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Facebook revisited for retail
 

Facebook revisited for retail

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Facebook and Twitter basics geared toward retail businesses.

Facebook and Twitter basics geared toward retail businesses.

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Facebook revisited for retail Facebook revisited for retail Presentation Transcript

  • Damien Steiner Smith
    Social Media Sensei
    Guerrilla Social Media
    RETAIL EDITION
  • WIFI LOGIN
    HOST: TRAINING
    PASSWORD: Retail Alliance Buy Local
  • Guerrilla Who?
    US Navy
    Legal Insurance Sales
    Founder Guerrilla Social Media
    Co-Organizer Social Media @ the Beach
    Co-Founder Social Media Club Virginia Beach
  • Web Results
  • Search Results
  • SEO for free
  • Build online relationships
  • Expand your brand through
    Word of Mouth
  • Sphere of Influence Marketing
    YOU
    Competition
    Industry Pros
    Non-Industry Connections
  • What is Facebook?
    Personal Social Network
    Share Your Life
    Family
    Friends
    Hobbies
    Business
  • What is facebook for business?
  • What Facebook is not for business
  • Drive Website traffic
  • Brand Awareness
  • Get Real Feedback
  • Engage your Customer Base
  • Build a community
    LONG TERM RELATIONSHIPS
  • Expand Word of Mouth
  • What is the wall?
    PROFILE WALL
    HOME//MAIN WALL
  • HOME/MAIN WALL
    The Crowded Room
    News Feed
    What’s going on with your network: Friends, Groups, Pages Etc.
    Only you can see your Home Wall
  • Home takes you to
    News Feed
  • What’s the difference?
  • -Top News –
    comments and likes
  • Most recent
  • Friend Requests
  • Incoming messages
  • Notifications
  • Seach facebook friends
  • Auto find feature
  • Profile wall is your personal space
    Status updates show here
    Friend Talley
    Comments from Friends show here
    You are in control
    Anything posted on your wall can be deleted or removed by you.
  • Profile takes you to
    your profile
  • Your profile wall
  • Account tab
    Account Settings
    Personal info and preferences
    Privacy Settings
    Account Privacy
    Logout
  • Privacy Settings
  • Filter by name or group
  • Categorization Step 1
  • Categorization step 2
  • Categorization step 3
  • Chat window Shortcut
  • Chat
    5/10/2010
    47
    Isprivate
    • Filter Instant Messenger
    • Who can see you online
    • Do you really want everyone to be able to access you?
  • Chat
    5/10/2010
    48
    Isprivate
    • More Ways to Filter Instant Messenger on Facebook
    • Filter access to your profile.
    • Filter friend access to profile specifics
    • To your info
    • To your pictures
    • Locate Strategic Alliances
  • Chat
    5/10/2010
    49
    Isprivate
    • Privacy Features
    • Filter access to your profile.
    • Filter friend access to profile specifics
    • To your info
    • To your pictures
    • Locate Strategic Alliances
  • Facebook Posting Guidelines
  • Facebook Strategy: what to post
    The 80/20 rule is a flexible guide
    POST WHAT YOU ARE COMFORTABLE POSTING
    Post Success and Failure (to a degree)
    People love to see success and are EXTREMELY supportive in down times!
  • Update Your Status Daily
    Your message to the world
    If people don’t know what’s going on, how can they engage you?
  • Business psychology
    No one cares
  • Personal psychology
    Everyone cares
  • This is your life
  • Separating your business
  • Comment On Friends’ Posts
    People want acknowledgement
    If you don’t have time to comment, use the like button
    Mundane comments often draw extraordinary responses
  • Facebook Strategy: what to post
    Talk about the INSIDE of your Business
    Small things make a Big Impact
    Pictures of just about anything you think is cool or interesting
    Sales, Specials
    Post about your best customers and TAG them with permission
  • Facebook Strategy: what NOT to post
    GOSSIP
    Negative things about others
    Sensitive Information
    Reposts of your specials
    Anything You wouldn’t say in front of your momma… or the boss! HA!
  • Facebook Don’ts
    DO NOT SPAM
    Overposting Business
    Repeatedly Sharing Games and Applications with Non-Users
    Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
    Repeatedly send Fan Page Suggestions to Friends
  • Use the tag feature Often!!!
    Tag Your Friends
    Tag Clients
    Tag Potential Clients
    Tag Fan Pages
    Tag Events
  • To Fan Page or Not to fan page?
    Storefronts
    Sales people and one or two person operations don’t need Fan Pages
    Consider a page when you have at least a pool of 500 to pull from and or close to 5k friends
  • What is a fan page
    Page for Businesses organizations and popular people
    A.K.A. Business Page
  • Profiles have friends
  • Fan Pages have fans
  • Profiles can be private
  • Discussions and reviews
    Better Ways to engage
  • Why fan page? –STATS!
  • Fan Page benefits
    Open to the public
    Send Updates to all Fans
    Tons of Analytics
    Hits
    New Fans
    Removed Fans
    Age and Gender Demographics!
  • How to create a fan page
    Facebook.com/pages
    Create Page (top right)
    Choose Category & Name Page
    Add Info and pics
  • Teamwork makes the dream work
    Internal Strategy should be about working together, motivation and exposure
    Everything your business puts out should be “Liked” Or Commented on by other users on your team
  • Fan Page Musts
    Every milestone or success should be showcased on the Fan Page
    Every Customer Should be tagged
    Every employee should be acknowledged for achievements
  • Tweet what???
  • Twitter Basics
    Personal Social Network with STRONG Business Potential
    Efficiency is King 140 Characters isn’t much
    80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
  • Twitter Tips
    Create and Organize Followers into Lists
    Similar to Categorization on Facebook
    Personalize your account
    Custom Background
    Custom Badge
    Set Privacy Filters to Your Comfort Level
    (protect your tweets)
    ENGAGE OTHERS!
    Use the @ (Mention) Feature more than anything!
  • Customize your profile
  • Twitter is about culture
    PROFESSIONAL
    CULTURE
    PERSONAL
    CULTURE
  • Twitter Tips
    @ = MENTION
    @DAMIENSS
    RT = RETWEET
    RT @717REAL
    # = HASHTAG
    #HRVA
  • Mentions
  • Direct messages
  • Retweets – by others
  • Retweets – by you
  • Retweets – your tweets retweeted
  • Twitter Don’ts
    DO NOT SPAM
    Overposting Business
    Connect Facebook to Twitter and Expect it to Run Itself
    Don’t Friend Every Follower
    Spammers
    Bots
    Scammers
    Adult Entertainers
  • Funnel Your Sphere
    • Encourage Website and Blog Visitors to Get Social
    • Encourage Social Network friends and followers to give you feedback on content
    • Ask Close Friends to Share with their networks
  • Questions?
    DAMIEN STEINER SMITH
    GUERRILLA SOCIAL MEDIA
    757-748-6856
    Damien.smith@guerrillasocialmedia.com
    www.guerrillasocialmedia.com