The strategic plan document outlines Airbnb's vision, mission, SWOT analysis, space matrix, goals, strategies, and objectives. The team's vision is to make the world everybody's home. The mission is for Airbnb to be a trusted online marketplace for unique accommodations. A SWOT analysis identifies strengths like lower prices than hotels, while threats include regulations and competitors. The space matrix shows financial strength and industry strength. Goals are to increase market share and savings. Strategies include market penetration, product development, and market development. Objectives have 2-year targets for metrics like number of users and bookings.
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb, Inc. Strategic Plan 2017-2021
MBA - Assignment for strategic Management course
(Based on Harvard business review - case study June 2017 )
content :
History
Strategic Issues
Situational Analysis
Strategic Analysis and Choice
Recommended Strategy
Vision
Mission
Goals
Strategy
Objectives
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb, Inc. Strategic Plan 2017-2021
MBA - Assignment for strategic Management course
(Based on Harvard business review - case study June 2017 )
content :
History
Strategic Issues
Situational Analysis
Strategic Analysis and Choice
Recommended Strategy
Vision
Mission
Goals
Strategy
Objectives
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
Surviving Airbnb: an analysis & recommendations for Marriott InternationalAndreaWeidemanMBA
An analysis of the Hotel Industry from the Point of View of Marriott International. This project outlines the threat the company faces from Airbnb, & recommends next steps Marriott International can take in order to survive & thrive in the face of lodging platforms threatening the hotel industry.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
Human Resources Management: Airbnb Diversity & Inclusion Analysis Cristina Cortes
Our team's assignment was to analyze the diversity and inclusion practices at Airbnb, compare their practices to industry leaders, and to offer recommendations to improve their practices. Our final project was this presentation and our paper that goes into greater depth on each of these topics.
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
Surviving Airbnb: an analysis & recommendations for Marriott InternationalAndreaWeidemanMBA
An analysis of the Hotel Industry from the Point of View of Marriott International. This project outlines the threat the company faces from Airbnb, & recommends next steps Marriott International can take in order to survive & thrive in the face of lodging platforms threatening the hotel industry.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
Human Resources Management: Airbnb Diversity & Inclusion Analysis Cristina Cortes
Our team's assignment was to analyze the diversity and inclusion practices at Airbnb, compare their practices to industry leaders, and to offer recommendations to improve their practices. Our final project was this presentation and our paper that goes into greater depth on each of these topics.
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
Strategy Design Innovation: How to create business success using a systematic...Lucky Gods
**Unleash the Strategist Within: Design, Innovate, Dominate! **
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✍️ Practical exercises and templates to translate theory into tangible action, propelling your business to new heights.
Ready to ditch the mundane and embrace the extraordinary? Dive into Strategy Design Innovation and unleash the strategist within! You'll be amazed at what you can achieve.
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Global Wealth Partner Presentation | Wealth MigrateWealth Migrate
At Wealth Migrate we have funded ourselves differently. Basically in 2014, Scott Picken the Founder read Behind the Cloud by Marc Benihoff (Founder of Salesforce). They never used VC and started their Design Partners in 1999 with their own clients. Through this community they not only built a world class and UX friendly system, they raised $64m and these investors shared in the upside of the 14th biggest technology company in the world.
In June 2014 we formed our Wealth Partners. We currently have 90 Wealth Partners who have invested in our company, joined the global community, assist to built a world class platform and will share in the upside of this purpose driven company. We have done several rounds and have raised just over $8m to-date.
Our simple CAP Table looks like this
Founders & Management 52%
Non-Exec 5%
Wealth Partners 37%
Employee Incentive Pool 6%
This was the presentation which Scott Picken the Founder & CEO of Wealth Migrate shared.
Wealth Migrate, Your Trusted Global Real Estate Marketplace, is leading The Wealth Movement in globally creating wealth for all through real estate and technology! http://www.wealthmigrate.com
Wealth Migrate is a KPMG Global Top 50 Fintech company, top-10, global real estate investment platform, bringing the tools and transparency to enable emerging market investors access to high yield, institutional quality, developed market real estate at scale. Our FinTech enabled platform makes direct investment accessible, safe and affordable for global retail investors seeking US dollar, Aus dollar or Pound based income. By leveraging big data technology, robo-advisory based on goals, block chain record-keeping, global boots on the ground origination and the social power of collective buying—we bring trust, transparency and access to an opaque and complex process.
Wealth Migrate will do this through the power of the crowd and technology, by helping investors have access to invest and partner with the safest and best institutional grade opportunities locally or internationally, while letting real estate providers have access to the depth and quality of global investors, thus creating global wealth for all!
It provides a global, self-service, Fintech real estate solution, which takes advantage of local real estate markets, through best-of-breed partners, efficiency, a global IT platform and collective buying power.
Basically it is tomorrow’s simple answer to making sophisticated investments in local and global real estate, residential and commercial, with like-minded real estate investors and to create global wealth, today.
