Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CtrlS: Cloud Solutions for Retail & eCommerce

971 views

Published on

Published in: Technology
  • Be the first to like this

CtrlS: Cloud Solutions for Retail & eCommerce

  1. 1. Load Characteristics Peak Average
  2. 2. Current Scenario Growing Gap What the business needs vs. What IT department can deliver
  3. 3. Recent Customer Acquisition Sl No Services 1 Bank of America Colocation 2 Standard Chartered Bank Colocation 3 GRSE Primary upgrade and composite DR 4 Innoworth Hadoop analytical platform 5 Disney-UTV Mongo-DB based muti-media commerce 6 FIS Mahila Bank Core Banking DC_DR 7 Transunion Credit Rating Platform 8 ING Financial Services PoS and Loan support Platform 9 VISA Mobile Payment Gateway 10 Overnite Express Logistics Platform > 2000 client Client Name
  4. 4. What should be the higher aim of our company? • An indispensable partner for e-age • The benchmark for accountability • A provider of bespoke solutions
  5. 5. And we call this TOTAL OWNERSHIP
  6. 6. We figured this 5 years ago
  7. 7. TOTAL OWNERSHIP is about going beyond the numbers
  8. 8. IT IS ABOUT IMAGINING NEW FRONTIERS
  9. 9. Solutions that are disrupting current business paradigms Infrastructure Services Disaster Recovery Datacenters DR on Demand Managed Services CtrlS Largest, First TIV DC CtrlS delivery Framework Cloud Computing MyCloud Core Value - Total ownership to meet and surpass commitments On-Demand private cloud framework
  10. 10. The Realities of a DC Technology obsolescence Spiralling power costs Legacy systems Ill-fitting design
  11. 11. Where Does it Go? Data Center Energy Use Typical Data Center Energy End Use Power Conversions & Distribution 100 Units 35 Units Cooling Equipment 33 Units Delivered Server Load /Computing Operations 10 Units Used 1
  12. 12. Electricity Flows in Data Centers HVAC system local distribution lines lights, office space, etc. uninterr uptible lo ad to the building, 480 V UPS PDU computer racks backup diesel generators UPS = Uninterruptible Power Supply PDU = Power Distribution Unit; 13 computer equipment
  13. 13. Maximum space. Minimum energy Columns designed to maximize space, air and people flow Server Room Layout
  14. 14. Power Usage Efficiency Trick 1: Measure your PUE
  15. 15. Utility transformer PUE DCiE PP-Gen service Generator block Heaters & lighting Lighting, Exit lights, BMS, EPMS & security STS DCiE Data center Misc. support Data center power usage effectiveness (PUE) Mech Power (Data Center infrastructure Total data center Efficiency) power (kw) UPS PDUs Mech. Swgear 1 Data center CRAC units, AHUs, Chillers & Dry coolers RPPs Power To IT House Panels Lighting panel IT Power In Misc Power House Power Main service (Power Usage Effectiveness) House power (kw) Total data center power (kw) Main Power Emergency generator IT-critical load PUE Mech. support Total data center power (kw) Total IT power (kw)
  16. 16. PUE, DCiE, and DCE PUE=FP / IP = XX DCiE=1/XX= XX % Proces sing load XX w Total input power XXX w Energy Audit & Optimization Report HVAC XXX w Electrical losses (UPS, PDU, DIST) XX w Misc. XX w Server fans XX w PSU XX w VR XX w Server losses XX w DCE = Data Center Efficiency is defined as the product of: DCiE (Data Center infrastructure Efficiency): IT energy / Data Center Energy ITeE (IT electric Efficiency): server IT components energy / server input energy ITuE (IT utilization Efficiency): server time used / server time powered
  17. 17. Dell Power • Dell Power Solutions 2009
  18. 18. Return air Return air Normal PAC Unit with AIR COOLED CONDENSER Supply Air Supply Air Supply Air Supply Air
  19. 19. Return air Return air PAC Unit with WATER COOLED CONDENSER Supply Air Supply Air Supply Air Water cooled condenser Supply Air Return Water Supply water
  20. 20. Water cooled DX PAC along with VFD Provided: Variable frequency drive to PAC evaporative cooling coil fan motor PAC VFD
  21. 21. Savings from the UPS -- > 3% power savings in conversion with Delta conversion UPS Refer White Paper 92 - APC
  22. 22. Dell Study
