SlideShare a Scribd company logo
1 of 97
Download to read offline
The Haig

Brand Positioning
Getting to knowthe context.
September 2015
Hospitality Trends
Hospitality Trends
Customerjourney
Dream
Plan
Book
Travel
Share
Newconsumerdigitallifestyle
CriticalFactors
Connectivity
Socialmedia

andadvocacy
Personalization
Hospitality Trends
A need to educate traveller about the difference
betweenhotelsandservicedapartments.
Thelinebetweenthetwoisstartingtoblur.
Serviced apartments adding more and more
services.
Certain sector of hotels are reducing services to
compete. 
Big hotel chains are waking up to the investment
opportunityintheservicedapartmentssector.
More flexible, user-friendly shorter stay serviced
apartmentofferings.
TopHospitalityIndustryFindings&Trendsin2015
Source: http://www.fourcommunications.com/blog/world-trends-serviced-apartment-industry
Hospitality Trends
Players entering the market to compete with OTAs:
Google,Facebook,TripAdvisor,Amazon.
Innovativetechnology/Mobilecheck-in&payment.
Real time marketing and providing content on an ongoing
basis.
Guest-generatedcontent,especiallyviasocialmedia.
Facebook page is a second website with the option for
gueststocontacthotelstaffandmakereservations.
Create content on Social media, such us video campaigns,
andrespondinginpublicforumstoengageguests.
TopHospitalityIndustryFindings&Trendsin2015
Source: http://www.fourcommunications.com/blog/world-trends-serviced-apartment-industry
Hospitality Trends
Hubcommunityconnections
Guests need to connect with humanity and the
hotel'slocalenvironment.
Blurringofbusinessandleisure
Peer2Peerdining
The hosted vacation rental model (Airbnb) has
made the natural transition to hosts' kitchens and
dining rooms and traveller's unique dining
experiences offering a more homely, personal
option,withinabudget.
TopHospitalityIndustryFindings&Trendsin2015
Source: http://www.eatwith.com/es/explore-dining-around-the-world/
Source: http://www.servicedapartmentnews.com/home/features/2014/12/16/five-hospitality-trends-that-will-affect-serviced-apartments-in-2015/
A growing number of ‘bleisure’ market: the need appeal to business
travelers’workandleisureneeds.Theglobalsplitisnow50/50.
KeyFindings
It’sallabouttheexperience.
Servicedapartmentsaretrending.
Bluringofbusiness&leisure.
It’snotaboutageanymore.
Technologyisamust.
Source: http://www.hospitalitybusinessdevelopment.com/blog/serviced-apartments-developments-trends-in-europe
HospitalityCategoryDefinitions

Hospitality Trends
Tomovebeyondthisandavoidcommoditization,anexperienceisrequired.
HospitalityCategoryDefinitions
Hotelbasicsare:
agoodnight’ssleep
comfortablebed
greatshower
fastwi-fi
breakfast
Hospitality Trends
BoutiqueHotels&LifestyleHotels
Boutiquehotelsare:
cultural/historic/authentic
small
individual(notachain)
interesting/uniqueservices
many,highqualityroomfeatures
Lifestylehotelsare:
contemporary/modern
unusualdesignandarchitecture
lessaboutbrand/morepersonal
innovative
Hospitality Trends
BoutiqueHotels&Lifestylehotelsareaboutfeelings.
discovery/curiosity/intrigue
amazement
social
happy/joyful/amusing
sensual/sexy/romantic
Hospitality Trends
AHotelCollection(isnotboutique)
Collections offer a loyalty programme and
distributionsystem.
Boutique hotels may join them, but that doesn’t
makethemaboutiqueoffering.
Inconsistentcustomerexperience.
They keep coming – Autograph, Ascend, Tribute,
Curio.
Hospitality Trends
Poshtels:luxuryhostels
The old-fashioned, no-frills hostel is getting an
upgrade.
Upgradingdormrooms.
Adding stylish amenities. Replace them with
higher-endaccommodations.
Eye-poppingdesign.
Appealtobudget-mindedtravelers.
Willingtopayless.
Appreciate the communal, friendly hostel
experience.
Source: http://www.cheatsheet.com/culture/rethinking-the-hostel-5-stylish-poshtels-around-the-world.html/?a=viewall
Acrossbetweenahosteland aboutiquehotel,
Poshtelscombinethebestofbothworlds.
Hospitality Trends
GlobalNetworkProviders

Providers which offer greater choice of locations and
products for corporate clients and their relocating
employees.
Hospitality Trends
TheHostedVacationRentalModel

