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Agenda• Why use Social Media for Recruitment• How to Incorporate Social Media into your Recruitment Strategy• Which Tools are Available to use – Facebook, LinkedIn, Twitter, Google+, and more• How to Build your Talent Community
Social recruiting is on the rise. 89% of US companies will use social networks for recruiting 64% of companies will use 2 or more social networks for recruiting 40% will use 3 or moreSource: Jobvite Social Recruiting Survey 2011
Build Your Community1. Take your offline, online2. Tap into your existing online network3. Find Power Connectors4. Link to your social media on all correspondence5. Follow them, they will follow you Marathon, not a sprint.
Content, Content, Content1. Be relevant2. “Re-tweet” interesting information3. Provide New Content – Webinars, Blogs, Tweets, Status Updates4. Engage others Most important…. Be consistent.
Social Media Measurements1. Followers2. Network Size – 1st and 2nd degree3. Social Media Metrics - Mentions, RT, @, Link Shares, Check-Ins, Video Views, Profile Views4. Hires – where are they coming from?5. Time to Hire6. Cost Don’t just measure one tool, measure the community.
Summary1. It’s not just one tool – Sign Up.2. Content, Content, Content.3. Be Consistent.4. Engage with your Community.5. Measure.
Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS.Jobs reposted through partners:
Draw an audience to your jobs through targeted Facebook advertising Engage your audience withFacebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
Thank You!• Questions?• Connect with us on Social Media to learn more about social recruitment http://www.facebook.com/IDforEmployers http://www.twitter.com/#!/IDforEmployers http://www.linkedin.com/company/identified https://plus.google.com/113207732250645259561/post s