I get it, I have 1.5 kids (due in Oct with my second boy) a husband, full-time job and what I call a life. We are busy women and blog for fun or because we’re really interested in one niche. So what makes us so powerful to brands?Brands know that women are more likely to try or buy a product or service if her fellow women is talking about it. Out are the days of direct marketing – we are now in the conversational economy. Brands know this, so instead of standing by idly, they are joining into the conversation!
Remember, you are making the choice of what brands you works with, what content you are exposing to your readers and how often. This works WELL in the bloggers favor!
Talk about how searching for twitter and facebook links is annoying and always
They are looking to you to provide them with information to help make a decision. There are a ton of opportunities for small to mid-size bloggers out there so don’t ever think you’re not good enough! Most brands like to use teams of bloggers now. Your total social media reach (twitter and facebook) can count big time!! PLENTY of ROOM for EVERYONE!
Just as bloggers expect brands to communicate effectively, pay on time, respond to emails, etc, brands will expect the same thing from a blogger. You can’t ditch a campaign deliverable because your baby is sick. It’s a perfectly humane reason but doesn’t make a brand want to use you again. You will often work with an agencies who has to go back to the brand and explain why you didn’t do what said you would do – it makes the agency look bad. Make the agency look like a hero and they WILL call you back. Be predictable, build a solid reputation, be a “known quantity”.
We are currently working with a blog partner that has done several brand campaigns with us and learned from each one what her readers like and dislike. She also learned through trial and error
Just as bloggers want brands to have read their blogs and know their facts, do the same for brands.
We value all kinds of SM reach
Agencies like BlogFrog or digital agencies are always looking for new bloggers to bring to brands!
For Mom Bloggers: The Dos & Don'ts of Working with Brands
Brands engaging women bloggers<br />Working with Brands<br />The Top 10 List<br />Do’s and Don’ts<br />
What do I know? <br />Senior Account Manager at BlogFrog. 10+ years AM 5+ in Social Media <br />Built relationships with brands like Target, IBM, Horizon Organics, Kenmore, Avery, Redbox, etc<br />Helped build a network of over 65,000 women/mom bloggers<br />I know how brands think and can help you understand how to build long, lasting relationships with agencies and brands<br />
Why do brands want you? <br />What Makes Bloggers so Powerful to brands?<br />Our Influence! <br />Women = most powerful consumer demographic<br />Blogger = most powerful online influence<br />Put the two together and you have the holy grail for brands<br />
Mutual beneficial relationship <br />Brands need bloggers & bloggers need brands<br />Additional Benefits to the blogger:<br /><ul><li> Additional revenue
Potential giveaways and incentives for your readers</li></li></ul><li>You are not Selling out!<br />
Top 5 Do’s when working with Brands<br /> There are several things you can do to help your chances of getting in front of brands and build a stronger relationship…<br />
1. Do Make Yourself Available <br />Your blog is your product and your About Me section is your resume. Make it easy for agencies and brands to find the information they need:<br />Contact information<br />Who you are, what your blog is about<br />All other social media links (should be front page, above the fold.)<br />Email address! Online forms might bump you off the potential list! Too much work<br />
2. Do Pitch Yourself <br />If a brand or agency contacts you, don’t be afraid to sell yourself. <br /> Share:<br />Your blog numbers<br />Twitter and Facebook numbers count!<br />Accolades<br />Information on your audience<br />Your niche expertise <br />Local involvement<br />
3. Do Be Professional <br />Be reliable<br />Deliver on time<br />Write a quality post<br />Fulfill all job requirements<br />Make the brand or <br />agency look like a hero!<br />
4. Be Creative<br /><ul><li>When you respond to a pitch add your own twist, or make suggestions on how to add value to the campaign
If the brand wants tweets, offer to host a Twitter Party!
Learn everything you can about the brand and their offering so your post shines above all the others!</li></li></ul><li>5. Tell them what you want!<br /><ul><li>Start any relationship with a brand or agency knowing what you want
Tell them what you typically charge for a post, Twitter Party, campaign, etc.
Know that you can negotiate with brands, but will also have to compromise</li></li></ul><li>Top 5 Don’ts when working with Brands<br />
1. Don’t be a Wildcard <br /><ul><li>Brands are hesitant to work with bloggers who rant about other brands. They want honestly, but also positive blog partners
Be weary of topics such as alcohol, sex, smoking and guns. There are some big brands (like P&G) that have policies against working with bloggers that talk about those topics
Don’t censor, just see it from the brand perspective</li></li></ul><li>2. Don’t alienate your readers<br />Brands value your relationship with your readers! <br /> Sometimes it takes trial and error to figure out what your readers will tolerate & what they embrace. Don’t be afraid to just ask your readers in a post and see what comments you get. <br />
4. Don’t be Hard to Find <br />Make is easy for brands/agencies to find you!<br /> Use Keywords on your About Me page<br />Tag all your posts<br />Keywords in your Tweets<br />Pick your Top 4 social media sites and create a presence there (Facebook, Foursquare, Twitter, Linkedin, Tumblr, Pinterest, YouTube, Instagram, Flickr)<br />
5. Don’t Discount Agencies <br />Agencies can be even more powerful than brands<br />They work with several brands and have repeat projects for good blog partners<br />…Like BlogFrog!<br />
Conclusion<br />Remember why you got into blogging in the first place! <br />Have fun and help support your family while you’re at it!<br />