The document provides a PESTLE analysis of Airbnb, describing the political, economic, social, technological, legal and environmental factors affecting the company. It also outlines Airbnb's vision, mission, competitors using Porter's Five Forces model, product lines, growth strategy and organizational structure. Airbnb has experienced strong growth but also increasing losses as it spends heavily on expansion. Recommendations include developing new service offerings like transportation and tours to complement home rentals.
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
the hotel industry is under going another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
the hotel industry is under going another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb, Inc. Strategic Plan 2017-2021
MBA - Assignment for strategic Management course
(Based on Harvard business review - case study June 2017 )
content :
History
Strategic Issues
Situational Analysis
Strategic Analysis and Choice
Recommended Strategy
Vision
Mission
Goals
Strategy
Objectives
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
Marketing plan for new feature of airbnbTouseef Ahmed
analysis of the positive and negative impacts of the environment on Airbnb. Examine the company’s marketing strategy and the factors contributing towards Airbnb’s success. Devising a marketing plan that could envision the company towards higher performance.
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Airbnb has become another global platform to turn traveling experience upside down, To develop an app like Airbnb, explore the History, Market Potential, Business Model & Roadmap here.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
An entreprenureial growth journey hilighting the core stratgeies used by Airbnb along with supporting elements that lead to the success of the mulit-billion dolar, disruptive, status-quo challening company.
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb, Inc. Strategic Plan 2017-2021
MBA - Assignment for strategic Management course
(Based on Harvard business review - case study June 2017 )
content :
History
Strategic Issues
Situational Analysis
Strategic Analysis and Choice
Recommended Strategy
Vision
Mission
Goals
Strategy
Objectives
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
Marketing plan for new feature of airbnbTouseef Ahmed
analysis of the positive and negative impacts of the environment on Airbnb. Examine the company’s marketing strategy and the factors contributing towards Airbnb’s success. Devising a marketing plan that could envision the company towards higher performance.
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Airbnb has become another global platform to turn traveling experience upside down, To develop an app like Airbnb, explore the History, Market Potential, Business Model & Roadmap here.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
An entreprenureial growth journey hilighting the core stratgeies used by Airbnb along with supporting elements that lead to the success of the mulit-billion dolar, disruptive, status-quo challening company.
2. Strategic Issues Analysis (Internal and External) Using the releva.pdfaggarwalenterprises1
2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct
an analysis of both the internal and external environment as presented in the case. - Relevant
analytical tools can include PESTEL, SWOT, Stakeholder mapping, Porter's Competitive Forces
Analysis, BCG matrix, strategic capabilities, strategic resource, positioning analysis, etc.
"Nothing is a transaction. Everything is a transformation" (Chesky as cited in Ive, 2015). We are
living in a world which is powered, to a large extent, by a shared economy. To view business as
usual will no longer work. Airbnb's success story, what it has done and achieved, is not just a
celebration of creativity - it is the very definition of game-changer. Company overview Avid
travellers will know Airbnb, an online lodging rental platform. People can become a host on
Airbnb by listing their spare rooms while travellers can search for their holiday locations and
ideal accommodation. Brian Chesky and Joe Gebbia, both graduates of Rhode Island School of
Design, founded AirbedandBreadfast in 2007 to rent out air mattresses and provide breakfast
options in their apartment to visitors attending a design conference in San Francisco. They did so
to pay for their own rental fees. The idea was to offer visitors a way to save some money by not
having to pay prices charged by hotels. A concept totally unheard of in those days, they only
managed to interest three guests. In 2008, they were joined by Nathan Blecharczyk, a computer
engineer trained in Harvard who was also Gebbia's roommate before Chesky. Their initial
intention was to target visitors at large-scale events and conventions, where hotel rooms were
expensive and alternative accommodation was scarce. This effort produced a few thousand
listings in 67 countries. Advertising on Facebook together with email campaigns worked well
during the events. However, revenue dropped to a paltry sum at other times. In 2009, upon
advice from Paul Graham, Founder of start-up incubator Y Combinator, Chesky and Gebbia
went to New York City to gather feedback and learn from their successful hosts. After the visit,
they revamped the website based on the experiences of these hosts and high-quality photographs
of the apartments were added. This was in sharp contrast to the less professional-looking
photographs common on websites such as HomeAway and TripAdvisor. They changed the
company name from Airbedandbreakfast to Airbnb in 2010. The site's offerings were extended
to include the rental of a variety of properties such as entire homes and apartments, private
rooms, castles, boats, manors, treehouses, tipis, igloos and even islands. Business grew steadily
and by 2011, Airbnb raised more than USD 7.2 million and acquired several of its competitors -
Accoleo in 2011 and CrashPadder in 2012. In addition, the company acquired travel guides
NabeWise and Localmind in 2012 which allowed it to provide localised information on various
destinations. By .
