Download as PDF, PPTX
Uploaded byAleyda Solís
International SEO Slides at #SMX Munich: How to identify, fix & monitor misalignment issues
This document outlines a presentation on identifying, fixing, and tracking international search results misalignment issues. The presentation discusses how to use Google Analytics and Google Search Console to identify countries where a website is receiving organic traffic but the content is not relevant to that country. It then provides recommendations for fixing issues, such as using separate domain names and subdirectories for each country-specific site, implementing hreflang tags, and ensuring content is localized and uses country-relevant keywords. It also discusses how to monitor for ongoing misalignment issues.
More Related Content
Similar to International SEO Slides at #SMX Munich: How to identify, fix & monitor misalignment issues
International SEO Slides at #SMX Munich: How to identify, fix & monitor misalignment issues
- 1. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI HOW TO IDENTIFY, FIX & TRACK INTERNATIONAL SEARCH RESULTS MISALIGNMENT ISSUES
- 2. HALLO MÜNCHEN #INTERNATIONALSEO AT#SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
- 3. SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO I’MALEYDA SOLIS #INTERNATIONALSEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
- 4. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI “One of the biggest International SEO challenges is to effectively target your content to its relevant country and/or language audience”
- 5. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI TL;DR INTERNATIONAL TARGETING This is an English Bulldog: Speak to him in British English & show him a co.uk ccTLD
- 6. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI LET’S ANALYZE A FEW INTERNATIONAL RESULTS
- 7. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI “ARGENTINA VACATIONS” FROM THE US All .com domains in English
- 8. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI “RESTAURANTES INDIOS CENTRO DE LONDRES” FROM ARGENTINA What is a Spanish ccTLD doing on the first result?
- 9. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI “CAR HIRE SOUTH AFRICA” FROM AUSTRALIA And all these South African ccTLDs in Australian SERPs?
- 10. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI AND “CAR HIRE SOUTH AFRICA” FROM THE UK? The same! South African ccTLDs in UK SERPs
- 11. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI “COMPRAR IPHONE” FROM ARGENTINA And these Spanish ccTLDs in Argentinian SERPs?
- 12. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI “MOVISTAR” FROM PANAMA And these Colombian, Argentinian & Peruvian ccTLDs in Panaman SERPs?
- 13. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI INTERNATIONAL RESULTS MISALIGNMENTS ARE COMMON I’ve seen enough!
- 14. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI INTERNATIONAL RESULTS MISALIGNMENTS ARE COMMON Content in the same language targeted to different country Similar terms in different languages or brand queries Big gap between domain authority from different international sites Low number of relevant results targeting the specific country
- 15. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI HOW TO IDENTIFY MISALIGNMENTS ISSUES? 1
- 16. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI USE THE “ORGANIC TRAFFIC” SEGMENT IN GOOGLE ANALYTICS “LOCATION” REPORT
- 17. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI IDENTIFY ADDITIONAL COUNTRIES BRINGING YOU ORGANIC TRAFFIC TO YOUR SITE WHAT’S THEIR VOLUME? & THE BOUNCE RATE? DO THEY CONVERT? DO YOU HAVE A SITE VERSION TARGETING THEM?
- 18. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI CREATE SEGMENTS FOR THE TOP COUNTRIES ORGANIC TRAFFIC
- 19. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI DRILL-DOWN AND IDENTIFY THE CONTENT ATTRACTING TRAFFIC FOR EACH ONE
- 20. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI GO TO GWT, SELECT THE COUNTRY AND CHECK THE QUERIES RANKING FOR THOSE PAGES
- 21. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI … AND THEIR IMPRESSIONS, POSITION & CTR FROM THE COUNTRY
- 22. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI VERIFY THESE YOURSELF BY USING A PROXY OR INTERNATIONAL SEARCH SWITCHER
- 23. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI CHECK THE MISALIGNMENT ISSUES FROM YOUR COMPETITORS BY USING SEMRUSH, SIMILARWEB, SEARCHMETRICS, SISTRIX
- 24. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI HOW TO FIX MISALIGNMENTS ISSUES? 2
- 25. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI THE BEST IS SEPARATE EACH INTERNATIONAL VERSION CONSISTENTLY AND PLACE THEIR CONTENT IN EACH STRUCTURE
- 26. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI THE BEST IS SEPARATE EACH INTERNATIONAL VERSION CONSISTENTLY AND PLACE THEIR CONTENT UNDER EACH ONE DON’T TARGET OTHER COUNTRIES WITH A NON-RELEVANT CCTLD: YOURBRAND.DE/MX/ DON’T MIX INTERNATIONAL CONTENT ACROSS DIFFERENT WEB STRUCTURAL AREAS: YOURBRAND.COM/ES.HTML VS. YOURBRAND.COM/ES/ PRODUCTO-A/
- 27. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI OUCH!