  23. 23. Power Supply Savings Facebook engineers determined that the total loss of energy was 11% to 17% up to each server. By moving to a DC-based data center power distribution system and making a number of other changes, this loss is reduced to 2% up to the server. Benefits of server power supply efficiency By Scott Lowe
  24. 24. CPU Comparision per watt
  25. 25. Guaranteed power efficiency • Heavy investment in energy efficient system • Cost of PUE over 1.7 will be borne by us • Every 0.1 unit saved in PUE on a 1 MW system can save you Rs 60 lakhs per annum 1.42 With a PUE of 1.42, we are the most power efficient datacenter in the country
  26. 26. Cloud Delivery Rises to the Challenge • Business feels constrained by IT, not enabled • TCO and ROI metrics always in doubt, Value questioned by business Traditional IT Delivery • Business and IT craft value together, shared focus and goals and new business models • Shift from Cost Center to business transformation focus for IT Cloud-focused IT Delivery
  27. 27. Redundant Equipment Sample Setup of HA Application Internet Router Firewall Load Balancer Front Server Front Server DB Server DB Server IP SAN Storage Backup Network 5 Mbps + Local Loop = 6 Lac Uptime Router Cisco 2811 = 1.6 Lac 98.5% CTRLS SOL Firewall ASA 5510 = 2.4 Lac Hardware on Opex Model, shared = 6 Lac Load Balancer storage, Load balancer, managed Server Hardware (4) = 10 Lac and hosted Uptime IP SAN Hardware = 6 Lac 99.9% Tape Library = 5 Lac System Admin TCO = 14 Lac Cost <30%
  28. 28. Brick Servers - Scalability Bandwidth Firewall Layer Load Balancer Layer Applicaton and Database Server Layer Backup and Storage Layer Internet
  29. 29. Vmware
  30. 30. CtrlS – Secure Cloud Firewall Load Balancer Web / Proxy Layer Backup/ Restore Scalability Max 72 hours to restore DR site Application / DB Layer Hypervisor Attached Storage Availability Zone 1 (Mumbai) Storage Availability Zone 2 (Hyderabad)
  31. 31. Convergence
  32. 32. Zero Data Loss with 3 Way DR Firewall In HA Scalability Firewall Scalability Hypervisor Scalability Scalability Hypervisor Scalability FC Switch (FC based splitting) Prod Luns Extended Network Prod and local journals FC Storage CtrlS DC GLBS Hypervisor Scalability Fibre RecoverPoint Channel/WAN appliance Journals FC Storage CtrlS Near DC RecoverPoint appliance FC Switch (FC based splitting) Journals FC Storage CtrlS Far DC
  33. 33. CtrlS – Maximum Availability Architecture Internet VM 4 VM VM 2 3 Hypervisor Server Server VM 2 Storage Block VM 4 Storage Block VM VM 3 2 Hypervisor VM 1 Server Server Server VM 1 Storage Block VM 3 Storage Block VM 1 VM 4 Server VM 1 Storage Block VM 3 Storage Block VM VM 2 3 Hypervisor VM 1 Server Server Server VM 2 Storage Block VM 4 Storage Block VM 3 Storage Block Async Block Replication Zone B – Storage Region I VM 4 VM 1 Storage Block VM 2 Storage Block VM 4 Storage Block Sync Block Replication Global Load balancer Zone A Storage Far Site Storage Far Site Backup Image Region I Availability Zone B Stack Global Load balancer UTM VM 1 Image Backup VM 2 Image Backup VM 4 Image Backup VM 3 Image Backup Near Site – Storage Region II Region II Availability Zone A Stack UTM Region I Availability Zone A Stack UTM
  34. 34. CtrlS – Maximum Availability Architecture Edge Server Content Edge Server Edge Server Edge Server Content Distributi on and Caching Cloud Files Edge Server Edge Server CtrlS Global Data Network Edge Server Edge Server Edge Server
  35. 35. CtrlS – Maximum Availability Architecture Internet VM 4 VM VM 2 3 Hypervisor Server Server VM 2 Storage Block VM 4 Storage Block VM VM 3 2 Hypervisor VM 1 Server Server Server VM 1 Storage Block VM 3 Storage Block VM 1 Server VM 4 Storage Block Sync Block Replication VM 3 Storage Block Global Load balancer VM VM 3 2 Hypervisor VM 1 Server Server VM 4 Server VM 1 Storage Block VM 2 Storage Block VM 2 Storage Block VM 4 Storage Block VM 3 Storage Block Async Block Replication Zone B – Storage Region I VM 4 VM 1 Storage Block Zone A Storage Far Site Backup Image Region I Availability Zone B Stack Global Load balancer UTM VM 1 Image Backup VM 2 Image Backup VM 4 Image Backup VM 3 Image Backup Near Site – Storage Optional Recovery using VM Image and Folder Level Backup Far Site Storage Region II Region II Availability Zone A Stack UTM Region I Availability Zone A Stack UTM
