The document discusses various mobile app development options including native apps, hybrid apps, progressive web apps, and voice apps. Native apps provide the best features and experience but have the highest costs and longest timelines. Hybrid apps using technologies like React Native offer a single codebase across platforms at a lower cost than native. Progressive web apps can be built cheaper and faster than apps but lack some features and may have slow load times. Voice apps are a novel way to engage users through voice assistants but have risks around creepiness and monetization. The document also covers trends like growing voice assistant usage and progressive PWAs becoming a default option.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
Optimizing for Conversational Search #SMSSYD19 Aleyda Solís
How can you optimize your content for voice search? In this presentation Aleyda shares actionable advice to optimize your content for conversational search.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
Optimizing for Conversational Search #SMSSYD19 Aleyda Solís
How can you optimize your content for voice search? In this presentation Aleyda shares actionable advice to optimize your content for conversational search.
How to Optimise for Voice Search, Shopping & AI (Alexa, Google Home)Kaizen
Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice–driven.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Amplify Your Brand in 9 Surprisingly Simple StepsAppFolio
Marketing in property management evolves as quickly as renters do. They want the latest and greatest in technology, and it’s up to you to connect with them on the channels they prefer! Barbara Savona and Rebecca Ross share 9 easy ways to amplify your brand with the best in marketing today.
Learn how to integrate current trends into your marketing strategy
Adopt time-tested methods for increasing engagement across all channels
Make brand advocates out of your team members in the community
Personalize your communications, and let your uniqueness shine!
How to use data storytelling for link buildingKaizen
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces I've launched.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Originally presented at SEODay.dk in January 2019.
PubCon Last Vegas 2015 - Editing AdWords ScriptsChristi Olson
A non-coders guide and introduction to AdWords Scripts. Presented at PubCon Vegas 2015 a step by step guide to implement AdWords scripts along with an example of how to edit and tweak a pre-written script to do what you want it to do.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Interactive Content is the New 'Content'Rapt Media
Start involving and stop ignoring. Content that engages users is proving to be much more effective than traditional advertising.
Key Takeaway 1: Technology has changed the way we communicate and consume information.
The tried and true push marketing tactics (whether you are trying to sell a product, get or engage, attract, retain or train talent) of the past decades aren’t working anymore for 2 reasons:
Technology is changing how we communicate and consume information
and we are in the midst of a societal shift driven by millennials. We have to choose the right technologies to keep up, or we're in for trouble.
Key Takeaway 2: Why the Millennial Audience is driving disruption in the marketplace
How are Millennials different and why are we feeling an ever increasing pressure or shift in the marketplace in our efforts to reach, engage and retain this generation?
1: They are the first native technologist generation and they live online
2: They are notorious skeptics, but at the same time are very idealistic
3: They are gamers. They want interactive experiences.
Key Takeaway 3: Why Traditional Push/Passive Marketing tactics are continuing to lose their effectiveness for attracting, engaging consumers.
When it comes to content, the era of “if you build it, they will come” is coming to an end. The effectiveness of content marketing is no longer improved by simply pumping out more content. It has to be good, engaging and attention grabbing!
Key Takeaway 4: What are the benefits of Interactive Content?
Conversion:
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. (DemandMetric)
Comparing interactive to passive content, interactive content is somewhat or very effective at educating the buyer (93% versus 70%), differentiating from competitors (88% versus 55%) and being shared (38% versus 17%). (DemandMetric)
Sharing:
30% share interactive content compared to 17% share passive content (DemandMetric)
Key Takeaway 5: Boombox and Rapt Media’s observations and insights into the changing marketplace.
Struggle of interactive content
- Harder to think in 4 dimensions
- Need more content: might need 10 minutes for a 2 minute experience
- Technology is hard
- Devices, browsers, operating systems
- Publication in "hostile environments"
Contact us:
info@raptmedia.com
caleb@raptmedia.com
@raptmedia
@Qzzr_
How to Optimise for Voice Search, Shopping & AI (Alexa, Google Home)Kaizen
Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice–driven.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Amplify Your Brand in 9 Surprisingly Simple StepsAppFolio
Marketing in property management evolves as quickly as renters do. They want the latest and greatest in technology, and it’s up to you to connect with them on the channels they prefer! Barbara Savona and Rebecca Ross share 9 easy ways to amplify your brand with the best in marketing today.
Learn how to integrate current trends into your marketing strategy
Adopt time-tested methods for increasing engagement across all channels
Make brand advocates out of your team members in the community
Personalize your communications, and let your uniqueness shine!