Booktostaywithalocalintheirhome.
Rentfromhostsbenchmarks
Hospitality Trends
Boutiqueservicedapartments:atrend
Aboutiqueapartmentis:
smallnumberofunits
unique
stylish
situatedinafashionableurbanlocation.
sometimeshipandothertimeshistoric
styleanddistinction
individual and focused on offering their
services in a comfortable, intimate, and
welcomingsetting
Source: http://brunsfieldnorthloop.com/2013/11/tracking-a-trend-what-is-boutique-apartment/
Anevolutionofaboutiquehotel
Atmosphereiscrucial&comprisedof:
decor
ambience
personalizedservice.
staff and residents learn each others
names,
closerhome-likeexperience.
location: convenience &“chic-ness” of
theirneighborhoods.
astrongsenseofplace: 

theneighborhoodwhereitislocatedinas
definingfactorofitsidentity.
Hospitality Trends
Boutiqueservicedapartments:atrend
Hospitality Trends
Boutiqueservicedapartments:atrend
Source: http://www.boutiquehotelsummit.com/
Leisureconsumerswanttoexperiencecitieslikelocals.
Theprimelocationoftheapartmentsisacluefactor.
Travellersarelookingfora “travelexperience”ratherthanjustaplacetosleep.
Clientsontheseniorlevelarechoosingtostayinaservicedapartmentoverand
abovealuxuryhotel.
It’saboutaffilitation.Soul,story-telling,content&character.
Notposh,notarrogant.
Createafriendlyatmosphere.
Offeraveryspecialexperience.
It’snotaboutageanymore.It’saaboutanattitude.
Innovationsintechnology
Guestexperience
Design
Productsandservices
Amobileempoweredguest.
ServicedApartmentsBenchmarks

ServicedApartmentsBenchmarks

VacactionRentalfromHosts
Source: https://www.airbnb.com.ar/
Nuestracasaestucasa.
BelongAnywhere.
Findhostswithextrarooms,entirehomes,anduniqueaccommodationslikecastlesandigloos.
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
Source: https://www.airbnb.com.ar/
EasySteps
Airbnb:Easy&Userfriendly
Contactthehostdirectly
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
Source: https://www.airbnb.com.ar/
Airbnb:CommunityComponent
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
Source: https://www.airbnb.com.ar/
Airbnb:Look&Feel
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
Source: https://www.airbnb.com.ar/
Airbnb
Handpickedapartementsfromhosts.
Allovertheworld(Glocal)
Directcontactwithownertorent.
Welcomedbytheowner.
Welcome“details”forguests.
Services like towels, etc, depending on
theapartment.
Lovebrand.
Veryhighawareness.
Great user web experience on the
website: easy, intuitive & beautiful
design.
Community component on the web,
with storytelling & possibility to
interact.
BusinessModel:Vacation rental from hosts
BigIdea: Belong anywhere (Nuestra casa es tu casa).
CalltoAction: Rent unique places to stay from local hosts
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
Source:http://oasiscollections.com/
OasisCollections
HandpickedHomes
Exclusiveperks
Hotel-Likeservices
ProfessionalReservationSpecialist
LocalConcierge
AnUrbanMember’sClub.
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
OasisCollections:Facebooklook&feel
Source:http://oasiscollections.com/
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
OasisCollections
Source:http://oasiscollections.com/
BusinessModel:Apartment serviced rental
Productdefinition:Boutique Hotel
Insight: A great mix between a hotel and home
Brandvalues: Authenticity,style,service.
Bigidea: A better way to stay.
ServicedApartmentsBenchmarks

VacactionRentalfromHosts
HomeAway
Source: http://www.homeaway.com.ar/
Globalleaderintemporaryrental
NoTravellerFees
Over1MillionListings
Bookwithconfidence
InspirationCases:
TheClubFactor+Accommodation

InspirationCases:

TheClubFactor+Accommodation

Source: https://www.bemate.com/en/apartment-services
Oscarcasehotel:EveryhotelneedstomeetanAirbnb
Oscar Hotel is a boutique hotel situated in the most
fashinableneighbourhoodinMadrid:Chueca.Theyrealized
therewere300apartmentsforrentfromAirbnbinthehood.
What did they do?. The created a platform bemate.com to
offertheirservicestoallaribnbapartments.
InspirationCases:

TheClubFactor+Accommodation

Source: https://www.bemate.com/en/apartment-services
Bemate:Whatservicesdoesitoffer?
InspirationCases:

TheClubFactor+Accommodation

Source: www.stayaka.com/
Aka
AKAbalancesthestyleandhospitalityofanintimatehotel
with the space and comfort of a fully appointed luxury
condominium.
Designed for weekly and monthly stays, AKA stands for
signature design; and exceptional business, entertainment
andlifestyleservices.
Locations
NewYork,NY
LosAngeles,CA
London,UK
InspirationCases:

TheClubFactor+Accommodation

Source: www.stayaka.com//
Aka’sofferofexperiences
chelseamarket
mobilesuite
recharge
culinaryarts
fitness
wine
sleepschool
dance
comedy/improv
painting
aerialarts
photography
horsebackriding
surfschool
soundtherapy
InspirationCases:

TheClubFactor+Accommodation

Source: www.stayaka.com/
AKA:Understandingthenewtraveller

ElasticLiving
Life today is full of surprise, change and opportunity; an elastic
lifestylemeetsitwithnimblenessandflexibility.
AKA short term furnished apartment residents are global travelers,
ontheroadforbusinessorleisure
Neighborhood residents in need of a home while their primary
residence is under renovation; and those “in between” situations in
theirpersonallives.
Our belief is that when you are away from home you should feel
welcomeandsupported.
AKAisaboutchoices,notinflexibleconventions.
DineOut/DineIn?
Whetheryoufeellikeenjoyingadeliciousmealinanearbyrestaurant,
orpreparingityourselfinyoursuite—thechoiceisyours.
AKA’s Resident Services Team can secure reservations at a special
restaurant; or we can arrange for a grocery delivery directly to your
suite.
AKA’s full kitchens include top of the line appliances and all of the
cookingaccessoriesneededtoprepareafabulousdinner.
RoomtoBreathe.
Most suites have separate living and sleeping areas, so you can
conductbusinessorentertainwhilemaintainingprivacy.
ASenseofCommunity.
AKA’s private, amenity spaces provide the ideal communal
environmenttounwindquietlyorengageinconversationwithother
AKAresidents. AKA’slounges,cafes,andmediacentersareanatural
extensiontoyourlivingroom.
Live It! Take advantage of our Live It program. Whether you long to
restart your fitness engine, learn how to play the guitar or cook
alongsideachef,AKAcanhelpfulfillthosedreams,ensuringthatyou
neverhavetoputyourlifeonholdwhenawayfromhome.
InspirationCases:

TheClubFactor+Accommodation

Source: www.stayaka.com/
AKA:Understandingthenewtraveller

Wepersonalizeyourstay.
Werecommendthatresidentsletusplanfortheirarrivalasearlyas
possible.Thebesttickets,thehottestrestaurantreservations.
Wewilldoourverybesttodeliveranexcellentresponse.
On-siteservices 
24hourfrontdesk
on site Resident Service Team provides
suggestions and recommendations and can
assist with any restaurant reservations,
deliveries,appointmentsyourequest
dedicateddoorman
onsitemanagementandmaintenance 
valetcleaningandlaunderingservices 
insuitedining
secure transportation- car rentals, sedan, and
limousineservice 
valetparkingatselectlocations
InspirationCases:

TheClubFactor+Accommodation

Source: www.stayaka.com/
102W15

Studiosstarting1BedroomavailableImmediately.
Allresidencesarenewlyrenovatedandfeaturewhiteoakhardwood
floors,stainlesssteelappliancesandwasher/dryers.Mostresidences
alsohavewalk-inclosetsandbalconiesorterraces.
Amenities
101Lounge

Meet, entertain and relax in the
spacious 101 Lounge with WiFi, flat-
dashscreenTVsandawiredcommunal
worktable.
101Café

Haveadrinkorattendadinnerpartyat
the101Café. 
101Gym

Stay healthy and in shape with a
workoutoryogaclassinthe101Gym.
GardenandSteps

Relax in the landscaped Garden or
hang out on the Steps with your
friends.
InspirationCases:

TheClubFactor+Accommodation

Source: clubhouseba.com/
TheClubHouse-Oasis
The Club House is a stimulating and creative social
environment for locally based but internationally-minded
individuals.
Lounge
Garden
Twobars
Pool
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thehospitalclub.com/
TheHospitalClub

Themyth:
The Hospital Club was founded by Paul Allen and Dave
Stewart.
One night, Paul and Dave were having a drink in Covent
Gardenwhentheyspottedaboarded-upbuildingoverthe
road. 
Theyhatchedaplantotransformitintoahubofcreativity
–fullofpeople,ideas,musicandlife.
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thehospitalclub.com/
TheHospitalClub

Fifteen bedrooms, sumptuously fitted out with leathers,
velvets, warm woods and stained glass by Russell Sage
Studios.
Eachofthefifteenbedroomswillfeatureoriginalartwork
byanemergingartistfromtheClub’scommunity.
Roomsrangefromsmalltomedium,largeandsuites,and
feature brain power tool kits by the School of Life, an
erotic mini bar by Holloway Smith Noir, a turndown
cocktailtrolleyeacheveningandstateoftheartLGUltra
HD4Ktelevisions. 
TheBedrooms
Rentoiletries
LuxuryBathrobes
Robertsradios
Freeview
Aselectionofliterature,selectedbytheartists
Libratonespeakers
Rainforestshowers
Airconditioningandheating 
Amazingreviews.
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thehospitalclub.com/
TheHospitalClub

TheClub
TheHospitalClubisacelebrationofcreativity.
Forthemostvibrantandrichcreativecommunities
Extensive calendar of member events, exhibitions, social
and cultural collaborations and an on-line community
wherememberscancreate,connectandcollaborate.
TheStudio



2700ft²/250m²
Situatedtwofloorsbelowstreet
Ultimateprivacy
Full lighting rig and the capability to deliver in your
preferredformat:HD,SD,PALand/orNTSC
Youcanplantopre-recordorbroadcastlive.
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thehospitalclub.com/
TheHospitalClub:Positioning

