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Future of OnlineAdvertising…RTB: what’s this all about?!
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Introduction
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.How does theRTB changing themarket?
Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis
Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Case study:Advertiser/Agency
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Client: XTB BrokersBudget: 100.000$Time line...
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Case study:publisher/ad network
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Type: Ad NetworkInventory: 500 mln sold + 40...
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Few words aboutiBILLBOARD
iBillboardiBillboardiBillboard iBillboardiBillboardiBillboardiBillboardiBillboardiBillboardiBillboard
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Monetisation consultantsRTB Certified
Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Thanks!
Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]
Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]
Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]
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Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]

  1. 1. Future of OnlineAdvertising…RTB: what’s this all about?!
  2. 2. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Introduction
  3. 3. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  4. 4. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.How does theRTB changing themarket?
  5. 5. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  6. 6. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  7. 7. Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis
  8. 8. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  9. 9. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  10. 10. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  11. 11. Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis
  12. 12. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Case study:Advertiser/Agency
  13. 13. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  14. 14. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Client: XTB BrokersBudget: 100.000$Time line: 2 monthsTarget: Men, 28-48, large citiesPremiuminventoryNumberof sitesTimespentHumanresourceseCPM priceClassical MediaPlanning & Buying ✔ 25 15h 2 2,45$iBILLBOARD RTBAd Market ✔ 25+27 1,1h 1 0,89$
  15. 15. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Case study:publisher/ad network
  16. 16. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  17. 17. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Type: Ad NetworkInventory: 500 mln sold + 400 mln remnantAmount of sites: 700Numberof sitesAd-fillrateTechnologycostHumanresourcesAverageeCPMDirect sales(Ad server only) 700 62% 1$ 11 2,2$Direct Sales +iBILLBOARD 700 96,5% 1$ 10+1 4,1$
  18. 18. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Few words aboutiBILLBOARD
  19. 19. iBillboardiBillboardiBillboard iBillboardiBillboardiBillboardiBillboardiBillboardiBillboardiBillboard
  20. 20. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  21. 21. Monetisation consultantsRTB Certified
  22. 22. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Thanks!

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