How to use data storytelling for link buildingKaizen
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces I've launched.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Originally presented at SEODay.dk in January 2019.
PubCon Last Vegas 2015 - Editing AdWords ScriptsChristi Olson
A non-coders guide and introduction to AdWords Scripts. Presented at PubCon Vegas 2015 a step by step guide to implement AdWords scripts along with an example of how to edit and tweak a pre-written script to do what you want it to do.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Interactive Content is the New 'Content'Rapt Media
Start involving and stop ignoring. Content that engages users is proving to be much more effective than traditional advertising.
Key Takeaway 1: Technology has changed the way we communicate and consume information.
The tried and true push marketing tactics (whether you are trying to sell a product, get or engage, attract, retain or train talent) of the past decades aren’t working anymore for 2 reasons:
Technology is changing how we communicate and consume information
and we are in the midst of a societal shift driven by millennials. We have to choose the right technologies to keep up, or we're in for trouble.
Key Takeaway 2: Why the Millennial Audience is driving disruption in the marketplace
How are Millennials different and why are we feeling an ever increasing pressure or shift in the marketplace in our efforts to reach, engage and retain this generation?
1: They are the first native technologist generation and they live online
2: They are notorious skeptics, but at the same time are very idealistic
3: They are gamers. They want interactive experiences.
Key Takeaway 3: Why Traditional Push/Passive Marketing tactics are continuing to lose their effectiveness for attracting, engaging consumers.
When it comes to content, the era of “if you build it, they will come” is coming to an end. The effectiveness of content marketing is no longer improved by simply pumping out more content. It has to be good, engaging and attention grabbing!
Key Takeaway 4: What are the benefits of Interactive Content?
Conversion:
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. (DemandMetric)
Comparing interactive to passive content, interactive content is somewhat or very effective at educating the buyer (93% versus 70%), differentiating from competitors (88% versus 55%) and being shared (38% versus 17%). (DemandMetric)
Sharing:
30% share interactive content compared to 17% share passive content (DemandMetric)
Key Takeaway 5: Boombox and Rapt Media’s observations and insights into the changing marketplace.
Struggle of interactive content
- Harder to think in 4 dimensions
- Need more content: might need 10 minutes for a 2 minute experience
- Technology is hard
- Devices, browsers, operating systems
- Publication in "hostile environments"
Contact us:
info@raptmedia.com
caleb@raptmedia.com
@raptmedia
@Qzzr_
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work.
The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display.
The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content.
This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success.
It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success.
Attendees of this session will leave knowing:
-The types of paid media
-Why paid media should be an integrated part of most content -marketing programs
-How other companies have been innovative and successful using paid media
-How to budget for top-funnel paid media
-Top tips for success with paid media
-The future of paid media
Principles of microservices XP Days UkraineSam Newman
There has been lots of buzz around Microservices over the last year, but there has often been a lack of clarity as to what Microservices are, or how to implement them well. I've been working to distill down the principles of Microservices to help ensure that we don't just end up repeating the mistakes we made during the last 20 years of service oriented architecture.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI.
Ad messaging throughout the funnel and across platforms: What's driving succe...Andrea Cruz
All the targeting in the world won't save you from bad creative.
Join Andrea Cruz, Associate Director, Digital Marketing at KoMarketing, to learn what messaging really works throughout the funnel and how to get your B2B audience to convert. From ToFu down through BoFu, we'll take a look at what types of copy and ad types are currently driving success in the most common B2B platforms: Google Ads, LinkedIn Ads, and Facebook Ads.
After this session, you'll be able to:
Write copy for your B2B audience, regardless of where they are in the funnel
Modify your creative to what works best on each platform
Build sustainable strategies to nurture your prospects
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
The Art + Strategy Behind an Effective Instagram AccountQuinn Tempest
With 800 million users, Instagram is a social media juggernaut. But it’s not just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses.
In this presentation, Quinn Tempest - digital strategist and designer based in Downtown Phoenix - covers the fine balance of art vs. strategy on Instagram, covering topics including:
* The top questions you need to ask for formulate an Instagram strategy
* Visual planning tips and examples to create your perfect grid
* How to research hashtags that will boost your engagement
* Using Instagram stories to bring your brand to life
* How to bridge your followers to your website and other channels
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
85. #SMXMUNICH @BermanHale
NEW & UPCOMING
•
Google led the way with Progressive Web Apps, and after a
long process, we decided that we needed to fully support it.
