A rapid 30 minute brief and demonstration of how anything can be delivered as a service with IBM Cloud and Bluemix. The #bluemixdrone was hit by crowd-storms three times in 90 minutes, a new record!

2. Presented by:
Stuart Hemsley
UKI SaaS Leader
0771 379 3638
stuart_hemsley@uk.ibm.com
IBM Cloud Business Applications
SaaS – A quick intro!

3. © IBM Corporation 3
Cloud is at the center of dramatic changes in every industry
Data
Put to work in the cloud as the
new basis of competitive
advantage
Mobile
The activation point to engage
customers in context using
cloud-based services
1 Trillion
The average mobile phone user
checks their phone**
150 Times Per Day
Connected things on the planet
generating data by 2015*
72%
of business leaders say cloud
will be extremely important to
their business success by 2016+
Cloud
Gives organizations of all
sizes the ability to
innovate at speed
Social
Revolutionize customer
touch points with cloud-
based social media
Social connections occur daily***
2 Billion
* Source: Cisco CTO, CTIA keynote, 2010
** Source: Tomi Ahonen Almanac for 2013
*** Source: Skype blog, 2013
+ Source: IBM CAI Global Cloud Study

4. © IBM Corporation 4
Pacesetters (19%)
Collaboration
Customer experience
Time to market
Chasers (40% )
Reduced TCO
Application agility
Collaboration
“Champions of SaaS” study shows that Pacesetters primarily turn
to SaaS to improve collaboration and provide a better customer
experience vs. reducing TCO
Source: IBM Center for Applied Insights Champions of Software as a Service: How SaaS is helping companies secure powerful competitive advantage
For more info, visit: ibm.com/ibmcai/saas
Top three
motivators
Segment
Challengers (41%)
Reduced TCO
Application agility
Decision making

5. © IBM Corporation 5
Applications that deliver business outcomes!
Human Resources
Talent Management
Talent Insights
Customer Care
Engagement Advice
Experience Management
Sales & Commerce
eCommerce
Order Management
Perform. & Territory Analytics
Marketing
Customer Analytics
Campaign Management
IT Operations
Service Mgmt, Security
Mobile Device Management
Legal
Contract Management
Risk Analytics
Procurement
Contract Management
Strategic Sourcing
Finance
Risk Analysis
Performance Management
Retail Merchandising
Pricing and Promotion
Deal Management
B2B/Supply Chain
Supplier Network
Partner Integration
Front
office
Back
office
Operations / All Roles
Enterprise Collaboration
Workforce Productivity

6. © IBM Corporation 6
Financial governance | 2010
Governance, compliance, risk
management | 2010
Web analytics |
2010
Financial risk management| 2011
Master data management |
2010
Data warehouse appliances | 2010
Procurement &
contract mgt
2011
Enterprise marketing
mgt | 2010
Pricing, promotion and product
mix optimization | 2012
Growth Initiatives Recent Acquisitions (since 2010)
Analytics
Cloud
Social
Smarter Commerce
Recent SWG Acquisitions – SAAS Deployment Option
Customer experience
mgt | 2012
Data navigation & exploration|
2012
Talent
Management |
2012
Mobile computing platform |
2012 Mobile mgt | 2010
Mobile customer experience
management | 2012
Cloud integration | 2010
Automated BI | 2013
Compensation & sales
performance mgt | 2012
Web fraud
detection | 2013
Customer & network
analytics | 2013
Mobile Customer
Engagement | 2013
Network automation |
2010
Automated data
migration | 2012
Web fraud
detection | 2013
Hosted, multilingual e-
mail service | 2009
Small business server
solutions | 2008
FIBERLINK Mobile
Device Mgt
Database As A
Service | 2013
eXtreme File Transfer
| 2014
Security
Security Intelligence | 2011 Fraud protection and advanced security |
2013
B2B integration | 2010
Mobile Customer
Engagement | 2013
Cloud computing infrastructure | 2013
IBM Software Group
Email Marketing & Marketing Automation
2014
Mobility
eXtreme File Transfer
| 2014
FIBERLINK Mobile
Device Mgt

7. © IBM Corporation 7
Intro Videos….just 1m 22s!
http://youtu.be/H8b6KjlvoYE

8. © IBM Corporation 8
Over to Brandon Jones!

9. © 2014 IBM Corporation
SHIFT 1
Data is becoming the
world’s new natural
resource, transforming
industries and
professions.
SHIFT 2
The emergence of
cloud is transforming IT
and business processes
into digital services.
SHIFT 3
Mobile and social are
transforming individual
engagement – creating
expectations of security,
trust and value in return
for personal information.
OUR POINT OF VIEW
Data is the new basis
of competitive
advantage.
OUR POINT OF VIEW
Cloud is the path to new
business models.
OUR POINT OF VIEW
A systematic approach
to engagement is
now required.
The new era is defined by three shifts

10. © 2014 IBM Corporation

11. “Two guys in a Starbucks can
have access to the same
computing power as a Fortune
500 company.”
Jim Deters
Founder, Galvanize
Innovation is the new currency

12. High growth companies now deliver value and
experiences on their users’ terms.
Companies of all sizes have the ability to
disrupt, or face the prospect of being
disrupted.

