The document analyzes Airbnb's business model using several frameworks. A SWOT analysis finds strengths in Airbnb's lower prices and unique experiences, but weaknesses in reliance on hosts and safety issues. Porter's five forces sees low threat of new entry but high threat of substitution. The business model canvas outlines Airbnb's customers, value propositions, and revenue streams from hosts and guests. A blue ocean strategy canvas explores creating value in new market spaces through the ERRC grid of eliminating, reducing, raising, and creating elements.
Airbnb began in 2008 by solving a problem of where to stay when visiting a new city. It has since grown to become one of the largest hospitality providers globally through key factors like building a trusted community, offering an innovative value proposition focused on authentic local experiences, and the founders' continuous entrepreneurial innovation. Airbnb grew through creative disruption of the industry, open innovation using community ideas, and relentless service innovation while keeping its core peer-to-peer model. Strategic international expansion, securing funding at key stages, and well-timed innovations fueled Airbnb's journey from a small startup to a global unicorn company valued at over $25 billion.
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
Airbnb is an online marketplace that allows people to list and rent short-term lodging in their residential properties. It has over 800,000 listings in 192 countries and 20 million users. A SWOT analysis identifies strengths such as 24/7 availability and local experiences, but also weaknesses like disputes between guests and hosts and threats from growing competitors. A PESTLE analysis examines political, economic, social, technological, legal and environmental factors affecting the business. Porter's Five Forces model is used to assess competitive dynamics.
Uber provides a variety of ride services through its mobile app including UberX, UberXL, taxis, black cars, SUVs, and luxury vehicles. It has received $4.9 billion in funding and was most recently valued at $18.2 billion. Founded in 2009, Uber launched its mobile app in 2010 and has since expanded internationally and introduced new services like UberCARGO. While facing competition from companies like Lyft, Uber continues to disrupt the transportation industry through city by city expansion and situational awareness.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
Airbnb presentation - Paul Hayat (team3)Paul Hayat
- Airbnb is an online marketplace for people to list and book accommodations around the world. It was founded in 2008 and has grown significantly, now valued at $25.5 billion with over 2 million listings and 60 million users.
- Airbnb aims to increase its user base through search engine optimization, partnerships with companies like Virgin and American Express, and marketing strategies including paid search advertising and content optimization.
- While Airbnb has high user engagement, it faces challenges like legal issues over unauthorized listings, competition from other travel sites, and trust/image concerns that partnerships could help address. The document recommends ways Airbnb could boost rankings, referrals, loyalty and conversion rates.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
The document analyzes Airbnb's business model using several frameworks. A SWOT analysis finds strengths in Airbnb's lower prices and unique experiences, but weaknesses in reliance on hosts and safety issues. Porter's five forces sees low threat of new entry but high threat of substitution. The business model canvas outlines Airbnb's customers, value propositions, and revenue streams from hosts and guests. A blue ocean strategy canvas explores creating value in new market spaces through the ERRC grid of eliminating, reducing, raising, and creating elements.
Airbnb began in 2008 by solving a problem of where to stay when visiting a new city. It has since grown to become one of the largest hospitality providers globally through key factors like building a trusted community, offering an innovative value proposition focused on authentic local experiences, and the founders' continuous entrepreneurial innovation. Airbnb grew through creative disruption of the industry, open innovation using community ideas, and relentless service innovation while keeping its core peer-to-peer model. Strategic international expansion, securing funding at key stages, and well-timed innovations fueled Airbnb's journey from a small startup to a global unicorn company valued at over $25 billion.
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
Airbnb is an online marketplace that allows people to list and rent short-term lodging in their residential properties. It has over 800,000 listings in 192 countries and 20 million users. A SWOT analysis identifies strengths such as 24/7 availability and local experiences, but also weaknesses like disputes between guests and hosts and threats from growing competitors. A PESTLE analysis examines political, economic, social, technological, legal and environmental factors affecting the business. Porter's Five Forces model is used to assess competitive dynamics.