  36. 36. Openflow
  37. 37. Vblock PAAS – Code Portabiltiy
  38. 38. Ctrls SaaS Enterprise ISV Onboarding Tie-up SME’s or ENTERPRISE • • • • Application Solution Agreement CtrlS World Class Hosting Infrastructure + Billing setup Packaged solution 2 Choose package Packaged solution 3 Packaging Packaged Solution Search Discover Evaluate Compare Packaged solution 1 Vendor Enrolment Capability Assessment CtrlS SaaS Enterprise offering Solution Need Solution Stacks Packaged solution 4 Silver Gold Platinum Take Action Select Vendor Vendor A Vendor B Vendor C Purchase online Evaluate Request Customization
  39. 39. Managed Service Mediation Customer HO Regulatory Commerce Platform AS2 Logistics HR Financial CRM Supplier eComm ERP
  40. 40. Handling Large Data Sets Source: http://hpccsystems.com
  41. 41. Big Data Analytics Source: http://hpccsystems.com
  42. 42. Anatomy of E-Commerce
  43. 43. Web Analytics
  44. 44. Individual Rating
  45. 45. Loan Processing
  46. 46. Rating of Performance
  47. 47. The path to e-collaboration e-Collaboration The Industry: You 7. Collaborative insight & product development 6. Collaborative sales & promotion planning 5. Collaborative supply chain management 4. Collaborative transaction management 3. Item synchronization 2. Single item registry 1. Common data standards Source: A.T.Kearney for GMA - FMI Time / Degree of trust & complexity Benefits CIBIL, NSE, BSE, CRISIL, CTQ, PCI
  48. 48. UIDAI “Visa, UIDAI, Axis Bank, HDFC Bank, ICICI Bank, Indian Overseas Bank and the State Bank of India to solve a long-standing problem of how to authenticate those citizens without an existing bank account or adequate forms of identity to prove they are who they say they are. This problem has long hindered the ability of banks to expand and of consumers to pay safely and securely.” http://www.4-traders.com/VISA-INC-2277468/news/Visa-Inc-Visa-Launches-New-Payment-Service-in-India-%96-Links-Indian-UniqueIdentification-with-Visa-15590927/
  49. 49. Green IT Trends Item Present Emerging IT Landscape Engineered Social Collaboration Within Enterprise World Wide Data Consistent Near Consistent Sector Trends Sampling Indices based Reputation Vertical Specific World Wide Application Long Deployment SAAS Workforce Static Any Time Any Where Analytics Cuboid based Co-relation based Management Multiple Reports Single Dashboard
  50. 50. Team v/s Group Full scale automation Total Ownership Cost Optimization Network & Security 10 reasons why we offer a truly differentiated experience compared to the big boys of Indian IT Tried & Tested SOP CoE’s Cloud capabilities Underlying Infrastructure Relevant experience
  51. 51. CoE structure Promotes expertise based on cumulative knowledge pool VS SME structure Expertise based on industry segmentation is good for software business; not for infrastructure business
  52. 52. Cloud Linux Oracle Solaris Program management SAP Databases Network CRM CtrlS team Academy IT Infrastructure Windows Storage & Security Exchang e Security Data Assurance Messaging & OS DR on Demand MSSQL
  53. 53. Legacy Application Support ERP & CRM Middle Ware Workflow & Collaboration Database Platforms Backup SAP Apache Filenet Oracle AIX Symantec EBS IIS Ariba MS SQL HP-UX Legato Seibel Tomcat Alfresco DB2 Solaris Tivoli Primavera Websphere E-commerce Mumps EMC BrightArc Dynamics Sharepoint Lotus Notes MySQL HP Serv Navision Weblogic Exchange Postgres IBM Share Point Qmail Netapp
  54. 54. Free assessment of your cloud readiness What can we do for you? Consultative workshop on “cloud in your organization” The “TCO Proof” to discover your TCO benefits with CtrlS cloud
  55. 55. We understand it is a big task to secure & manage your IT infrastructure. Whether you are taking a colocation space or Services you need to know that your data is safe. Rest assured, you have a strong & secured foundation. anilnama@ctrls.in

×