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Get Linkedin To Your Next Job


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A 2-hour presentation I developed and teach on how to use Linkedin to build and cultivate relationships in order to uncover job opportunities.

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Get Linkedin To Your Next Job

  1. 1. Getting Linkedin to Your Next Job
  2. 2. Reality Check <ul><li>Less than a 10% chance of landing a job without an inside connection </li></ul><ul><li>Think beyond the online job search engines/job boards </li></ul><ul><li>Build your network to develop new relationships </li></ul>
  3. 3. Agenda <ul><li>What is online networking </li></ul><ul><li>Establishing your goals </li></ul><ul><li>Why is your online reputation important </li></ul><ul><li>What is Linkedin </li></ul><ul><li>Developing a well-written profile </li></ul><ul><li>Making connections </li></ul><ul><li>Netiquette </li></ul>
  4. 4. What is online networking? <ul><li>Uses web-based tools to meet and communicate with people online </li></ul><ul><li>Your network consists of your contacts or connections </li></ul><ul><li>Similar to in-person networking </li></ul><ul><li>Eliminates the discomfort of in-person networking </li></ul>
  5. 5. What are your goals? <ul><li>Grow your network </li></ul><ul><li>Nurture relationships </li></ul><ul><li>Provide value over time </li></ul><ul><li>Uncover job opportunities </li></ul><ul><li>In that order! </li></ul>
  6. 6. Your Personal Brand <ul><li>Personal Branding matches your interests, key personal attributes, and strengths with your value proposition, in a clear and concise message that differentiates your unique promise of value and resonates with your target audience. </li></ul>
  7. 7. Why is your online reputation important? <ul><li>Employers are advertising, posting jobs on sites and searching for candidates that fit their job requirements </li></ul><ul><li>Recruiters are regularly scanning these sites to find potential candidates </li></ul><ul><li>Google Search </li></ul>
  8. 8. Statistics <ul><li>Microsoft-commissioned study on effect online information has on job searching </li></ul><ul><ul><li> </li></ul></ul>
  9. 9. Linkedin <ul><li>90 million users </li></ul><ul><li>The most popular business networking site </li></ul><ul><li>Social context is business </li></ul><ul><li>Median age is 35-49 </li></ul><ul><li>Executives from all Fortune 500 companies </li></ul><ul><li>Represents 170 industries and 200 countries </li></ul>
  10. 10. How it Works <ul><li>Develop a smart profile that: </li></ul><ul><ul><li>Attracts connections </li></ul></ul><ul><ul><li>Gives people enough information about you to determine if you might be a good connection </li></ul></ul><ul><ul><li>Markets yourself and provides details about your value </li></ul></ul>
  11. 11. Start With Who You Know <ul><li>Friends and family </li></ul><ul><li>Former classmates </li></ul><ul><li>Current and former colleagues and business associates </li></ul>
  12. 12. Hey, Person I Need! <ul><li>Hey, Person I Need! </li></ul><ul><li>Long time no talk! How are you?! Sorry I haven’t written you in 17 years — boy have I been busy — but here’s some contrived anecdote to show I’ve been thinking about you. Thought you’d like to hear these few random things that are going on with me, too. Oh, by the way, I was thinking you could hire me/refer me/help me in some other way I’ve been generous enough to dream up for you. And since I’m sure you’re dying to read my resume, it’s attached. Totally can’t wait to catch up! </li></ul><ul><li>Sincerely, </li></ul><ul><li>Most Transparent Jobseeker Ever </li></ul>
  13. 13. A Nice Introduction <ul><li>Hi Jim. It’s been a very long time since we last spoke and I wanted to re-connect with you on Linkedin. I would love to find some time to get together soon for a cup of coffee and catch up, too. </li></ul><ul><li>Sincerely, Robert </li></ul>
  14. 14. Advanced Search
  15. 15. Advanced Search
  16. 16. 2 nd or 3 rd Degree Contact
  17. 17. Premium Accounts
  18. 18. Who you don’t know <ul><li>Ask for an </li></ul><ul><li>Introduction </li></ul><ul><li>Or </li></ul><ul><li>A Referral </li></ul>
  19. 19. In Mails
  20. 20. The Informational Interview <ul><li>Meeting with a person who has hands-on experience </li></ul><ul><li>Success from an informational interview: </li></ul><ul><ul><li>Applying for jobs online 1:1,500 </li></ul></ul><ul><ul><li>Informational interviewing 1:12 </li></ul></ul><ul><li> </li></ul>
  21. 21. Search for Companies <ul><li>How you are connected </li></ul><ul><li>Activity on Linkedin </li></ul><ul><li>Overview of company </li></ul><ul><li>Jobs they have posted in LinkedIn </li></ul><ul><li>Recent news postings </li></ul>
  22. 22. Search for Groups <ul><li>Alumni of former employers and educational institutions </li></ul><ul><li>Other local business professionals </li></ul><ul><li>Relate to the expertise you offer </li></ul><ul><li>Assist you in your job search </li></ul><ul><ul><li>Idaho Department of Labor </li></ul></ul><ul><ul><li>Idaho Professional Networking Group </li></ul></ul>
  23. 23. Search & Enter A Discussion
  24. 24. Search & Enter a Discussion <ul><li>Observe the conversations </li></ul><ul><li>Establish your credibility and knowledge </li></ul><ul><li>Pose and answer questions and comment on discussion items </li></ul>
  25. 25. Answers <ul><li>Open to all </li></ul><ul><li>Browse by topic or keyword </li></ul><ul><li>Pose your own questions </li></ul>
  26. 26. Job Searching Tools <ul><li>Some networking sites function for the purpose of job searching </li></ul><ul><ul><li> </li></ul></ul>
  27. 27. Job Searching Tools
  28. 28. Job Search Example
  29. 29. Job Search Example
  30. 30. Netiquette <ul><li>Basic rules to communicating online </li></ul><ul><ul><li>Do not type in ALL CAPS </li></ul></ul><ul><ul><li>Don’t be long winded </li></ul></ul><ul><ul><li>Culture, language, and humor may be different from your own. Be especially careful with sarcasm </li></ul></ul><ul><ul><li> </li></ul></ul>
  31. 31. Linkedin’s Learning Center
  32. 32. Concerns & Warnings <ul><li>The whole world can see my personal information </li></ul><ul><li>Being inundated with invitations to connect </li></ul><ul><li>Takes too much time </li></ul><ul><li>Job seeking scams </li></ul>
  33. 33. <ul><li>The potential to build your network is exponential </li></ul><ul><li>Other networking opportunities will emerge through online networking </li></ul><ul><li>Your network provides built-in security </li></ul>More Benefits
  34. 34. It is a Process <ul><li>Networking online and building relationships takes time </li></ul><ul><li>You need to put in the effort to get to know people </li></ul><ul><li>Don’t neglect your other job searching tools </li></ul>
  35. 35. Questions & Answers