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RightScale in the Enterprise
Delivering Open and Proven Solutions

Cloud Management!
2
#

The Cloud Opportunity

Cloud Management!
3
#

Let’s define “Cloud” first…
An IT delivery model with:
On demand self service

Several types of clouds:
Public = Vendor infrastructure
with utility pricing

Global access via API
Resource pooling
Rapid elasticity
Metered service

Cloud Management!

Private = Single-tenant
infrastructure driven by an API
Hybrid = Multi-vendor or public/
private
4
#

Shifting Expectations
Drive New IT Imperatives
Increasing	
  
Agility	
  

•  Internal	
  customers	
  expect	
  instant	
  on	
  
•  Driving	
  use	
  of	
  public	
  cloud	
  outside	
  of	
  IT	
  

No	
  Wait	
  IT	
  

Rapidly	
  Evolving	
  
Landscape	
  

•  Shi:	
  to	
  cloud	
  shakes	
  up	
  vendor	
  landscape	
  
•  Heterogeneity	
  is	
  the	
  norm	
  
•  Vendor	
  lock-­‐in	
  drives	
  prices	
  SW	
  prices	
  up	
  

Workload	
  
Libera=on	
  

Unprecedented	
  
Scale	
  

•  Explosion	
  in	
  apps,	
  data,	
  users	
  
•  Mobile,	
  social	
  and	
  big	
  data	
  increase	
  scale	
  
•  IT	
  needs	
  to	
  do	
  more	
  with	
  less	
  

IT	
  at	
  Scale	
  

Cloud Management!
5
#

No Wait IT Expands Market Opportunities

Market	
  Window	
  

✖
Business	
  
Opportunity	
  

$£¥€

Time to Market

Cloud Management!
6
#

Workload Liberation Preserves Choice
Multi-Cloud filters!
• 
• 
• 
• 
• 
• 
• 

App
App
App

App

App
App

Geography"
Cost"
Performance"
Features"
Compliance"
Security"
Existing vendors"

Cloud	
  Management	
  PlaKorm	
  

"
Internal
Private"

"
External"
Private"
Cloud Management!

"
Public"

"Hybrid	
  IT	
  is	
  the	
  
new	
  IT	
  and	
  it	
  is	
  
here	
  to	
  stay.”	
  

Gartner	
  	
  
7
#

IT at Scale Requires Curating Chaos
Data	
  

Users	
  

Apps	
  

More data collected,
stored and analyzed

More users on more
devices

More interconnected
applications

Cloud Management!
8
#

Capital Leverage

Workforce Leverage

Cloud Infrastructure Gives the CIO Leverage
Self Service

Remove IT from the critical path of service
delivery

Management
Automation

Reduce IT labor costs and shorten SLAs

Workload
Standardization

Ensure consistency with each application and
service deployment

Usage Metering

Retain real-time visibility into resource
allocation and line of business usage

Centralized
Management

Increase server/admin ratio and delivers
benefits of scale

Smarter
Virtualization

Reduce capital and licensing requirements

Cloud Management!
9
#

The Cloud Challenge

Cloud Management!
10
#

What	
  End	
  Users	
  See	
  
What	
  IT	
  
Management	
  Sees	
  
	
  

U=lity	
  
Compu=ng	
  

Chargeback/Billing	
  
Runbook/Process	
  Automa=on	
  
Applica=on	
  Lifecycle	
  Management	
  
Workload	
  Management	
  
Configura=on	
  Management	
  
Applica=on	
  Streaming	
  
Automa=on	
  
OS	
  Provisioning	
  
Virtualiza=on	
  
GRID/HPC/clusters	
  

Cloud Management!
11
#

Cloud Challenges You Face
•  Visibility
•  Standardization
•  Self-Service

Cloud Management!
12
#

Visibility
•  Shadow IT / Rogue IT / IT leakage
–  For every cloud project you know about, there may
be 3-5 others you don’t know about (Forrester)

•  Not rebellion, but revenue & productivity
–  Security and compliance
–  Billing and chargeback
Enterprise
Business
Unit A

Business
Unit B

Tokyo
Region z
Retail platform
w/ PII and PCI

San Diego
Region 1

Marketing Site

Dev

Cloud Management!

