Aaron Kotarek (SVP/Audience & Operations, Oahu Publications Inc.) and James Avis (Managing Director/Oahu Media Group). The Honolulu Star-Advertiser’s Digital Billboard Network (DBN) has received multiple industry honors for its innovative approach to new revenue development. The Star-Advertiser deployed DBN technology to deliver an innovative, digital out-of-home advertising platform to its advertiser clients that is measurable, engages customers and creates awareness of their products and services. The result: $1.2 million in year one – with dramatic growth slated for the foreseeable future.

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Location Based – Digital Placement Advertising
Powered by Phoenix Vision
Phoenix Vision

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Leverage LEGACY Retailer Relationships
BROADCAST Branded Content and Digital Video Ads
via a location based multi-media platform

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HOW TO MONETIZE
DIGITAL VIDEO and
BRANDED CONTENT
via a
LOCATION-BASED
Multi Media Platform!
A NEW MEDIA TECHNOLOGY

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PHOENIX VISION
L O C A T I O N B A S E D
M A R K E T I N G
S I T E V I E W

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G e n d e r :
M a l e
A g e :
E s t i m a t e d
6 8
G e n d e r :
F e m a l e
A g e :
E s t i m a t e d
1 9
G e n d e r :
M a l e
A g e :
E s t i m a t e d
4 1
Angle = 70°
Effective Distance = 15’
G e n d e r :
F e m a l e
A g e :
E s t i m a t e d
2 8
Young <20
Young Adult 21-30
Adult 31-44
Mature 35-49
DEMOGRAPHIC DETECTION
& REPORTING TECNOLOGY
Phoenix Vision

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DBN VERIFIED Engagement
July 2018 Report:
Views = 1,609,403
Total Opportunities To See = 3,838,865
OPI /DBN
Extended Audience
already RIVALS
a local TV Network.
($0.07 Per Verified Engagement)

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Grocery Store Model
SCREENS AT EVERY REGISTER

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STANDARD
RETAILER
CLOCK
8 MINUTES
“480-SECOND CLOCK / 15-SECOND UNITS”
ADVERTISING / 15 units
OPI CONTENT / 5 units
RETAILER Ads / 5 units
NATIONAL Ads / 7 units
GOAL: 4-6 Retailers to start 100 locations
ADVERTISING / 15 units
15 ADVERTISERS
PER NETWORK

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FIRST MEDIA
COMPANY CLIENT
OPI 100
Phoenix Vision

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QUICK START SUCCESS STORY
O A H U P U B L I C A T I O N S I N C .
LAUNCHED IN OCTOBER 2017
123 RACKS / 22 SCREENS = 145 TOTAL (August 2018)
AUDIENCE 1,609,403 VIEWERS / 3,838,865 Impressions (July 2018)
ADVERTISERS (60)- 85% are new customers!

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NETWORK #1 – 25 Racks
• GOAL - $840 Per Rack per Month – 15 Advertisers per network
• Ex - 25 X $840 = $21,000
• $21,000 / 15 Advertisers = $1,400** per Month for each advertiser
NETWORK #2 – 2 Screens
• GOAL - $2,500 Per Screen per Month – 15 Advertisers per network
• Ex - 2 X $2,500 = $5,000
• $5,000 / 15 Advertisers = $333** per Month for each advertiser
DBN RATE CARD Model
(100 Racks-Screens)

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200
Screens
300
Screens
400
Screens
Out-of-Store MobileIn-Store DBN
+
Free In-Store
WiFi Log-in
+
200
Screens
+
Location Based
Multi-Media Marketing Solution (Advertisers)

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King Windward Nissan CASE STUDY
Generating $1,250,000 of NEW Business

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OPI / DBN Branded Content
BROADCAST Branded Content and Digital Video Ads
via a location based multi-media platform

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DBN Hawaii Growth Trajectory

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100
Screens
250
Screens
350
Screens
400
Screens
DBN Hawaii Growth Trajectory

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“The digital billboards above the newspaper racks at our Aloha Island Mart
stores are not only attractive and engaging, but they provide us with the
opportunity to promote our brand and various products with minimal costs.
The added feature of capturing demographic information is also valuable in
understanding the various customer segments who shop in our convenience
stores. We are pleased with the digital racks, along with the service and
quick turnaround time to upload new content.”
CASSANDRA BUI
M A R K E T I N G M A N A G E R
A L O H A P E T R O L E U M , LT D .

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““The Hawaii Tobacco Quitline likes the variety and quantity of locations
along with the different audiences the digital racks reach.
It provides us an opportunity for our messages to be in communities that are
challenging to get visibility in before digital racks were available”
LESLIE YAP
TOBACCO PREVENTION AND CONTROL SECTION
STATE OF HAWAII

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OFFENSE VS. DEFENSE
MEDIA COMPANY OBJECTIVES
Need to create additional
PROFITABLE REVENUE vs.
cutting expenses
PROFITABLE
REVENUE
CHANGE YOUR CULTURE
to become an innovative
digital broadcaster
CHANGE
YOUR
CULTURE
Enhancing the effectiveness of retail
stores to educate consumers and
generate INCREMENTAL SALES
INCREMENTAL
SALES FOR
RETAILERSNeed for advertisers to KNOW WHO
IS SEEING THEIR ADVERTISING via
gender, age and actual location
KNOW WHO’S
VIEWING

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EXTEND your Audience and
INCREASE Revenues NOW!
New Location Based - Digital Placement advertising opportunity…

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FORECAST
$ in Billions
© Borrell Inc., 2018.
All rights reserved
US Local Online Video Ad Spending
Source: Borrell Associates Inc.

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TV Advertising was down 7.8% in 2017
Source: Bloomberg Business Feb 14,2018
WHY- TV is losing Share to tech companies investing
heavily in on line Digital Video Distribution Channels.

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Digital (DOOH) and Location Based Advertising to be the
Catalyst in next 4 years..
Source: ResearchandMarkets –Oct 13,2017
Digital Out of Home Market (DOOH) Forecast
To reach $26.2 Billion by 2023.
$12.52 Billion in 2016

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Become Your Own Broadcaster
Build Out Your Digital Billboard Network – Legacy Retailer Partners
Garner Quick New Revenue – TV and Digital Video Budgets
Robust Content Management System – 11 Unique Networks
“SiteView” Powered By Phoenix Vision – Plugged directly into our infrastructure
Indentifies Age And Gender Of Viewers
Advertisers And Retailers Receive Monthly Reports

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Merchandising Screens

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100
Screens
1,000
Screens
400
Screens
DBN National Growth Trajectory
100
Screens
1,000
Screens
10,000
Screens
$1,008,000
$10,080,000
$100,800,000
Year 1 Year 2 Year 3