- Jeff Burtoft
90. #SMXMUNICH @BermanHale
NEW & UPCOMING
• MS SUPPORT
• CHROME OS DESKTOP SUPPORT
• APPLE SUPPORT
• PWAS BY ‘DEFAULT’ WITH REACT, PREACT OR VUE.JS
• AMP STORIES
127. #SMXMUNICH @BermanHale
Native Hybrid
Features: ***
Budget: $$$
Timeline: ***
Marketing: ***
I have specific feature needs
Features: **
Budget: $$-$$$
Timeline: **
Marketing: ***
I want to test & scale my app
128. #SMXMUNICH @BermanHale
Native Hybrid
Features: ***
Budget: $$$
Timeline: ***
Marketing: ***
I have specific feature needs
Features: **
Budget: $$-$$$
Timeline: **
Marketing: ***
I want to test & scale my app
Progressive Web
Features: **
Budget: $-$$
Timeline: *
Marketing: *
I have a strong mobile site
129. #SMXMUNICH @BermanHale
Native Hybrid
Features: ***
Budget: $$$
Timeline: ***
Marketing: ***
I have specific feature needs
Features: **
Budget: $$-$$$
Timeline: **
Marketing: ***
I want to test & scale my app
Progressive Web Voice
Features: **
Budget: $-$$
Timeline: *
Marketing: *
I have a strong mobile site
Features:*
Budget: $-$$
Timeline: **
Marketing: **
I have an existing app
Find me at:
@bermanhale
/in/ashleybermanhale
www.ashleybermanhale.com
Korea spends over 200m in apps, nearly double users in France
You control the experience – Based on the native UI, an app isn’t constricted by the browser.
You control the experience – Based on the native UI, an app isn’t constricted by the browser.
OS & device access – Because they are built on the OS you can enable rich features like accessing the phone’s camera, using actions & gestures, location/GPS, calendar, microphone, accelerometer, etc.
Native is fast, reliable and highly responsive
launch icon increases visibility, push notification can alert users to content or rewards, integration with Bluetooth and beacon services
Separate from your website – your not tied to the restrictions of your website and performance is independent. It can match, but you don’t have to stay alongside.
It feels right - The app is based on the native UI & a mature ecosystem. It follows the technical and user experience guidelines of the OS for consistency. For example, swipes, defined gestures, header alignment (left on Android, center on iOS), etc. all feel consistent.
Use data & take up space
Because the apps interact with the OS and adhere to existing UX guidelines, you need to build for each platform.
No guarantee of continued support (Facebook Parse)
Working with the DOM API is hard. React gives developers the ability to work with a virtual browser that is more friendly than the real browser.
React is just a JavaScript library for building interactive User Interfaces with a small API to learn. It’s not a framework.
No barriers to entry – JS skills make you a good React developer
Declarative views make your code more predictable and easier to debug.
No guarantee of continued support (Facebook Parse)
Working with the DOM API is hard. React gives developers the ability to work with a virtual browser that is more friendly than the real browser.
React is just a JavaScript library for building interactive User Interfaces with a small API to learn. It’s not a framework.
No barriers to entry – JS skills make you a good React developer
Declarative views make your code more predictable and easier to debug.
You don’t build a “mobile web app”, an “HTML5 app”, or a “hybrid app”. You build a real mobile app that’s indistinguishable from an app built using Objective-C or Java.
React Native doesn’t give you access to all the device’s functionality
Not perfect
Can weave in native code (not complete) You can weave in native code if you need to
heavy-hitters using React Native, including Facebook, Walmart, Tesla, and Airbnb.
Different kind of library, but ecosystem compatible
Smaller, portable, embeddable
Faster – one of the fastest virtual DOM libraries
Extra performance features: customizable update bathing, DOM recycling, asynchronous rendering, optimized event handling (Linked State)
Use if you are concerned about React’s size and performance (especially for mobile-web apps)
You may lose some capabilities
Can use tools to remotely update your JS. You can push updates, features, and bug fixes instantly rather than wait for the App Store.
They are HTML5 apps wrapped inside of a native container that provide access to some native platform features.
They are HTML5 apps wrapped inside of a native container that provide access to some native platform features.
You need to tweak so that it works on both platforms and sometimes that tweaking is substantial
Could end up costing you more long-term than a native app
Fairly simple/limited > or keep it that way if you want to maintain financial value
Uses webview so performance is limited (UI runs the JS)
Performance isn’t as good as native
Capabilities are limited
http://www.yudiz.com/case-studies/my-security-bubble/
App is active in the background and sends alerts
Allows you to match with and chat by proximity for help
Can route for alternate paths
http://www.yudiz.com/case-studies/my-security-bubble/
App is active in the background and sends alerts
Allows you to match with and chat by proximity for help
Can route for alternate paths
https://www.digitalturbine.com/blog/starbucks-a-case-study-in-effective-mobile-app-marketing/
Image credit: http://www.starbucks.com.sg/coffeehouse/mobile-apps/starbucks-mobile-applications-2
Average of 21% of all transactions done with their mobile app
11M downloads
Use: special offers, loyalty program, messaging and notifications, mobile order and pay, personalization
Handles over 861M quarterly active users
Has had 266M+ people were using QQ simultaneously.
