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UK Integration WebSphere User Group - MultiSpeed IT


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MultiSpeed IT

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UK Integration WebSphere User Group - MultiSpeed IT

  1. 1. © 2015 IBM Corporation0 IBM Systems - Middleware IBM Integration – Multi-speed IT Andrew Humphreys IBM Systems Middleware Integration Offering Management
  2. 2. © 2015 IBM Corporation1 IBM Systems - Middleware
  3. 3. © 2015 IBM Corporation2 IBM Systems - Middleware Todays consumer drives different IT agendas Click and collect 91% always keep mobile at arms reach 75% act on location- based offers 49% of consumers use 2+ channels to make purchases 70% trust brand recommendations from social media friends
  4. 4. © 2015 IBM Corporation3 IBM Systems - Middleware 3 1 2 3 Customers are redefining the shopping experience • More customer touch points • Expectations of a brand experience continue to grow • Customers start/stop and switch channels at will Expanding scope of integration projects • Need broad, universal integration technology • Integrating the channels– eCommerce, physical stores, enterprise, mobile • Integrating across more diverse retail environments Innovation enables more flexibility • Retailers are adopting APIs in order to foster a culture of third party innovation and ultimately drive revenue Paradigm shift in focus for the Retail Industry
  5. 5. © 2015 IBM Corporation4 IBM Systems - Middleware Evolving landscape driving faster deliver methods Branch Branch & Call center Multichannel & Website Omnichannel Traditional IT Hardware focus Terminal access Build in house Project based rollout Centrally hosted Delivery in years e-Commerce Software focus Browser access Buy in packages Commodity hardware Centrally hosted App Stores Apps & Data focus Mobile access Crowd source IaaS, PaaS Continuous delivery Instant deployment
  6. 6. © 2015 IBM Corporation5 IBM Systems - Middleware What percentage of Fortune 500 companies in 1990 no longer exist? 50% What percentage of Fortune 500 companies in 2000 no longer exist? 70%
  7. 7. © 2015 IBM Corporation6 IBM Systems - Middleware
  8. 8. © 2015 IBM Corporation7 IBM Systems - Middleware Example of digital disruptor: Ride-sharing service Uber • The entire user experience is unified on a mobile device • Everything about the service is literally at the customer’s fingertips • The service operates with remarkable transparency • Up front, you know when your car will arrive, what type of car it is, the driver’s name, how many miles you have to travel, and the total cost • The company has eliminated considerable friction from the process • For instance, the service is billed automatically to your credit card—no need to fumble for cash or even figure out a tip • The company had a global strategy from day one • More and more travel is global, and consumers want to use services they’re familiar with and trust anywhere in the world they go
  9. 9. © 2015 IBM Corporation8 IBM Systems - Middleware Definition: Digital Transformation
  10. 10. © 2015 IBM Corporation9 IBM Systems - Middleware Definition: Digital Transformation “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Altimeter Group’s Digital Transformation Report
  11. 11. © 2015 IBM Corporation10 IBM Systems - Middleware  Differentiation based on product/service  Individualized market segmentation based on outside-in listening  Emphasis on design and marketing  Differentiation based on ecosystem value  Dynamic customer understanding based on constant collaboration  Emphasis on rapid recomposition Leaders will compose value across ecosystem Traditional economy Everyone to Everyone (E2E) economy Differentiating capability API API API API API API Shifting market power from suppliers to consumers
  12. 12. © 2015 IBM Corporation11 IBM Systems - Middleware 11 Integration defines the client experience Integration is no longer a Back Office function To Succeed it must become an Everyone function __________________________________ You need to integrate across everything
  13. 13. © 2015 IBM Corporation12 IBM Systems - Middleware IBM Integration Bus Provides heterogeneous connectivity across enterprise systems, applications and data The messaging backbone that provides reliable transport and data delivery across enterprise systems and applications IBM MQ
  14. 14. © 2015 IBM Corporation13 IBM Systems - Middleware 1 IBM DataPower Gateway Extends integration beyond the enterprise protecting business critical systems from harmful workloads and unauthorized users
