SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Content Strategy: Content is King!

by Managing Partner at Bond Art + Science on Jun 15, 2009

  • 93,815 views

Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs ...

Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.

Statistics

Views

Total Views
93,815
Views on SlideShare
59,188
Embed Views
34,627

Actions

Likes
388
Downloads
5,721
Comments
21

97 Embeds 34,627

http://karenmcgrane.com 28403
http://www.elearningpost.com 1006
http://www.socialbeta.cn 828
http://eng.designerbreak.com 648
http://www.fabrique.nl 384
http://www.scoop.it 354
http://www.20ju.com 347
http://www.slideshare.net 280
http://predicate-llc.com 279
http://www.tribalcafe.co.uk 231
http://www.tribalcafe.co.uk 231
http://www.frankwatching.com 201
http://designerbreak.com 200
http://blog.fabrique.nl 187
http://www.optimizare-web-site.ro 187
http://www.ipattt.com 111
http://johnnyholland.org 95
http://predicate.io 68
http://xianguo.com 56
http://www.hksilicon.com 49
http://paper.li 39
http://www.pazarlamatrendleri.com 28
http://www.techcn.com.cn 23
http://jhva2.blogspot.com 22
http://www.weebly.com 21
http://translate.googleusercontent.com 20
http://qplus.yuemee.com 19
http://www.chuanboxue.cn 18
http://mob.designerbreak.com 17
http://onlinedesignbureau.com 16
http://feeds.feedburner.com 16
http://www.axiomcpa.com 15
http://static.slidesharecdn.com 14
http://www.socialbeta.com 13
http://www.slidescene.com 13
http://www.yucezerey.com 13
http://reader.youdao.com 11
http://www.predicate-llc.com 11
http://moondaesa.tistory.com 9
url_unknown 9
http://www.startupinsider.net 8
http://www.writersboutique.net 8
http://feed.feedsky.com 8
http://trumpett.net 8
http://www.linkedin.com 7
http://webcache.googleusercontent.com 7
http://mob.eng.designerbreak.com 7
https://www.google.com 6
http://itindex.net 6
http://contentmarketingstrategies.wordpress.com 5
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 21 previous next Post a comment

110 of 21 previous next

Post Comment
Edit your comment

Content Strategy: Content is King! Content Strategy: Content is King! Presentation Transcript