Uber provides a variety of ride services through its mobile app including UberX, UberXL, taxis, black cars, SUVs, and luxury vehicles. It has received $4.9 billion in funding and was most recently valued at $18.2 billion. Founded in 2009, Uber launched its mobile app in 2010 and has since expanded internationally and introduced new services like UberCARGO. While facing competition from companies like Lyft, Uber continues to disrupt the transportation industry through city by city expansion and situational awareness.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
Airbnb presentation - Paul Hayat (team3)Paul Hayat
- Airbnb is an online marketplace for people to list and book accommodations around the world. It was founded in 2008 and has grown significantly, now valued at $25.5 billion with over 2 million listings and 60 million users.
- Airbnb aims to increase its user base through search engine optimization, partnerships with companies like Virgin and American Express, and marketing strategies including paid search advertising and content optimization.
- While Airbnb has high user engagement, it faces challenges like legal issues over unauthorized listings, competition from other travel sites, and trust/image concerns that partnerships could help address. The document recommends ways Airbnb could boost rankings, referrals, loyalty and conversion rates.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
The marketing plan aims to expand Airbnb's website and mobile applications to offer more travel features to meet the needs of its global clientele. It proposes an advertising budget of $405,730 and additional investments totaling $2,350,000. A six-month marketing campaign from January to June 2014 will use banner ads, direct mail, airport banners, and increased social media presence on platforms like Facebook and blogs. The goals are to increase brand awareness, recruit more hosts, and boost online bookings. Metrics like consumer feedback and employee satisfaction will be used to evaluate the campaign's effectiveness.
- AirBnB is proposing a new service called "AirBnB Reality" that would partner with real estate companies like Remax to allow home buyers to book temporary stays in homes they are interested in purchasing through the AirBnB platform.
- This would give buyers a chance to experience what it would be like to live in the home before committing to a purchase. They could then leave reviews and potentially purchase the home after their stay.
- AirBnB sees this as an opportunity to diversify into real estate sales while revolutionizing the home buying process and giving buyers a new way to find their forever home. Partnering with an established company like Remax would help them gain access to the real estate market.
Strategic Management document for Airbnb submitted by Group 3.
Airbnb's vision is to create a world where people can belong anywhere. Their mission is to help people live in places instead of just traveling to them. A PESTLE analysis identifies political, economic, social, technological, legal and environmental factors impacting Airbnb. Competitors include HomeAway, FlipKey, and OneFineStay. Airbnb follows a holacratic structure and offers affiliate programs. Recommendations include adding transportation and tour packages to develop new product lines that match customer needs.
Marketing plan for new feature of airbnbTouseef Ahmed
analysis of the positive and negative impacts of the environment on Airbnb. Examine the company’s marketing strategy and the factors contributing towards Airbnb’s success. Devising a marketing plan that could envision the company towards higher performance.
Uber uses dynamic pricing, also called surge pricing, where fares are adjusted upwards during periods of high demand to incentivize more drivers to meet rider demand. This strategy allows Uber to maximize supply and demand but has faced challenges from regulators limiting fare increases and from competitors. While Uber has yet to be profitable, its losses are decreasing as it grows and updates its pricing approach, such as showing quoted prices instead of multipliers, though customers still sometimes object to perceived price increases during surges.
Goibibo is India's largest online travel booking platform that offers flight, hotel, bus and holiday package bookings. As an aggregator, it faces issues with inconsistent cancellation and refund policies compared to airlines. The document analyzes Goibibo's services and customer complaints, identifies gaps in standards, delivery and communication, and provides recommendations to improve reliability, responsiveness and customer empathy through transparent policies, responsive customer service and vendor accountability.
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb's 2017-2021 strategic plan outlines goals to become the world leader in the internet-based accommodation industry. Key strategies include related diversification through acquiring hotels in Morocco and Egypt, product development such as a "from home to home" package utilizing partnerships, market penetration in existing markets through marketing, and market development in Middle East and Africa. One-year objectives are to develop new hotel acquisition plans, finalize a partnership with Uber, increase market growth and shares, enhance customer programs, and develop cultural/environmental initiatives. The plan aims to realize the vision through aggressive growth and adapting offerings to new markets and cultures.
