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Digital Marketing & The Age of Artificial
Intelligence, Learning Algorithms & API’s
Cindy Krum, CEO, MobileMoxie
Gordon Moore
Founder, Intel Corporation
“The power of
computing devices
doubles about every
18 months.”
Gordon Moore
Founder, Intel Corporation
“Frankly, I didn’t
expect to be so
precise.”
Exponential growth makes
digital marketing unique…
Dynamic Ecosystem
Open Technology
“If GM had kept up with
technology like the computer
industry has, we would all be
driving $25 cars that got 100,000
miles...
The exponential growth in
technology is becoming
more and more apparent…
Cross Device – Multi Device – Inter Device
https://maps.google.com/locationhistory/b/0
Internet of Things
Casting
Cindy Krum | MobileMoxie@Suzzicks
New concepts & technologies
make the data more
powerful…
Big Data
Volume – Velocity - Variety
Machine Learning
Artificial Intelligence (AI)
Supervised Learning AI
(Bots Trained By Data & Sometimes Humans)
What do We Mean
when we say ‘Bots’?
Invisible Robots…
Digital Marketing Singularity
Time to Get Serious
Time to Get Serious
Smarter Platforms could eliminate
the need for digital marketers.
Platforms already collect lots of
the data that we want
...
Machine Learning Platforms
Learning Algorithms & AI are Game Changers
Learning Algorithms & AI are Game Changers
Learning Algorithms & AI are Game Changers
“Lasers”
TacoBell TacoBot
Google RankBrain
Google NOW
To stay relevant, marketers need
to integrate with new platforms &
new data sources…
Data Companies You Never Heard of….
Acxiom, Experian, Infogroup, RapLeaf, LocalEase, Marketo, CoreLogic…more
• EX: Acxiom ...
API = Application Programming Interface
API’s Plug
into Bigger
Platforms
• Google Places
• Yelp
• DocuSign
• LinkedIn
• Salesforce
• Amazon
• eBay
• Bing/Google M...
• Fitbit
• Zillow
• BBC
• Open Weather
• PostCodes
• NFL Arrests
• US Census Bureau
• World Health Org
• City-Specific API...
APIs Connect Disparate
Data in the Cloud
AI & Machine Learning for
Competitive Research & Strategy
Foursquare API = Passive & Active Check-ins
Automating Lookalike, Cohort & Custom
Audiences
Marketing will be more about
modeling data from a variety of
sources (including but not limited to
the platforms) then ant...
Dashboard Creation & Interpretation
Process Constant Streams of Data
Visualize & Interpret Multi-Dimensional Data
And success will be about
using Machine Learning &
AI to write rules to respond
to the constant streams of
data…
Base 2 vs. Base 4
And about using the data in
an authentic way…
People Already Feel Isolated
Respond
Accordingly
“The level of employee required to run
Google’s machine is going down. Creative
is going to be the driver and difference
m...
Importance of Connection & Humor
Importance of Story
It’s All About Proper Customization,
Automation & Timing
Thanks!!!
Thanks!!!
@suzzicks
@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com
2 Months Free: ZENITH
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
Digital Marketing & Artificial Intelligence - Zenith 2016
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Digital Marketing & Artificial Intelligence - Zenith 2016

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Cindy Krum speaks about Digital Marketing, Artificial Intelligence, Learning Algorithms and API's at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:

-Exponential Growth of Technology
-Learning AI/Bots
-Application Programming Interface
-Automating Marketing

Published in: Marketing
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Digital Marketing & Artificial Intelligence - Zenith 2016

