Social Media Primer


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Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to

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Social Media Primer

  1. 1. ExecuNet Meeting: Social Media Primer Christine B. Whittemore 3/27/09
  2. 2. Today’s Primer Outline <ul><li>What is social media? </li></ul><ul><li>How is it relevant to you ? </li></ul><ul><ul><li>Particularly in a job search </li></ul></ul><ul><li>How to get started? </li></ul>
  3. 3. What is Social Media? Markets are conversations.
  4. 4. More Specifically…
  5. 5. Tools and Platforms Easy to use Mostly free Facilitate conversation Means to an end These are…
  6. 6. How Is It Relevant To You? <ul><li>It affects all of us </li></ul><ul><ul><li>Consumer, professional, researcher, networker, job searcher, consultant </li></ul></ul><ul><li>It isn’t going away </li></ul><ul><li>Why not be part of it? </li></ul><ul><ul><li>The most powerful tool for personal branding and reinvention available </li></ul></ul><ul><ul><li>Create value and share with others </li></ul></ul>
  7. 7. How To Get Started… <ul><li>Start ‘listening’ </li></ul><ul><ul><li>Find search terms of interest and: </li></ul></ul><ul><ul><ul><li>Enter them into a search engine </li></ul></ul></ul><ul><ul><ul><li>Search Google Blogs and Technorati - </li></ul></ul></ul><ul><ul><ul><li>Create ‘Google alerts’ - www. google .com/ alerts </li></ul></ul></ul>
  8. 8. Explore Blogs Of Interest <ul><li>Consider – an aggregator of all the top news, blogs, etc. </li></ul><ul><li>When you identify blogs of interest </li></ul><ul><ul><li>Subscribe to them </li></ul></ul><ul><ul><ul><li>RSS in a ‘feedreader’ </li></ul></ul></ul><ul><ul><ul><ul><li>Google reader </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bloglines </li></ul></ul></ul></ul><ul><ul><ul><li>Email updates </li></ul></ul></ul>
  9. 9. How To Subscribe <ul><li>Go to: </li></ul><ul><li>On right hand column, see  </li></ul><ul><li>Enter email </li></ul><ul><ul><li>Transcription popup window </li></ul></ul><ul><li>Look for confirmation email </li></ul><ul><ul><li>Open confirmation email </li></ul></ul><ul><ul><li>Click on link within </li></ul></ul><ul><li>You are verified! </li></ul><ul><li>New postings emailed directly to you </li></ul>
  10. 10. What Is A Blog? <ul><li>Web-log – an online journal with frequent articles on related subjects </li></ul><ul><ul><li>Most recent post first </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><li>Check out the sidebar </li></ul><ul><ul><li>Links to relevant resources, references </li></ul></ul><ul><ul><li>Subscription mechanism </li></ul></ul><ul><ul><li>Info about author[s] </li></ul></ul>
  11. 11. Listen on Twitter <ul><li>Micro-blogging platform [140 characters or less] – </li></ul><ul><ul><li>Search: </li></ul></ul><ul><ul><li>Start following </li></ul></ul><ul><ul><ul><li>Individuals [bloggers of interest?] </li></ul></ul></ul><ul><ul><ul><li>Organizations </li></ul></ul></ul>
  12. 12. Start Participating… <ul><li>Comment on blogs </li></ul><ul><li>Interact on Twitter </li></ul><ul><li>Answer LinkedIn questions </li></ul><ul><ul><li>Join groups and participate </li></ul></ul><ul><li>Beware of code of conduct </li></ul><ul><ul><li>Offer value </li></ul></ul><ul><ul><li>Think of others first </li></ul></ul><ul><ul><li>When in doubt, observe before rushing in </li></ul></ul>
  13. 13. Remember: <ul><li>Authenticity matters </li></ul><ul><ul><li>Don’t pretend to be someone you aren’t </li></ul></ul><ul><li>Transparency is key </li></ul><ul><ul><li>When in doubt, disclose </li></ul></ul><ul><li>Must be willing to enter into conversation and be there for the long haul </li></ul><ul><ul><li>Online reputation building </li></ul></ul><ul><ul><li>Like being invited into someone’s home </li></ul></ul>
  14. 14. Do You Have a Passion? <ul><li>Consider blogging about it </li></ul><ul><ul><li>Contribute to other blogs </li></ul></ul><ul><ul><li>Establish your own presence </li></ul></ul><ul><ul><ul><li>Pick a platform you are comfortable with </li></ul></ul></ul><ul><li>It’s a commitment </li></ul><ul><li>It’s an opportunity </li></ul>
  15. 15. Social Media Enables Conversations <ul><li>Find and express your voice </li></ul><ul><li>Contribute to the shaping of ideas </li></ul><ul><ul><li>Reinvent yourself </li></ul></ul><ul><li>Discover a rich, vibrant, intelligent community of passionate thinkers </li></ul><ul><ul><li>Connect with them </li></ul></ul>
  16. 16. Resources <ul><li>Dan Schawbel – Personal Branding Blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Jason Alba – JibberJobber Blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Linsey Levine – CareerCounsel </li></ul><ul><ul><li> </li></ul></ul><ul><li>On setting up blogs: </li></ul><ul><ul><li> </li></ul></ul>
  17. 17. Who Is Christine B. Whittemore? <ul><li>Recognized industry thought leader </li></ul><ul><ul><li>Marketing to women & the retail experience </li></ul></ul><ul><ul><li>Marketing with social media </li></ul></ul><ul><li>Flooring The Consumer blog – June 2006 </li></ul><ul><ul><li>AdAge Power 150 Marketing Blog </li></ul></ul><ul><ul><li>M20 Client-Side Marketer </li></ul></ul><ul><li>MarketingProfs and AMA Mplanet blog contributor </li></ul><ul><li>White Paper: </li></ul><ul><ul><li>“ A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand ” </li></ul></ul><ul><li>Profiled in Customer Experience Crossroads as case study </li></ul>
  18. 18. My Personal Marketing Blog <ul><li>Flooring The Consumer weblog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Launched June 2006 </li></ul>
  19. 19. Contact Information: <ul><li>Christine Whittemore, Chief Simplifier </li></ul><ul><ul><li>Simple Marketing Now LLC </li></ul></ul><ul><ul><li>cbwhittemore [at] </li></ul></ul><ul><li>Sites: </li></ul><ul><ul><li>Flooring The Consumer </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  20. 20. Thank You!