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Value Stream Mapping:
What to do before you dive in

© 5S Supply 2014
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Value Stream Mapping:
What to do before you dive in
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© 5S Supply 2014
Value Stream Mapping:
What to Do Before you Dive in

Webinar hosted by 5S Supply
January 28, 2014
 Coach / Facilitator / Consultant / Trainer: 
Lean transformation & business performance 
improvement in all industries.
 Teacher: University of California, San Diego
 Author & Speaker:
Karen Martin, President
The Karen Martin Group, Inc.
www.ksmartin.com

Just released!

2013 Shingo 
Prize winner!

www.ksmartin.com/subscribe
7
Topics will include:
• Leadership – what is their role?
• Scoping – how “big” should you go?
• Team formation – who are the right people to 
include
• Facilitator selection – what traits and skills are 
needed
• Charter development and socialization – it’s far more 
than a planning tool!
• Logistics and communication – how do you make 
sure everyone is prepared?
© 2014 The Karen Martin Group, Inc.

8
Value Stream Defined
Value Stream: All of the activities required to
transform a customer request into a good or service.
Value Stream
Process

Customer
Request

Process

Process

Customer
Receipt
First defined in The Machine That Changed the World, 
James Womack, Daniel Jones, & Daniel Roos, 1990.

© 2014 The Karen Martin Group, Inc.

9
Value Stream Mapping Benefit:
Seeing the Whole

Value Stream Mapping enables a           
mapping team to get ABOVE the work
© 2014 The Karen Martin Group, Inc.

10 10
Work: Degrees of Granularity
Value 
Stream

Macro       
Perspective
•
•
•

Define strategic 
direction (“what”) 
Heavy leadership 
involvement
Value Stream 
Mapping

Process

Process

Micro 
Perspective

Process
•
•

Step

© 2014 The Karen Martin Group, Inc.

Step

Step

•

Identify the  
tactical “how”
Heavy frontline 
involvement
Metrics‐Based  
Process Mapping

11
VSM Enables Systems Thinking

Individual Efficiency = Sub‐optimization

System Efficiency = Optimal Value Stream Performance 
© 2014 The Karen Martin Group, Inc.

12
Value Stream Maps:
Strategy Before Tactics
Where am I? 
Where do I want 
to go?
Which route 
should I take?

I‐80 option

© 2014 The Karen Martin Group, Inc.

?

?
?
I‐40 option

I‐70 option

13
Value Stream Mapping Benefit:
Reaching Leadership Consensus

© 2014 The Karen Martin Group, Inc.

14
Basic Current State Value Stream Map: 
3 Sections
1

2

3

© 2014 The Karen Martin Group, Inc.

15
Basic Value Stream Map: Future State
1

Customer

IT interface
Standard
work

Error
proof

IT-1

Crosstrain

Modified
approvals
2

Process 1

3

Crosstrain

Process 2

Function A
1 items

IT-2

LT = 1 days
PT = 10 mins.
%C&A = 99%

Process 3

Function C
5 items

5

4

Standard
work

Function E
10 items

3
LT = 2 days
PT = 120 mins.
%C&A = 95%

4
LT = 0.5 days
PT = 30 mins.
%C&A = 95%

1 days

2 days

0.5 days

Total LT = 3.5 days

10 mins.

120 mins.

30 mins.

Total PT = 160 mins.
Activity Ratio = 9.5%
Rolled %C&A = 89.3%

© 2014 The Karen Martin Group, Inc.

16
Basic Value Stream
Future State Performance Metrics
Current State 

Projected
Future State 

Projected
% Improvement

9.5 days

3.5 days

63.2%

180 minutes

160 minutes

11.1%

Activity Ratio

3.9%

9.5%

143.6%

Rolled % Complete & 
Accurate

30.0%

89.3%

197.7%

Metric
Total Lead Time
Total Process Time

User defined
User defined

© 2014 The Karen Martin Group, Inc.

