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IBM Bluemix
Digital Innovation Platform
2© IBM Corporation 2© IBM Corporation
“Two guys in a Starbucks
can have access to the
same computing power as
a Fortune 500 company.”
Jim Deters - Founder, Galvanize
The rate of innovation is increasing
Design Thinking
Containers
Extreme
Agile
IoT
APIs
Micro
services
Tooling
Runtimes
Innovation makes disruption possible.
Bluemix will work
for disruptors
Enterprise want to
disrupt, but...
New Business
Value
Existing
Applications
Deliver the right app to the right user at the right time for the right experience
Companies of all sizes have the ability to disrupt,
or face the prospect of being disrupted.
Successful business will be the ones that embrace change and innovation
and can transform at speed.
Rapid iterations
Develop Build Test Deploy
Production
API
Catalog
Develop Build Test Deploy
Slower iterations
Production
Systems of
Interaction
Systems of
Record
Digital
Applications
Enterprise
Application
s
Enterprises need instrumented, automated
coordination to handle two-speed IT
Bluemix will enable
Enterprises need to find
a balance between IT &
Innovation.
Hybrid is a great
opportunity to develop
new business via digital
channels.
Disruption can occur
when enterprises are
slow to adapt
 Security and Privacy LDAP Integration
 Regulations Corporate Policies
 White Labelling
 Application monitoring and loggin
Enterprise have different requirements
Possess a unique capability by leveraging existing systems
1
2
3 Provide turn key delivery, that allows you to get started immediately with Bluemix and
grow as your needs mature.
IBM Managed Cloud allows developers to innovate more quickly and addresses your
needs for security and compliance.
Bluemix provides an Innovation Platform, that is open and non-proprietary, delivers
everywhere and you can start anywhere – public, private, on-prem, or off-prem
Bluemix delivers the cloud value proposition
Today, cloud is being consumed at an exponential
rate. Cloud is a game changer in the way we consume
and manage IT today.
Enterprises are aggressively implementing their clouds strategy. However,
managing this environment is costly and can be resource heavy.
Citi Mobile ChallengeSelectsBluemix
Goals:
To provide developers with a unique, global
developer ecosystem.
Accelerate the mobile development of
innovative financial service solutions for their
customers in order to retain customer
retention.
Why Bluemix?
“IBM Development tools challenged Citi into
helping them turn ideas into innovative
realities.
The IBM Cloud Platform and industry API’s
enable developers to quickly create mobile
solutions by offering new services on their
mobile device like never before.”
“IBM's recognition that the Citi Mobile Challenge
is fostering the development of the next
generation of FinTech solutions serves as great
validation of our efforts to accelerate and lead
digital innovation,"
Heather Cox, Citi Chief Client Experience, Digital and Marketing
Officer for Global Consumer Banking
Inspiring Innovation
What is Bluemix?
Global // Hybrid // Open
Core Platform App Centric Compute
Global // Hybrid // Open PaaS // Container // VM’s
API’s
IBM // 3rd Party // Yours
Data Driven App’s
Watson // IoT // Big Data
Powered by Open
IaaS // PaaS // SaaS
Built for enterprise
Development // Integration // DevOps
Build modern apps
that thrive on data
Easily & Securely
leverage your
existing API’s & Data
Foster a culture of
continuous
innovation & delivery
Optimize and
transform existing
apps
The Bluemix Platform
How does Bluemix work?
1
2
Bluemix is built on 3 open
key compute technologies:
Cloud Foundry, Docker,
and OpenStack.
Your Own Hosted Apps / Services
Platform Deployment Options to meet Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Powered by IBM SoftLayer In Your Data Center
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
+ + +
DevOps
Tooling
+
Integration
& API Mgmt
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
Extending each of these
with a growing number of
services, robust DevOps
tooling, integration
capabilities, and a
seamless developer
experience.