Integration with other social platforms
Live translation of 50+ languages
Rich demo app with interactive catalog
Used at a trade show
Works offline & fed leads directly into Salesforce
It’s really gone down – a couple years ago the average was closer to weeks.
But there are outliers, so allow yourself ample time
It’s really gone down – a couple years ago the average was closer to weeks.
But there are outliers, so allow yourself ample time
ASO - is different from SEO and Apple/Google have different options, attributes & techniques
Image credit: http://mobtimizers.com/app-store-optimization/app-store-optimization-aso-plan/
People give up early – they have really high UX expectations
App marketing doesn’t happen without integrated marketing
https://dzone.com/articles/9-mobile-apps-marketing-case-studies-conjoining-ma
Flutter is Google’s new cross-OS platform for app development
Based on Google’s DART language
It’s sort of a Frankenstein project
https://developers.googleblog.com/2018/02/announcing-flutter-beta-1.html?m=1
https://flutter.io
The new Hamilton app was built with it
Flutter is Google’s new cross-OS platform for app development
Based on Google’s DART language
It’s sort of a Frankenstein project
https://developers.googleblog.com/2018/02/announcing-flutter-beta-1.html?m=1
https://flutter.io
The new Hamilton app was built with it
Programming language created by Apple for building apps for iOS, Mac, Apple TV, and Apple Watch.
Lots new features with Swift 4.1 – going to push it more aggressively.
Could be a good thing since designing for iOS native is a pain and the code is not portable at all.
“Swift is a fast and efficient language that provides real-time feedback and can be seamlessly incorporated into existing Objective-C code. So developers are able to write safer, more reliable code, save time, and create even richer app experiences.”
the actual technology to make VR and AR is still developing, so it's difficult for companies to use it to its full potential until it's fully ready and available.
IKEA is using it
Apple's new Augmented Reality developer platform, ARkit, (part of October's iOS11 software update) which helps developers create apps that merge real-world imagery with digital and augmented objects. It is unsure whether Android users will be able to use Ikea's app in the future, as Google's Augmented reality platform Tango isn't automatically included on every android device.
Apps are out, bots are in.
chatbots will become the face of AI and bots will transform the way apps are built.
By 2021, more than 50% of enterprises will spend more per annum on bots and chatbot creation than traditional mobile app development.
Also, why go native when you can go with a PWA unless you have really specific feature/integration needs
Start with a secure, responsive website
The web app manifest provides information about an application (such as name, author, icon, and description) in a JSON text file. The purpose of the manifest is to install web applications to the home screen of a device, providing users with quicker access and a richer experience.
Short, add to site then add the reference link in the head of the pages (example above)
Service workers help speed/caching (esp on returning visits) but they can’t help everywhere.
They are just enhancements
“ A service worker is a type of web worker. It's essentially a JavaScript file that runs separately (in the background of the user’s browser) from the main browser thread, intercepting network requests, caching or retrieving resources from the cache, and delivering push messages.”
https://developers.google.com/web/showcase/
Progressive web apps are on average 15x’s faster to load and open than native apps
https://developers.google.com/web/showcase/
https://developers.google.com/web/showcase/
One code base – it’s a solution that works across the web and mobile in one go
All web based, HTML + JS + CSS
Ups engagement
Offline functionality – including updates so you don’t have to wait for the app stores to approve, quick repairs if needed
The screen above is from the Washington Post UK who built the offline functionality
Build on what you already have!
Tinder cut load times from 11.91s to 4.69s and their PWA is 90% smaller than their native app (engagement is up)
Tinder cut load times from 11.91s to 4.69s and their PWA is 90% smaller than their native app (engagement is up)
Ad clickthroughs 3x’s higher
26% more visitors
95% more conversions overall
Lancome saw a 17% increase in conversions, 51% increase in mobile sessions. 8% of people responding to a push notification make a purchase.
16% YoY mobile sales, speed increase of 50%
Cannot match all native app features - they cannot be integrated with phone features such as Bluetooth and fingerprint sensors.
Cannot match all native app features - they cannot be integrated with phone features such as Bluetooth and fingerprint sensors.
