Social Media Essentials

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Social Media Essentials

  1. 1. Social Media Education Series<br />Part 2<br />Effective social media strategies<br />Sponsored By<br />
  2. 2. Follow the conversation<br />www.tweetchat.com<br />Hashtag <br />#YPNGSM<br />
  3. 3. Recap… Why social media?<br />
  4. 4. Objectives<br />
  5. 5. Plan of attack<br />
  6. 6. Communicatopia <br />
  7. 7. The Social Media Vortex<br />Easy to stay connected<br />Lots of Distractions<br />Fun….<br />
  8. 8. Don’t get Lost in the Sauce<br />
  9. 9. Evaluate Your Comfort Zone<br />Make a List of the Most Useful Sites<br />Useful is Relative<br />Tackle your profiles one at a time<br />Avoid Peer Pressure<br />Everyone ISN’T doing it<br />Factor Return on Investment (ROI)<br />
  10. 10. Have A Plan<br />Set a Time Limit and Stick to it!<br />Telling yourself you’re only going to be on Facebook 30 minutes isn’t a time limit<br />Set Attainable Goals for Growth and Return<br />Evaluate Your Goals Regularly<br />
  11. 11. TRIVIA<br />Name the creator of Facebook<br />
  12. 12. Answer<br />Mark Zuckerberg<br />
  13. 13. To fan page or not to fan page?<br />
  14. 14. Business psychology<br />No one cares<br />
  15. 15. Personal psychology<br />Everyone cares<br />
  16. 16. This is your life<br />
  17. 17. Separating your business<br />
  18. 18. What is a fan page<br />Page for Businesses organizations and popular people<br />A.K.A. Business Page<br />
  19. 19. Profiles have friends<br />
  20. 20. Fan Pages have fans<br />
  21. 21. Profiles can be private<br />
  22. 22. Discussions and reviews<br />Better Ways to engage<br />
  23. 23. Fan Page benefits<br />Open to the public<br />Send Updates to all Fans<br />Tons of Analytics<br />Hits<br />New Fans<br />Removed Fans<br />Age and Gender Demographics! <br />
  24. 24. Should I have a fan page?<br />Realtors and agents DO NOT need fan pages<br />Fan Pages are for<br />Agencies<br />Teams<br />High Volume agents and Realtors<br />
  25. 25. How to create a fan page<br />Facebook.com/pages<br />Create Page (top right)<br />Choose Category & Name Page<br />Add Info and pics<br />
  26. 26. Making Facebook private<br />
  27. 27. Categorization Step 1<br />
  28. 28. Categorization step 2<br />
  29. 29. Categorization step 3<br />
  30. 30. Chat window Shortcut<br />
  31. 31. Categorizing existing friends<br />
  32. 32. Categorizing existing friends<br />
  33. 33. Filter Facebook Chat<br />More Ways to Filter Instant Messenger on Facebook<br />Filter access to your profile.<br />Filter friend access to profile specifics<br /><ul><li>To your info
  34. 34. To your info
  35. 35. To your pictures</li></li></ul><li>Protect your time - Control chat<br />3/1/2010<br />34<br />
  36. 36. Privacy Settings<br />
  37. 37.
  38. 38. Filter by name or group<br />
  39. 39. Controlled posting<br />Control who sees what<br />
  40. 40. Making Sense of twitter<br />
  41. 41. Conversation is key<br />
  42. 42. Get your mentions up<br />
  43. 43. Retweet your base<br />Mentions are great… ReTweets are Greater<br />ReTweets say…. I like what you said and want to share it<br />Makes people feel good - acknowledged<br />
  44. 44. Follow the Hashtag<br />Leaving Hashtag is good but not essential to joining a conversation<br />Search Hashtag of your target Market<br />
  45. 45. Listening on twitter<br />
  46. 46. Tweetbeep<br />Google alerts for twitter!!!!<br />
  47. 47. Follow the group<br />
  48. 48. Tweetgrid Rocks!<br />
  49. 49. Find and be found<br />
  50. 50. TRIVIA<br />Name A Non-Industry Specific Professional Social Network other than LinkedIn<br />
  51. 51. TRIVIA<br />
  52. 52. basics<br />
  53. 53. Editing is easy<br />
  54. 54.
  55. 55. Your online resume<br />No One Cares about how great you are<br />Past Employment and/or Business Experience MATTERS<br />Its not about your current Industry<br />Work history proves Experience, Expertise and Ethic<br />
  56. 56.
  57. 57. Detour<br />
  58. 58. Google Keyword tool<br />
  59. 59. Google Keyword tool<br />
  60. 60. USE Keywords to get more profile views<br />
  61. 61. Highlight certifications and specialties<br />
  62. 62. Add Applications<br />
  63. 63.
  64. 64. Time management tools<br />
  65. 65. PING.FM<br />Updates Just about every <br />Major Social Network<br />Categorize Social Networks to Meet update specifications<br />No Friend, follower or fan Management<br />If used improperly can make you look like a robot<br />
  66. 66.
  67. 67.
  68. 68. TWEETDECK is good<br />Monitors Facebook Linkedin<br />and Twitter<br />Monitor multiple accounts <br />from the same control panel<br />Categorize your Followers <br />Effectively into groups that <br />Can be monitored<br />iPhone Capable<br />Software that requires <br />download<br />
  69. 69. HOOTSUITE<br />Updates Facebook, Twitter, <br />Linkedin, AND Wordpress.com<br />Scheduled updates to all <br />social networks –tweets, FB <br />Updates, <br />Update Fan Pages<br />iPhone Capable<br />Friend and Follower <br />Categorization<br />No Downloading required<br />
  70. 70. Hootsuite is Way better<br />
  71. 71. TRIVIA<br />What is google’s Blogging platform?<br />
  72. 72. Answer<br />
  73. 73. Clean up your blog<br />
  74. 74. Clear the clutter<br />Remove all Wordpress formatting<br />Introductory post<br />Introductory comment<br />“Just a Wordpress blog”<br />
  75. 75. Create your identity<br />Blog title and tagline should Identify you and seek to target SEO<br />Upload an Icon/Picture<br />Get a Gravatar<br />Gravatar.net <br />
  76. 76. What is a Gravatar?<br />Small image that appears in the browser bar that identifies your site.<br />
  77. 77. HTML is for nerds<br />Visual and HTML tabs<br />Work from VISUAL Tab<br />
  78. 78. Click Upload image<br />Upload Image<br />
  79. 79. Select file<br />
  80. 80. Insert into post<br />
  81. 81. magic<br />
  82. 82. Wordpress does it for you<br />Click HTML tab<br />
  83. 83. Create Links easily<br />Type Text<br />
  84. 84. Create Links easily<br />Highlight <br />text<br />
  85. 85. Create Links easily<br />Click Link Button<br />
  86. 86. Fill in the data<br />Insert website info<br />
  87. 87. Fill in the data<br />ALWAYS OPEN IN NEW WINDOW<br />
  88. 88. Fill in the data<br />Title tags = awesome SEO<br />
  89. 89. Instant Hyperlink<br />And Title Insert<br />
  90. 90. Why use links??<br />Blogs Need pingbacks <br />References to other blogs<br />Inbound Links to Your Website<br />
  91. 91. Blogs need pics<br />
  92. 92. Don’t Get Your pics from Google<br />WWW.SXC.HU<br />Free Stock Photos!!!!<br />
  93. 93. Sponsored By<br />

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