Business
Unit C

QA

Chicago
Region n
Business
SaaS
Unit 2

Stage

Busines
Analytics
s Unit 1

Prod
13
#

Standardization
•  Cloud builds are everywhere
–  Machine image & workload sprawl
–  Configuration language smorgasbord
–  Almost limitless cloud deployment options

•  How can IT support this?
By 2016, more than 70% of large enterprises will choose a heterogeneous
IT operations management vendor (rather than an infrastructure vendor) for
their cloud management platform to unify cloud investments through a
single manager-of-managers style of management and control.
Donna Scott, Gartner

Cloud Management!
14
#

Self-Service
•  IT can be the hero, agility with control
•  Provide standardized builds with
operational excellence
•  Legacy management approaches are not
designed for cloud

Cloud Management!
15
#

Cloud Management Requirements
No Wait IT

Workload
Liberation

Simplified
provisioning

Public, private &
hybrid

Access controls
& chargeback

Heterogeneous
stacks

Cloud Management!

IT at Scale

Scalable and
automated
Highly available
16
#

RightScale

Cloud Management!
17
#

The Experts in Cloud Management
More Applications
More than

launched

At Production Scale
Cloud deployments with

On More Clouds
supported public and private cloud providers

Since IaaS Began
Managing cloud deployments globally for

With a Strong Growth Platform
More than

employees, offices in

Cloud Management!

countries, and

in funding
18
#

Enterprises Powered by RightScale

Cloud Management!
19
#

No Wait IT at Lilly
Requirements:
•  Self-service access
•  Deploy on selected IT resource
pools based on job and group
•  Share best practices
•  Consumption metering

Solution:
•  IT Vending Machine
•  Reduce provisioning time from
36,000 to 30 minutes
•  Measure costs in cents per hour
for compute and storage

Cloud Management!
20
#

No Wait IT at Quest
Requirements:
•  Compliance and BAA
•  Self Service, API driven
•  Hybrid Cloud

Solution:
•  Built self-service HashBang UI on
RightScale
•  Use multiple clouds to power
Quest apps

Cloud Management!
21
#

Workload Liberation at IHG
Requirements:
•  Public and private clouds
•  Geographic reach
•  Scalable provisioning

Solution:
•  Host Chinese customer website
•  Rapid elasticity using auto-scaling
•  Consistent configurations for
development, test, and production

Cloud Management!
22
#

Workload Liberation at Zynga
Zynga manages their public and private/
hybrid cloud (zCloud) with RightScale –
through a ‘single pane of glass’
“zCloud also integrates with the
operational and management tools that
have proven critical to our business,
such as RightScale and CloudStack.”
Allan Leinwand, Zynga CTO Infrastructure Engineering

• 
• 
• 

1,000 servers launched in 24 hours
100x increase in infrastructure in 2 years
From 20% to 80% of workloads in
zCloud in 1 year

Cloud Management!
23
#

IT at Scale: Pearson
Requirements:
•  Large scale, 3M+ students
•  Single-tenant SaaS
•  Multi-cloud
•  Fast customer POC & onboarding

Solution:
•  Clone-able, customizable
environments
•  Consistent dev and production
environments
•  AWS and Rackspace
•  Ability to easily pilot and test
Cloud Management!
24
#

IT at Scale at Sony Music
Requirements:
•  Rapid provisioning
•  Unknown demands
•  PCI compliance

Solution:
•  Reproducible artist sites
•  Scalable architectures
•  Ecosystem of ISV vendors

Cloud Management!
25
#

Hybrid Cloud at Samsung SDS
Requirements:
•  Private cloud offering by ‘central
IT’ to business units
•  AWS-like and AWS-integrated
•  Low latency for data replication

Solution:
•  Hybrid OpenStack & AWS cloud
•  Additional ‘Availability Zone’ for
cost, HA, and performance
•  Unified management with
RightScale

Cloud Management!
26
#

The Reasons for RightScale
No Wait IT

Unified
Environment

Workload
Liberation

Automation to
Power IT at Scale

Leading Cloud
Expertise
Cloud Management!
27
#

How RightScale Works

Cloud Management!
28
#

What Does RightScale Deliver?
No Wait IT

Workload
Liberation

IT at Scale

Pre-built
ServerTemplates

12 public &
private clouds

Auto-scaling &
orchestration

Easy to
customize inputs

MultiCloud
Marketplace

Database
managers

Access controls
& chargeback

Cloud-portable
configurations

Resilient, secure
SaaS

Cloud Management!
29
#

No Wait IT
Cloud-ready stacks
App & Web Servers

Databases & Caches

And more…

Cloud Management!

