eTailing India Workshop Presentation - Entrepreneur Track- IBM Cloud For Business

1. Cloud for Business
Sanjay Siboo
Country Manager, Cloud Services OM&D
Global Technology Services
IBM India/South Asia
Feb 26th, 2015

2. © 2015 International Business Machines Corporation IBM Confidential
We are in an era of dramatic industry innovation & transformation
Banking
• Mobile banking
• Continuous app delivery
• Aggregated customer insight
Saving children’s lives
with global social
learning
250% improvement in
conversion rate from
shopper to customer
Reinventing the mobile
banking experience
Healthcare
• Collaboration improved outcomes
• Point of care insight
• Patient mobile engagement
Retail
• Insight for targeted campaigns
• Rich shopping experience
• Personalized mobile engagement

3. © 2015 International Business Machines Corporation IBM Confidential
Cloud is at the nexus of forces enabling this change
Data
Put to work in the
cloud as the new
basis of competitive
advantage
Mobile
The activation point to
engage customers in
context using cloud-based
services
1 Trillion The average mobile phone user
checks their phone
150 Times Per Day
Connected things on the planet
generating data by 2015
72%
of business leaders say
cloud will be extremely
important to their business
success by 2016
CloudGives organizations of
all sizes the ability to
innovate at speed
Social
Revolutionize
customer touch points
with cloud-based social
media
Social connections occur daily
2 Billion

4. © 2015 International Business Machines Corporation IBM Confidential
Your workloads?
 New mobile application
 Big data/analytics environment to
integrate multiple data sources
 Legacy app migration to cloud
 QA environment
 Medium workload
 Apps to leverage legacy data
Your concerns?
 Regulatory environment?
 High performance?
 Predictable costs?
 Ability to control, manage, secure,
and view resources?
 Tailored to specific needs, yet
automated?
 Ease of transition to cloud?
 Scalability?
Your goals?
 Speed to market
 Lower costs, and price for
performance
 CapEx to OpEx
 Simplified management of
cloud resources
 Superior price/performance
 Cost predictability
 Tailor to your workload
 Extensive API for automation
 Used in regulated industries
 Complete visibility
 Locate assets exactly where needed
 All assets managed from one pane
 Private inter-DC transfer
 Transition ease with bare metal options
What do you need the cloud for?

5. © 2015 International Business Machines Corporation IBM Confidential
More than
120,000
devices managed
for 21,000 customers
in 140 countries
Predictable
Performance, services
& costs
Speed of deployment
Servers in
minutes and hours
Automation:
Supporting bursts
Hundreds
of configuration options to Support
Initial Quantum Retail Deployment
and Future SaaS
More than
130 million
online game players
are playing games running on
SoftLayer
More than
22 million
domains
hosted—roughly one domain
for every person in the 10
largest U.S. cities
Why IBM SoftLayer for your infrastructure needs?

6. © 2015 International Business Machines Corporation IBM Confidential
IBM Platform as a Service- BlueMix

7. © 2015 International Business Machines Corporation IBM Confidential
IBM Global Entrepreneur Program…
• Offer Cutting Edge Technology to Startups – No Charge
• Offer Cloud Credits to Selected Startups
• Provide access to IBM experts and resources at IBM Innovation Center for guidance
• Provide access to IBM Servers and testing tools for Performance Benchmarking
• Develop Joint Marketing Campaigns
• Provide visibility to the IBM Sales Community – Post wins

8. © 2015 International Business Machines Corporation IBM Confidential
Bangalore Metropolitan opted for IBM cloud platform & Infrastructure
Problem
 Extremely difficult for Citizens find the
Buses and their Routes from a given to
Source to Destination
Solution
 A Mobile which allows to input Source
and Destinations and comes with the
Bus numbers, their Route and Timings
 It will also guide to the nearest Bus
Stop based on Location of the Citizen
Why IBM Cloud
• Scalable Cloud Infrastructure & Data
Platform