Over 29 global
locations with
geographic
disperse network
PoPs
Carrier grade
private network
with over 2,000
Gbps of
connectivity
Built on the Highest Performing Cloud Infrastructure
A different kind of data center
• Every location designed, built, and operated to the
same standardized point of deployment (PoD)
based spec
• 24/7 on-site security and rigorous controls
• Public, private, and management networks all
separated
• More than 2,000Gbps between data centers and
network points of presence (PoPs)
• Unmetered inbound public bandwidth and fully
unmetered bandwidth between data centers
Entirely automated
•SoftLayer API controls everything
•Bare metal and virtualized servers in the same
platform
Spanning across the globe
Flexible Compute options
Devs get to choose the level of infrastructure abstraction and fine-tuned control that suits their
apps and services.
Instant Runtimes Containers Virtual Machines
The highest level of
infrastructure abstraction.
Focus on the app.
Powerful, but less resource
intensive than VMs. Key to
support hybrid portability.
Control all the way down
to the operating system.
What’s different about Bluemix?
• Extends Cloud Foundry with
DevOps tooling, integration
capabilities, and seamless app
management
• Support for 7 key languages
and the option to use a
community buildpack.
• Docker as-a-service means no
VMs to manage
• A repository of enterprise-grade
images which are trusted and
secure
• Enhanced performance and
scalability
• Integrated monitoring, logging,
networking, and storage
• Deploy and manage VMs
consistently across public,
dedicated, and private instances
with a single dashboard.
• Connect to your own OpenStack
infrastructure
Let’s see it!
1
*click*
Hybrid Customer Example
Public Local
BlueBank Internal
Application
Customer Loyalty App
Syndicated
Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0
Internet
Social & Internet
Data sources
Trading partner
communities
Mobile,
PoS, ATMs Internet
Public Cloud
Dedicated Cloud
API
Developer & Customer
communities
Internet of Things
Sensors
APP
APP
Service
Service DBAPPDB
APP
APP DB
Enterprise
Private Cloud
Master Data
Management
Big Data
API
DMZ DMZ
As a result, hybrid Cloud Applications are becoming the norm for
the Integrated Digital Enterprise …
Innovation makes disruption possible.
Bluemix can be deployed
for everyone, …..everywhere
Feb 2014
Public PaaS
5 Services
June 2014
35 services
New pricing structure
Nov 2014
Bluemix Dedicated
London Region
70 services
Feb 2015
Virtual Machines
Containers
100+ services
Today
Bluemix Local
140+ services
2 Years of Bluemix
Evolution based on customer need:
• More compute choices
• Deployment flexibility
• Increased support for hybrid scenarios
• Deeper foundation services
• Further depth of control for IT admins
• Improved performance and scale of open source
Public
Tap into over 100 IBM and many
3rd party services across mobile,
IoT, Watson and more, to power
your modern apps and services.
Dedicated
Experience an unmatched
combination of security and time
to value in a cloud, that feels like a
natural extension of your existing
network.
Local
Take advantage of the true value
of cloud behind your firewall, with
the help of our first-of-its-kind
approach to private cloud
delivery.
Across public, dedicated and local cloud, has the same look and feel
We deliver everywhere, so you can start anywhere
A True Seemless Experience
Key experiences unify the platform deployments
A powerful set of hybrid deployment models
Bluemix – Public Cloud
2
Bluemix is a multi-tenant, open-standard, cloud-based
platform for building, running, and managing
applications.
Build your apps, your way
Use the most prominent
compute technologies to power
your app: Cloud Foundry,
Docker, OpenStack.
Extend apps with services
A catalog of IBM, third party,
and open source services,
allow the developer to stitch an
application together quickly.
Scale more than just
instances
Development, monitoring and
logging tools, allow the
developer to run and manage
the entire application.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your
apps.
Deploy and manage hybrid
apps seamlessly
Get a seamless dev and
management experience, across
a number of hybrid
implementations options.