Self service with showback
30
#

Workload Liberation

3
Cloud Management!

Private!
Clouds

!

9

Public
Clouds

!
31
#

IT at Scale
Automated Environments

Multi-cloud backup and failover

•  Auto-scaling and pre-built
scripts to recover from
performance degradation
and isolated instance
failures

•  High availability database
architectures
•  Match your architecture to
your applications’ availability
requirements

Cloud Management!
32
#

Bridging Apps and Infrastructure
Dashboard
Governance
Controls

API
Usage and cost management
Identity and access management
Policy management

Configuration Service catalog
Multi-cloud configuration management
Framework License management
Automation
Engine

Resource monitoring
Capacity management
Deployment orchestration

MultiCloud
Platform

Self-service provisioning
Public, private & hybrid cloud abstraction
Deployment-level resource management
Cloud
Infrastructure
Software

Private Clouds

Hypervisor

Hardware

Cloud Management!

IaaS

Public Clouds
33
#

Why SaaS Cloud Management
Built for Multi-Cloud
• 
• 
• 
• 

Geographic reach
Multi-vendor
Hybrid
Outage-proof DR

Data Optimized
•  Largest repository of
data on cloud
deployments
•  Best practice
configurations

Cloud Management!

More Resilient & Secure
•  Geographically
distributed across clouds
•  Architected for hostile
environments

Agile Delivery
•  Instant on
•  Feature agility
Additional Detail

Cloud Management!
35
#

MultiCloud Platform
Deployment-level abstraction
•  Abstracts resources such as:
• 
• 
• 

Virtual machines (instances)
Storage (object storage, block volumes)
Virtual networks (firewalls, subnets, VPNs, etc)

•  Abstracts providers:
• 
• 

9 public cloud providers
3 private cloud technologies

Self-service provisioning
•  Click to launch or clone fully configured
servers and deployments

Cloud Management!
36
#

Configuration Framework
Configuration Management
•  ServerTemplates™, RightScripts, hosted Chef
•  Reproducible: Predictable deployment
•  Dynamic: Configuration from scripts at boot time
•  Multi-cloud: Cloud agnostic and portable
•  Modular: Role and behavior abstracted from
infrastructure

Service Catalog
•  Edit and customize to specific use cases
•  Limit usage to certain users and
sub-accounts

Cloud Management!
37
#

MultiCloud Marketplace
Application stack store
•  Published by RightScale, partners, and users
•  Images, scripts, recipes, and macros
•  Versioned and supported

License management
•  ISV single billing and pay-per-hour billing
•  Open source

RightScale

ISV Partners

Community

Cloud Management!
38
#

Automation Engine
Resource monitoring
•  Server and application monitoring
•  Alerts and escalations

Capacity management
•  Auto-scaling

Deployment orchestration
•  Database backup, failover, recovery
•  Script execution
•  Code deploys and patches

Cloud Management!
39
#

Governance Controls
Identity and access management
•  Authentication, roles, permissions
•  Umbrella accounts and sharing

Policy management
•  Infrastructure audits and tracking
•  Event and user audit events

Usage and cost management
•  Cost tracking and quotas
•  Real-time run rate projections

Cloud Management!
40
#

Gartner Cloud Management Definition
Access Management

þ
þ

Self-service interface
[Self-service Lite UI]
Programmable interface
[Widgets, Quickmonitors, Bookmarks]

Service Management Service Optimization

þ
þ

Subscriber management

þ

Identity and access management
[Enterprise Manager, SAML & OpenID]

Vendor, contract, and license management
[Single billing, ISV ServerTemplates]
Service catalog
[Library]

Service model

þ

Configuration management
[ServerTemplates]

Service level management

þ
þ
þ
Cloud Management!