  15. 15. © 2015 IBM Corporation14 IBM Systems - Middleware  “Everything” is now an API • APIs make integration easily accessible, easy to consume  Digital Transformation creates new integration needs • Shift of focus from provider to consumer • “Self service” rather than predefined connections  APIs is a subject for Business, IT and Developers • Business is concerned with business transformation (API Economy) • IT is concerned with building a composable enterprise; securely and at scale • Developers are interested in innovation and experimentation Re-usable Composable Well-defined interfaces (APIs) Shareable Simple Small (“micro”) Characteristics of Digital Transformation
  16. 16. © 2015 IBM Corporation15 IBM Systems - Middleware Building Digital apps PaaS • Underpinned by API’s • New breed of full stack mobile developers JavaScript, JSON, REST • Value add services from 3rd parties • Analytics services to create personalized experience • Build standalone or increasingly through PaaS Bluemix New Customer Application Private CRM Data Public Cloud based Analytics packages Private Partner Services Public SaaS based CRM data
  17. 17. © 2015 IBM Corporation16 IBM Systems - Middleware APIs are not a new name for SOA Services APIs SOA “How can I increase the pace of innovation?” “How can I increase the agility and effectiveness of delivery?” • Mostly external • Increasing Revenue • Extending customer Reach & Value • Supporting Sales & Marketing Activities • Stimulating Business & Technical Innovation • Mostly internal • Integration and exposing current Services • Integration of Backend Data & Applications • Increase the Agility and effectiveness of delivery
  18. 18. © 2015 IBM Corporation17 IBM Systems - Middleware Critical questions when building apps in the digital era WHAT differentiates your new “thing” in the market? WHO is best skilled to build the user experience? What is the LIFESPAN of your new “thing”? What DATA sources does the best experience require? FOCUS SCALE AGILITY VALUE Need to be able to focus on USP not on infrastructure Recruit partners or crowds to innovate for you Build quickly and change constantly Access data & core systems for an engaging experience
  19. 19. © 2015 IBM Corporation18 IBM Systems - Middleware IT Budgets Shifting From CIO to CMO IDC Predicts CMOs Will Drive $32.3B In Marketing Technology Spending By 2018 Reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018. Gartner forecast for worldwide dollar-valued IT spending growth in 2015 - 2.4%, down from 3.9% The New Normal Customer experience was the top marketing technology investment, averaged 18% of total marketing budget in 2014, and is ranked the #1 innovation project for 2015 Gartner – Eye of the Buyer
  20. 20. © 2015 IBM Corporation19 IBM Systems - Middleware Public API’s and Hackathons  Sourcing innovation outside the company walls  Crowd sourcing ideas and talent  Private or public hackathons  In many cases extension to the provision of public APIs  Rapidly becoming more mainstream 19 “This was an exciting opportunity for us and a first step in engaging the development community and it had a great turn out. ... In total twelve ideas were presented back to us, many of which we could take forward to support our digital marketing efforts on the George brand.” – Chris Chalmers, Digital Advertising, Performance Media Manager, Asda. Asda hackathon with IBM & Rewired State
  21. 21. © 2015 IBM Corporation20 IBM Systems - Middleware Digital Transformation Creates Multi-Speed IT Digital • Timeframe: Days/Weeks • Scope: Strategic • Sponsor: CMO • Budget: Thousands $ • Complexity: Low • Buying behavior: Self service Enterprise • Timeframe: Months/Years • Scope: Strategic • Sponsor: CIO • Budget: Millions • Complexity: High • Buying behavior: Human engagement Enterprise IT Digital Teams Explore, adopt, adapt with rapid, iterative prototypes Always on, always available Security, control, and governance
  22. 22. © 2015 IBM Corporation21 IBM Systems - Middleware Digital & Enterprise Integration Personas Startup Developer Integration requirements driven by needs of building engaging apps. LOB Developer Works on tactical lines of business projects e.g. HR. Dealing with SaaS projects, e.g. CRM and analytics and mobile extensions. Data Scientist Overwhelmed with new available data sources. Needs to extract data from multiple on- prem and cloud sources, clean, de-dup, manage and analyze CIO Aligns IT initiatives with business goals, determine if IT spend meets business initiatives. Integration Architect Responsible for providing a platform to create and operate horizontal, standardized, scalable SOE and SOR services. Integration Developer Builds integrations between different systems. Builds standardized, scalable, reusable service interfaces and APIs. Digital Integration Enterprise Integration