This document contains an 8-part agenda for an Airbnb 2020 strategic planning meeting. It includes an executive summary that outlines enhancing customer service, building on their peer-to-peer business model, and expanding revenue growth in the US and emerging countries. Subsequent sections provide an economic overview of the growing business travel industry, details on Airbnb's business model and founders, a SWOT analysis, a 5-year strategic plan focusing on customer service, business travel, and expansion, revenue and cost projections, and a conclusion.
Trent Kalanick's quote summarizes Uber's original goal of providing on-demand transportation with the push of a button. However, Uber now faces strategic issues as both a business and sharing economy platform. As a business, Uber leverages its technology and labor cost advantages but also faces weaknesses from lawsuits and regulations. As a sharing economy platform, Uber benefits communities but avoids some taxes and responsibilities of traditional transportation providers. Rivals increasingly challenge Uber's model on various fronts.
Uber relies on driver engagement to ensure reliable transportation. The document discusses key factors for Uber's success, including driver treatment and incentives. It notes issues like low pay and feeling expendable. The proposed solution is a comprehensive engagement strategy focusing on rewarding drivers, communication, developing loyalty, and promoting Uber's competitive advantages. Effectiveness would be measured by analyzing business outcomes like customer ratings, productivity and turnover in high-engagement units versus low-engagement units.
This document discusses Airbnb as an example of a niche market that has expanded significantly. It analyzes Airbnb's marketing strategies that have enabled this growth, including targeting customers seeking authentic experiences, using hashtags and video in campaigns, personalizing search results, and integrating additional travel services. The document also notes challenges like negative press over tax avoidance issues.
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
This document provides a 10 step marketing plan for Kenneth O. Sychingping for Uber.
1) Uber targets VIPs aged 41-50 from social classes A and B who value security, convenience and comfort.
2) Uber differentiates by providing nicer cars, personal drivers and a premium experience compared to competitors like taxis, Grab and Easy Taxi.
3) While Uber has a small market share currently based on Facebook likes, the transportation market in Metro Manila is significant, representing an opportunity for growth.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
Airbnb has adopted knowledge management and digital strategies to support its continued growth. For knowledge management, Airbnb uses both codification and personalization approaches, such as creating an explicit knowledge repository and encouraging tacit knowledge sharing through meetings. Its digital strategy involves heavy social media promotion, a search algorithm that considers many factors, and using data to improve the customer experience and reputation system. Airbnb's strategies have helped drive financial and non-financial value for stakeholders.
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
The document provides a PESTLE analysis of Airbnb, describing the political, economic, social, technological, legal and environmental factors affecting the company. It also outlines Airbnb's vision, mission, competitors using Porter's Five Forces model, product lines, growth strategy and organizational structure. Airbnb has experienced strong growth but also increasing losses as it spends heavily on expansion. Recommendations include developing new service offerings like transportation and tours to complement home rentals.
Airbnb conducted a PESTLE analysis to understand the political, economic, social, technological, legal and environmental factors impacting their business. Politically, they must ensure hosts comply with housing laws. Economically, Airbnb benefits hosts and cities by offering cheaper accommodations than hotels. Socially, guests share experiences on social media which helps Airbnb grow through word-of-mouth. Technologically, Airbnb relies heavily on their app and website to operate. Legally, hosts must agree to terms ensuring compliance with regulations. Environmentally, studies show Airbnb has a smaller carbon footprint than hotels.
The marketing plan aims to expand Airbnb's website and mobile applications to offer more travel features to meet the needs of its global clientele. It proposes an advertising budget of $405,730 and additional investments totaling $2,350,000. A six-month marketing campaign from January to June 2014 will use banner ads, direct mail, airport banners, and increased social media presence on platforms like Facebook and blogs. The goals are to increase brand awareness, recruit more hosts, and boost online bookings. Metrics like consumer feedback and employee satisfaction will be used to evaluate the campaign's effectiveness.
