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Powering Smart
Destinations
Rob Monster, CEO
Connect Travel Leadership Summit
Orlando, FL – Feb 20, 2018
Thriving, Sovereign, Local-First
Economies in the Digital Age
The Problem
Cities are experiencing
challenges in the Digital Age
Cities are losing control of their Digital Brand
• Only 6% of visitors to a city will use a city visitor website or app
• 50% of digital media is consumed on apps
Pressure on merchants from Winner-Take-All
• Up to 40% commissions paid by hotel operators to market-makers
• Consolidation of commerce to big box, ecommerce and national chains
Sharing economy is causing a new Wild-West
• Regulation, taxation, and enforcement of sharing economy is difficult
• In Barcelona, 30% of all apartments are now Short Term Rentals!
The Goal for Cities
A thriving, sovereign and sustainable local
economy where:
- Residents and Visitors spend locally and directly
- Residents co-create improved Quality of Life
- Sharing Economy that works for everyone
The
DigitalTown
Solution
The result:
- Money stays in the local economy
- Thinking Local becomes Habit-forming and Life-enhancing
- Visitors can see the world through local eyes
Every city becomes its own locally
owned
all branded in the identity of the
city on web and mobile.
What is the DigitalTown
Secret Sauce?
1. Smart Search
Local First
Highly accurate local
search
The City becomes its own Google.
Only better!
Transactional Search
Not just search but
transactional search
Smart
Intelligently address public
and private sector needs
2. Smart Wallet
Portable Verified Identity for every Resident
• Locally or Centrally verified
• Framework for Portable Peer-to-Peer Trust Transactions
Single Sign-on for the World
Smart Agent
• Personal Preferences
• Location and Itinerary
Payments
• Conventional Sources and crypto-currencies
• Locally compliant disbursement of funds
3. Smart Web Intuitive
• A web that makes sense: Austin.City, My.Miami,
• Domain extensions bundled with turn-key tools
A Web that Works Better
Personally and Locally Relevant
• Personal Dietary Preferences, e.g. Chicago.Menu
• Location aware, e.g. Dallas.City, Miami.Work, Denver.Law
Secure and Frictionless
• No registration required to transact or engage across network
• User control over which merchant has access to what data!
Geographies
.CITY, .BAYERN, .BOSTON
.DUBAI, .LONDON, .MELBOURNE,
.MIAMI, .SYDNEY, .TOKYO, .WIEN
Verticals
.ART, .FASHION, .LAW, .LOAN,
.MENU, .SHOP, .STORAGE,
.WEDDING, .WORK, etc.
4. Smart
Commerce
Circular Economy
• Local First for Retail, Services, Dining and Lodging
• Used and New Goods and Services in one view
Buy Local. Buy Direct.
Sustainable Economy
• Any merchant can have a Digital Storefront for free
• Transaction Fees fund Smart City Innovation
Safer Community
• Transactions between verified buyers and sellers
• Sharing Economy benefits all stakeholders
5. Blockchain
Shared
Ownership
CityShares allocated for every Citizen
• Any resident can claim their free CityShares
• Unclaimed CityShares can be sold via private placement
Shared Ownership. Shared Outcome.
Each unique CityShare has ongoing value
• Use of CityShares as compensation for local champions
• Optional dividend/residual distributions of shared gains
Liquidity through frictionless trading
• Stakeholders may buy and sell their shares
• Tradable peer to peer without fees on Blockchain exchange
Vertical Solutions
For Local Commerce
Local
Commerce in
the Digital Age
Superior Economic Model for Smart Cities
• Lower Commission than national benchmark competitors
• Local taxes are collected and held at time of purchase
Restoring Local Economic Sovereignty
Co-Creating the Local First Movement
• Municipality
• CVB/DMO
• Chambers of Commerce
• Trade Associations
Acquisitions
Key Assets added via acquisitions
Cloud.Market
eCommerce technology so any city can be its own "Amazon”.
Rezserve Technologies
Online lodging booking platform
Appointment.com,
Online appointment platform with more than 1 million bookings.
Comencia,
Online travel affiliate network
JustLegal
Online service provider platform for booking and video consultation.
City Information BV
Global network of 11,500 city mobile handles with 3 million downloads.
Retail
• Any retailer can sell online today
• Products discovered in the local city search
• New and Used in one integrated search
• Niche peer to peer applications, Orlando.Fashion, etc.
• No setup fee. No service fee.
• 8% commission on actual sales
Services
• Any service provider can sell online today.
• Online Appointment Booking or Live Video Consults.
• No setup fee. No service fee.
• 8% commission on sales.
Dining
• Interactive Smart Menus for any food service provider
• Empowering “Ghost” restaurants
• The inevitable rise of “Dine at my House”
• No setup fee. No service fee.
• No cover fees for in-restaurant table booking.
• $8% commission for online orders.
Lodging
• Any hotel, hostel, B&B, campground, etc can sell online
• All lodging options visible in one view
• 1.4 million unique hotels online already
• No setup fee. No service fee.
• Commission rate of 12% for any private lodging listing
Working with DMOs
and CVBs
Network Effect
What if CVBs and DMOs
around the world could
regain control of the
Digital relationship
through a linked
network?
