Facebook and Twitter basics geared toward retail businesses.

1. Damien Steiner Smith Social Media Sensei Guerrilla Social Media RETAIL EDITION

2. WIFI LOGIN HOST: TRAINING PASSWORD: Retail Alliance Buy Local

3. Guerrilla Who? US Navy Legal Insurance Sales Founder Guerrilla Social Media Co-Organizer Social Media @ the Beach Co-Founder Social Media Club Virginia Beach

4. Web Results

5. Search Results

6. SEO for free

7. Build online relationships

9. Expand your brand through Word of Mouth

11. Sphere of Influence Marketing YOU Competition Industry Pros Non-Industry Connections

12. What is Facebook? Personal Social Network Share Your Life Family Friends Hobbies Business

13. What is facebook for business?

14. What Facebook is not for business

15. Drive Website traffic

16. Brand Awareness

17. Get Real Feedback

18. Engage your Customer Base

19. Build a community LONG TERM RELATIONSHIPS

20. Expand Word of Mouth

21. What is the wall? PROFILE WALL HOME//MAIN WALL

22. HOME/MAIN WALL The Crowded Room News Feed What’s going on with your network: Friends, Groups, Pages Etc. Only you can see your Home Wall

24. Home takes you to News Feed

26. What’s the difference?

27. -Top News – comments and likes

28. Most recent

30. Friend Requests

31. Incoming messages

32. Notifications

33. Seach facebook friends

34. Auto find feature

35. Profile wall is your personal space Status updates show here Friend Talley Comments from Friends show here You are in control Anything posted on your wall can be deleted or removed by you.

36. Profile takes you to your profile

37. Your profile wall

39. Account tab Account Settings Personal info and preferences Privacy Settings Account Privacy Logout

40. Privacy Settings

42. Filter by name or group

43. Categorization Step 1

44. Categorization step 2

45. Categorization step 3

46. Chat window Shortcut

48. Who can see you online

50. Filter access to your profile.

51. Filter friend access to profile specifics

52. To your info

53. To your pictures

55. Filter access to your profile.

56. Filter friend access to profile specifics

57. To your info

58. To your pictures

60. Facebook Strategy: what to post The 80/20 rule is a flexible guide POST WHAT YOU ARE COMFORTABLE POSTING Post Success and Failure (to a degree) People love to see success and are EXTREMELY supportive in down times!

61. Update Your Status Daily Your message to the world If people don’t know what’s going on, how can they engage you?

62. Business psychology No one cares

63. Personal psychology Everyone cares

64. This is your life

65. Separating your business

66. Comment On Friends’ Posts People want acknowledgement If you don’t have time to comment, use the like button Mundane comments often draw extraordinary responses

67. Facebook Strategy: what to post Talk about the INSIDE of your Business Small things make a Big Impact Pictures of just about anything you think is cool or interesting Sales, Specials Post about your best customers and TAG them with permission

68. Facebook Strategy: what NOT to post GOSSIP Negative things about others Sensitive Information Reposts of your specials Anything You wouldn’t say in front of your momma… or the boss! HA!

69. Facebook Don’ts DO NOT SPAM Overposting Business Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends

70. Use the tag feature Often!!! Tag Your Friends Tag Clients Tag Potential Clients Tag Fan Pages Tag Events

71. To Fan Page or Not to fan page? Storefronts Sales people and one or two person operations don’t need Fan Pages Consider a page when you have at least a pool of 500 to pull from and or close to 5k friends

72. What is a fan page Page for Businesses organizations and popular people A.K.A. Business Page

73. Profiles have friends

74. Fan Pages have fans

75. Profiles can be private

76. Discussions and reviews Better Ways to engage

77. Why fan page? –STATS!

78. Fan Page benefits Open to the public Send Updates to all Fans Tons of Analytics Hits New Fans Removed Fans Age and Gender Demographics!

79. How to create a fan page Facebook.com/pages Create Page (top right) Choose Category & Name Page Add Info and pics

80. Teamwork makes the dream work Internal Strategy should be about working together, motivation and exposure Everything your business puts out should be “Liked” Or Commented on by other users on your team

81. Fan Page Musts Every milestone or success should be showcased on the Fan Page Every Customer Should be tagged Every employee should be acknowledged for achievements

82. Tweet what???

83. Twitter Basics Personal Social Network with STRONG Business Potential Efficiency is King 140 Characters isn’t much 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop

84. Twitter Tips Create and Organize Followers into Lists Similar to Categorization on Facebook Personalize your account Custom Background Custom Badge Set Privacy Filters to Your Comfort Level (protect your tweets) ENGAGE OTHERS! Use the @ (Mention) Feature more than anything!

85. Customize your profile

86. Twitter is about culture PROFESSIONAL CULTURE PERSONAL CULTURE

87. Twitter Tips @ = MENTION @DAMIENSS RT = RETWEET RT @717REAL # = HASHTAG #HRVA

88. Mentions

89. Direct messages

90. Retweets – by others

91. Retweets – by you

92. Retweets – your tweets retweeted

93. Twitter Don’ts DO NOT SPAM Overposting Business Connect Facebook to Twitter and Expect it to Run Itself Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers

95. Encourage Social Network friends and followers to give you feedback on content