- AirBnB is proposing a new service called "AirBnB Reality" that would partner with real estate companies like Remax to allow home buyers to book temporary stays in homes they are interested in purchasing through the AirBnB platform.
- This would give buyers a chance to experience what it would be like to live in the home before committing to a purchase. They could then leave reviews and potentially purchase the home after their stay.
- AirBnB sees this as an opportunity to diversify into real estate sales while revolutionizing the home buying process and giving buyers a new way to find their forever home. Partnering with an established company like Remax would help them gain access to the real estate market.
Strategic Management document for Airbnb submitted by Group 3.
Airbnb's vision is to create a world where people can belong anywhere. Their mission is to help people live in places instead of just traveling to them. A PESTLE analysis identifies political, economic, social, technological, legal and environmental factors impacting Airbnb. Competitors include HomeAway, FlipKey, and OneFineStay. Airbnb follows a holacratic structure and offers affiliate programs. Recommendations include adding transportation and tour packages to develop new product lines that match customer needs.
Marketing plan for new feature of airbnbTouseef Ahmed
analysis of the positive and negative impacts of the environment on Airbnb. Examine the company’s marketing strategy and the factors contributing towards Airbnb’s success. Devising a marketing plan that could envision the company towards higher performance.
Uber uses dynamic pricing, also called surge pricing, where fares are adjusted upwards during periods of high demand to incentivize more drivers to meet rider demand. This strategy allows Uber to maximize supply and demand but has faced challenges from regulators limiting fare increases and from competitors. While Uber has yet to be profitable, its losses are decreasing as it grows and updates its pricing approach, such as showing quoted prices instead of multipliers, though customers still sometimes object to perceived price increases during surges.
Goibibo is India's largest online travel booking platform that offers flight, hotel, bus and holiday package bookings. As an aggregator, it faces issues with inconsistent cancellation and refund policies compared to airlines. The document analyzes Goibibo's services and customer complaints, identifies gaps in standards, delivery and communication, and provides recommendations to improve reliability, responsiveness and customer empathy through transparent policies, responsive customer service and vendor accountability.
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb's 2017-2021 strategic plan outlines goals to become the world leader in the internet-based accommodation industry. Key strategies include related diversification through acquiring hotels in Morocco and Egypt, product development such as a "from home to home" package utilizing partnerships, market penetration in existing markets through marketing, and market development in Middle East and Africa. One-year objectives are to develop new hotel acquisition plans, finalize a partnership with Uber, increase market growth and shares, enhance customer programs, and develop cultural/environmental initiatives. The plan aims to realize the vision through aggressive growth and adapting offerings to new markets and cultures.
This document contains an 8-part agenda for an Airbnb 2020 strategic planning meeting. It includes an executive summary that outlines enhancing customer service, building on their peer-to-peer business model, and expanding revenue growth in the US and emerging countries. Subsequent sections provide an economic overview of the growing business travel industry, details on Airbnb's business model and founders, a SWOT analysis, a 5-year strategic plan focusing on customer service, business travel, and expansion, revenue and cost projections, and a conclusion.
Trent Kalanick's quote summarizes Uber's original goal of providing on-demand transportation with the push of a button. However, Uber now faces strategic issues as both a business and sharing economy platform. As a business, Uber leverages its technology and labor cost advantages but also faces weaknesses from lawsuits and regulations. As a sharing economy platform, Uber benefits communities but avoids some taxes and responsibilities of traditional transportation providers. Rivals increasingly challenge Uber's model on various fronts.
Uber relies on driver engagement to ensure reliable transportation. The document discusses key factors for Uber's success, including driver treatment and incentives. It notes issues like low pay and feeling expendable. The proposed solution is a comprehensive engagement strategy focusing on rewarding drivers, communication, developing loyalty, and promoting Uber's competitive advantages. Effectiveness would be measured by analyzing business outcomes like customer ratings, productivity and turnover in high-engagement units versus low-engagement units.