Availability and performance management
[Monitoring, Alerts, Escalations]

Demand and capacity management
[Autoscaling]
Metering, showback, and billing
[Usage Estimates, Enterprise Report Manager]

Policy management and optimization

þ
þ
þ

Orchestration
[CloudFlow Deployment Orchestration]
Abstraction layer to resource management tier
[Multi-cloud API, Cloud Gateways]
Federation
[Monitoring, logging, and alert data export]
41
#

RightScale SaaS Architecture
•  Cloud-specific services are managed locally
•  In cloud or geographically nearby for high performance and low latency

•  RightScale core services are managed in global clusters
•  Geographically distributed with highly available, replicated clusters
Replicated
Public
Cloud A

Public
Cloud A

Public
Cloud B

Cloud Management!

Public
Cloud D

Public
Cloud C

Private
Cloud 1

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Right scale enterprise solution

  • 1. RightScale in the Enterprise Delivering Open and Proven Solutions Cloud Management!
  • 3. 3 # Let’s define “Cloud” first… An IT delivery model with: On demand self service Several types of clouds: Public = Vendor infrastructure with utility pricing Global access via API Resource pooling Rapid elasticity Metered service Cloud Management! Private = Single-tenant infrastructure driven by an API Hybrid = Multi-vendor or public/ private
  • 4. 4 # Shifting Expectations Drive New IT Imperatives Increasing   Agility   •  Internal  customers  expect  instant  on   •  Driving  use  of  public  cloud  outside  of  IT   No  Wait  IT   Rapidly  Evolving   Landscape   •  Shi:  to  cloud  shakes  up  vendor  landscape   •  Heterogeneity  is  the  norm   •  Vendor  lock-­‐in  drives  prices  SW  prices  up   Workload   Libera=on   Unprecedented   Scale   •  Explosion  in  apps,  data,  users   •  Mobile,  social  and  big  data  increase  scale   •  IT  needs  to  do  more  with  less   IT  at  Scale   Cloud Management!
  • 5. 5 # No Wait IT Expands Market Opportunities Market  Window   ✖ Business   Opportunity   $£¥€ Time to Market Cloud Management!
  • 6. 6 # Workload Liberation Preserves Choice Multi-Cloud filters! •  •  •  •  •  •  •  App App App App App App Geography" Cost" Performance" Features" Compliance" Security" Existing vendors" Cloud  Management  PlaKorm   " Internal Private" " External" Private" Cloud Management! " Public" "Hybrid  IT  is  the   new  IT  and  it  is   here  to  stay.”   Gartner    
  • 7. 7 # IT at Scale Requires Curating Chaos Data   Users   Apps   More data collected, stored and analyzed More users on more devices More interconnected applications Cloud Management!
  • 8. 8 # Capital Leverage Workforce Leverage Cloud Infrastructure Gives the CIO Leverage Self Service Remove IT from the critical path of service delivery Management Automation Reduce IT labor costs and shorten SLAs Workload Standardization Ensure consistency with each application and service deployment Usage Metering Retain real-time visibility into resource allocation and line of business usage Centralized Management Increase server/admin ratio and delivers benefits of scale Smarter Virtualization Reduce capital and licensing requirements Cloud Management!
  • 10. 10 # What  End  Users  See   What  IT   Management  Sees     U=lity   Compu=ng   Chargeback/Billing   Runbook/Process  Automa=on   Applica=on  Lifecycle  Management   Workload  Management   Configura=on  Management   Applica=on  Streaming   Automa=on   OS  Provisioning   Virtualiza=on   GRID/HPC/clusters   Cloud Management!
  • 11. 11 # Cloud Challenges You Face •  Visibility •  Standardization •  Self-Service Cloud Management!
  • 12. 12 # Visibility •  Shadow IT / Rogue IT / IT leakage –  For every cloud project you know about, there may be 3-5 others you don’t know about (Forrester) •  Not rebellion, but revenue & productivity –  Security and compliance –  Billing and chargeback Enterprise Business Unit A Business Unit B Tokyo Region z Retail platform w/ PII and PCI San Diego Region 1 Marketing Site Dev Cloud Management! Business Unit C QA Chicago Region n Business SaaS Unit 2 Stage Busines Analytics s Unit 1 Prod