17
Enterprise‐Wide Value Stream

© 2013 The Karen Martin Group, Inc.

18
Value Stream Maps ≠ Process Flow Charts

© 2014 The Karen Martin Group, Inc.

19
Value Stream Maps ≠ Swim Lane Process Maps
Current State Metrics-Based Process Map

0

PT Units
1
0

Seconds

Hours

Minutes

Days

LT Units
15
6
-1
0

Seconds

Hours

Minutes

Days

1 Customer

Diane O'Shea
Sean Michaels
Sam Parks
Sally Dampier
Michael Prichard

Specific Conditions Domestic orders through sales force
Occurrences per Year 37,500
Hours Worked per Day 8
Date Mapped 25-Jun-08

Step # ►
Function /
Department

Mapping Team

Process Details
Process Name Order Fulfillment

1

2

Activity

PT

LT

%C&A

Fax PO to Sales
Rep

0

0

Ryan Austin
Mary Townsend

Facilitator
Dave Morgan
3

4

45%

PT

LT

%C&A

Activity

PT

LT

%C&A

Review PO;
clarify with
customer as
needed

20

2

90%

Fax PO to
warehouse

10

4

Activity

PT

LT

%C&A

Activity

PT

LT

%C&A

Check inventory
levels; notify
Sales Rep re:
status

2 Sales Rep

Activity

5

90%

5

4

95%

Fax PO to Sales
Rep

5

0.33

90%

5 Finance

6

Warehouse /
Shipping

Critical Path PT
Critical Path LT
Rolled %C&A
Total PT

0

20
0
45%

0

10
2
90%

20

5
4
90%

10

5
4

0.33
95%

5

90%
5

Metrics‐Based Process Mapping is used to improve tactically & define standard work 
© 2014 The Karen Martin Group, Inc.

20
Value Stream 
Mapping

Executing 
Transformation 
Plan

Making 
Specific  
Improvements
© 2014 The Karen Martin Group, Inc.

21
Value Stream Mapping Activity
Phases and Timing
Repeat

Prepare

4 Weeks Prior 
to Mapping

© 2013 The Karen Martin Group, Inc.

Understand 
Current State

Design
Future State

Develop 
Transformation 
Plan

Three Consecutive Days

Execute 
Transformation 
Plan

Following 
Mapping

22
Activity Preparation
Prepare

Understand 
Current State

Design
Future State

Develop 
Transformation 
Plan

Execute 
Transformation 
Plan

1. Engage executive sponsor
2. Draft charter
3. Socialize charter
4. Plan logistics (including Gemba walk)
5. Gather data
6. Deliver VSM overview
© 2014 The Karen Martin Group, Inc.

23
Accountable Parties
• Executive Sponsor
– Typically VP or higher
– Authority over significant portion of value stream (or strong 
relationship w/ peer group)
– Ultimately accountable for results
– Must attend briefings

• Value Stream Champion
– Oversee significant portion of the value stream
– Heavily engaged in entire value stream transformation (own the 
transformation plan)
– Member of mapping team
– In small companies or those just starting out, the VS Champion 
and Exec Sponsor could be the same person.

• Facilitator
– Objective; no “skin in the game”
– Skilled in both mapping/improvement mechanics, and high‐level 
team dynamics.
© 2014 The Karen Martin Group, Inc.

24
Facilitator Skills & Traits
• Technical knowledge & skills
– Value stream mapping mechanics
– Key metrics
– Countermeasures

• Psychology
– Team dynamics (especially leadership level)
– Countering resistance to change

• Other
– Time management
– Action Plan development

© 2014 The Karen Martin Group, Inc.

25
Charter: Critical planning, communication, and consensus‐building tool
Value Stream Mapping Charter
Scope

Accountable Parties

Logistics

Executive
Required: typically VP or C-level
Sponsor

Value Stream Value stream being improved

Value Stream If needed—often director or
Champion manager level

Specific What circumstances are included and excluded?
Conditions (e.g., type of customer, geographic location, etc.)
Demand Rate How many times is this done per wk, qtr, mo, or yr?