This document discusses Airbnb as an example of a niche market that has expanded significantly. It analyzes Airbnb's marketing strategies that have enabled this growth, including targeting customers seeking authentic experiences, using hashtags and video in campaigns, personalizing search results, and integrating additional travel services. The document also notes challenges like negative press over tax avoidance issues.
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
This document provides a 10 step marketing plan for Kenneth O. Sychingping for Uber.
1) Uber targets VIPs aged 41-50 from social classes A and B who value security, convenience and comfort.
2) Uber differentiates by providing nicer cars, personal drivers and a premium experience compared to competitors like taxis, Grab and Easy Taxi.
3) While Uber has a small market share currently based on Facebook likes, the transportation market in Metro Manila is significant, representing an opportunity for growth.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
Airbnb has adopted knowledge management and digital strategies to support its continued growth. For knowledge management, Airbnb uses both codification and personalization approaches, such as creating an explicit knowledge repository and encouraging tacit knowledge sharing through meetings. Its digital strategy involves heavy social media promotion, a search algorithm that considers many factors, and using data to improve the customer experience and reputation system. Airbnb's strategies have helped drive financial and non-financial value for stakeholders.
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
The document provides a PESTLE analysis of Airbnb, describing the political, economic, social, technological, legal and environmental factors affecting the company. It also outlines Airbnb's vision, mission, competitors using Porter's Five Forces model, product lines, growth strategy and organizational structure. Airbnb has experienced strong growth but also increasing losses as it spends heavily on expansion. Recommendations include developing new service offerings like transportation and tours to complement home rentals.
Airbnb conducted a PESTLE analysis to understand the political, economic, social, technological, legal and environmental factors impacting their business. Politically, they must ensure hosts comply with housing laws. Economically, Airbnb benefits hosts and cities by offering cheaper accommodations than hotels. Socially, guests share experiences on social media which helps Airbnb grow through word-of-mouth. Technologically, Airbnb relies heavily on their app and website to operate. Legally, hosts must agree to terms ensuring compliance with regulations. Environmentally, studies show Airbnb has a smaller carbon footprint than hotels.
Airbnb is an American based online marketplace company that connects travellers with the local inhabitants of a place who wants to rent their property to earn money. Airbnb provides services to the travellers so that they can get an affordable place and they get a chance to know the local residents of the place.
Read our full Bog : https://www.appsrhino.com/how-airbnb-work-business-model-and-revenue-model/
This document discusses Airbnb and its impact on the hotel industry. It begins by defining the sharing economy and how Airbnb fits within that trend. It then summarizes Airbnb's business model, rapid growth, and key reasons for its success, which include meeting consumer needs for value, personalization, and empowerment. The document also outlines some of the challenges Airbnb faces, such as regulation and competition from sites focused on luxury rentals, family travel, or hotel services. In conclusion, while Airbnb is disruptive to the hotel industry, hotels are working to address consumer trends and fight back with enhanced loyalty programs and personalized offers.
The document discusses Airbnb's strategic alliance with Oyo in India. Some key points:
- Airbnb invested $200 million in the alliance to gain access to Oyo's network of over 10,000 properties in India and strengthen its position in the Indian market.
- The partnership will help Airbnb scale its operations and target various customer segments in India like budget travelers and event attendees.
- However, Airbnb still faces challenges like competition from local players and cultural barriers in expanding in Asia. Learning from Oyo's operations and differentiated offerings can help Airbnb succeed.
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
The document provides a marketing plan for a Hometripping Android app in India. It outlines opportunities in the hotel industry with the rise of online bookings and mobile usage. The app connects travelers with local hosts for affordable authentic stays. The plan details target consumers, collaborators, value propositions, and tactics like pricing, revenue streams, and communication channels. Implementation focuses on social media marketing, word of mouth, print ads, and regular app updates/incentives to gain users.