BusinessModel:Hotel boutique & Club
Productdefinition:Creative Hub
Insight: “People talking to each other &
collaborating.”(from an art context)
Brand values: Creation, collaboration,
connection.
Brandspirit: A place a heart and soul
Bigidea: Create,Connect&Collaborate
InspirationCases:

TheClubFactor+Accommodation

Source: keeclub.com/hongkong/
KeeHongKong

KEE Hong Kong is a place for people who search for
definitiveexperiences.Itisahomefromhome,anoffice,a
social hub, and a meeting place for like minds and new
opportunities. KEE members hail from all walks of life,
from business professionals, to artists; and every visit
shouldbringenrichingencountersandoldacquaintances.
KEE Hong Kong has a completely unique style based on
effortlesseleganceandintelligentdesign.Themedaround
a classical European residence it is decadent and
intriguing,yetcomfortableandquirky.
DiscreetlysituatedintheheartofCentralHong
Kong
Providesaluxuriousanddiverselifestyle.
Exclusiveprivatemembersclub.
Cozyandhomelyatmosphere.
Opulent rooms tailored for art and wine
appreciation, fine dining, business meetings
andminglingwithlike-mindedpeople.
Intimateandrelaxedduringthedayandnight.
InspirationCases:

TheClubFactor+Accommodation

Source: keeclub.com/hongkong/
KeeHongKong

Music
KEE Hong Kong has built a reputation as
oneofHongKong’sleadingnightclubs.
KEEregularlyhostsinternationalDJs,
Our renowned resident DJs, Rork
Stalwart and Ivan Sit, provide the
soundtrack to your perfect Friday and
Saturdaynight.
From cutting-edge house on the 6th
Floor,todiscoandfunkclassicsupinthe
PenthouseLounge.
Art
African sculptures and Bauhaus
designed 1940’s furnishings and
artfromaroundtheglobe.
F&B
Lunch, Dinner, Banquets,
PrivateEvents

Chef–RolandLevySchulle
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thegrouchoclub.com//
TheGrouchoClub

Welcome to The Groucho Club, the original arts & media
privatemembersclub. Use this glittering portal for news,
information, bedroom bookings, events, members
servicesandsomuchmore.
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thegrouchoclub.com//
TheGrouchoClub

TheGrouchoClubisaprivatemembersclubopentomen
andwomenformedin1985.
Dreamt up by a group of publishers as an alternative to
stuffy gentleman’s clubs who wanted somewhere to
meetandrelax.
Premises were found in Soho, the bohemian heart of
London, and the doors opened to a membership drawn
fromtheArts,Publishing,Film,MusicandAdvertising.
Theapprovedwateringholeforthecreativeindustries.
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thegrouchoclub.com//
TheGrouchoClub

The Groucho Club provides twenty fully appointed
bedroomsformembersandguests.
Our rooms differ in size and shape to accommodate
members,guestsandtheoccasionalfamily...
BEDROOMSCOMPROMISEDOF:
*2Biggestdoublerooms

* 2Bigdoublerooms

* 12Doublerooms

* 1Twinroom

* 3Singlerooms
FACILITIES:
*FreeWifi

*LCDflatscreenTV

*DVDplayer

*Airconditioning

*Fullminibar

*Hairdryer

*RENtoiletries

*Nespressocoffeemachines

*Safe

*SKY+
WEALSOOFFER:
*Roomservice

*Concierge

*Babysittingservice

*DiscountedparkingatlocalNCPcarpark
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thegrouchoclub.com//
TheGrouchoClub:Look&Feel

InspirationCases:

TheClubFactor+Accommodation

Source: http://www.thegrouchoclub.com//
TheGrouchoClub:Positioning

The product is: A private members club with twenty fully
appointed bedrooms for members and guests.
The product does: A place for people who search for
definitive experiences. It is a home from home, an office, a
social hub, and a meeting place for like minds and new
opportunities.
Target:Creative industries (film,advertising,music,art)
Brandvalues:Playful,friendly,designy.
Bigidea:The original arts & media private members club.
InspirationCases:

TheClubFactor+Accommodation

http://www.kesselskramer.com/communication/projects/hans-brinker
Humor:HansBrinkerHostel
InspirationCases:

TheClubFactor+Accommodation

http://www.kesselskramer.com/communication/projects/hans-brinker
Humor:HansBrinkerHostel
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.kesselskramer.com/communication/projects/hans-brinker
Humor:HansBrinkerHostel
InspirationCases:

TheClubFactor+Accommodation

Source: http://www.hoteltheexchange.com/
InternationalContext:TheExchange
A boutique Fashion Hotel in Amsterdam with rooms
DressedlikeModels.
Description
Playful
Uniqueroomsrangingfromonetofivestars.

