I made this presentation at the HCMNext 2013 Conference on Social Media in Human Capital Management. The delegates were HR Practitioners and Professionals from IT, ITES, Manufacturing, Automotive and Pharma Industries.
3. SOCIAL RECRUITMENT PLATFORM
Social Media – Compelling Stats
If Social Networks were ranked as Countries by
Population
China : 1.34 Billion
India : 1.21 Billion
Facebook : 1 Billion +
Facebook Mobile: 600 Million
Twitter : 500 Million
United States : 315 Million
Indonesia : 237 Million
Linkedin : 200 Million
Brazil : 193 Million
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4. SOCIAL RECRUITMENT PLATFORM
Social Media – Compelling Stats
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Members join Linkedin every Second
That’s 60 Million Members Annually
That’s the Entire Population of UK added each
year.
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5. SOCIAL RECRUITMENT PLATFORM
Social Media in India
• 18 Million : Linkedin Users
• 30 Million : Resumes on Naukri
• 65 Million : Facebook Users
• 700 Million : Mobile Phones
Imagine the future where most of these Mobile
phones have Social Media
* Samsung and Apple are one of the worlds most
valuable companies by Market Cap.
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6. SOCIAL RECRUITMENT PLATFORM
Job Seekers on Social Media
Some Global Trends
• 88% Jobseekers have at least 1 Social
Media profile.
• 130 Average number of Friends of a
Facebook User
• 1 in 6 People credit Social Media with
their current Job (in US)
Expect Similar Trends in India soon.
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7. SOCIAL RECRUITMENT PLATFORM
Is All Social Media the Same ?
• Facebook is like a Party
People are there to have fun, chat up, take
pictures and share them
• Linkedin is like a Conference
People are looking to network and get ahead
professionally
• Twitter is like a Club
There’s a lot of noise and people talking at the
same time
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8. SOCIAL RECRUITMENT PLATFORM
Social Media - Speed
New Yorkers received tweets about an
earthquake 30 seconds before they felt it
Social Media moves @ lightening speed
Just Imagine what it can do for bad news
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9. SOCIAL RECRUITMENT PLATFORM
Social Media Drives Change and
Impacts Lives
- The First Black President of America
- The Arab Spring
- Anti Corruption Protests in India
Large number of people coming
together for a common cause
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12. SOCIAL RECRUITMENT PLATFORM
Crafting your Social Recruiting
Strategy
• Creating and Managing Social Media Presence
• Social Recruitment
• Referrals powered by Social Media
• Employer Branding
• Metrics and Expected Results
• Social Media Engagement
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15. SOCIAL RECRUITMENT PLATFORM
Creating your Social Media
Presence
Set up Your Company Pages on Facebook,
Linkedin and Twitter
• It’s Easy
• It’s Free
• It does not need Technology skills
• Make It a part of the organization process
• Assign Ownership to actively manage it
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16. SOCIAL RECRUITMENT PLATFORM
Managing your Social Media
Presence
• Keep Information Current and Updated on your
Social Media Page
• Use it as a channel for Corporate communication to
Internal and External Stakeholders
• Have a Social Media Policy that defines Do’s and
Don’ts .
• Special Policy emphasis on managing PR disasters
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18. SOCIAL RECRUITMENT PLATFORM
Social Recruitment – List Your Jobs
on Social Media
List your Jobs on your Social Media Page
Facebook Page, Twitter feed, Linkedin Groups
Distribute your Jobs to
• Your Employees Status Updates
• Various Job Boards that have Social Presence
• Get your page Fans to Share and Like the Jobs
Social Recruiting Apps help List your jobs and
Automate Job Distribution
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19. SOCIAL RECRUITMENT PLATFORM
Social Recruitment – Website
Makeover with Social Plugins
Synchronize the Jobs on Social Media with your
website to get “One View”
Add Social Plugins :
• To Allow Instant Application for Jobs
• To Allow Instant Job Referrals
Convert Visitors to Job Applicants and Referrers
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20. SOCIAL RECRUITMENT PLATFORM
Social Recruitment – Social Plugin
Stats
• 40% : Visitors to your website that are Job
Seekers
• 30% : Increase in Job Applications after
integrating with “Apply with Linkedin”
• 10% : Visitors to your Jobs Section that are
browsing Jobs for Others
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21. SOCIAL RECRUITMENT PLATFORM
Social Recruitment – Employee
Referrals
• Employee Referrals is the preferred source to
hire
• Make it Simple to Refer. Don’t ask everything
in Duplicate
Use Social Media to enable Employees to
Share jobs and Track those referrals
Facebook vs Yammer
Create an Extended Employee Referral
program for non - employees
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22. SOCIAL RECRUITMENT PLATFORM
Website Jobs Section has Social Post Selection Process. Visitor 2
Media Sharing 1 gets the Job .