2. Strategic Issues Analysis (Internal and External) Using the releva.pdfaggarwalenterprises1
2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct
an analysis of both the internal and external environment as presented in the case. - Relevant
analytical tools can include PESTEL, SWOT, Stakeholder mapping, Porter's Competitive Forces
Analysis, BCG matrix, strategic capabilities, strategic resource, positioning analysis, etc.
"Nothing is a transaction. Everything is a transformation" (Chesky as cited in Ive, 2015). We are
living in a world which is powered, to a large extent, by a shared economy. To view business as
usual will no longer work. Airbnb's success story, what it has done and achieved, is not just a
celebration of creativity - it is the very definition of game-changer. Company overview Avid
travellers will know Airbnb, an online lodging rental platform. People can become a host on
Airbnb by listing their spare rooms while travellers can search for their holiday locations and
ideal accommodation. Brian Chesky and Joe Gebbia, both graduates of Rhode Island School of
Design, founded AirbedandBreadfast in 2007 to rent out air mattresses and provide breakfast
options in their apartment to visitors attending a design conference in San Francisco. They did so
to pay for their own rental fees. The idea was to offer visitors a way to save some money by not
having to pay prices charged by hotels. A concept totally unheard of in those days, they only
managed to interest three guests. In 2008, they were joined by Nathan Blecharczyk, a computer
engineer trained in Harvard who was also Gebbia's roommate before Chesky. Their initial
intention was to target visitors at large-scale events and conventions, where hotel rooms were
expensive and alternative accommodation was scarce. This effort produced a few thousand
listings in 67 countries. Advertising on Facebook together with email campaigns worked well
during the events. However, revenue dropped to a paltry sum at other times. In 2009, upon
advice from Paul Graham, Founder of start-up incubator Y Combinator, Chesky and Gebbia
went to New York City to gather feedback and learn from their successful hosts. After the visit,
they revamped the website based on the experiences of these hosts and high-quality photographs
of the apartments were added. This was in sharp contrast to the less professional-looking
photographs common on websites such as HomeAway and TripAdvisor. They changed the
company name from Airbedandbreakfast to Airbnb in 2010. The site's offerings were extended
to include the rental of a variety of properties such as entire homes and apartments, private
rooms, castles, boats, manors, treehouses, tipis, igloos and even islands. Business grew steadily
and by 2011, Airbnb raised more than USD 7.2 million and acquired several of its competitors -
Accoleo in 2011 and CrashPadder in 2012. In addition, the company acquired travel guides
NabeWise and Localmind in 2012 which allowed it to provide localised information on various
destinations. By .
Airbnb Business Model & Revenue Model.pptxNilaadvika
Airbnb operates on a peer-to-peer lodging marketplace model, connecting travelers with hosts who offer unique accommodations. Their revenue model primarily relies on service fees charged to both hosts and guests for each booking. Additionally, Airbnb may generate income through optional host and guest services and partnerships.
To Know More:
https://medium.com/@AaradhyaAarushi/airbnb-business-model-revenue-model-e19669b9aec0
https://www.abservetech.com/airstar-airbnb-clone/
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Airbnb is the leading online marketplace for short-term home rentals. The document discusses Airbnb's $1B investment opportunity at a $20B valuation. It summarizes Airbnb's business model, large addressable market across vacation rentals and new markets created, strong network effects and competitive advantages, and financial projections estimating high growth and returns. However, the author recommends passing on the deal given the high $20B valuation limits potential returns to only 0.7-1.1x on investment.
Collaborative commerce allows for electronic collaboration between business partners and organizational employees through a joint online platform. Companies like AirBnB and Uber create businesses through unused inventory, like AirBnB allowing individuals to earn revenue from unused living spaces. AirBnB specifically started in 2008 and disrupted the hospitality sector by allowing users to book rooms and flats from individuals worldwide, appealing to younger generations. It creates a win-win situation for both those lending and borrowing spaces.