Fashionmeetsdesign
Unexpectedandinspiring.
InspirationCases:

BoutiqueServicedApartments

Source: http://www.bydlofts.com/
Onebuilding
BYDLoftsBoutiqueHotel&ServicedApartments,Patong
Description
Premierelocation
Bothbusinessandrelaxation.
1&2bedroomapartments
WifiLounge
Gym
FunctionRoom
WellnessSpa
Restaurant
BoutiqueApartmentResidence
CompetitioninBuenosAires

CompetitioninBuenosAires

ThePoetryBuliding

Source: poetrybuilding.com
Privacywithoutsolitude.
Luxurywithoutstuffinessorattitude.
Andassistancewithoutintrusiveness.
Description
FreeWIFIinternetaccess
Access to our terrace, sun lounge, dipping
poolandoutdoorshower
Fully Equipped kitchen w/ refrigerator/
freezer,4burnerstovetop,rangeoven
Toasteroven&CoffeeMaker
Allpots,pans,glasses,plates&utensils
FlatscreenTV&PhilipsDVD
iPod 8 GB with full library of music & iPod
stereodockwithdigitalalarmclock
Localcellphone
Digitalsecurityboxthatcanfitalaptop
Separate cooling units and radiators for
temperaturecontrol
Electricityconvertersandtransformer
Hairdryer
Iron&Ironingboard
HotelBeautyrestmattress
Weekly maid service included. Additional
service available for a fee of u$15 per
cleaning.
STUDIOS
ONEBEDROOM
DUPLEXES
LOFTS
PENTHOUSE
TheHaigPositioning

TheHaigPositioning

TheHaigactualPositioning

Source: haigba.com
Located in Palermo Hollywood, The Haig is a boutique
apartment building with 18 stylishly furnished
apartments and a very active social element geared
towards expats and locals in their 20's, 30's and 40's.
Minimumstayis5nights.
WARNING!YOUWILLMEETYOURNEIGHBOURS!
We only have a few apartments left, so please check out
this website and our Facebook link at the bottom of the
pagetoseeifthislookslikethekindofplaceforyou...
Shorttermrentals,uptosixmonths
Amenities:Pool,Lounge,Grill,Laundry&Gym
24/7Security
Socialcalendar:EventsorganizedbyTheHaig
forit’sguests
Source: Press Kit
TheHaigPositioning

TheHaigActualCategory

Boutique apartment building.
TheHaigPositioning

TheHaigActualProductdefinition

Located in Palermo Hollywood,
The Haig is a boutique apartment
building with 18 stylishly
furnished apartments and a very
active social element.
TheHaigPositioning

TheHaigActual Target

Geared towards expats and locals
in their 20's,30's and 40's.
TheHaigPositioning

TheHaigActual Slogan

Warning! You will meet your neighbours.
Re-definingTheHaig

Re-definingTheHaig

GuestTestimonials
“Adream”

fromElinGranbergfromNewYork@tripadvisor.com

StayedApril2015,travelledonbusiness


I wouldn’t know where to start and would have to write a book
about the attention to detail, friendliness and quality of service
experienced at The Haig.
- The doormen/security are charming and there 24hours.
- The lounge is a great place to meet international people over a
drink (fully stocked bar) or a coffee (nespresso).
- Details, details, details... the concierge service offered by Martin,
Catalina and Nick exceeds all expectations. And I work in Luxury
travel so have stayed in my fair share of top-notch properties
around the world. I was here during my birthday and found fresh
flowers and wine in the living room, an extremely nice touch.
- The gym/laundry/kitchen are perfectly equipped to feel at home on
longer stays.
- Special poolside events and pre office breakfasts are on offer to
meet people.
- I had friends over for an asado (bbq) and they took care of all
buying, cooking and cleaning so I could fully enjoy myself too (didn’t
I say its a dream come true?)
- Palermo Hollywood is an ideal location.
- Internet works at full speed (a rarity in this part of the world).
- Oh, and the swimming pool is heated all winter!
Needless to continue, they do a superlative job at keeping you
happier than you know how to keep yourself.
Trying really hard to come up with a negative. Guess I’m extremely
disappointed you haven’t opened a Haig in every city I travel to.
Thank you! Gracias! Merci!
Now I guess you have to deal with the fact that I shall return!
Aselectionofreceivedtestimonials:
“Thebestplacetostay”

fromMargauxR fromParis@tripadvisor.com

StayedAugust2015,travelledsolo


I’m not the can of person who wrights comments in TripAdvisor
because I’m lazy !!! ;) But my stay at The Haig was so good I have to
recommend it to other travelers!
I really felt at home and also organized a BBQ near the swimming
pool ! I had a great moment with my friends living in BA.:
There is a team tacking care of all you wish for in here ! Catalina and
Martin do whatever you ask to satisfie you !
I deeply recommand The Haig if you want to stay in a great place
and neiborghood in Buenos Aires.
Re-definingTheHaig

