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Innovation Games at Product Camp 2011

Session Slides for Product Camp Toronto 2011 on using Innovation Games to engage with Customers and Stakeholders to build innovative and valuable products.

Many thanks to Luke Hohmann at Innovation Games Company for sharing the slides.

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Innovation Games at Product Camp 2011

  1. 1. Market Research with Innovation Games<br />OR EFFECTIVE COLLABORATION WITH CUSTOMERS AND STAKEHOLDERS<br />Agile/Lean Coach, Consultant & Trainer<br />Innovation Games Facilitator<br />@MichaelSahota<br />
  2. 2. New Product<br />Development<br />Is Innovation.<br />Can you see elements of the “Agile Manifesto”?<br />
  3. 3. Yup. External Collaboration is Essential<br />Expanding the Innovation HorizonIBM Global Business Services<br />
  4. 4. Really… external collaboration <br />Internal Collaboration<br />External Collaboration – Twice as Much!<br />
  5. 5. 5<br />Let’s Find Out Who You Talk With<br />Draw a circle. Write your name in the center of the circle.<br />Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication.<br />Spider Web<br />
  6. 6. 6<br />What are their Organizational Roles?<br />Replace the names of the people with their organizational roles (marketing, sales, etc.). <br />Spider Web<br />
  7. 7. So?<br />Who do you talk with?<br />What do you talk about?<br />Is it working for you?<br />
  8. 8. Collaboration DOES Need Tools<br />Same<br />Time<br />Different <br />Time<br />collocated<br />distributed<br />
  9. 9. What Are Innovation Games®<br />Innovation Games® are serious gamesthat solve a wide range of product strategy and management problems across the market lifecycle.<br />They are played: <br /><ul><li>with customers & internal stakeholders
  10. 10. online or in-person
  11. 11. within or across organizational units
  12. 12. in single or multi-game formats</li></li></ul><li>We’re NOT ALONE<br />Google Image Labeler: >$65M in labeled images.<br />Wildfire Apps: Ad/contest games. <br />Lego SeriousPlay: Strategy games. <br />XPlane: Strategy games.<br />Super Better: Games for Health Care<br />Many companies:Custom Edutainment<br />
  13. 13. And yes, it is FUN<br />Chat log extracts from three games played to prioritize a product backlog.<br />
  14. 14. Innovation and Collaboration Goals<br />Improve<br />Marketing <br />Messages<br />Prioritize<br />Project <br />Portfolio<br />NPD<br />Manage <br />strategic <br />roadmaps.<br />Identify <br />New Products<br />Identify Product<br />Enhancements<br />Determine Product Interactions<br />Train <br />Sales Teams<br />Prioritize Epics<br />NPD<br />
  15. 15. Solving Specific Problems With Specific Tools<br />
  16. 16. Envisioning<br />Remember the Future<br />Understand shared steps for mutual success. <br />Product Box<br />Set a vision for your<br />product with customers. <br />
  17. 17. Relationships and Use<br />Spider Web<br />Understand complex relationships from your customers’ point of view.<br />Start Your Day<br />Know how the when influences the how. <br />
  18. 18. Hidden Needs and Problems<br />Show and Tell<br />Understand usage from your customers’ point of view.<br />Speed Boat<br />Understand the problems your customers are facing.<br />
  19. 19. Prioritization<br />20/20 Vision<br />Understand customer benefit priorities.<br />Prune the Product Tree<br />Develop great roadmaps.<br />Buy a Feature<br />Use a virtual market <br />to prioritize key features.<br />
  20. 20. Prune the Product Tree<br /><ul><li>Draw a tree.
  21. 21. Add current ideas from your roadmap as leaves and apples.
  22. 22. 5 to 8 stakeholders shape the “growth” of your offering.
  23. 23. Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas.</li></ul>Understand the <br />evolution of your offering.<br />
  24. 24. We need 4-8 volunteers with computers connected to the internet to play online.<br />Lookup my tweet for the link to the game. (I’m @MichaelSahota)<br />Enter any name you like. Use your real email so you can get back into the game if there’s a problem.<br />If you don’t have a computer, follow along on the big screen or better yet, join in with someone who has a computer.<br />Let’s PlayBuy A Feature online!<br />
  25. 25. To Summarize….<br />The foundation of innovation is understanding your customer’s problems. <br />Innovation Games® are seriously fun techniques to collaborate with your customers. <br />You can do this. Lots of people are here to help.<br />
  26. 26. resources<br />Book<br />Free Online Games<br />Training in Toronto<br />Nov. 21/22<br />