Airbnb is an online marketplace that connects people looking to rent their homes with travelers seeking accommodations. Founded in 2008, it has grown to facilitate over 60 million guest stays across 192 countries annually. While it has disrupted the hotel industry, Airbnb's home-sharing model has also faced regulatory issues regarding taxation and safety. The document examines Airbnb's history and operations, as well as examples of regulations and controversies in various locations worldwide.
- Airbnb is an online marketplace and hospitality service brokerage company based in San Francisco that allows members to arrange or offer short-term lodging and tourism experiences. It acts as a broker receiving commissions from bookings but does not own any real estate listings.
- The company was founded in 2008 when the founders rented out air mattresses in their apartment as a bed and breakfast to earn money.
- Airbnb allows hosts to offer lodging and activities to guests who can search listings and book using the online platform. Both hosts and guests can leave reviews of their experiences.
Home-sharing platforms like Airbnb, VRBO, and others have experienced significant growth and transformed the hospitality industry. These platforms connect hosts with travelers seeking unique and personalized accommodations.
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2. Airbnb's success comes from enabling trust between hosts and guests. It emphasizes community reviews and only charges guests after checkout to encourage comfort. Airbnb takes a percentage of each transaction while providing insurance and a simple listing process for hosts.
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Expanding airbnb business in bangladesh
1. Expanding Airbnb Business In Bnagladesh
Name ID No.
Md. Gulib Andalib Shaiket 17174004
Md. Solaiman Hossain 17174005
Mr. Debasish Saha 17174014
Sarara-E-Noor 17174010
Fatha Dduza Siddique 17174019
Shakila Yasmin 16374016
Prepared For:
Mr. Nehal Ahmed
Professor
BIBM
Prepared By:
2. TOURISM & HOSPITALITY INDUSTRY
IN BANGLADESH
• Bangladesh is growing economically, all sectors of business is also showing significant growth including
hospitality & tourism industry.
• The hospitality industry in Bangladesh holds tremendous potentials as Bangladesh economy is growing by
over 7.00 per cent and the country is set to become a member of a middle-income group by 2021. The
tourism industry is considered as a major source of foreign currency earnings for countries like India,
Malaysia, Thailand, Maldives, Spain, Switzerland, Nepal, UAE, the Maldives, Indonesia, Singapore and
many more.
• The direct contribution of tourism to GDP was 296.6 billion taka (1.9 percent of total GDP) in 2014 and
is forecast to grow by 6.1 percent per annum to 566.3 billion taka (1.9 percent of total GDP) by 2025.
Furthermore, in 2014, the total contribution of tourism to employment, including jobs indirectly
supported by this industry was 3.6 percent of total employment which equals to 1,984, 000 jobs. By 2025,
tourism is forecast to support 2,492,000 jobs (3.6 percent of total employment).
3. INTRODUCING
• 1st time in Bangladesh a shared economy & community based Air-bed and breakfast service
Travel like a human
4. The Airbnb Concept
• Airbnb is an online community marketplace that connects people looking to rent
their homes with people who are looking for accommodation
• Founded in San Francisco in 2008 as a start-up, the company has become a
worldwide booking platform
• Today it contributes to the movement of more than 60 million people in 192
countries.
So, Airbnb concept is:
• A community platform rental
• 60 million of users, 34000 Cities & 192 countries
• All type of Accommodation
• Share with local community & Security in booking
5. Airbnb Defines Itself
• A trusted community marketplace for people to list, discover, and book unique accommodations around the world
• A unique travel experience;
• A growing community of users.
6. THE 3 CUSTOMER SEGMENTS DEFINING AIRBNB’S
BUSINESS MODEL:
Host
• Host who owns property they can rest
available space
• Host can listing their property on
Airbnb with check in and check out
time
• Hosts can accept and reject the
travelers booking
TRAVELERS
• Travelers can booked the available
spaces from local hosts
•Travelers can book a space
throughout online payment
FREELANCE
PHOTOGRAPHERS
•Airbnb has a vast network of
freelance photographers
•The high quality photographs get
more responses
•Freelance photographers are paid
by Airbnb directly.