  23. 23. © 2015 IBM Corporation22 IBM Systems - Middleware IBM Hybrid Integration Services on Bluemix DataWorks Prepare and shape your data for use by apps - Load, select & mask sensitive data for use by apps; profile & classify data for analytics API Management Control, Share & socialize APIs with developers & partners Composable integration services available for app developers Connect & Compose Rapidly create and mix APIs from multiple sources. Build orchestrations to transform and mediate data in flight Secure Gateway Securely connect Bluemix to your local cloud, data centers or laptop! Passport based credentials for control
  24. 24. © 2015 IBM Corporation23 IBM Systems - Middleware IBM API Management • Manage & enforce consumption of business services from selected developer communities • Provide self-service API portals to internal/external app developers • Manage & monitor the entire API platform • Deploys on IBM Datapower Gateway for secure, high speed enforcement
  25. 25. © 2015 IBM Corporation24 IBM Systems - Middleware IBM CastIron • Focused on rapid SaaS to SaaS and SaaS to on premises connectivity • Range of SaaS and technology connectors in the box • Pre built patterns (TIPs) to simplify process of integrating common scenarios TIP – SAP to Graphical tooling to map data fields from source to target system
  26. 26. © 2015 IBM Corporation25 IBM Systems - Middleware
  27. 27. © 2015 IBM Corporation26 IBM Systems - Middleware
  28. 28. © 2015 IBM Corporation27 IBM Systems - Middleware If it’s not integrated it’s not engaging Back-end systems Unconnected Connected x Bad customer experience x Negative perceptions x Lose customers x Less revenue  Good customer experience  New opportunities  Repeat custom  More revenue
  29. 29. © 2015 IBM Corporation28 IBM Systems - Middleware of spending on cloud solutions happens outside of the IT department - with marketing, sales and human resources most often investing in solutions. 23% of the time, in instances where IT does not lead the project, IT is still called upon to take over the project. How cloud adoption trends are driven by strategic imperatives 45%
  30. 30. © 2015 IBM Corporation29 IBM Systems - Middleware Organizations face barriers to achieving Transformation You are slowed by…  Technical Debt  Disparate data and apps, Inflexible governance  Skills gap Turn IT into a Competitive Advantage Enterprise IT How do you…  Protect your investment  Maintain security  Refocus your resources  Inability to scale  Standalone initiatives  Inaccessible intellectual capital Digital Marketing Innovate to Drive New Revenue  Speed Innovation  Expand the brand  Exploit partnerships
  31. 31. © 2015 IBM Corporation30 IBM Systems - Middleware You are slowed by…  Technical Debt  Disparate data and apps, Inflexible governance  Skills gap Turn IT into a Competitive Advantage How do you… Enterprise Scale Combined with Start-up Speed You need… These two worlds must converge  Transform existing services for digital to API’s  Securely integrate across environments  Easy to use open technologies  Protect your investment  Maintain security  Refocus your resources  Inability to scale  Standalone initiatives  Protecting intellectual capital Innovate to Drive New Revenue  Integrate and scale leveraging new technologies: microservices  Implement lightweight governance with IT  Consume and publish APIs leveraging gateways  Speed Innovation  Expand the brand  Exploit partnerships Enterprise IT Digital Marketing
  32. 32. © 2015 IBM Corporation31 IBM Systems - Middleware
  33. 33. © 2015 IBM Corporation32 IBM Systems - Middleware Understanding perspectives “ I’ve spent years getting buy in for the ESB are you telling me I’ve got to start again .. ? ” “Whenever I try to have the conversation about SLA’s or governance no one is listening...” “I’ve got 3 weeks to get this prototype in front of the board - I don’t have time for the pain of getting IT involved “ We can build this using open source technologies and public API’s there’s no need to comply with any of the corporate IT mandates “ On my last project we just connected to the backend underlying database – we can do that again I’m sure..” “I’m aware of at least 100 different scrum teams across the company working on digital apps projects …” Enterprise IT Digital Teams
