• You will better understand social media, with
Twitter as a prime example
• You will see, share applications for your work
• You will leave with a Twitter account and feel
comfortable using the platform
• You will be aware of resources for further
answers and training
Twitter vs. Facebook
•Facebook is primarily for strengthening
existing connections (or reconnecting)
with your friends.
•Twitter enables you to connect with
people who have common interests. For
the friends you don’t know yet.
Twitter vs. Blogs
• Twitter is a micro-blogging platform.
• Limited length reduces writer’s/artist’s block
• Blogs provide opportunity for more thoughtful
reflection and development
•Tweeting = great way to take notes on a live
event AND spread word about it
•Blog = platform for review/synthesis
• Twitter = great for spreading word about posts
5 Reasons Twitter is Better than Email
• “Brevity is the soul of wit” - and of Twitter
• No expectation to read and respond to everything
• Conversations open and discoverable
• Direct messages can reach recipients with priority and
• Blocking or unfollowing punishes abuses
So what can you say in 140 Characters
• Have u seen how ppl txt? U can pack lots in via
• URL shorteners let you link to Web sites with more
From 71 characters or more to 27 or fewer
• This: http://socialmedia.mayoclinic.org/
• This: http://bit.ly/moyByI - or a slightly longer but
Case Study #2: Baltimore Tweetup
Me: I’m going to be there Tuesday for this conference.
(asae.center.or/hcc) on a panel RU available late pm?
Me: Are you based in Baltimore?
Me: I’m flying out Tues at 6:45 p.m. Any avail in the later
afternoon? I think my panel is done about 2:30
Case Study #3: Journalist Interactions
Me: Not sure when I’m next in TC...will check when I get back home later tonight
Me: As per my call, I have a good social media day that would connect with another
interesting story. Call 507-xxx-xxxx or my cell 507-xxx-xxxx
• Enable easy gathering, especially around an event
(real-life or virtual), such as:
• Create a hashtag simply by using it in a tweet: no
Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise
annoying cast. The short-term hassle, however,
should be more than worth the long-term gain - the
potential for a future without chronic wrist pain. A
future, that without Twitter and those in the medical
community willing to experiment with new
communications tools, might not exist for me.
Don’t Consider Social Media in Isolation
• Not a silver bullet
• Seek synergy with existing means of
• Necessary but likely not sufficient
• Need to justify NOT using social media
Building “Tweet Cred”
• Consider following those who follow you. Following
does not mean endorsement
• Keep it person-al: Automatic direct messages to
new followers miss the point.
• Don’t “Protect” updates
• When people mention you, reply (@) to them. If
they D, respond in kind.
• Re-Tweet (RT) to credit sources, help followers find
• Publicly thank those who help you. Admit mistakes.
• Don’t conceal work affiliation
• Search for terms that interest you on
•See who is saying interesting things
• See Twitter’s recommendations
• Start tweeting so others can find you
Assignments - Today
• Sign up for Twitter if you haven’t yet
• If you have a smart phone, get a Twitter app
• Follow @MeredithGould
• Send a tweet using the #CHSOCM hashtag, e.g.
Looking forward to connecting on #CHSOCM
Assignments - Ongoing
• Start spending 10-15 minutes a day listening,
following, re-tweeting and tweeting
•Follow relevant hashtags or search terms
•Follow interesting individuals
•RT interesting tweets in your stream
•Tweet links to interesting articles
• Consider participating in a Twitter chat like
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