branche141100012/34063599-Airplane-mode-flight-mode-Stock-Vector.jpg
- Indexable Information is Growing at an Increasing Rate Serve User Needs Serve Business Needs – so that they can stay in business
- Websites Are Not The Only Answer
- Websites Are Not The Only Answer
- http://pleasegoandblogoff.blogspot.com/2011/05/ze-spider-ist-tired.html
- The word ‘index’ has been around forever, and it is all about organizing data. There are a lot of different kinds of indexes – White pages are indexed based on people’s last names, yellow pages are indexed based on company names. The dewy decimal system is an index for books – The books hidden in most of the slides in this presentation are to remind you of this! A search engine is essentially one big index of possible search results. If content is not in their index, it won’t rank in their search engine. In SEO, Indexing is more fundamental and primary than ranking. It is about how the information they have is stored and organized. http://competitions.houseofillustration.org.uk/book-illustration-competition-2016/
- http://pleasegoandblogoff.blogspot.com/2011/05/ze-spider-ist-tired.html
- http://pleasegoandblogoff.blogspot.com/2011/05/ze-spider-ist-tired.html
- Entities are universal ideas or concepts ---- If they don’t have a url or domain, Google just gives them one.
- http://pleasegoandblogoff.blogspot.com/2011/05/ze-spider-ist-tired.html
- A ‘Blue Chair’ is the same thing, regardless of the language of the keywords you search with.
- https://goo.gl/images/5jU7w2
- https://goo.gl/images/5jU7w2
- Language is Confusing
- Language is Confusing
- Language is Confusing
- http://pleasegoandblogoff.blogspot.com/2011/05/ze-spider-ist-tired.html
- Google Posts Creates an Interactive Knowledge Graph Result for Small Businesses
- Now Individual Web Pages & Parsed Information are being Incorporated into Entities, Instead of the Other Way Around!
- David Mihm ~Google wants to be the Transaction Layer of the Internet – At Least for Small Business
- David Mihm ~Google wants to be the Transaction Layer of the Internet – At Least for Small Business – Google Shopping Actions – Google Splits the profit of all sales, but the increase in the shopping cart value is about 30%.
- Knowledge Graph Entities are Plausible Voice Results
- Knowledge Graph Entities are Plausible Voice Results Google Understands them!
- & Monitor Brand Interaction & Entity Understanding
- Algorithm developers intentionally look for places where algorithms are un-necessarily complex, to achieve the result, when something much less complex would generated only a slightly worse result – they often do that. There is a cost benefit analysis to the computational and maintenance power of complexity.