Facilitator

Trigger What initiates the process?
First Step Task on first process block

Required: skilled, objective person
leading the activity

3 days typically; consecutive
Event Dates
is best; 6 hrs per day
& Times
minimum; 7 or 8 hrs is best
Base-camp On-site, ample wall space,
Location quiet/private location

Logistics
Not always needed
Coordinator

Last Step Task on last process block
Boundaries &
What is the team NOT authorized to change?
Limitations

Meals Always a nice touch; keeps
Provided the team from wandering

Briefing List the the people that are
Attendees required to attend the briefings (**)
** required and those whose attendance is
*optional optional (*).

Improvement Time
Typically 3-6 months
Frame

Current State Problems & Business Needs

Aids in consensus building
Briefing
and organizational learning.
Dates &
Typically the last hour of the
Times
day.

Mapping Team
Function

1 What's driving the need for improvement?
2
3

Contact Information

2

4

Name

1 Leadership-heavy
3

5

4

Measurable Target Condition

5

1 Reduce <defined metric> from X to Y (Z% improvement).

6

2 Increase <defined metric> from X to Y (Z% improvement).

7

3

8

4

9

5

10

Benefits to Customers & Business

On-Call Support
Function

1 How will the business, internal and external customers, and
2 internal and external suppliers benefit from value stream improvement?
3

Contact Information

2

4

Name

1 SMEs that may not be needed full time
3

5

4

Relevant Data

Agreement
Executive Sponsor

1 What data is required to understand relevant current state isues.

Value Stream Champion

Facilitator

2 Examples: work volume & volume variation, process quality &
3 effectiveness, market trends, customer satisfaction, employee

Signature:

Signature:

Signature:

4 engagement, financials, lead time, safety records, etc.

Date:

Date:

Date:

© 2014 The Karen Martin Group, Inc.

26
Value Stream Mapping Charter
Scope

Accountable Parties

Logistics

Executive
Required: typically VP or C-level
Sponsor

Value Stream Value stream being improved

Value Stream If needed—often director or
Champion manager level

Specific What circumstances are included and excluded?
Conditions (e.g., type of customer, geographic location, etc.)
Demand Rate How many times is this done per wk, qtr, mo, or yr?

Facilitator

Trigger What initiates the process?
First Step Task on first process block

Required: skilled, objective person
leading the activity

3 days typically; consecutive
Event Dates
is best; 6 hrs per day
& Times
minimum; 7 or 8 hrs is best
Base-camp On-site, ample wall space,
Location quiet/private location

Logistics
Not always needed
Coordinator

Last Step Task on last process block
Boundaries &
What is the team NOT authorized to change?
Limitations

Meals Always a nice touch; keeps
Provided the team from wandering

Briefing List the the people that are
Attendees required to attend the briefings (**)
** required and those whose attendance is
*optional optional (*).

Improvement Time
Typically 3-6 months
Frame

Current State Problems & Business Needs

Aids in consensus building
Briefing
and organizational learning.
Dates &
Typically the last hour of the
Times
day.

Mapping Team
Function

1 What's driving the need for improvement?
2
3

Contact Information

2

4

Name

1 Leadership-heavy
3

5

4

Measurable Target Condition

5

1 Reduce <defined metric> from X to Y (Z% improvement).

6

2 Increase <defined metric> from X to Y (Z% improvement).

7

3

8

4

9

5

10

Benefits to Customers & Business

On-Call Support
Function

1 How will the business, internal and external customers, and
2 internal and external suppliers benefit from value stream improvement?
3

Contact Information

2

4

Name

1 SMEs that may not be needed full time
3

5

4

Relevant Data

Agreement
Executive Sponsor

1 What data is required to understand relevant current state isues.

Value Stream Champion

Facilitator

2 Examples: work volume & volume variation, process quality &
3 effectiveness, market trends, customer satisfaction, employee

Signature:

Signature:

Signature:

4 engagement, financials, lead time, safety records, etc.

