Creating a Successful Social Recruitment Strategy

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I made this presentation at the HCMNext 2013 Conference on Social Media in Human Capital Management. The delegates were HR Practitioners and Professionals from IT, ITES, Manufacturing, Automotive and Pharma Industries.

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Creating a Successful Social Recruitment Strategy

  1. 1. SOCIAL RECRUITMENT PLATFORMCreating a SuccessfulSocial RecruitingStrategyManish GroverWisestep.comHCMNext 2013 1
  2. 2. SOCIAL RECRUITMENT PLATFORMDo you need a SocialRecruitment Strategy ? 2
  3. 3. SOCIAL RECRUITMENT PLATFORMSocial Media – Compelling StatsIf Social Networks were ranked as Countries byPopulationChina : 1.34 BillionIndia : 1.21 BillionFacebook : 1 Billion +Facebook Mobile: 600 MillionTwitter : 500 MillionUnited States : 315 MillionIndonesia : 237 MillionLinkedin : 200 MillionBrazil : 193 Million 3
  4. 4. SOCIAL RECRUITMENT PLATFORMSocial Media – Compelling Stats 2 Members join Linkedin every SecondThat’s 60 Million Members AnnuallyThat’s the Entire Population of UK added eachyear. 4
  5. 5. SOCIAL RECRUITMENT PLATFORMSocial Media in India• 18 Million : Linkedin Users• 30 Million : Resumes on Naukri• 65 Million : Facebook Users• 700 Million : Mobile PhonesImagine the future where most of these Mobilephones have Social Media* Samsung and Apple are one of the worlds mostvaluable companies by Market Cap. 5
  6. 6. SOCIAL RECRUITMENT PLATFORMJob Seekers on Social MediaSome Global Trends• 88% Jobseekers have at least 1 Social Media profile.• 130 Average number of Friends of a Facebook User• 1 in 6 People credit Social Media with their current Job (in US)Expect Similar Trends in India soon. 6
  7. 7. SOCIAL RECRUITMENT PLATFORMIs All Social Media the Same ?• Facebook is like a Party People are there to have fun, chat up, take pictures and share them• Linkedin is like a Conference People are looking to network and get ahead professionally• Twitter is like a Club There’s a lot of noise and people talking at the same time 7
  8. 8. SOCIAL RECRUITMENT PLATFORMSocial Media - SpeedNew Yorkers received tweets about anearthquake 30 seconds before they felt itSocial Media moves @ lightening speedJust Imagine what it can do for bad news 8
  9. 9. SOCIAL RECRUITMENT PLATFORMSocial Media Drives Change andImpacts Lives - The First Black President of America - The Arab Spring - Anti Corruption Protests in India Large number of people coming together for a common cause 9
  10. 10. SOCIAL RECRUITMENT PLATFORMSocial Media reaches - a very large number of people - very quickly and - creates high impact change 10
  11. 11. SOCIAL RECRUITMENT PLATFORMSo…If you don’t have A SocialRecruitment Strategy soon, youmight be losing the War forTalent. 11
  12. 12. SOCIAL RECRUITMENT PLATFORMCrafting your Social RecruitingStrategy• Creating and Managing Social Media Presence• Social Recruitment• Referrals powered by Social Media• Employer Branding• Metrics and Expected Results• Social Media Engagement 12
  13. 13. SOCIAL RECRUITMENT PLATFORMCrafting your Social RecruitingStrategyCreating and Managing Your Social MediaPresence 13
  14. 14. SOCIAL RECRUITMENT PLATFORMCreating your Social MediaPresence 14
  15. 15. SOCIAL RECRUITMENT PLATFORMCreating your Social MediaPresenceSet up Your Company Pages on Facebook,Linkedin and Twitter • It’s Easy • It’s Free • It does not need Technology skills • Make It a part of the organization process • Assign Ownership to actively manage it 15
  16. 16. SOCIAL RECRUITMENT PLATFORMManaging your Social MediaPresence• Keep Information Current and Updated on your Social Media Page• Use it as a channel for Corporate communication to Internal and External Stakeholders• Have a Social Media Policy that defines Do’s and Don’ts .• Special Policy emphasis on managing PR disasters 16
  17. 17. SOCIAL RECRUITMENT PLATFORMCrafting your Social RecruitingStrategySocial Recruitment – Getting it Done 17
  18. 18. SOCIAL RECRUITMENT PLATFORMSocial Recruitment – List Your Jobson Social MediaList your Jobs on your Social Media PageFacebook Page, Twitter feed, Linkedin GroupsDistribute your Jobs to• Your Employees Status Updates• Various Job Boards that have Social Presence• Get your page Fans to Share and Like the JobsSocial Recruiting Apps help List your jobs andAutomate Job Distribution 18
  19. 19. SOCIAL RECRUITMENT PLATFORMSocial Recruitment – WebsiteMakeover with Social PluginsSynchronize the Jobs on Social Media with yourwebsite to get “One View”Add Social Plugins : • To Allow Instant Application for Jobs • To Allow Instant Job ReferralsConvert Visitors to Job Applicants and Referrers 19
  20. 20. SOCIAL RECRUITMENT PLATFORMSocial Recruitment – Social PluginStats• 40% : Visitors to your website that are Job Seekers• 30% : Increase in Job Applications after integrating with “Apply with Linkedin”• 10% : Visitors to your Jobs Section that are browsing Jobs for Others 20