Airbnb is an American based online marketplace company that connects travellers with the local inhabitants of a place who wants to rent their property to earn money. Airbnb provides services to the travellers so that they can get an affordable place and they get a chance to know the local residents of the place.
Read our full Bog : https://www.appsrhino.com/how-airbnb-work-business-model-and-revenue-model/
Airbnb Business Model & Revenue Model.pptxNilaadvika
Airbnb operates on a peer-to-peer lodging marketplace model, connecting travelers with hosts who offer unique accommodations. Their revenue model primarily relies on service fees charged to both hosts and guests for each booking. Additionally, Airbnb may generate income through optional host and guest services and partnerships.
To Know More:
https://medium.com/@AaradhyaAarushi/airbnb-business-model-revenue-model-e19669b9aec0
https://www.abservetech.com/airstar-airbnb-clone/
Airbnb is an online platform that allows people to rent short-term accommodation. A disruptor of the travel and tourism space, there are many lessons for entrepreneurs and startups
1. Believe in your idea
2. Focus on customer experience
3. Get right mentors onboard
4. Identify the company's true mission
Home-sharing platforms like Airbnb, VRBO, and others have experienced significant growth and transformed the hospitality industry. These platforms connect hosts with travelers seeking unique and personalized accommodations.
The idea is to create a discussion-like atmosphere among students. P.docxrtodd33
The idea is to create a discussion-like atmosphere among students. Please note that replies such as “I like what you said,” “That’s a good comment,” and “I disagree with your comment” do not count as a complete reply. You must substantiate these general statements by stating specific reasons that support your opinions, adding additional, relevant thoughts, and/or providing alternative ideas.
Replies to your peers should also use credible, external sources.
Each reply must use APA formatted in text citation and must have APA style references at the end of the post. Courtesy in any disagreement is expected; thus, personal attacks are not acceptable and will affect your grade.
References are required in the responses to the peers posts.
Post 1
Airbnb is a one of a kind business. Individuals offer to lease their homes, lofts, or rooms to outsiders. However, the organization has run into lawful issues. A few locations accessible to lease don't adhere to state lodging laws and regulations. In certain states, a proprietor should likewise live on the property to lawfully lease lofts for brief timeframes. Moreover, these locations are needed to pay lodging or vacationer charges when leasing their homes during the special seasons. Airbnb has confronted fines and court procedures. Among political influences influencing Airbnb's model, one should incorporate the risk of illegal intimidation, because of the way that Prague is a capital city with more than 1,000,000 occupants, and with a huge number of guests, there is the conceivable danger of psychological warfare, particularly from ISIS. Accordingly, individuals might be dissuaded from traveling, particularly to significant urban areas (Sedlacek, 2016).
Airbnb is vigorously influenced by the developing ubiquity of social media, which is essential to the sharing stage. The following most huge factor is the level of trust among clients. They are influenced by an expanding measure of single voyagers, which may impact the interest in room sharing. The stage is influenced by the number of individuals ready to burn through cash on "elective encounters," and by people who are wanting to travel. Furthermore, a receptiveness to encounter distinctive culture has a place among a portion of the more huge social variables. The organization is influenced by a maturing population, since the older are not as open to new encounters, and lean toward movement bundles and great inns. The stage is influenced by society's pattern toward a better lifestyle and a higher accentuation on wellbeing. Web availability, advancement, and an expansion in the utilization of technology have offered to ascend to stages, for example, Airbnb; thus, technology is exceptionally essential to the organization's tasks. Information technologies are as yet improving, and to stay serious, Airbnb needs to utilize every single accessible source. The quantity of individuals who use mobiles and portable applications is significantly rising, a.
Surviving Airbnb: an analysis & recommendations for Marriott InternationalAndreaWeidemanMBA
An analysis of the Hotel Industry from the Point of View of Marriott International. This project outlines the threat the company faces from Airbnb, & recommends next steps Marriott International can take in order to survive & thrive in the face of lodging platforms threatening the hotel industry.
This project analyzes current problems affecting AirBnB's growth and presents marketing recommendations for AirBnB to expand its user base by targeting certain consumer segments.
Room Club helps the over 5 million landlords and tenants in the UK to let, rent or manage any kind of shared accommodation, avoiding excessive fees and management hassles.
We provide a web application to manage properties with many unique features, directly connected with a marketplace where tenants can book their accommodation, assisted by our team of property experts.