GuestTestimonials
“Outstanding.Myhomefromhome”

fromTaliWfromLondon@tripadvisor.com

StayedApril2015,travelledonbusiness


I travel a lot for work and there is no where in the world that
receives you like the Haig. A rare oasis of perfect customer service in
Buenos Aires, if you’re looking for the”extra” touches then look no
further. it’s friendly, homely, and luxurious in apartments designed
to perfection. I’ve stayed at the Haig for both for business and
pleasure now and it works brilliantly for both! there really is no
where like it in BsAs.
Aselectionofreceivedtestimonials:
“Thebestplacetostay”

fromLaithK fromNewYork@tripadvisor.com

StayedMarch2015,travelledsolo


The Haig staff are amazing, nothing seems to be too much trouble
for them and they are professional and attentive, they take great
pride in making guests feel at home in the building and really pay
attention to all the small details to make a guest feel comfortable
and welcome, Martin and Catalina went out of their way to fulfill
any enquiry i made. Their maid Lilly who cleans the apartments is
also wonderful and goes to the detail of cleaning my laptop screen.
The building and interior design of the apartments is excellent, and
the HAIG has a strong community/family feel to it, amenities and
pool as well as the location are awesome, everything you need is
within a block or two from the HAIG and Palermo Hollywood is a
cool hipster neighborhood and has a local and less touristic feel to it
than other neighborhoods in BA.
I am trying to find a negative point to mention to balance my review
but sincerely cannot think of anything - great place.
Room Tip: All the rooms have excellent views.
I am trying to find a negative point to mention to balance my review
“CanIstayhereForever?”

fromNavy1AlphafromSanDiego,California@tripadvisor.com

StayedMarch2015,travelledsolo
I had the opportunity to stay at the Haig for a month and I wished it
was for a year. This place has a great vibe to it. It feels like home but
with a bunch of extra amenities that my home doesn’t have. First, the
staff is super-attentive. You can’t walk toward the front door without
someone jumping up to open it for you. And every question and
request is treated like a priority. They found me a great full gym close
by, they found me a great restaurant for a special occasion, and even
located some meds for a friend who was running low. The bar/pool
area is spectacular and the “no kids” rule is very welcome for single
adults like me. Sorry moms and dads. I love your kids but it is nice to
have an adult-only space once in awhile. The location (in the middle of
the best restaurant and bar neighborhood in BA), the pool, the staff,
the free washing machines and dryers, free cable tv and wifi, and the
wonderfully-designed rooms make the Haig highly recommended!
Room Tip: There are no bad views from any rooms in this building.
TheHaig’sCategoryDefinition

BoutiqueServicedApartments

Re-definingTheHaig

Aboutiqueservicedapartmentrequires:

astrongsenseofplace
situatedinafashionableurbanlocation
individualandfocusedonofferingtheirservices
acomfortable,intimate,andwelcomingsetting
smallnumberofunits
unique
stylish
sometimeshipandothertimeshistoric
distinction
atmosphere:decor,ambiance
staffandresidentslearneachothersnames
closerhome-likeexperience.
Abusinessthatservesasophisticatedorspecializedclientele.
TheHaig’sProductDefinition

Re-definingTheHaig

Aboutiqueservicedapartmentrequires:

The Haig is a boutique serviced apartments
residence with a strong sense of place, for people
whosearchfordefinitiveexperiences.
Situated in a Palermo Hollywood, a fashionable
urban neighbourhood, with 18 stylishly furnished
apartments and very active social element and
personalized services, where details are the main
characters.
An intimate and welcoming setting with
comfortable atmosphere where staff and
residents learn each others names in a human
scalehabitat.
The Haig is a boutique serviced
apartment residence with a
strong sense of place for people
who search for definitive
experiences.
Positioning for Hospitality Business
TheTarget

BusinessorLeisure?

Re-definingTheHaig

LeisureTravelers

Millennials  have become the fastest growing
customersegment.
One who is a “party of one” but “hanging out
together.”
Willingtopaymoreforagreaterexperience.They
arelookingforauniqueandnovelexperience.
Many looking for an overall gourmet experience
forareasonableprice.
They want technology. Hi speed internet is
clue,checkinginathotels,payingtheirrestaurant
and bar bills and looking up places to eat, shop
andplay.
They voice their complaints to Twitter, Facebook,
YelporTripAdvisor.
By 2025 will represent over 50 percent of all travelers. Exploration, interaction and
experience are their major focus.
Re-definingTheHaig

BusinessTravelers

Usedtocreatingtheirownagendas.
They travel and do business at all hours of the
day.
Business travel can be unpredictable. Flights can
bedelayed,meetingsprotracted.
Oncetheyreachtheiraccommodation,theydon't
wanttobeboundbytherulesofahotel.
They may want to eat late, or early, and they
wantprivacy."
Many business travellers no longer want to be disconnected with their location in a
hotel,they want to feel part of a place.
TheHaig’sTarget

Re-definingTheHaig

BleisureTravelers

Source: http://www.hotelnewsnow.com/Article/13721/Targeting-bleisure-business
They'resmart,nottrendy.
Theyfocusonbothbusinessandleisureactivities
whileonthesametrip.
Theyworkonthemove.
Bleisurites