  34. 34. © 2015 IBM Corporation33 IBM Systems - Middleware Internal developers Developer communities Partners IBM API Mgmt Enterprise IT SAP.NET App Service DB2 IMS CICS TS Rules Process Analytics SAP CR M
  35. 35. Gartner’s Hybrid Integration Platform On-Premises Integration Platform(s) Mobile Apps • Integrated combination of: - On-premises integration platform - iPaaS - iSaaS - API management • Self-service provisioning/use • Strategic, multiproject platform • Addressing combinations of: - Cloud-to-cloud-to-ground - Mobile-to-cloud-to-ground - Ground-to-ground - B2B - Internet of Things Best when: What is it? iPaaS iSaaS Integration = Effectiveness, efficiency and innovation
  36. 36. 35 © 2015 IBM Corporation CICS / IMS / Z DMZ SaaS Endpoints Apps Data Process Packaged App (SAP, PeopleSoft) Adapter SOAP/HTTP ODBC/JDBC MQ / JMS Legacy File External Services Internal developers External Developer communities Partners REST/HTTP SOAP/HTTP SOAP/HTTP MQ File MQLight/AMQP REST/HTTP SOAP/HTTP MQLight/AMQP REST/HTTP SOAP/HTTP IBMDataPowerGateway IBMAPIManagement IBMIntegrationBus IBMCastIron
  37. 37. 36 © 2015 IBM Corporation CICS / IMS / Z Could run on WAS DMZ SaaS Endpoints Apps Data Process Packaged App (SAP, PeopleSoft) Adapter SOAP/HTTP ODBC/JDBC MQ / JMS Legacy File External Services Internal developers External Developer communities Partners REST/HTTP SOAP/HTTP SOAP/HTTP MQ File REST/HTTP REST/HTTP SOAP/HTTP REST/HTTP REST/HTTP SOAP/HTTP Enterprise IBMDataPowerGateway IBMAPIManagement IBMIntegrationBus IBMCastIron API Management • Prereqs DataPower • Exposes API’s (small services that can be called with a web request) • Monitoring (how are my API’s performing?) • Permissions (who can access?) • Monetization / Billing • Version management DataPower • Allows network endpoints outside the firewall to securely connect to network endpoints inside the firewall. • Available in physical appliance & virtual forms Integration Bus • Acts as a translator: Enables multiple systems which speak different protocols to communicate • Useful for communicating w/ existing systems to easily expose them as API’s CastIron • Syncs data with SaaS apps • Provides connectors for SaaS and other services to on- premises integration
  38. 38. 37 © 2015 IBM Corporation IBM API Management IBM Integration BusIBM Integration Bus IBM Integration Bus Internal developers Developer communities Partners Provides robust and extensive enterprise integration Acts as bridge between multi-speeds of IT. Rapidly create APIs to expose SOR interfaces and facade complex integration requirements Share with developer communities Manage - light touch – no SLAs Monitor & Enforce Managed API’s are the key to 2 speed interaction
  39. 39. 38 © 2015 IBM Corporation IIB & REST APIs  Introducing IIB’s new REST API first class construct – Provides a simple way to receive JSON / HTTP and expose a REST API – Create a new REST API in the IIB Toolkit – Drag and drop the REST API to deploy – Administer REST APIs as a first class IIB construct in the Web UI  REST API project – Swagger spec provides a framework implementation for describing, producing, consuming, and visualizing RESTful APIs – It defines a metadata format based on JSON- schema to describe the REST APIs, their parameters and the messages which are exchanged. – Import Swagger (v2.0) to create the REST API project – Original .json files are included (unchanged) in the project – REST APIs can utilise Path, Header, and Query parameters – As a client of an IIB REST API, use existing Swagger tools and projects to retrieve Swagger definitions from IIB
  40. 40. © 2015 IBM Corporation39 IBM Systems - Middleware Key Take Aways  Companies have to transform to become Digital Enterprises –Digitisation is the future of business and the race starts now –Digitisation not limited to Systems of Engagement only, SOR needs to be reengineered to make IT agile and flexible (plug and play)  IBM Middleware Integration will help you with your transformation journey –We are investing in the future- expect continuous innovation/delivery  Technology is only part of the solution –As important is big picture and understanding of multiple roles
  41. 41. © 2015 IBM Corporation40 IBM Systems - Middleware
  42. 42. © 2015 IBM Corporation41 IBM Systems - Middleware