First load is slow
Optimized discovery, really fast first load
If you don’t take precautions with static URLs and linking, crawling can be difficult
They rely on JS and Google’s still not good at this
Google, Microsoft & Apple have all had some gaps
MS is leading the pack
Lack of cross browser support for key API’s makes it hard for businesses to justify their investments
Use Google Events
As PWAs are not distributed through a central point like Native iOS or Android apps, there are no comprehensive statistics to track the usage of your application. Thankfully since a PWA is just a web application that opens in a slightly different way, you can track it using standard Web Analytics tools like Google Analytics.
Lack of cross browser support for key API’s makes it hard for businesses to justify their investments
Use Google Events
As PWAs are not distributed through a central point like Native iOS or Android apps, there are no comprehensive statistics to track the usage of your application. Thankfully since a PWA is just a web application that opens in a slightly different way, you can track it using standard Web Analytics tools like Google Analytics.
Indexing shows that you need to regularly audit this
Even content sites can suffer – this comes from the PWA showcase examples
some folks still don’t understand what a PWA is so you’ll have to do a little bit of education
500M machines have MS10
MS is now the most ardent supporter of PWAs
Plans to bring Progressive Web Apps (PWAs) to Windows 10 with the “Redstone 4” release (The Windows 10 Spring Creators Update)—currently due in March or April 2018
“Beginning with EdgeHTML 17.17063, we have enabled Service Workers and push notifications by default in preview builds of Microsoft Edge” Because of this any device running EdgeHTML 17 gets full access to the technologies and characteristics of Progressive Web Apps.
Google Canary now supports desktop PWAs.
Fully targeting mid-2018 (like MS)
Rumors that Google will convert apps like Gmail, Google Calendar, Google Play, etc. into PWAs (means these could show up in MS/Edge
Limited support --- Mar 7, iOS 11.3 beta 4 was released
Three of 4 features (SW, Caching, Manifest --- but not push notifications)
WARNING – Apple will remove unused service worker registrations after a certain period of time – caches that are unused will also be removed
there is no guarantee that the service worker or the cache will be available in the future. It might be if the user comes back to the web app within “a few weeks.” I know, the web app should work anyway while online, but we can’t guarantee one of the key concepts of PWAs: offline access.
https://www.voicebot.ai/2018/01/26/january-2018-voice-app-totals-per-voice-assistant/
DISPARATE APP COUNTS REFLECT DIFFERENT MARKET STRATEGIES – for ex:
Amazon has focused on volume
Google focused global
Google Assistant = conversational interface
Actions let users get things done that can range from a quick command to turn on some lights or a longer conversation, such as playing a trivia game
Publishers - Podcast, recipe, news, audio
They launched a new directory and you can go in and claim your actions
Workflow:
When users request an action to be fulfilled:
The Assistant asks Actions on Google to invoke the best app to fulfill the intent.
Actions on Google sends a request to the app's fulfillment and receives a response that it hands off to the Assistant.
The Assistant renders the response in its UI and displays it to the user. The conversation between the user and the app begins.
The Assistant sends subsequent user input directly to the app and the app responds directly to the Assistant. This conversation continues until the app gathers the user input it needs to fulfill the intent.
https://developers.google.com/actions/distribute/directory
Launched in 2015
40M devices, 25K+ skills
Storyline = you can make Alexa Skills without any coding
Storyline = you can make Alexa Skills without any coding
https://developer.apple.com/sirikit/
Using just your voice
Siri handles the user interaction and just gets information from your app
Usually just a hook for your existing app
For developers – Bing says they can build a voice app in 30m
Alexa + Cortana
Hooks with your apps – allows you to enter the home or be active more often in your customer’s life
Diverse audiences
B2C – Tide stain remover
B2B – Alexa can pull Google Analytics reports for you
https://insights.newscred.com/content-marketing-amazon-alexa/
Google
BB packing bot
ALSO - security
Brands – the rapid growth in smart speaker adoption and voice assistants in general make it an important new channel for every brand to establish a presence. They cannot afford to miss consumer interactions entirely on this important new consumer channel.
Fort Cortana there’s an education piece --- hard to know what they can do “Now you need to open Cortana and go to Home > Tips and tricks > See more tips > Show my Cortana-powered apps. Click on each individual app to see which verbal commands you can use.”
New: Hindi, Thai, Indonesian, Danish, Norwegian, Swedish and Dutch.
Existing: English, French, German, Japanese, Korean, Spanish, Portuguese, Italian and Russian as fully supported languages for developers.
Can tell if someone has purchased/subscribed even without the app open