  • 13. 13 # Standardization •  Cloud builds are everywhere –  Machine image & workload sprawl –  Configuration language smorgasbord –  Almost limitless cloud deployment options •  How can IT support this? By 2016, more than 70% of large enterprises will choose a heterogeneous IT operations management vendor (rather than an infrastructure vendor) for their cloud management platform to unify cloud investments through a single manager-of-managers style of management and control. Donna Scott, Gartner Cloud Management!
  • 14. 14 # Self-Service •  IT can be the hero, agility with control •  Provide standardized builds with operational excellence •  Legacy management approaches are not designed for cloud Cloud Management!
  • 15. 15 # Cloud Management Requirements No Wait IT Workload Liberation Simplified provisioning Public, private & hybrid Access controls & chargeback Heterogeneous stacks Cloud Management! IT at Scale Scalable and automated Highly available
  • 17. 17 # The Experts in Cloud Management More Applications More than launched At Production Scale Cloud deployments with On More Clouds supported public and private cloud providers Since IaaS Began Managing cloud deployments globally for With a Strong Growth Platform More than employees, offices in Cloud Management! countries, and in funding
  • 18. 18 # Enterprises Powered by RightScale Cloud Management!
  • 19. 19 # No Wait IT at Lilly Requirements: •  Self-service access •  Deploy on selected IT resource pools based on job and group •  Share best practices •  Consumption metering Solution: •  IT Vending Machine •  Reduce provisioning time from 36,000 to 30 minutes •  Measure costs in cents per hour for compute and storage Cloud Management!
  • 20. 20 # No Wait IT at Quest Requirements: •  Compliance and BAA •  Self Service, API driven •  Hybrid Cloud Solution: •  Built self-service HashBang UI on RightScale •  Use multiple clouds to power Quest apps Cloud Management!
  • 21. 21 # Workload Liberation at IHG Requirements: •  Public and private clouds •  Geographic reach •  Scalable provisioning Solution: •  Host Chinese customer website •  Rapid elasticity using auto-scaling •  Consistent configurations for development, test, and production Cloud Management!
  • 22. 22 # Workload Liberation at Zynga Zynga manages their public and private/ hybrid cloud (zCloud) with RightScale – through a ‘single pane of glass’ “zCloud also integrates with the operational and management tools that have proven critical to our business, such as RightScale and CloudStack.” Allan Leinwand, Zynga CTO Infrastructure Engineering •  •  •  1,000 servers launched in 24 hours 100x increase in infrastructure in 2 years From 20% to 80% of workloads in zCloud in 1 year Cloud Management!
  • 23. 23 # IT at Scale: Pearson Requirements: •  Large scale, 3M+ students •  Single-tenant SaaS •  Multi-cloud •  Fast customer POC & onboarding Solution: •  Clone-able, customizable environments •  Consistent dev and production environments •  AWS and Rackspace •  Ability to easily pilot and test Cloud Management!
  • 24. 24 # IT at Scale at Sony Music Requirements: •  Rapid provisioning •  Unknown demands •  PCI compliance Solution: •  Reproducible artist sites •  Scalable architectures •  Ecosystem of ISV vendors Cloud Management!
  • 25. 25 # Hybrid Cloud at Samsung SDS Requirements: •  Private cloud offering by ‘central IT’ to business units •  AWS-like and AWS-integrated •  Low latency for data replication Solution: •  Hybrid OpenStack & AWS cloud •  Additional ‘Availability Zone’ for cost, HA, and performance •  Unified management with RightScale Cloud Management!
  • 26. 26 # The Reasons for RightScale No Wait IT Unified Environment Workload Liberation Automation to Power IT at Scale Leading Cloud Expertise Cloud Management!
  • 28. 28 # What Does RightScale Deliver? No Wait IT Workload Liberation IT at Scale Pre-built ServerTemplates 12 public & private clouds Auto-scaling & orchestration Easy to customize inputs MultiCloud Marketplace Database managers Access controls & chargeback Cloud-portable configurations Resilient, secure SaaS Cloud Management!
  • 29. 29 # No Wait IT Cloud-ready stacks App & Web Servers Databases & Caches And more… Cloud Management! Self service with showback
