2016 twitter presentation sharable


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Social Media is a great way to become engaged in your profession. Not only does it allow you to become a better professional, or in this case a physical therapist, but it helps the profession as a whole expand its reach to consumers, patients and customers across the United States and beyond!. This presentation includes basic information on how to get started in twitter, professionalism/etiquette, and how to be an engaging member in the twitter community.

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2016 twitter presentation sharable

  1. 1. #Twitter An idiot’s guide to twitter survival By: Matthew McClain, SPT Touro University Nevada
  2. 2. https://www.google.com/search?q=what+is+twitter%3F&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
  3. 3. • Twitter is: – Microblogging – Social Messaging – News Reporting – Social Media Marketing – Networking* http://webtrends.about.com/od/socialnetworking/a/what-is-twitter.htm
  4. 4. Well Matt, that is nice and all but….
  5. 5. Why you SHOULD care… • Fastest source of news and information – – – – World events can be reported real-time. Latest updates on practice issues. Content guided sources Expert opinion delivering instant answers • Global networking and communication • Become a better writer • Branding – APTA - “Living” the Brand • Advertisement – Clinic – Profession http://www.businessinsider.com/why-you-should-care-about-twitter-2013-9 http://www.trentsalo.com/2/post/2013/06/10-reasons-why-you-shouldcreate-a-twitter-account.html
  6. 6. The World Delivered To You Real-Time
  7. 7. Physical Therapy News Delivered To You Real-Time
  8. 8. Start Following
  9. 9. Who should I follow? • In Twitterverse, following someone is similar to friending someone on Facebook. • Ultimately, it depends on YOU! – Family and friends – Favorite sports teams/businesses – Celebrities – Organizations/Charities – Etc.
  10. 10. #PT Tweeters
  11. 11. The list can go on and on and on and on…..
  12. 12. Finding who to follow is one thing. Now, how do I get followed? • Posting = followers • Following = followers
  13. 13. What are lists? • Lists allow you to group similar people • You can add people to lists without following them, they won’t show in your timeline. http://ptthinktank.com/dptstudent-tweetchat/
  14. 14. Ideas for List • Classmates – DPT 870 • • • • PT Journals Local Community News Celebrity Gossip
  15. 15. Before we tweet we need to understand our interface • Home • Main page that allows you to view tweets real time. • @ Connect • Allows you to see who is replying to you as well as if your tweet was RT or • # Discover • Discover tab surfaces the best content from around Twitter and is personalized for you. • Me • Me is your profile.
  16. 16. Sending out your first tweet
  17. 17. Basic Twitter Vocab • Tweet - A tweet is basically whatever you type using 140 characters or less. • Retweet - Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user.
  18. 18. Basic Twitter Vocab • Hashtag (#) - A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts
  19. 19. Basic Twitter Vocab • @reply - The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message
  20. 20. Now that we know the basics… What should I tweet? Here are some examples:
  21. 21. Twitter Etiquette 1. Eat it, think it, but please don't post it • • 2. You’re not a food critic Does it apply to your readers? Could a pastor discuss this at his Sunday service? • 3. If you can’t say it at church you shouldn’t say it on twitter Upload a professional profile picture • 4. Selfies are so 2013 Tag your friends with consideration • 5. Would your friend approve of you posting it? Take your complaint offline • 6. Upset? A PM works better. It's not all about you! • Twitter is a community not an individual http://www.huffingtonpost.com/diane-gottsman/social-media-etiquette_b_4548813.html
  22. 22. Standards Of Conduct In The Use Of Social Media - APTA • • • • • • • • • ALL must be knowledgeable and respectful of patient/client privacy according to HIPAA. ALL who use social media should represent their own views and be professional and accurate in their communications. Negative behavior reflects back on you and/or the profession. ALL must know when and how to separate personal and professional life. All must be knowledgeable on policies for social media at their place of employment/school. ALL ultimately have to choose whether to interact with patients on social media and/or have professional/personal profile. All shall not misrepresent when speaking for themselves or APTA and If you come across inappropriate content posted on social media, it is up to you to bring it to that users attention so they have the chance to remove that comment. ALL engaging in social media activities shall demonstrate appropriate conduct in accordance with the Code of Ethics for the Physical Therapist and Standards of Ethical Conduct for the Physical Therapist Assistant http://www.apta.org/uploadedFiles/APTAorg/About_Us/Policies/Ethics/StandrdsConductSocialMedia.pdf
  23. 23. • We have discussed: – – – – – – – – What is Twitter Why we care How to get started Following and being followed Lists Twitter interface Tweeting Etiquette/Professionalism • Now we will discuss – How to be engaged
  24. 24. What does it mean to be engaged in social media?
  25. 25. For starters, it doesn’t mean this…
  26. 26. Engaging in Social Media • Engaging in social media is dynamic not static! • Involves – Asking questions – Responding to tweets – Interacting outside of your social circle – Doing more than dropping links/RT – Challenging others http://kommein.com/engaging/
  27. 27. What is out there for #DPTstudents? • • • • • • • • • • • • • Practice Areas #AcutePT #CardioPulmPT #GeriatricPT #ManualPT #NeuroPT #OMPT #OrthoPT #PainPT #PediPT #PelvicMafia #SportsPT #WellnessPT Other Topics #bizPT #brandPT #cashPT #PTadvoc #PTscience #PTtech #therapycap Students and Education #PTedu #DPTstudent Global #physicaltherapy Hashtags #LivePT #PTfirst #PThero #SolvePT Other Hashtags #HCSM #meded #mHealth #SocialOrtho #SportsSafey http://ptthinktank.com/2013/01/19/physicaltherapy-hashtag-project-2-0/
  28. 28. Tweet Chats • #SolvePT Tuesday 9:00PM EST • #DPTstudent Wednesday 9:00PM EST • #SocialOrtho First Wednesday of the month 9:00PM EST • #ACLchat Every other Sunday 9:00PM EST
  29. 29. My First Tweet Chat • Twitter chats, like #DPTstudent, can be overwhelming at first. • How to survive – Do some research • PT Think Tank – http://ptthinktank.com/2014/01/06/metacognition-criticalthinking-and-science-based-practice-dptstudent/ – Wait for information/questions to unfold – Just be you • Don’t need fancy jargon
  30. 30. My First Tweet Chat • Do’s – Ask questions – Be engaged in the topic – Post relevant articles/readings – Challenge beliefs – Be open! • Don’ts – Post random tweets • “I like turtles #dptstudent” – Be argumentative – Belittle or insult someone – Be one-sided!
  31. 31. Twitter @ Professional Meetings • Twitter has become a popular tool at professional meetings. – Live tweeting • Sparks discussion • Real time feedback – Engages audience – Instant updates – Brings professionals together
  32. 32. The influencers of #CSM2014 It could be YOU!
  33. 33. How to elevate your game in Twitter
  34. 34. https://about.twitter.com/products/tweetdeck
  35. 35. Closing thoughts • You should now understand: – – – – – – – – – – What Twitter is Why you should care How to get started Following and being followed Lists Twitter interface Tweeting Etiquette/Professionalism How to be engaged TweetDeck
  36. 36. My thoughts on Twitter “Twitter is the most addictive and sometimes annoying social media tool out there. But, it has allowed me to increase my knowledge base and interact with other professionals in my field allowing me to become a BETTER physical therapist. At the end of the day, despite it’s addictive spell over me, that is all that matters… Twitter makes me a BETTER physical therapist.”
  37. 37. So, after everything I have told you today…. You still are not convinced to tweet… At least you can let everyone know about your bowel movements