7.
8. WHY AIRBNB IS NECESSARY IN BANGLADESH
• Bangladeshi people wants new technology based product.
• Still hotel rooms and resort rooms per night cost’s are higher than Thiland,
India, Nepal
• Different arena of hospitality in Bangladesh
• Community driven service in one way help hosts or property owners to
earn additional money
• Airbnb offers cheaper alternatives for renting
• Airbnb has offered jobs to “hosts” people who periodically offer their
homes to guests
9. FACTORS THAT AFFECTING TO ENTER
BANGLADESH MARKET
E E
S T Technological Factors:
Airbnb relies heavily on technology.
Visitors will book rooms on the app or
website. Without technology, rooms
can’t be booked. Hosts can’t be
contacted.
Social Factors: New “experiences”
Airbnb is a social business. Hosts offer their homes to
guests in exchange for money. Visitors will document their
experience online. Airbnb grows through word of mouth.
Economic Factors:
Benefiting hosts and cities
“Shared economy.” That is the industry
Airbnb is a leader in. Airbnb offers cheaper
alternatives for renting. And it has grown
exponentially in a short time.
Environment Factors:
Healthier than hotels
Airbnb boasts they reduce energy
usage within America and Europe
compared to hotels. This includes
lowering greenhouse gases, less
water consumption, waste
avoidance, and increased
environmental awareness.
Tech necessities
10. FACTORS THAT AFFECTING TO ENTER BANGLADESH
MARKET: Competitive Factors
• Competitive Product Strategy:
Airbnb is a leading website which helps customers and users in booking of hotels, hostels and
other type of accommodation. Since Airbnb operates in a business to business market, the
platform is the service that they offer to the hosts with value proposition of 'earning money to
fund their own passions'.
11. SWOT Analysis for Airbnb
• Governmental regulations and
lawsuits loom in most markets.
• Without operational control a major
crime or other bad publicity could be
a major shared economy
accommodation success factor
• The business model can easily be
copied.
• Airbnb providing mobile app which
facilitates to both host and guest
connected
• Airbnb provides with low prices and
personal touch of the hosts
• Airbnb can still exploit those markets
where hotels ratio is very low
• Violating housing and zoning laws
• Hotel industry as competitors is
damaging its concept
• Airbnb is dependent on quality
provided by the hosts
• Huge global presence in 192
countries and 34000 cities with
over 1 million listings
• Brand popularity and travelers
trusting internationally
• Compete with low prices as
compare with hotels and guest
houses
• Cost per transaction low due to
internet platform model
S W
TO
12. Probable Outcome in Bangladesh
• The growth of the sharing economy is one of the most important events of the twentieth century. Apart from Uber,
one of the leading names in the sharing economy is Air BnB. Bangladeshi people do not hesitate to use any
technology based product like Uber, Patho, Obhai. Also, Bangladeshi people are comfortable with sharing economy
system and culturally Bangladeshi people are very good in hospitality.
• There has been a recent shift towards this form of hospitality in Bangladesh where people seem to prefer a service
unlike a traditional hotel varying from just a night to months. The community driven service in one way help hosts or
property owners to earn additional money by monetizing their extra spaces, on the other hand helps travelers to be
cover places of interests staying at a comfortable place.
13. Conclusion
• Airbnb is a leader in the sharing economy. They offer jobs for “hosts”, people who rent their
rooms or homes to visitors. But every state and country have their own rules for housing:
the need for permits, licenses, and taxation depends on location.
• Now, they ensure hosts abide by these regulations when accepting Airbnb’s terms and
conditions.
• The firm relies heavily on technology to book rooms, to communicate between hosts and
visitors, and review their stay. Consumers love the cheap option to stay in cities that would
be otherwise unavailable. Since not all towns have motel options.
• The company claims to be more environmentally friendly than the average hotel. And have
posted several studies about it.