AirbnbFrom creating new value to disrupting existing busines.docxsimonlbentley59018
Airbnb
From creating new value to disrupting existing businesses, the rise of the sharing economy has had a major impact on the hospitality and transportation industries. Built on the concept of exchanging goods via an online marketplace, the sharing economy allows individuals to seamlessly move between acting as buyers and sellers. Emerging companies such as Uber and Airbnb have been winners in this sharing model, creating uncertainty for traditional incumbents such as taxis and hotels.
Airbnb, an online and user-friendly platform that allows "hosts" to list their homes as a destination, was founded in 2008 with the intention of connecting people to unique travel experiences at any price point. Within three years it had reached 1 million bookings. This success hit a major hurdle in 2020 with the COVID-19 pandemic. Once the pandemic hit, travel restrictions in many areas were put into place, and many consumers were wary of travel; this put a significant dent in Airbnb's growth. As a result, Airbnb decided to tighten up and return to its core of everyday people hosting their homes and offering experiences. This meant putting some activities on hold (e.g., transportation) and scaling back on others (e.g., investments in luxury properties).
Questions:
As the example above illustrates, it is imperative that companies be able to prepare for strategic uncertainties as much as possible. While COVID-19 might have been difficult to predict, many other strategic uncertainties exist for Airbnb. Identify and explain one such strategic uncertainty. While your answer here
can
be related to COVID-19, there are plenty more out there to choose from. If you do choose one related to COVID-19, make sure that you use original thought regarding what new uncertainties related to the pandemic might exist.
How should Airbnb respond to the demographic trends outlined in your textbook? What about cultural trends?
Notice that this says "should," meaning don't focus on what Airbnb is already doing--you need to do your research here
! Please be sure to answer each of these questions; they should not be lumped together but instead treated separately.
Note that there is a
2 page limit for content
(excluding references). Please do not use single spacing--line and a half or double spacing is preferred. Font size 12 point.
Use APA or MLA for proper citing and referencing
(refer to
Purdue OWL (Links to an external site.)
for examples).
.
Gilhooly_#LiveWorkEverywhere Communication Campaign - UF Capstone Project Sum...Matt Gilhooly
In this semester-long project, we had to build a communications campaign around a communication issue or opportunity. I chose to develop my campaign around Airbnb's current employee policy for remote work to help establish the company as the premier site for remote work bookings worldwide.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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2. PESTLE ANALYSIS FOR THE FIRM
Criteria Description
Political Unregulated Housing Laws
People offer to rent their homes, apartments or rooms to strangers. Airbnb needs to ensure
they are following each state’/ Country’s housing guidelines failing which may result in legal
complications for the company.
Political instability has a negative impact on the business of Airbnb
Economic Benefiting hosts and cities
Airbnb is a major competitor to traditional hotels now as it offers cheaper alternatives and
serves around 9 million people worldwide.
Airbnb also creates jobs for the economy, additional income for the hosts and revenue in the
form of taxes for the governments.
Social factors New Experiences
Visitors document their experiences and post online which spreads through social media and
thus lets Airbnb grows through word of mouth.
Hosts also discusses their guests activities. This allows free exchange of ideas, culture, beliefs
and promotes social cohesiveness and understanding.
Visitors can also do “social impact experiences” where non-profits host and receive 100% of
the profits under ‘Experiences’ Initiative of the company
3. Criteria Description
Technological
factors:
Highly dependent
Airbnb relies heavily on technology. Visitors will book rooms on the app or through the
website only.
They also use automation. If a host doesn’t respond to a guest’s message, Airbnb will
automatically text the host for them.
Without technology, rooms can’t be booked. Hosts can’t be contacted. And Airbnb
wouldn’t function as easily as it does today.
Legal factors A thorough terms and conditions
Hosts must agree to terms and conditions, provided by Airbnb, agreeing to follow
taxation, housing, and tourism regulations. Airbnb has faced legal issues for failing to
comply to housing regulations.
There is a legal document that prevents Airbnb from being liable when issues appear.
Environmental
factors
Healthier than hotels
Airbnb boasts they reduce energy usage compared to hotels. This includes lowering
greenhouse gases, less water consumption, waste avoidance, and increased
environmental awareness.
Various studies have been published claiming Airbnb is more environmental friendly
than Hotels.
4.
5. COMPANY’S VISION, MISSION
• Vision Statement
“Belong Anywhere”
• Mission Statement
Airbnb's mission is to help create a world
where you can belong anywhere and where people can live in a
place, instead of just traveling to it.
6.
7. COMPETITORS-
● After the success of airbnb multiple players entered the industry including the
traditional hotels like Marriott and Hyatt.