Local First
• Habit-forming consumer experience for web and mobile
• Intuitive tools for onboarding of merchants
A Connected Global Network of
Digital Cities Powered by Locals!
Economically Sustainable
• Entirely fundable through commission income
• Local Engagement through CityShares and CityTokens
Globally Interoperable
• A Single Login that works at home that also works abroad
• Every node on the global network is recruiting users for each other!
Rob Monster,
CEO
rob@digitaltown.com
Tel: +1-425-295-4564
Shared Ownership and Co-Creation
through Cooperativism and
Blockchain
Local First through Smart Search,
Smart Wallet, Smart Web and Smart
Commerce
Engaged Citizens in Thriving,
Sustainable, Sovereign, Smart,
Local Economies
Backup
Slides
Licensing Options
Why partner with
DigitalTown?
Smart City is a Global Opportunity
• Large Market for People-Centric Smart City Solution
• DigitalTown is capitalizing on global movement to Blockchain
DigitalTown has the first-mover advantage
• No identifiable Competition has a remotely comparable solution
• The 1st Blockchain-based Platform Cooperative for every city
Barriers to Entry are in Place
• Portfolio of .CITY domains and mobile app handles
• Global Network Effect as standard for “Platform Cooperative”
An Opportunity Bigger than Uber with a
fraction of the Capital Intensity
Intellectual
Property
Integrated Platform
Proprietary software to power Smart City Network
Domains
13,000 .CITY domains mapping to major cities
Mobile App Handles
11,500 Handles mapping to cities and geographies
Partner Network
Supplier network and VARs for solution deployment
DigitalTown is building its IP
position to accelerate time to
market and create a defensive
moat that positions
DigitalTown as the leading
Platform Cooperative.
DigitalTown is a
Smart City
Platform LOCAL FIRST
Search local. Connect local.
Shop local.
We enable any city to
become a Smart City where
local stakeholders co-create
quality of life on web and
mobile using cost-effective
technology that pays for
itself.
CITY BRANDING
Each locality uniquely
branded on web and mobile.
SHARED OWNERSHIP
Owned by the people through
Blockchain SmartContracts
YOUR KEY TO THE CITY
Single Login for Public and
Private Services
Deployment Timeline for Cities
1 2
Stakeholder
Engagement
Timeline: 1 month
Platform
Development
Timeline: 1-3 months
3
Merchant
Onboarding
Timeline: 1-3 months
4
Resident
Onboarding
Timeline: 1-3 months
5
Community
Engagement
ongoing

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DigitalTown Connect Travel Leadership Summit February 2018

  • 1. Powering Smart Destinations Rob Monster, CEO Connect Travel Leadership Summit Orlando, FL – Feb 20, 2018 Thriving, Sovereign, Local-First Economies in the Digital Age
  • 2. The Problem Cities are experiencing challenges in the Digital Age Cities are losing control of their Digital Brand • Only 6% of visitors to a city will use a city visitor website or app • 50% of digital media is consumed on apps Pressure on merchants from Winner-Take-All • Up to 40% commissions paid by hotel operators to market-makers • Consolidation of commerce to big box, ecommerce and national chains Sharing economy is causing a new Wild-West • Regulation, taxation, and enforcement of sharing economy is difficult • In Barcelona, 30% of all apartments are now Short Term Rentals!
  • 3. The Goal for Cities A thriving, sovereign and sustainable local economy where: - Residents and Visitors spend locally and directly - Residents co-create improved Quality of Life - Sharing Economy that works for everyone
  • 4. The DigitalTown Solution The result: - Money stays in the local economy - Thinking Local becomes Habit-forming and Life-enhancing - Visitors can see the world through local eyes Every city becomes its own locally owned all branded in the identity of the city on web and mobile.
  • 5. What is the DigitalTown Secret Sauce?
  • 6. 1. Smart Search Local First Highly accurate local search The City becomes its own Google. Only better! Transactional Search Not just search but transactional search Smart Intelligently address public and private sector needs
  • 7. 2. Smart Wallet Portable Verified Identity for every Resident • Locally or Centrally verified • Framework for Portable Peer-to-Peer Trust Transactions Single Sign-on for the World Smart Agent • Personal Preferences • Location and Itinerary Payments • Conventional Sources and crypto-currencies • Locally compliant disbursement of funds
  • 8. 3. Smart Web Intuitive • A web that makes sense: Austin.City, My.Miami, • Domain extensions bundled with turn-key tools A Web that Works Better Personally and Locally Relevant • Personal Dietary Preferences, e.g. Chicago.Menu • Location aware, e.g. Dallas.City, Miami.Work, Denver.Law Secure and Frictionless • No registration required to transact or engage across network • User control over which merchant has access to what data! Geographies .CITY, .BAYERN, .BOSTON .DUBAI, .LONDON, .MELBOURNE, .MIAMI, .SYDNEY, .TOKYO, .WIEN Verticals .ART, .FASHION, .LAW, .LOAN, .MENU, .SHOP, .STORAGE, .WEDDING, .WORK, etc.