13. Bluemix works
for disruptors.

14. Customer Managed
Service Provider Managed Infrastructure as a
Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform as a
Service
To really disrupt, a business should focus on building
differentiation and rent the rest

15. Enterprises have additional requirements
“
”
“
”
I want to move fast
but retain control.
I have apps and data that must
stay in a dedicated cloud or on-
premises — but I want the
Bluemix experience.
“
”
I want to create new hybrid
applications that use enterprise
data & services.
• Security and Privacy
• LDAP Integration
• Regulations
• Corporate Policies
• White Labeling
• Application monitoring
and logging

16. Customer Managed
Service Provider Managed
Capabilities in
Bluemix now span
PaaS and IaaS and
can be delivered as
a public,
dedicated, or on-
premises*
implementation.
Infrastructure as a
Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform as a
Service
Built on open
technologies:
Bluemix is designed to be more flexible

17. So what is Bluemix?
Bluemix is an open-standards, cloud-based platform for
building, running, and managing applications.
Build your apps, your way
Use the most prominent
compute technologies to power
your app: Cloud Foundry,
Docker, OpenStack.
Extend apps with services
A catalog of IBM, third party, and
open source services allow the
developer to stitch an application
together quickly.
Scale more than just instances
Development, monitoring,
deployment, and logging tools
allow the developer to run and
manage the entire application.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your apps.
Deploy and manage hybrid apps
seamlessly
Get a seamless dev and
management experience across a
number of hybrid implementations
options.
Flexible Pricing
Try compute options and services
for free and, when you’re ready,
pay only for what you use. Pay as
you go and subscription models
offer choice and flexibility.

18. Smarter
Telecom
Smarter
Railroads
Smarter
Government
Smarter
Public Safety
Smarter
Supply Chains
Smarter
Cities
Smarter
Products
Smarter
Money
Smarter
Grid
Smarter
Healthcare
Smarter
Food
Smarter
Oil & Gas
Smarter
in Retail
© 2014 IBM Corporation
Smarter products and services require open-standards

19. © 2014 IBM Corporation

20. © 2014 IBM Corporation
?

21. The IBM Bluemix Garage is disruptive innovation and
transformation consultancy located in the heart of the startup
world.
The IBM Design Studio provide creative experiences for the
process of vetting ideas to find the gem.
It takes a lean and user-centered approach in empowering
clients to rapidly identify, prove, design, and build the right
app for their target market.
IBM
Bluemix
Garage + Studio = Innovative Disruption

24. A Drone!
Raw Data from Things

25. You can demo
Bluemix & IoT
Bluemix.net - > Solutions -> IoT -> Try it Out
https://console.ng.bluemix.net/solutions/iot

27. Day
starts
My forest
My sensors
Inform
Insight
Decide
Deploy drones
(Control them with Java)
Recall drones
(Protect investment & send them home)
Fleet Controller Decision
(Send Home Drones / False Warning)
Cross Reference
Local Arduino Data
(Control how to correlate many sensors)
Weather Indicators
(Twitter represents storm indicators)
User Decision
(Let someone decide action)
Crowd-storm here:
Tweet with… wait for it

28. • Secure devices early during
development
• Connect your devices securely to
the cloud
• Market your devices through IBM
ecosystem – Recipes
• Build apps that talk to your devices

29. The Forest!
Bluemix Connects Things

30. Open Source
Java API for
web applications

31. Building blocks

32. +
+

33. The Storm!
Gain Insight & Act

34. Day
starts
My forest
My sensors
Inform
Insight
Decide
Deploy drones
(Control them with Java)
Recall drones
(Protect investment & send them home)
Fleet Controller Decision
(Send Home Drones / False Warning)
Cross Reference
Local Arduino Data
(Control how to correlate many sensors)
Weather Indicators
(Twitter represents storm indicators)
User Decision
(Let someone decide action)
Crowd-storm here:
Tweet with #bluemixdrone

36. Links
CapGemini - Leveraging Bluemix at PostNord
http://www.youtube.com/watch?v=xnw1Z2n0cgQ
Ideas made with IBM Bluemix – Bitcraze & MODCAM
http://www.youtube.com/watch?v=ZP99QQoXrIQ
Ideas made with IBM Bluemix – Bitcraze
http://www.youtube.com/watch?v=-rjpwJaDhz4
Bluemix Garage to disrupt your space
http://www.ibm.com/cloud-computing/bluemix/garage/