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Visitor 1 gets paid referral reward
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Recruiter Tracks Status of All
by Recruiter Applicants and Referers Including
7 Visitor 2
Visitor 1 sees the Job on
1. Website Job Section
2. Social Media 2
Thinks her friend is a fit for this role
Visitor 1 refers the Job to her
friend
Visitor 2 on Facebook or
Linkedin 4
Visitor 2 Applies for the Job.
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23. SOCIAL RECRUITMENT PLATFORM
Use Social Media for Reference
Checks
• The Cost of a Bad hire is usually 3-6 months
Salary of the Hire. That’s Expensive
Use Social Media for Reference Checks
• For Experienced hires, check their Linkedin
profiles
• For Younger employees, check Facebook
profiles
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Social Recruitment – Get a
Platform
There are many Platforms (SaaS) that can
set up and manage your Social
Recruitment Processes
Try, Test and Rent
or
Buy
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26. SOCIAL RECRUITMENT PLATFORM
Employer Branding –
Showcase on Social Media
• Work Culture and Environment
• Life@theCompany, Events, Activities
• Showcase Successful Employees, Thought
Leaders, Interactive Webinars
• Company Blog
• Senior Company Leaders to Tweet
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Important Metrics to Track
• Number of Applications
⁻ Through Social Media
⁻ Through Referrals
⁻ Through Referrals on Social Media
• Hires made through Social Media Applicants
• Apply to Hire Ratio
• Cost of Hire
• Time to Hire
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30. SOCIAL RECRUITMENT PLATFORM
Expected Results from Social
Recruiting
Candidate Quality should ↑
Employee Referrals should ↑
Average Time to Hire should ↓
Average Cost of Hiring should ↓
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Just as companies check
Prospective Employees on Social
Media…
Prospective Employees also check
Information and Feedback on the
company from Social Media and
the Web
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There is always going to be some
negative Feedback about the
organization
• Actively manage it
• Be Responsive
• Be Fair, Transparent and Reasonable
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If you don’t engage your
employees, prospective employees,
stakeholders on Social Media,
someone else will
These days Finding and Reaching
Passive candidates is easy
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39. SOCIAL RECRUITMENT PLATFORM
Key Takeaways
• Twitter is the place for Distribution
• Facebook is the place for Referrals and
Branding
• Linkedin is the place for Headhunting, Passive
Candidate Search and Employer Branding
• Mobile will be the Dominant channel to access
Social Media
• Facebook and Linkedin are changing too.
Watch the Changes
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Key Takeaways
• Social Recruiting will complement your
existing hiring, not replace it
• List your Jobs on Social Media
• Use Social Plugins to Convert Website Visitors
to Job Applicants and Referrers
• Use Social Media to Power Employee Referrals
and Reference Checks
• Get Automated Tools and Platforms to
Manage Processes
• Continuously engage with your Existing and
Prospective Talent
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42. SOCIAL RECRUITMENT PLATFORM
Some Tips and Tricks
• Humor and Fun content gets significantly
more number of Likes and Shares
Make your Job Descriptions Fun to Read.
• Make your Candidate search more effective
Cross reference leads from Job boards and
Social Media
• Currency Rewards are not directly allowed on
Social Media
20% Discount vs Rs 200 to Like the page
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Some Tips and Tricks
• Linkedin Groups are a great place to find
targeted Candidate pools
• Use Linkedin to Connect to Open Networkers
to reach 2nd and 3rd level connections
A bigger network is the key to Effective Social
Recruitment
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44. SOCIAL RECRUITMENT PLATFORM
I hope you Had Fun
Thanks a Ton!
Wisestep.com is partnering with
companies for setting up their
Extended Employee Referral
Program
You can reach me on
manish@wisestep-inc.com
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