● Hyatt’s partnership with oasis. Oasis manages a portfolio of high-end short-term rentals
and offers them up to guests. (2017)
● Homestay - A direct competitor to airbnb, they focus exclusively on hosted housing e.g.
where the host is present. This is very similar to Airbnb. (2016)
● Flipkey - Like airbnb, every host/owner is verified to ensure that the property is real
and safe for users. (2007)
● OneFineStay - It is an online private home rental platform founded in London in 2009
which became part of Accor in 2016.
8. AIRBNB PORTER’S FIVE FORCES -
● Bargaining Power of Buyers: The bargaining power of buyers is high because they have
a broad range of services to choose (price, location and host rating).
● Bargaining Power of Suppliers: The negotiating power of suppliers is negligible because
airbnb controls both the supplier and the clients.
● Threat of Substitutes: The threat of substitutes is quite high because switching costs are
non existent for airbnb users.
● Competitive Rivalry: Rivalry among existing firms in peer to peer lodging is fierce.
● Barriers to Entry: Barriers to entry might not seem much considering any website can
pop up and start competing, but the reality is quite different.
9. The hospitality sector direct contribution to GDP in 2018,was Rs 7.37 trillion (US $98.17
billion). This is expected to reach Rs 12.68 trillion (US $194.69 billion) in 2028, implying
a CAGR of 7.23 percent during 2012-28.
PROFITABILITY GROWTH OF THE INDUSTRY
The COMPOUNDED
ANNUAL GROWTH
RATE (CAGR) in the
last three years is
4.041%
10. PRODUCT LINES
NORMAL OFFERINGS
• Any host can get his/her home listed under Airbnb
• This is for travellers who prefer budget friendly accommodations which are cheaper
than hotels
LUXURIOUS OFFERINGS
• Airbnb Plus
Highest quality homes which hosts known for great reviews and attention to detail.
Every home is verified through In-person quality attention to ensure quality and
design
SPECIAL OFFERINGS
• FOR GROUP TRAVEL
People travelling in groups seeking for adventure or any particular occasion or
event
11. AIRBNB - A STRATEGY PLAYER
Market
Penetration
• Publishing positive emotional
stories
• Intensive advertising campaigns
in the cities where there are
famous events
• Economy related conferences
• Sponsoring sports events
• Attracting celebrities
12. • Hiring freelancer photographers
• Enhancing the website and apps
• Integrating Twitter and Instagram
• Hiring psychological experts to study the
UX
• Home security checklist
• Encouraging local communities’ events
• Improving the service based on the most
frequent complaints
Product
Development
13. • Flight booking
• Pick-up and drop services (uber
like)
• Two-sided tour guiding
Concentric
Diversification
14. • Expanding the operation in the
Middle East and the Far East
(attractive and trendy)
• Customize the services based on
different cultures and traditions
needs.
Market
Development
15. ORGANIZATIONAL STRUCTURE
Brian Chesky
(Co-founder & C.E.O.)
Presidents, SVP’s, VP’s
VP of Experiences
President of Homes
SVP of Global Policy
and Communications
VP of Employee
Experience
Head of Global
Diversity and Belonging
Co-founders
Chief Product Officer
CSO, Chairman of
Airbnb China
Chief Financial Officer
General Counsel
Head of Design
Chief Operating
Officer
Chief Trust Officer
Airbnb Follows Holacratic Organizational Structure
16. AIRBNB’S AFFILIATION PROGRAM
Guest Affiliate Program Host Affiliate Program
Strategy
• Partnering with sites that attract at least a million monthly visitors.
• Commission-generating business model.
• Enabling API’s (Application Program Interface) to show publishers
what’s available in real time.
Pros
• Will boost revenue.
Cons
• Have to share revenue with a third party.
17. PERFORMANCE OF AIRBNB
Airbnb’s Growth
• 4 million homes
• 191 countries
• 100,000 places booked daily
• Airbnb’s valuation is $35 Billion
• Revenue of 1.7 Billion in Q3, 2019
Income Statement (Annual)
Intends to go Public in 2020
• Airbnb is spending big to deal with safety
issues, upgrade its tech, and grow its user
base.
• In the first nine months of 2019, the
company posted a loss of $322 million,
according to the Wall Street Journal.
• The company reportedly increased its sales
and marketing expenditure by 58% i.e. $367
million in Q1 in 2019.
• Airbnb made a number of high-profile
acquisitions recently like Urban Door.
• Should Airbnb go public this year, it’ll face
increased investor skepticism around
money-losing tech companies.
18. RECOMMENDATIONS-
To develop our services and products that match with target market needs:
1. Adding an option of “from home to home” utilizing our partnership with uber,
and tour operators, where the guest can choose a full package including flights,
internal transfer and local tours and excursions.
2. Develop the following programs -
i. Culture Exchange Programs for young people.
ii. Environment awareness programs for the interested.
So on and so forth.