Wealth Migrate’s foundations are built firmly on three core values, trust, transparency and most importantly making sure that everyone’s interests are aligned. It is a blend of nature’s laws and technology which revolves around partnerships, as nature teaches us.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Case Study: Content Strategy for Enterprise Software Development HouseNicola Ray
This case study talks about how Modern helped one of our customers map, adapt and shatter their content in order to more effectively distribute the relevant content to the relevant stakeholders.
Rethinking residential real estate: 2023 and beyondAppFolio
The past few years have accelerated underlying trends in how people live, work, and play within the built environment. At the same time, technology has democratized access to capital and information, changing the way residents use physical space. Value is shifting away from the assets themselves toward those who understand the needs of specific end users and can use technology to deliver comprehensive, on-demand solutions. With all of these changes, there is an urgent need for operators to think differently about their properties, customers, and competition.
In this webinar, Dror Poleg shares his perspectives based on two decades of experience working across four continents alongside the world’s leading real estate investors. Watch now to receive key insights on how to take advantage of emerging opportunities and transform your organization, project, venture, or career.
Similar to Airbnb Case Study Strategic Management Plan (20)
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
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Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Revenue Keys- Begur Village Survey-Sketchrevenuekeys
Find Land Survey Number View A Begur village Begur Hobli Bangalore The Revenue Department of Karnataka By The Survey Sketch Made Citizen Simple Easy to Find Survey Number,s
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
5. ABOUT THE TEAM
INTRODUCTION
5
Our team has been assigned to assist
Airbnb in developing its strategic plan
Several meetings
Everybody participated
Group dynamics
Stick to the case
External resources use
“
”- The Leaders Team
6. ABOUT THE COMPANY
INTRODUCTION
6
Founded in 2008
Two-sided platform for short-term
lodging (hosts and guests)
Earns from commission from both
hosts and guests
One of the highest growing
companies in sharing economy
from 1K to 1M users in 2 years
A phenomenal disruptive
innovation
10. WHO WE ARE
MISSION
10
Airbnb is a trusted community online-marketplace for
people to list, discover, and book unique accommodations
around the world at any price point. It helps hosts to earn
from renting their extra space.
The modified mission:
11. WHO WE ARE
MISSION
11
Be a Cereal Entrepreneur
Every frame matters
• Be bold and apply original thinking
• Imagine the ideal outcome
• Be resourceful to make the outcome a
reality
• Look at the end to end experience of
everything.
Champion the Mission
• Prioritize work that advances the
mission and positively impacts the
community
• Build with the long-term in mind
• Actively participate in the community
and culture
• Simplify!
Be a Host
Embrace the Adventure
• Care for others and make them feel like
they belong
• Encourage others to participate to their
fullest
• Listen, communicate openly and set clear
expectations
• Be curious, ask for help, and demonstrate
an ability to grow
• Own and learn from mistakes
• Bring joy and optimism to work
Simplify
CORE VALUES
13. WHERE WE ARE
SWOT ANALYSIS
13
1. Lower prices compared to hotels
2. Strong customer service to handle any
complaints for customers and to offer help
and support
3. Customer-driven development (listening to
customers and fulfilling their requests as
quick response to customers’ needs and
wants)
4. Photography program as development tool
to enhance the pictures and properties`
photos to attract more customers
5. Adopting working backward strategy to
enhance the service features based on the
desired optimum experience
Positive Negative
ExternalInternal
Strengths Weaknesses
Opportunities
14. WHERE WE ARE
SWOT ANALYSIS
14
6. Offering amazing experiences beyond the
traditional accommodation (e.g. hosts steer
guests to discover places and make friends)
7. Trust (guests have mutual friends with hosts
through social connections + ratings and
reviews + photographers verified addresses
+ moving quickly to address related
concerns)
8. Safety ($1M insurance + photographers
verified addresses)
9. Highly customized service (guests choose
hosts based on their characteristics and
preferences)
10. Huge number of connections between
members increasing their engagement
Positive Negative
ExternalInternal
Strengths Weaknesses
Opportunities
15. WHERE WE ARE
SWOT ANALYSIS
15
11. Offering attractive content (wish lists) which
increase engagement
12. Ability to raise fund to be used in operations
and developing new markets and services
13. Clear business model (taking commission
from both sides)
14. Premium public image and trustable brand
15. Huge number of properties to rent which
gives customers the chance to choose their
preferred properties from a wider range
which makes them satisfied.
16. Large number of users and customers
Positive Negative
ExternalInternal
Strengths Weaknesses
Opportunities
17. 17
Positive Negative
ExternalInternal
Strengths Weaknesses
Opportunities
1. The declining economy in many countries
(people will tend to make money by renting
their homes)
2. Investors were never more eager to invest in
money making e-projects
3. Huge international accommodation market
4. Higher rates of other accommodation types
5. Growth and development in the mobile
market
WHERE WE ARE
SWOT ANALYSIS
18. 18
Positive Negative
ExternalInternal
Strengths Weaknesses
Opportunities
1. Negative media propaganda (which happens
from time to time)
2. Accommodation service is offered by hosts
not by the company itself, issues can arise
and the public image can suffer (New York
accident)
3. Security and safety breaches especially at
the underdeveloped countries.