Date:

Date:

Date:

© 2014 The Karen Martin Group, Inc.

27
Value Stream Scoping Diagram
Defining Specific Conditions
Medical/Surgical

Inpatient

Intensive Care

Pediatric

Patient care

X‐Rays
Vaccine Clinic
CT Scans

Potential selection criteria:
• Highest volume?
• Highest margin?
• Most painful?
• Most supportive 
leadership?
© 2013 The Karen Martin Group, Inc.

Outpatient

Imaging
MRI
OB/GYN
Services

Mammography
28
Value Stream Scoping Diagram
Defining Specific Conditions
Catalog

Configure           
to order

Custom 
hardware

Engineer             
to order

Custom  
software

Capital 
Equipment

Golden State 
Equipment, Inc.

New Product 
Development

Both

Catalog
Spares & 
subassemblies
Engineer to 
order
© 2014 The Karen Martin Group, Inc.

29
Where should the “fenceposts” be?
Function

Activity

Marketing

Generates sales leads

Sales

Calls on and qualifies  customers

Customer

Submits RFQ to sales

Sales

Reviews RFQ

Estimating

Generates quote

Sales

Approve quote

Customer

Accepts quote; submits a PO

Sales

Approves PO

Customer service

Creates SO; compiles spec package

EE/ME design

Designs product; generates BOM

Customer

Approves design

EE/ME design

Forwards design to SW dev

Software Dev

Writes code

Purchasing/Planning

Releases WO; schedules production

Supplier (external)

Delivers materials

Production

Manufactures & ships product

Customer

Installs equipment

Field service

Conducts 90‐day follow‐up

© 2014 The Karen Martin Group, Inc.

30
Value Stream Mapping Charter
Scope

Accountable Parties

Logistics

Executive
Required: typically VP or C-level
Sponsor

Value Stream Value stream being improved

Value Stream If needed—often director or
Champion manager level

Specific What circumstances are included and excluded?
Conditions (e.g., type of customer, geographic location, etc.)
Demand Rate How many times is this done per wk, qtr, mo, or yr?

Facilitator

Trigger What initiates the process?
First Step Task on first process block

Required: skilled, objective person
leading the activity

3 days typically; consecutive
Event Dates
is best; 6 hrs per day
& Times
minimum; 7 or 8 hrs is best
Base-camp On-site, ample wall space,
Location quiet/private location

Logistics
Not always needed
Coordinator

Last Step Task on last process block
Boundaries &
What is the team NOT authorized to change?
Limitations

Meals Always a nice touch; keeps
Provided the team from wandering

Briefing List the the people that are
Attendees required to attend the briefings (**)
** required and those whose attendance is
*optional optional (*).

Improvement Time
Typically 3-6 months
Frame

Current State Problems & Business Needs

Aids in consensus building
Briefing
and organizational learning.
Dates &
Typically the last hour of the
Times
day.

Mapping Team
Function

1 What's driving the need for improvement?
2
3

Contact Information

2

4

Name

1 Leadership-heavy
3

5

4

Measurable Target Condition

5

1 Reduce <defined metric> from X to Y (Z% improvement).

6

2 Increase <defined metric> from X to Y (Z% improvement).

7

3

8

4

9

5

10

Benefits to Customers & Business

On-Call Support
Function

1 How will the business, internal and external customers, and
2 internal and external suppliers benefit from value stream improvement?
3

Contact Information

2

4

Name

1 SMEs that may not be needed full time
3

5

4

Relevant Data

Agreement
Executive Sponsor

1 What data is required to understand relevant current state isues.

Value Stream Champion

Facilitator

2 Examples: work volume & volume variation, process quality &
3 effectiveness, market trends, customer satisfaction, employee

Signature:

Signature:

Signature:

4 engagement, financials, lead time, safety records, etc.

