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Understanding Facebook Demographics for Recruitment

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Understanding Facebook Demographics for Recruitment

  1. 1. Recruiting on Facebook Understanding the Demographics
  2. 2. Presenter Today
  3. 3. Takeaways• Why Facebook?• Facebook Demographics – Age – Gender – Income – Education• How Job Seekers are Using Facebook• Tools available for Facebook Recruitment
  4. 4. Which Social Network Do You Use for Recruiting? LinkedIn Facebook Twitter Google+ 2011 Blog 2012 FourSquare YouTube Other 0% 10% 20% 30% 40% 50% 60% 70%Source: 2012 Identified Survey
  5. 5. Facebook User Data - AgeSource: Hitwise
  6. 6. Where do you Find Talent?Source: Forrester
  7. 7. Facebook User Data - GenderSource: Hitwise
  8. 8. Facebook User Data - IncomeSource: Hitwise
  9. 9. US Membership by Education 45,735,340 50,000,000 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 5,760,120 15,000,000 4,912,360 10,000,000 5,000,000 0 College Grad In College In high schoolSource: Facebook
  10. 10. Job Seekers Are on FacebookSource: Jobvite
  11. 11. How Job Seekers Use Social Media for Recruitment
  12. 12. Which social network led to finding your current/most recent job?
  13. 13. Tools to Recruit on Facebook• Facebook Business pages• Facebook Career pages• Career Apps• Ads• Identified Employer Solutions
  14. 14. Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS.Jobs reposted through partners:
  15. 15. Draw an audience to your jobs through targeted Facebook advertising Engage your audience withFacebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
  16. 16. Thank You!• Questions?• Connect with us on Social Media to learn more about social recruitment http://www.facebook.com/IDforEmployers http://www.twitter.com/#!/IDforEmployers http://www.linkedin.com/company/identified https://plus.google.com/113207732250645259561/post s

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