- 28. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI BE AWARE OF NON-GEOTARGETABLE CCTLDS https://support.google.com/webmasters/ answer/1347922?hl=en
- 29. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI REGISTER & GEOTARGET YOUR SUB-DIRECTORIES & SUB- DOMAINS IN GWT IF YOU’RE COUNTRY TARGETING
- 30. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI AVOID AUTOMATIC REDIRECTS & INTERSTITIALS WHICH CAN CAUSE CRAWLING ISSUES
- 31. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI IT’S BETTER TO RECOMMEND IN A NON-INTRUSIVE WAY
- 32. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI IMPLEMENT HREFLANG ANNOTATIONS TO SPECIFY YOUR CONTENT LANGUAGE & COUNTRY TARGET OF EACH PAGE
- 33. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI IMPLEMENT HREFLANG ANNOTATIONS TO SPECIFY YOUR CONTENT LANGUAGE & COUNTRY TARGET OF EACH PAGE BETTER TO IMPLEMENT IN HTML HEAD: THEY’RE ALWAYS SEEN XML SITEMAPS ARE THE SECOND BEST OPTION: THEY CAN BECOME TOO BIG, REPETITIVE AND NOT ALWAYS TAKEN INTO CONSIDERATION
- 34. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI BE CAREFUL TO ADD NON-RELEVANT OR ERRONEOUS CODES
- 35. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI CREATE THEM BY USING THE HREFLANG TAG GENERATOR http://www.internationalseomap.com/ hreflang-tags-generator/
- 36. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI & THE MEDIA FLOW HREFLANG TOOL FOR XML SITEMAPS www.themediaflow.com/tool_hreflang.php
- 37. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI ALWAYS VERIFY WITH GOOGLE’S SPECIFICATION https://support.google.com/ webmasters/answer/189077?hl=en
- 38. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI USE SCREAMING FROG OR DEEPCRAWL TO VALIDATE THAT YOU HAVE CORRECTLY ADDED HREFLANG TAGS
- 39. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI MONITOR YOUR HREFLANG ANNOTATIONS WITH GWT INTERNATIONAL TARGETING REPORT
- 40. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI & NOT FORGET TO USE THE HTML LANG & CONTENT LANGUAGE META TAGS www.w3schools.com/tags/ ref_language_codes.asp
- 41. MAKE SURE YOURCONTENT IS FEATURING THE RELEVANT TERMS TARGETED TO EACH COUNTRY #INTERNATIONALSEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
- 42. EVERY ELEMENT OFTHE SITE PAGES & CONTENT SHOULD BE ALIGNED & LOCALIZED #INTERNATIONALSEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
- 43. DO AN INTERNATIONALKEYWORD RESEARCH WITH NATIVE SPEAKERS keywordtool.io/ semrush.com/ #INTERNATIONALSEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
- 44. AVOID THE TEMPTATIONOF AUTOMATIC TRANSLATION #INTERNATIONALSEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
- 45. CREATE CONTENT &PROMOTE IT INTERNATIONALLY TO BUILD COUNTRY & LANGUAGE RELEVANT LINKS #INTERNATIONALSEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI IT’S NOT ABOUT THE VOLUME BUT LANGUAGE & COUNTRY RELEVANCE
- 46. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI HOW TO MONITOR MISALIGNMENTS ISSUES? 3
- 47. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI SET ALERTS IN GOOGLE ANALYTICS!
- 48. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI TRACK THE SERPS FOR THE TOP QUERIES & COUNTRIES WHERE YOU HAVE IDENTIFIED ISSUES SERPWOO DOES IT EASILY
- 49. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI YOU’RE NOW READY TO AVOID MISALIGNMENT ISSUES
- 50. #INTERNATIONALSEO AT #SMXMUNCHEN BY @ALEYDA FROM @ORAINTI REMEMBER: BE CULTURALLY EMPATHIC… & ALSO AUTHENTIC What the heck is this?
- 51. DANKE #SMX MÜNCHEN! #INTERNATIONALSEOAT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI