The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
3. Book homes from local hosts in countries and experience a place like you live there.
4.
5.
6. PROBLEMCostumer Segments |
Price is an important concern for
customers booking travel online
Hotels leave you disconnected
from the city and its culture.
No easy way exists to book a room
with a local or become a host
7. PROBLEMCostumer Segments |
To date, tens of millions of travelers have
chosen Airbnb to experience cities not as
tourists, but as locals.
16. Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Craigslist’s integration
17. Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Advertising print / display / social paid advertising
Referral (AKA word of mouth)
18. Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Advertising print / display / social paid advertising
32. Key resources
* Digital: Online platform
* Skilled Employees: well-networked founders,
tech people & country managers
* Financial: $2.39B in 8 Rounds from 32 Investors
33. Key activities
* Trust Problem: /verification process, insurance policy, transparency.
* Traveler Retention: /promotional codes and credits to frequent travelers
* Country Legal Fights: /Tax law, Airbnb Low
“The Economic Impacts of Home Sharing
in cities around the world”
34. Key Partners
$20 000 Funding, Network, Advisers
Sequoia
Capital
* Investors: /$2.39B in 8 Rounds from 32 Investors
36. Key Partners
* Photographers: /Freelancers 2,000 +
The photos were really bad. People were using camera phones and
taking Craigslist-quality pictures. Surprise! No one was booking
because you couldn't see what you were paying for."
37. Revenue Streams
* Commission from Property Owners (Hosts)
* Transaction fee from Travellers (Guests)
Revenue model: How Airbnb makes money?
10.6M $20 $200M
A 10-15% commission on each transaction