  • 31. 31 # IT at Scale Automated Environments Multi-cloud backup and failover •  Auto-scaling and pre-built scripts to recover from performance degradation and isolated instance failures •  High availability database architectures •  Match your architecture to your applications’ availability requirements Cloud Management!
  • 32. 32 # Bridging Apps and Infrastructure Dashboard Governance Controls API Usage and cost management Identity and access management Policy management Configuration Service catalog Multi-cloud configuration management Framework License management Automation Engine Resource monitoring Capacity management Deployment orchestration MultiCloud Platform Self-service provisioning Public, private & hybrid cloud abstraction Deployment-level resource management Cloud Infrastructure Software Private Clouds Hypervisor Hardware Cloud Management! IaaS Public Clouds
  • 33. 33 # Why SaaS Cloud Management Built for Multi-Cloud •  •  •  •  Geographic reach Multi-vendor Hybrid Outage-proof DR Data Optimized •  Largest repository of data on cloud deployments •  Best practice configurations Cloud Management! More Resilient & Secure •  Geographically distributed across clouds •  Architected for hostile environments Agile Delivery •  Instant on •  Feature agility
  • 35. 35 # MultiCloud Platform Deployment-level abstraction •  Abstracts resources such as: •  •  •  Virtual machines (instances) Storage (object storage, block volumes) Virtual networks (firewalls, subnets, VPNs, etc) •  Abstracts providers: •  •  9 public cloud providers 3 private cloud technologies Self-service provisioning •  Click to launch or clone fully configured servers and deployments Cloud Management!
  • 36. 36 # Configuration Framework Configuration Management •  ServerTemplates™, RightScripts, hosted Chef •  Reproducible: Predictable deployment •  Dynamic: Configuration from scripts at boot time •  Multi-cloud: Cloud agnostic and portable •  Modular: Role and behavior abstracted from infrastructure Service Catalog •  Edit and customize to specific use cases •  Limit usage to certain users and sub-accounts Cloud Management!
  • 37. 37 # MultiCloud Marketplace Application stack store •  Published by RightScale, partners, and users •  Images, scripts, recipes, and macros •  Versioned and supported License management •  ISV single billing and pay-per-hour billing •  Open source RightScale ISV Partners Community Cloud Management!
  • 38. 38 # Automation Engine Resource monitoring •  Server and application monitoring •  Alerts and escalations Capacity management •  Auto-scaling Deployment orchestration •  Database backup, failover, recovery •  Script execution •  Code deploys and patches Cloud Management!
  • 39. 39 # Governance Controls Identity and access management •  Authentication, roles, permissions •  Umbrella accounts and sharing Policy management •  Infrastructure audits and tracking •  Event and user audit events Usage and cost management •  Cost tracking and quotas •  Real-time run rate projections Cloud Management!
  • 40. 40 # Gartner Cloud Management Definition Access Management þ þ Self-service interface [Self-service Lite UI] Programmable interface [Widgets, Quickmonitors, Bookmarks] Service Management Service Optimization þ þ Subscriber management þ Identity and access management [Enterprise Manager, SAML & OpenID] Vendor, contract, and license management [Single billing, ISV ServerTemplates] Service catalog [Library] Service model þ Configuration management [ServerTemplates] Service level management þ þ þ Cloud Management! Availability and performance management [Monitoring, Alerts, Escalations] Demand and capacity management [Autoscaling] Metering, showback, and billing [Usage Estimates, Enterprise Report Manager] Policy management and optimization þ þ þ Orchestration [CloudFlow Deployment Orchestration] Abstraction layer to resource management tier [Multi-cloud API, Cloud Gateways] Federation [Monitoring, logging, and alert data export]
  • 41. 41 # RightScale SaaS Architecture •  Cloud-specific services are managed locally •  In cloud or geographically nearby for high performance and low latency •  RightScale core services are managed in global clusters •  Geographically distributed with highly available, replicated clusters Replicated Public Cloud A Public Cloud A Public Cloud B Cloud Management! Public Cloud D Public Cloud C Private Cloud 1