9. © 2015 International Business Machines Corporation IBM Confidential
Clematix opted for IBM SoftLayer cloud as billing Infrastructure
 About Clematix
 Clematix is a france based IT company
specialized in technical consulting and IT
services. Combining their presence in
France and in India enables their clients to
benefit from significant experience in IT
strategy, management and execution.
Clematix delivers some of the services
through India development center.
• To address the issues experienced with their
cloud provider (Ctrl S) in terms server
performance and the growing need of Java
based billing applications
• Clematix was looking for solution that
improves efficacy of their billing process
without compromising the performance and
saving valuable time , that increases the
number of transaction handling capacity
and improves the system of internal control.
Why IBM Cloud
• Bare Metal performance advantages is the perfect
solution to address growing needs of billing
application. Single-tenant virtual services offered
an advantage for sensitive workloads, with a
greater level of security and higher level of control
granularity
• Transparency given the Clematix full visibility into
exactly where all their cloud assets are located,
details of uptime, through customer portal
information.
• Complete flexibility of APIs to integrate with
existing in-house applications
• Consistent and scalable infrastructure setup –
allowed Clematix network to be better secured and
managed from a single client portal

10. © 2015 International Business Machines Corporation IBM Confidential
NMN adviser chooses SoftLayer as hosting platform
 About NMN adviser
 NMN adviser a Bangalore based start-up company
and their current advisory portals constitute of
www.shoopingadviser.in and
www.shoppingadviser.tv basically enabling
shopping experience both ‘offline and online’
• Shoppingadviser.in with their platform that will
enable offline stores with online presence. Their
offerings to offline stores will includes store tours,
product demos, e-store, click to connect, blog and
forums.
• NMN strongly believe that, there is huge demand for
managed virtual presence from small, medium and
large retailers.
• The goal of NMN is to create virtual presence and
enable customer engagement based on store reviews,
ratings and foresee shopping adviser to be a geo-
searched store locator/adviser for users and a
manage virtual presence to their merchants
Why IBM Cloud
•SoftLayer was cost competitive, to the
hosting specific workload
performance/price considering support,
free inter-DC network bandwidth and
maximum allowable non-metered
bandwidth.
•Hosting control panels to help maintain
their website more efficiently
•Unique triple network design, that
completely disable the interfaces on bare
metal instances, considering the security
implications .
•Combination of pay-as-you-use option as
well as scalability to suited their business
need.

11. © 2015 International Business Machines Corporation IBM Confidential
OgilvyOne Worlwide opted for IBM Cloud (SoftLayer) Insfrastructure
 About OgilvyOne Worldwide
• The World's Leading Customer
Engagement Agency
• Part of Ogilvy & Mather Private Limited
 For what
• a Tech. Community website to engage multiple
inputs from CAMSS perspective
(http://www.indiaonward.com/)
• to run #scorewithdata, Analytics to know the
live stats in ICC world cup 2015
 Requirement
• Reliable infrastructure
• Platform independent content/ access
• Infra on which they can run Analytics to
know the live stats in ICC world cup 2015
• Keep platforms available 24/7
Why IBM Cloud
IBM Cloud (SoftLayer) provided…
• Reliable enterprise class infrastructure
• 24/7 availability
• 24/7 Connectivity
• 24/7 Content delivery
• Scalable infrastructure based on demand
• Cross platform Infra
• Capable platform to run high intensive
analytics workloads
• Web services delivered around the world

12. © 2015 International Business Machines Corporation IBM Confidential
Sciflare Technologies opted for IBM cloud platform
Problem
 Lengthy delays in team selection,
project estimation & RFQ
Response in project driven
companies
Solution
 A unified Big Data platform that
aggregates & integrates data
enabling selection, estimation &
quote in minutes
Why IBM Cloud
• Scalable IBM Big Data platform

13. © 2015 International Business Machines Corporation IBM Confidential
Kasbah Systems opted for IBM cloud Insfrastructure
 About Kasbah Systems Software
• It specializes in IT services, tech consulting
and product development.
• To address the growing need of higher
educational institutions, the company
developed the Genius University
Management System (Genius UMS) solution
that provides Web based information
services to students and the teachers,
management, and staff members that work
to ensure the optimal experience at each
step in their development from admissions to
graduation.
• Genius UMS allows universities to create a
more structured organization, increases the
transaction handling capacity and improves
the system of internal control.
Why IBM Cloud
• IBM Cloud gave Genius UMS more
agility and speed
• IBM Cloud provided high performance
server on demand, along with required
speed to analyze the data in real-time
• IBM Cloud seamlessly integrates with
the existing infrastructure as well as
offers services across public, private and
hybrid cloud models, depending on the
university

14. © 2015 International Business Machines Corporation IBM Confidential
Thank You
14