  1. 1. Digital Marketing & The Age of Artificial Intelligence, Learning Algorithms & API’s Cindy Krum, CEO, MobileMoxie
  2. 2. Gordon Moore Founder, Intel Corporation “The power of computing devices doubles about every 18 months.”
  3. 3. Gordon Moore Founder, Intel Corporation “Frankly, I didn’t expect to be so precise.”
  4. 4. Exponential growth makes digital marketing unique…
  5. 5. Dynamic Ecosystem
  6. 6. Open Technology
  7. 7. “If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 100,000 miles per gallon.” -Anonymous
  8. 8. The exponential growth in technology is becoming more and more apparent…
  9. 9. Cross Device – Multi Device – Inter Device
  10. 10. https://maps.google.com/locationhistory/b/0
  11. 11. Internet of Things
  12. 12. Casting
  13. 13. Cindy Krum | MobileMoxie@Suzzicks
  14. 14. New concepts & technologies make the data more powerful…
  15. 15. Big Data Volume – Velocity - Variety
  16. 16. Machine Learning
  17. 17. Artificial Intelligence (AI)
  18. 18. Supervised Learning AI (Bots Trained By Data & Sometimes Humans)
  19. 19. What do We Mean when we say ‘Bots’?
  20. 20. Invisible Robots…
  21. 21. Digital Marketing Singularity
  22. 22. Time to Get Serious
  23. 23. Time to Get Serious
  24. 24. Smarter Platforms could eliminate the need for digital marketers. Platforms already collect lots of the data that we want & they already leverage Machine Learning & AI
  25. 25. Machine Learning Platforms
  26. 26. Learning Algorithms & AI are Game Changers
  27. 27. Learning Algorithms & AI are Game Changers
  28. 28. Learning Algorithms & AI are Game Changers
  29. 29. “Lasers”
  30. 30. TacoBell TacoBot
  31. 31. Google RankBrain
  32. 32. Google NOW
  33. 33. To stay relevant, marketers need to integrate with new platforms & new data sources…
  34. 34. Data Companies You Never Heard of…. Acxiom, Experian, Infogroup, RapLeaf, LocalEase, Marketo, CoreLogic…more • EX: Acxiom – 23,000+ servers in Little Rock collecting, collating & analyzing more than 1,500 data points on the average American including things like:  Right handed or Left Handed  What kind of car you drive  Your psychological outlook on life  Contents of all public records  Where your kids go to school  What size clothing you wear  Where you live  Where you shop  What pets you have  Social media profiles  Where you travel  How much you make
  35. 35. API = Application Programming Interface
  36. 36. API’s Plug into Bigger Platforms • Google Places • Yelp • DocuSign • LinkedIn • Salesforce • Amazon • eBay • Bing/Google Maps • Foursquare/Swarm Insights • Facebook Insights • AdWords • Instagram
  37. 37. • Fitbit • Zillow • BBC • Open Weather • PostCodes • NFL Arrests • US Census Bureau • World Health Org • City-Specific API’s from City Gov’s • ESPN • Reddit • OpenSecrets (Campaign Contributions) x API’s Plug into Bigger Platforms
  38. 38. APIs Connect Disparate Data in the Cloud
  39. 39. AI & Machine Learning for Competitive Research & Strategy
  40. 40. Foursquare API = Passive & Active Check-ins
  41. 41. Automating Lookalike, Cohort & Custom Audiences
  42. 42. Marketing will be more about modeling data from a variety of sources (including but not limited to the platforms) then anticipating & maximizing relationships within the different data sets …
  43. 43. Dashboard Creation & Interpretation
  44. 44. Process Constant Streams of Data
  45. 45. Visualize & Interpret Multi-Dimensional Data
  46. 46. And success will be about using Machine Learning & AI to write rules to respond to the constant streams of data…
  47. 47. Base 2 vs. Base 4
  48. 48. And about using the data in an authentic way…
  49. 49. People Already Feel Isolated
  50. 50. Respond Accordingly
  51. 51. “The level of employee required to run Google’s machine is going down. Creative is going to be the driver and difference maker. Your job is about maintaining the machine.” -Marty Weintraub
  52. 52. Importance of Connection & Humor
  53. 53. Importance of Story
  54. 54. It’s All About Proper Customization, Automation & Timing
  55. 55. Thanks!!!
  56. 56. Thanks!!! @suzzicks @mobilemoxie facebook.com/mobilemoxie www.mobilemoxie.com 2 Months Free: ZENITH

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