Twitter Training Deck
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  • 1. Using Twitter to Grow Your Business May 20, 2009
  • 2. Agenda
    • What is Twitter?
    • How can it help my business?
    • Getting started
    • Success stories
    • Useful tools
    • Q&A/Discussion
  • 3. What is Twitter?
    • A “micro-blogging” service where users can post public messages (both personal or professional)
      • Must be 140 characters or less
    • Has become a new way to communicate & build relationships
    • Growth has quadrupled in the last 2 months to 17 million visitors (April 2009)
  • 4. Twitter’s growth
  • 5. What are the main benefits?
    • Grow Your Reputation
      • Publicize your resources (online and offline)
    • Find New Clients
      • Help people with accounting issues
    • Network with Peers
      • 120 QuickBooks experts on Twitter today (and growing)
    Remember…it’s a tool for building relationships
  • 6. Some common terms
    • Tweet
      • A post made on Twitter
    • ReTweet
      • Reposting someone else’s Tweet on your account
      • Shown as “RT @_____”
    • @replies
      • A message to another user (eg, @IntuitPayroll: Hey, how are you?)
    • Followers
      • When you follow other people, you see their tweets and vice versa
      • Your follower list is public
    • Hashtag
      • A tag used for a specific topic to make it easily searchable by users
      • Create a hashtag by prefixing a word with a “#” symbol (eg, #CPA)
  • 7. Demo 1: Twitter overview
  • 8. Getting started
    • Create an account
      • Setup takes 1 minute
      • Fill out profiles with your bio, website and picture
    • Read what your colleagues are saying
      • Use Twitter’s search function to search for key terms
        • Eg, “QuickBooks”
        • Save those searches
    • Begin a dialogue!
    Provide useful links whenever possible
  • 9. What can I tweet about?
    • Repurpose your existing online content (website, videos)
    • Promote your speaking engagements & trainings
    • ReTweet beneficial and relevant news to your followers
    • Provide helpful tips using the “#QBtip” hashtag
    • Help users with their questions
    • Send Thank You’s to people who mention or ReTweet you
    Give first and you shall receive
  • 10. Some examples
  • 11. Demo 2: Example tweets
  • 12. Best practice: Dante Layton
    • Uses Twitter seamlessly
      • Twitter, website, webinars, video content all reinforce each other
    • Engages and helps users
    • Drives leads: Staples/Free QB promotion
      • Promoted free webinar on Twitter
      • Over 50 sign-ups
      • Earned over $6,000 with follow up consulting
      • Invested 5 hours marketing including webinar time
    • Twitter: http://twitter.com/dantelayton
    • Website: www.dantelayton.com
  • 13. How to “follow” effectively
    • Whom to follow
    • Your referral network:
      • Current clients
      • Chamber of Commerce, Rotary, other local orgs
      • Bankers, attorneys, family, friends
      • Publications, associations, etc.
    • How to find them (and how they can find you)
    • Twitter Search conversations
    • Directories: www.Twellow.com and www.WeFollow.com
    • Your friends’ followers
    Engage users to achieve both quantity AND quality
  • 14. Other helpful tools
    • Bit.ly: http://bit.ly/
      • Shortens long URLs and tracks your links
    • TweetDeck: www.tweetdeck.com
      • Personal dashboard for Twitter
    • HelloTxt: http://hellotxt.com/
      • Allows you to publish updates from multiple social networks
    • Twitalyzer: www.twitalyzer.com
      • Measures impact, sentiment and influence on Twitter
    • … and hundreds more
  • 15. Demo 3: Twitter tools
  • 16. Q&A/Discussion
  • 17. Contact info
    • Chris Kim
      • Email: [email_address]
      • Twitter: http:// twitter.com/IntuitPayroll
      • Blog: www.IntuitPayrollBlog.com
    • TWN Yahoo Group
      • http://finance.groups.yahoo.com/group/iasb/