  21. 21. SOCIAL RECRUITMENT PLATFORMSocial Recruitment – EmployeeReferrals• Employee Referrals is the preferred source to hire• Make it Simple to Refer. Don’t ask everything in Duplicate Use Social Media to enable Employees to Share jobs and Track those referrals Facebook vs Yammer Create an Extended Employee Referral program for non - employees 21
  22. 22. SOCIAL RECRUITMENT PLATFORMWebsite Jobs Section has Social Post Selection Process. Visitor 2Media Sharing 1 gets the Job . 6 Visitor 1 gets paid referral reward 5 Recruiter Tracks Status of All by Recruiter Applicants and Referers Including 7 Visitor 2Visitor 1 sees the Job on1. Website Job Section2. Social Media 2Thinks her friend is a fit for this roleVisitor 1 refers the Job to herfriendVisitor 2 on Facebook orLinkedin 4 Visitor 2 Applies for the Job. 3 22
  23. 23. SOCIAL RECRUITMENT PLATFORM Use Social Media for Reference Checks • The Cost of a Bad hire is usually 3-6 months Salary of the Hire. That’s Expensive Use Social Media for Reference Checks • For Experienced hires, check their Linkedin profiles • For Younger employees, check Facebook profiles 23
  24. 24. SOCIAL RECRUITMENT PLATFORM Social Recruitment – Get a Platform There are many Platforms (SaaS) that can set up and manage your Social Recruitment Processes Try, Test and Rent or Buy 24
  25. 25. SOCIAL RECRUITMENT PLATFORMCrafting your Social RecruitingStrategyEmployer Branding 25
  26. 26. SOCIAL RECRUITMENT PLATFORM Employer Branding – Showcase on Social Media • Work Culture and Environment • Life@theCompany, Events, Activities • Showcase Successful Employees, Thought Leaders, Interactive Webinars • Company Blog • Senior Company Leaders to Tweet 26
  27. 27. SOCIAL RECRUITMENT PLATFORMCrafting your Social RecruitingStrategyMetrics and Expected Results 27
  28. 28. SOCIAL RECRUITMENT PLATFORM The Beauty of Social Recruiting… …is that you can measure everything 28
  29. 29. SOCIAL RECRUITMENT PLATFORM Important Metrics to Track • Number of Applications ⁻ Through Social Media ⁻ Through Referrals ⁻ Through Referrals on Social Media • Hires made through Social Media Applicants • Apply to Hire Ratio • Cost of Hire • Time to Hire 29
  30. 30. SOCIAL RECRUITMENT PLATFORM Expected Results from Social Recruiting Candidate Quality should ↑ Employee Referrals should ↑ Average Time to Hire should ↓ Average Cost of Hiring should ↓ 30
  31. 31. SOCIAL RECRUITMENT PLATFORMCrafting your Social RecruitingStrategySocial Media Engagement 31
  32. 32. SOCIAL RECRUITMENT PLATFORM Just as companies check Prospective Employees on Social Media… Prospective Employees also check Information and Feedback on the company from Social Media and the Web 32
  33. 33. SOCIAL RECRUITMENT PLATFORM There is always going to be some negative Feedback about the organization • Actively manage it • Be Responsive • Be Fair, Transparent and Reasonable 33
  34. 34. SOCIAL RECRUITMENT PLATFORM If you don’t engage your employees, prospective employees, stakeholders on Social Media, someone else will These days Finding and Reaching Passive candidates is easy 34
  35. 35. SOCIAL RECRUITMENT PLATFORM 35
  36. 36. SOCIAL RECRUITMENT PLATFORM Social Media is evolving rapidly and… Great Jobs may just find your Top Talent on Social Media 36
  37. 37. SOCIAL RECRUITMENT PLATFORM So, If you don’t have a Social Recruitment Strategy yet, put it on Priority # 1 ! 37
  38. 38. SOCIAL RECRUITMENT PLATFORM Here’s a Quick Summary to Get You Started ! 38
  39. 39. SOCIAL RECRUITMENT PLATFORM Key Takeaways • Twitter is the place for Distribution • Facebook is the place for Referrals and Branding • Linkedin is the place for Headhunting, Passive Candidate Search and Employer Branding • Mobile will be the Dominant channel to access Social Media • Facebook and Linkedin are changing too. Watch the Changes 39
  40. 40. SOCIAL RECRUITMENT PLATFORM Key Takeaways • Social Recruiting will complement your existing hiring, not replace it • List your Jobs on Social Media • Use Social Plugins to Convert Website Visitors to Job Applicants and Referrers • Use Social Media to Power Employee Referrals and Reference Checks • Get Automated Tools and Platforms to Manage Processes • Continuously engage with your Existing and Prospective Talent 40
  41. 41. SOCIAL RECRUITMENT PLATFORM And Some Tips and Tricks... 41
  42. 42. SOCIAL RECRUITMENT PLATFORM Some Tips and Tricks • Humor and Fun content gets significantly more number of Likes and Shares Make your Job Descriptions Fun to Read. • Make your Candidate search more effective Cross reference leads from Job boards and Social Media • Currency Rewards are not directly allowed on Social Media 20% Discount vs Rs 200 to Like the page 42
  43. 43. SOCIAL RECRUITMENT PLATFORM Some Tips and Tricks • Linkedin Groups are a great place to find targeted Candidate pools • Use Linkedin to Connect to Open Networkers to reach 2nd and 3rd level connections A bigger network is the key to Effective Social Recruitment 43
  44. 44. SOCIAL RECRUITMENT PLATFORM I hope you Had Fun Thanks a Ton! Wisestep.com is partnering with companies for setting up their Extended Employee Referral Program You can reach me on manish@wisestep-inc.com 44

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