4. Governmental regulations (legalization,
taxes, etc.)
5. Hotels and other providers of
accommodations.
6. Comparable rates of hostels and
guesthouses.
WHERE WE ARE
SWOT ANALYSIS
19. 19
Positive Negative
ExternalInternal
Strengths Weaknesses
Opportunities
7. Couch Surfing offering the same service for
free
8. Airbnb causes scarcity of lodging and prices
rise, causing anti movements lead by upset
community
9. Innovation does not stop, new alternatives
may appear
10. The idea of accommodation sharing might
not be appealing to some cultures.
11. New entrants (potential competitors) due to
ease of business model.
WHERE WE ARE
SWOT ANALYSIS
21. WHERE WE ARE
SPACE MATRIX
21
Financial Strength
1. Ease of exit from market (difficult to easy): 6
2. Risk involved in the business (much to little):
4
3. Use of economies of scale and experience
(low to high): 6
FS
IS
ES
CA
Average = 5.3
22. WHERE WE ARE
SPACE MATRIX
22
Environmental Stability
1. Technological changes: -2
2. Rate of inflation: -2
3. Demand variability: -1
4. Price range of competing products: -2
5. Barriers to entry into market: -4
6. Competitive pressure/rivalry: -2
7. Price elasticity of demand: -4
8. Pressure from substitutes: -2
FS
IS
ES
CA
Average = -2.4
23. WHERE WE ARE
SPACE MATRIX
23
Competitive Advantage
1. Market share (small to large): -3
2. Product quality (inferior to superior): -2
3. Product life cycle (late to early): -1
4. Customer loyalty (low to high): -1
5. Technological know-how (low to high): -1
6. Vertical integration (low to high): -1
7. Speed of new product introductions (slow to
fast): -1
FS
IS
ES
CA
Average = -1.4
24. WHERE WE ARE
SPACE MATRIX
24
Industry Strength
1. Growth potential (low to high): 6
2. Profit potential (low to high): 5
3. Financial stability (low to high): 5
4. Technological know-how (simple to
complex): 6
5. Resource utilization (inefficient to efficient):
6
6. Capital intensity (low to high): 6
7. Ease of entry into the market (easy to
difficult): 1
FS
IS
ES
CA
Average = 5
27. WHERE WE SHOULD GO
GOALS
27
Attaining a larger share of the market
Maximizing Airbnb’s customers’ savings
Increasing the bookings tremendously
Having most of the Internet users to join Airbnb
Building the largest social community of property owners and renters
29. HOW TO GO THERE
STRATEGIES
29
Market
Penetration
Concentric
Diversification
Product
Development
Market
Development
NewExisting
ProductsMarket
30. 30
1. Publish positive emotional stories
2. Intensive advertising campaigns in
the cities where there are famous
events
3. Economy related conferences
4. Sponsor sports events
5. Attract celebrities
Market
Penetration
Concentric
Diversification
Product
Development
Market
Development
HOW TO GO THERE
STRATEGIES
35. WHERE WE SHOULD GO SMARTLY
OBJECTIVES
35
Increasing the market share of accommodation industry by 1%
Increasing the number of users to 185M
Having 24 gatherings (with different activities) held by local community in each city
Having 50% of the properties matching Airbnb’s security and safety checklist
Saving Airbnb’s customers 3% more than the current saving average
Increasing bookings by 50%
36. 36
Developing a tool for analyzing the social media’s reviews and buzz about Airbnb
Having 5 celebrities subscribe to Airbnb and offer their castles
Developing and publishing 400 emotional stories about the relationships among the community
Winning the Stevie Award for the best customer service
Establishing a natural disaster recovery department for hosting the evacuated
Raising $4b in new funding rounds
WHERE WE SHOULD GO SMARTLY
OBJECTIVES
38. LET’S WRAP IT UP!
CONCLUSION
38
Sharing economy concept
(win-win situation )
Fast growth
Our team worked hard
Our goal is to make Airbnb
sustain its leadership and grow
more
“
”- The Leaders Team
How the team worked:
Meetings (5 times in different places)
Discussions (not always consensus but agreement at the end) (we had some arguments and fights over the idea of using the case’s information explicitly)
We chose to stick to the case’ information and we used our creativity
We used limited external resources to validate the assumptions
9 years old
Commission rate is 11%
Sharing economy: when a company shares its earnings with community
Disruptive innovation: technology and innovation that completely changes the game played in an industry
How the team worked:
Meetings (5 times in different places)
Discussions (not always consensus but agreement at the end) (we had some arguments and fights over the idea of using the case’s information explicitly)
We chose to stick to the case’ information and we used our creativity
We used limited external resources to validate the assumptions