Date:

Date:

Date:

© 2014 The Karen Martin Group, Inc.

31
Who should represent the processes                 
in the value stream?
Function

Activity

Marketing

Generates sales leads

Sales

Calls on and qualifies  customers

Customer

Submits RFQ to sales

Sales

Reviews RFQ

Estimating

Generates quote

Sales

Approve quote

Customer

Accepts quote; submits a PO

Sales

Approves PO

Customer service

Creates SO; compiles spec package

EE/ME design

Designs product; generates BOM

Customer

Approves design

EE/ME design

Forwards design to SW dev

Software Dev

Writes code

Purchasing/Planning

Releases WO; schedules production

Supplier (external)

Delivers materials

Production

Manufactures & ships product

Customer

Installs equipment

Field service

Conducts 90‐day follow‐up

© 2014 The Karen Martin Group, Inc.

32
Who should be on the team, be on call,         
and attend briefings?
CEO

COO

VP Quality

VP Operations

Director, 
Manufacturing

Manager, Plant 
Operations (x3)

Supervisor, 
Production (x6)

VP Engineering

Director, Supply 
Chain

Manager, 
Planning (x3)

Planner (x3)

Manager, 
Quality (x3)

Director, Product 
Development

Manager, 
Purchasing (x3)

Buyer (x8)

Team Lead (x12)

Manager, 
Mechanical 
Engineering
Mechanical 
Engineers

Manager, 
Electrical 
Engineering
Electrical 
Engineers

CFO

Controller (x3)

Manager, 
Application 
Engineering

Manager, 
Finance (x3)

CIO

VP, Human 
Resources
Manager, 
Human 
Resources (x3)

VP, Sales

VP, Information 
Systems

VP, Customer 
Service

Director, Sales

Director, IT

Director, 
Security

Director, Service 
Centers (x2)

Manager, 
Estimating

Manager, 
Customer 
Service

Manager, Sales 
(x4)

Scrum Master 
(x2)

Scrum Team

Mapping team
On call
Attend briefings
© 2014 The Karen Martin Group, Inc.

33
Briefing #1
Purpose: Reduce resistance to future state design

34
Briefing #2
Purpose: Build consensus around future state design

35
Briefing #3
Purpose: Gain commitment re: improvement priorities, 
ownership,  resources needed, and timeline.

36
Socializing the Charter
• Conversation, not merely an email attachment.
• To the entire workforce who will be affected by 
change.
• Adjust the charter if new discoveries or concerns 
surface. 

© 2014 The Karen Martin Group, Inc.

37
Suggested VSM Overview Content
• What value streams and value stream maps are.
• Benefits of VSM and expected outcomes.
• What to expect from the activity
– Projected schedule
– “Rules of engagement.”

• Charter review.

© 2014 The Karen Martin Group, Inc.

38
For Further Questions

Karen Martin, President
ksm@ksmartin.com
858.677.6799
Blog & newsletter:  www.ksmartin.com/subscribe
Charter:  www.ksmartin.com/downloads

© 2014 The Karen Martin Group, Inc.

39
39
Your Questions?

© 2014 The Karen Martin Group, Inc.

40
Lean simplified. Everything you need… all in one place.

© 5S Supply 2014
Lean simplified. Everything you need… all in one place.

Please join us for
Value Stream Mapping: Understanding the 
Current State
Thursday, March 13, 2014

© 5S Supply 2014
Value Stream Mapping
“Value Stream Mapping: How to Visualize Work and 
Align Leadership for Organizational Transformation”
On sale at 5S Supply!

$30 (Reg. $40) Save 25%!

© 5S Supply 2014
Additional Resources
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© 5S Supply 2014
Lean simplified. Everything you need… all in one place.

Don’t forget to visit us at 5S Supply!
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Value Stream Mapping: What to Do Before You Dive In