An overview of talkSPORT as a brand

1. talkSPORT
PRESENTER NAME
DATE

2. THE talkSPORT JOURNEY
0
0
0
Launched in 1999 to become the
UK’s only Sports radio station
Acquired by UTV in 2005
Developed and evolved into the
UK and world’s biggest sports radio station

3. ABC1 MenABC1Men
£24,074 £22,975 £22,487 £21,566
£19,886 £19,854
talkSPORT ESPN Sky Sports Absolute Dave All
Commercial
THE talkSPORT LISTENER
81% 57% 46%
INDEX 166 INDEX 104 INDEX 173
A RECORD BREAKING
3.2 MILLION
LISTENERS EVERY WEEK
Over 1/3 of talkSPORT listening is in-car (Index
180), compared with 20% of all radio listening
2.6 Million followers on twitter
More than 1 in 3 talkSPORT listeners have children in
their household (Index 124)
Average Personal Income*
19.4 MILLION
HOURS PER WEEK
Source: RAJAR Q2 2013 IPSOSMORI/RSMB / TGI Q3 2013 (Base al adults 16+ ) *income before tax

4. talkSPORT PROGRAMMING - REACH
WEEKLY REACH
Q1 2008 – Q2 2013
Q1 2008 = 100
50
60
70
80
90
100
110
120
130
140
Q108
Q208
Q308
Q408
Q109
Q209
Q309
Q409
Q110
Q210
Q310
Q410
Q111
Q211
Q311
Q411
Q112
Q212
Q312
Q412
Q113
Q213
Index
Total Absolute
talkSPORT
Classic
BBC 5 LIVE
All Commercial
Source: RAJAR Q2 2013 /IPSOS MEDIA/RSMB 3 months

5. MACRO REGIONS
Source: RAJAR Q2 2013 IPSOSMORI/RSMB
NORTH
922,000
MIDLANDS
754,000
LONDON
774,000
SOUTH
533,000
ULSTER
80,000
SCOTLAND
185,000

6. LIVE SPORT
64 GAMES PER SEASON
SATURDAY 5.30PM KO
SUNDAY 1.30PM KO
COMMERCIALLY EXCLUSIVE LIVE
COMMENTARY OF TELEVISED
GAMES IN THE UK &
COMMENTARY GLOBALLY
LIVE COMMENTARIES FROM
EACH ROUND AND THE FINAL
COMMERCIALLY EXCLUSIVE
COVERAGE OF ENGLAND
HOME FRIENDLY MATCHES
LIVE COMMENTARY FROM
GAMES PLAYED BY THE
ENGLISH TEAMS
LIVE COMMENTARY FROM ALL
THE AWAY GAMES PLAYED BY
THE ENGLISH TEAMS
COMMERCIALLY EXCLUSIVE
LIVE COMMENTARY FROM
THE COMMUNITY SHIELD
talkSPORT’s recent growth and success has been built on acquiring LIVE RIGHTS to some of
the world premier sporting events
EXCLUSIVE LIVE
COMMENTARY FROM THE
BRITISH LIONS

7. LIVE FOOTBALL COMMENTARY
OF 64 PREMIER LEAGUE
FOOTBALL MATCHES
BROADCASTING THE BIGGEST GAMES IN 2013-14

8. GLOBAL
PREMIER LEAGUE
PARTNERSHIP
BIGGEST DEVELOPMENT
FOR talkSPORT SINCE LAUNCH
EXCLUSIVE RIGHTS
PACKAGE OUTSIDE OF EUROPE FOR 4 YEARS FROM 2012
ALL 380 GAMES
LIVE AND
EXCLUSIVE
COMMENTARY
1,140
COMMENTARIES
PER SEASON, 4,560
OVER 4 YEARS
MULTI PLATFORMS
BROADCAST,
ONLINE & MOBILE
MULTIPLE
LANGUAGES
MANDARIN AND
SPANISH
OUTPUT FROM
EXPANDED
STUDIOS
AT HATFIELDS
ESTABLISHING A
NETWORK OF
GLOBAL RADIO
PARTNERS

9. FOOTBALL BROADCASTING CREDIBILITY
For 50% of sports
fans, presenters that are
knowledgeable, passionate
and can deliver insight are
the most important things
that fans look for in their
sports media230 League Goals
MICKEYQUINN
58 Test Matches
and 159 ODI’s
DARRENGOUGH
European Cup
Winner &
178 League Goals
ANDYGRAY
31 ODI’s for England
RONNIEIRANI
146 League
Appearances
JASONCUNDYALANBRAZIL
UEFA CUP Winner
80 league goals
STANCOLLYMORE
99 League Goals
RAYPARLOUR
3 Premier League &
4 FA Titles
talkSPORT’s is presented
by some of the biggest
names in sport and
broadcasting
SOURCE: SPORTS CONNECTERS

10. DRIVING ONLINE AUDIENCES
The talkSPORT website works
alongside the radio
station, delivering on air
content, listen again
opportunities plus exclusive
news content generated from
our in house editorial team
MONTHLY UNIQUE VISITORS
2.9 MILLION
MONTHLY IMPRESSIONS
16.3 MILLION
Source: Google Analytics June 2013

11. 172,000+
LIKES
ONE OF THE
FASTEST GROWING
IN SPORTS MEDIA
350,000+
FOLLOWERS
THE
SECOND HIGHEST
IN ALL COMMERCIAL RADIO
95M+
VIDEO VIEWS
144,000 SUBSCRIBERS &
STILL GROWING
THE HOME OF SOCIAL INTERACTION
Source: Facebook/Twitter/YouTube July 2013
Social Media is an integral part of talkSPORT editorial and is reference throughout all of our shows
Our presenters have embraced the platforms and each provides their unique spin on breaking sports
news and the biggest talking points

12. MEDIA AUDIENCE
KEY AUDIENCES
MALE PROFILE 93%
ABC1 PROFILE 81%
18-44 PROFILE 97%
IN EMPLOYMENT 95%
Source: ABC/You Gov
302,466
Weekly Circulation
447,909
Weekly Readership

13. THE iPAD AUDIENCE
Sport has established itself amongst young affluent readers who are fully engaged with the iPad content
Source: App Figures/Snao Survey/Flurry
MALE PROFILE 96%
25-44 PROFILE 76%
DON’T READ PRINT EDITION 36%
DOWNLOADS 67,000+
SUBSCRIBERS 33,000+
UNIQUE USERS 19,000+
RELEVANT EDITORIAL
BIG INTERVIEWS WITH GLOBAL STARS
HIGH PRODUCTION VALUE
THE NO.1 FREE SPORT APP

14. A SUCCESSFUL COMMERCIAL TRACK RECORD
RELATIONSHIPS WITH GLOBAL BRANDS