Buildingthebrand
Path 1
Re-definingTheHaig

Path1

Tobuildallinoneplace
+
socialcomponent.
Objective
Re-definingTheHaig

Path1

TheHaigisaplacewithan
authenticsenseofbelonging.
Insight
Re-definingTheHaig

Path1

TheHaighasitsservicedapartments
allinonebuilding.
Youhavefellowtravellersnextdoor.
Socialareaswhere

guestscanhangout.
Friendlyatmosphere,where
managersandcustomersknoweach
other’snames.
Senseofcommunity.
ReasontoBelieve
Re-definingTheHaig

Path1

Motto

Allmenandwomenarecreatedequal
CoreDesire

Connectingwithothers
Goal

Tobelong
Greatestfear

Tobeleftoutortostandoutfromthecrowd
Strategy

Developordinarysolidvirtues
Talent

Realism,empathy,lackofpretense
ThePalGuyisalsoknownas

Thepersonnextdoor,thegoodneighbour.
PalGuy
Archetype

Re-definingTheHaig

Path1

Belonging
+
Empathy
Territory

Re-definingTheHaig

Path1

ASenseofPlace
Positioning

Geographic sense
 Emotionalsense

Itrootsthe“allinonebuilding”

component
Feeling or perception held by people in
relation to those characteristics that
make a place special or unique, as well
as to those that foster a sense of
authentic human attachment and
belonging.
Re-definingTheHaig

Path1

Authentic,Empathic,Clever,LackofPretense
CommunicationTone

Re-definingTheHaig

Path1

Facilitatenaturalconnectionsbetweenguests.
Roleof TheHaig

Re-definingTheHaig

Path1

Ifwegoonestepforward...
Re-definingTheHaig

Path1

Roleof TheHaig

Makeguestsfeellikehosts
Re-definingTheHaig

Path1

Positioning
TheHaigisaplace

whereeverybodyhas

somethingtoshare.
Re-definingTheHaig

Path1

Slogan

ONE BUILDING, INFINITE STORIES.
GeneralReccos

GeneralReccos

TheOTAscanbeanintegralpartofyourteam:

Airbnb,Booking,Homeawayintegration.
Technologyimprovement:

AppleTVorChromecastoneveryTV.Netflix.
Mobileeverything.
Ongoingmusic.
Guestfilteringshouldbeinvisible.

(eg:age/forfellowx-pats)
The Clubhouse is a stimulating
and creative social environment
for locally-based but
internationally-minded individuals
Diferenciales
Haig BoutiqueHotels Oasis+Club
Security24hs 3 3 1
Friendlyatmosphere 3 1 2
LongTerm 3 1 2
primelocation 3 2 1
travelexperience 3 2 3
onda authentic cold pretentious
service 2 3 2
amenities 3 3 2
roomfeatures 2 3 1
managementavailability 2 3 1
shortterm 2 3 1
foodservice 0 3 0
socialevents 1,5 0 3
¡Thankyou!
Castillo 1366 - Buenos Aires, Argentina.
+5411.4897.7190 int:191
www.s3lva.com
¡Thankyou!

More Related Content

What's hot

The digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactThe digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactYannick Pinkinelli
 
Hotel premium listings kit
Hotel premium listings kit Hotel premium listings kit
Hotel premium listings kit nuniek_wego
 
Airbnb Campaign Proposal
Airbnb Campaign ProposalAirbnb Campaign Proposal
Airbnb Campaign ProposalJanelle Kelly
 
Hotel booking opportunities
Hotel booking opportunitiesHotel booking opportunities
Hotel booking opportunitiesmaevadupont3
 
Airbnb marketing strategies
Airbnb marketing strategies Airbnb marketing strategies
Airbnb marketing strategies Kelly Joannides
 
Big data - 360 degree overview for travel industry
Big data - 360 degree overview for travel industryBig data - 360 degree overview for travel industry
Big data - 360 degree overview for travel industryInterGlobe Technologies
 
En ebook the large marketplace comparison guide
En ebook the large marketplace comparison guideEn ebook the large marketplace comparison guide
En ebook the large marketplace comparison guideDavid Mora
 

What's hot (7)

The digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should reactThe digital disruption of airbnb and how IHG should react
The digital disruption of airbnb and how IHG should react
 
Hotel premium listings kit
Hotel premium listings kit Hotel premium listings kit
Hotel premium listings kit
 
Airbnb Campaign Proposal
Airbnb Campaign ProposalAirbnb Campaign Proposal
Airbnb Campaign Proposal
 
Hotel booking opportunities
Hotel booking opportunitiesHotel booking opportunities
Hotel booking opportunities
 
Airbnb marketing strategies
Airbnb marketing strategies Airbnb marketing strategies
Airbnb marketing strategies
 
Big data - 360 degree overview for travel industry
Big data - 360 degree overview for travel industryBig data - 360 degree overview for travel industry
Big data - 360 degree overview for travel industry
 