  • 9. 4. Smart Commerce Circular Economy • Local First for Retail, Services, Dining and Lodging • Used and New Goods and Services in one view Buy Local. Buy Direct. Sustainable Economy • Any merchant can have a Digital Storefront for free • Transaction Fees fund Smart City Innovation Safer Community • Transactions between verified buyers and sellers • Sharing Economy benefits all stakeholders
  • 10. 5. Blockchain Shared Ownership CityShares allocated for every Citizen • Any resident can claim their free CityShares • Unclaimed CityShares can be sold via private placement Shared Ownership. Shared Outcome. Each unique CityShare has ongoing value • Use of CityShares as compensation for local champions • Optional dividend/residual distributions of shared gains Liquidity through frictionless trading • Stakeholders may buy and sell their shares • Tradable peer to peer without fees on Blockchain exchange
  • 12. Local Commerce in the Digital Age Superior Economic Model for Smart Cities • Lower Commission than national benchmark competitors • Local taxes are collected and held at time of purchase Restoring Local Economic Sovereignty Co-Creating the Local First Movement • Municipality • CVB/DMO • Chambers of Commerce • Trade Associations
  • 13. Acquisitions Key Assets added via acquisitions Cloud.Market eCommerce technology so any city can be its own "Amazon”. Rezserve Technologies Online lodging booking platform Appointment.com, Online appointment platform with more than 1 million bookings. Comencia, Online travel affiliate network JustLegal Online service provider platform for booking and video consultation. City Information BV Global network of 11,500 city mobile handles with 3 million downloads.
  • 14. Retail • Any retailer can sell online today • Products discovered in the local city search • New and Used in one integrated search • Niche peer to peer applications, Orlando.Fashion, etc. • No setup fee. No service fee. • 8% commission on actual sales
  • 15. Services • Any service provider can sell online today. • Online Appointment Booking or Live Video Consults. • No setup fee. No service fee. • 8% commission on sales.
  • 16. Dining • Interactive Smart Menus for any food service provider • Empowering “Ghost” restaurants • The inevitable rise of “Dine at my House” • No setup fee. No service fee. • No cover fees for in-restaurant table booking. • $8% commission for online orders.
  • 17. Lodging • Any hotel, hostel, B&B, campground, etc can sell online • All lodging options visible in one view • 1.4 million unique hotels online already • No setup fee. No service fee. • Commission rate of 12% for any private lodging listing
  • 19. Network Effect What if CVBs and DMOs around the world could regain control of the Digital relationship through a linked network? Local First • Habit-forming consumer experience for web and mobile • Intuitive tools for onboarding of merchants A Connected Global Network of Digital Cities Powered by Locals! Economically Sustainable • Entirely fundable through commission income • Local Engagement through CityShares and CityTokens Globally Interoperable • A Single Login that works at home that also works abroad • Every node on the global network is recruiting users for each other!
  • 20. Rob Monster, CEO rob@digitaltown.com Tel: +1-425-295-4564 Shared Ownership and Co-Creation through Cooperativism and Blockchain Local First through Smart Search, Smart Wallet, Smart Web and Smart Commerce Engaged Citizens in Thriving, Sustainable, Sovereign, Smart, Local Economies
  • 23. Why partner with DigitalTown? Smart City is a Global Opportunity • Large Market for People-Centric Smart City Solution • DigitalTown is capitalizing on global movement to Blockchain DigitalTown has the first-mover advantage • No identifiable Competition has a remotely comparable solution • The 1st Blockchain-based Platform Cooperative for every city Barriers to Entry are in Place • Portfolio of .CITY domains and mobile app handles • Global Network Effect as standard for “Platform Cooperative” An Opportunity Bigger than Uber with a fraction of the Capital Intensity
  • 24. Intellectual Property Integrated Platform Proprietary software to power Smart City Network Domains 13,000 .CITY domains mapping to major cities Mobile App Handles 11,500 Handles mapping to cities and geographies Partner Network Supplier network and VARs for solution deployment DigitalTown is building its IP position to accelerate time to market and create a defensive moat that positions DigitalTown as the leading Platform Cooperative.
  • 25. DigitalTown is a Smart City Platform LOCAL FIRST Search local. Connect local. Shop local. We enable any city to become a Smart City where local stakeholders co-create quality of life on web and mobile using cost-effective technology that pays for itself. CITY BRANDING Each locality uniquely branded on web and mobile. SHARED OWNERSHIP Owned by the people through Blockchain SmartContracts YOUR KEY TO THE CITY Single Login for Public and Private Services
  • 26. Deployment Timeline for Cities 1 2 Stakeholder Engagement Timeline: 1 month Platform Development Timeline: 1-3 months 3 Merchant Onboarding Timeline: 1-3 months 4 Resident Onboarding Timeline: 1-3 months 5 Community Engagement ongoing

Editor's Notes

  1. Discovering the Meaning of Life  Ever contemplated the possibility that the universe and life itself not random? Finding your calling > Ever experienced calling? Restoring thriving local economies through Smart Destinations -> Ever used Uber or AirBnB?
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