En ebook the large marketplace comparison guide
En ebook the large marketplace comparison guideEn ebook the large marketplace comparison guide
En ebook the large marketplace comparison guide
 

Similar to Positioning for Hospitality Business

LodgerHub - Could AirBnB get disrupted?
LodgerHub - Could AirBnB get disrupted?LodgerHub - Could AirBnB get disrupted?
LodgerHub - Could AirBnB get disrupted?pkles
 
Airbnb a marketplace for traveler's
Airbnb  a marketplace for traveler'sAirbnb  a marketplace for traveler's
Airbnb a marketplace for traveler'sChirag Kathuria
 
Airbnb business model analysis
Airbnb business model analysisAirbnb business model analysis
Airbnb business model analysisGua Tabidze
 
The implementation of social media in hotels
The implementation of social media in hotelsThe implementation of social media in hotels
The implementation of social media in hotelsBuysse Alexia
 
Collaborative commerce
Collaborative commerceCollaborative commerce
Collaborative commerceMathilde Briot
 
2016 Hospitality Trends Report
2016 Hospitality Trends Report2016 Hospitality Trends Report
2016 Hospitality Trends ReportSarah Harkness
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commercembeneteau
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commercembeneteau
 
marketing android app
marketing android appmarketing android app
marketing android appAmitesh Kumar
 
Airbnb ppt - Strategic Management
Airbnb ppt - Strategic ManagementAirbnb ppt - Strategic Management
Airbnb ppt - Strategic ManagementPallaviMishra92
 
5 tips to run a successful airbnb
5 tips to run a successful airbnb5 tips to run a successful airbnb
5 tips to run a successful airbnbPatrick O'Connor
 
商業文章作品 從Airbnb看旅遊型態的轉變
商業文章作品  從Airbnb看旅遊型態的轉變商業文章作品  從Airbnb看旅遊型態的轉變
商業文章作品 從Airbnb看旅遊型態的轉變Wei Ping Wu
 
Is Airbnb the next powerhouse travel brand?
Is Airbnb the next powerhouse travel brand?Is Airbnb the next powerhouse travel brand?
Is Airbnb the next powerhouse travel brand?Frederic Gonzalo
 
Airbnb - a pioneer in strategies
Airbnb - a pioneer in strategiesAirbnb - a pioneer in strategies
Airbnb - a pioneer in strategiesRUPESH SINGH
 

Similar to Positioning for Hospitality Business (20)

Airbnb and the Hotel Industry
Airbnb and the Hotel Industry Airbnb and the Hotel Industry
Airbnb and the Hotel Industry
 
Airbnb clone app
Airbnb clone appAirbnb clone app
Airbnb clone app
 
LodgerHub - Could AirBnB get disrupted?
LodgerHub - Could AirBnB get disrupted?LodgerHub - Could AirBnB get disrupted?
LodgerHub - Could AirBnB get disrupted?
 
Airbnb a marketplace for traveler's
Airbnb  a marketplace for traveler'sAirbnb  a marketplace for traveler's
Airbnb a marketplace for traveler's
 
Tdhd
TdhdTdhd
Tdhd
 
Tdhd
TdhdTdhd
Tdhd
 
Airbnb business model analysis
Airbnb business model analysisAirbnb business model analysis
Airbnb business model analysis
 
Airbnb deck
Airbnb deckAirbnb deck
Airbnb deck
 
The implementation of social media in hotels
The implementation of social media in hotelsThe implementation of social media in hotels
The implementation of social media in hotels
 
Collaborative commerce
Collaborative commerceCollaborative commerce
Collaborative commerce
 
2016 Hospitality Trends Report
2016 Hospitality Trends Report2016 Hospitality Trends Report
2016 Hospitality Trends Report
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
marketing android app
marketing android appmarketing android app
marketing android app
 
Hotels Digital Marketing Trends Research
Hotels Digital Marketing Trends ResearchHotels Digital Marketing Trends Research
Hotels Digital Marketing Trends Research
 
Airbnb ppt - Strategic Management
Airbnb ppt - Strategic ManagementAirbnb ppt - Strategic Management
Airbnb ppt - Strategic Management
 
5 tips to run a successful airbnb
5 tips to run a successful airbnb5 tips to run a successful airbnb
5 tips to run a successful airbnb
 
商業文章作品 從Airbnb看旅遊型態的轉變
商業文章作品  從Airbnb看旅遊型態的轉變商業文章作品  從Airbnb看旅遊型態的轉變
商業文章作品 從Airbnb看旅遊型態的轉變
 
Is Airbnb the next powerhouse travel brand?
Is Airbnb the next powerhouse travel brand?Is Airbnb the next powerhouse travel brand?
Is Airbnb the next powerhouse travel brand?
 
Airbnb - a pioneer in strategies
Airbnb - a pioneer in strategiesAirbnb - a pioneer in strategies
Airbnb - a pioneer in strategies
 

Recently uploaded

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 

Recently uploaded (20)

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 

Positioning for Hospitality Business