Flexible Pricing
Try compute options and
services for free and, when
you’re ready, pay only for what
you use. Pay as you go and
subscription models offer choice
and flexibility.
Coming Summer 2015
Bluemix – Private Cloud
2
2
Bluemix Private Cloud is a single-tenant, open-standard, cloud-based platform for building, running, and
managing applications, available in a Dedicated or Local implementation.
Dedicatd to you
A single tenancy envoirnment that is
dedicated to you – allowing you to
satisfy regulatory and legal compliance
Focus on your App’s – Not Iron
Focus on building customer
applications and services. IBM
manages the platform and your
dedicated services
Global Locations
Bringing you closer to your users with
dedicated living in any SoftLayer data
center around the globe
Bluemix Dedicated
2
2
Deployment Choice
Bluemix Local runs on either VMWare
or OpenStack driven infrastructure.
Portable Apps & Services
Move workloads as performance
requires, or regulations change
We’re on call – 24/7
Experts are always at hand to solve
your problems. Premium support
options are available to meet your
requirements
Bluemix Local
*OpenStack coming soon
Bluemix offers you choice!
What is the difference between the offerings?
23
Public Dedicated Local
Tenancy Multi Single Single
Payments Pay-Go & Subscription Subscription Subscription
Infrastructure IBM Provided IBM Provided Customer Provided
Provisioning Instant 2 weeks* Customer Dependent
IaaS Softlayer Softlayer Openstack or VMWare
Softlayer Dallas & London Any Location NA
Catalog Public Syndicated Syndicated
*Typically limited by customer network and security configuration
The differentiator
 Keeps your local environment identical to the public and dedicated platform
 Lets you absorb new technology and innovation faster than ever before
The Relay – our secure remote management
24
Providing enterprises with an on-premises cloud that is current, healthy and available
What is Relay?
Protected and audited access
IBM never has access to your applications or data.
Leverages Extensive Testing in Public
Take advantage of testing & validation from Bluemix Public
Installation & initial setup
Get up and running, behind your firewall,
Platform Monitoring
IBM provides continuous health check monitoring for 24/7 support
Who manages what in Bluemix – Private Cloud?
Area IBM Responsibility Customer Responsibility
Platform
Management
Manage the Platform layer
• Platform Installation and Configuration
• Manage Updates and Security Fixes
• Help Customer Manage Capacity
• Install additional Services/Features
• Backup and Restore
Manage the IaaS layer
• Manage select Platform capabilities via the Administration
Console
• Manage Catalog (add/remove services and runtimes for their
orgs)
• Monitor Environment
User Management • Manage Users via LDAP
Platform Updates • Ensure highest quality experience by fully testing new
features, updates and fixes and validate in Bluemix Public
• Publish updates within 3 weeks
• For non-critical updates, customers select a day within a 21
day window for the update to be applied
• If the customer does not select a date, the update will be
applied at the end of the window
Security • Monitor Platform Security
• Identify and fix vulnerabilities
• Clear Communication with Customer
• Review security and audit logs
• Manage Firewalls and IaaS security
Capacity
Management
• Provide usage reports and projections
• Provision or de-provision capacity at the Platform level
based on customer requests
• Track usage and project future growth
• Manage IaaS Capacity
Problem
Resolution
• Proactive Monitoring, Troubleshooting and Problem
resolution of PaaS and IBM provided services
• Proactive Monitoring, Troubleshooting and Problem resolution
of IaaS, Networking, and customer services and applications
Seamless Hybrid Experience
Regardless of whether your apps & services sit in Public, Dedicated, or Local, you can expect a seamless & portable hybrid
experience.
Syndicated Catalog
Control your private services and access
Bluemix public catalog
System Information
Control access to services, API’s and
runtimes and view statistics. Even allow
charge back models
Reports and Logs
See the latest reports and log with
Integrated incident management
User Administration
Control access to services and runtimes
or implement your own service broker
directly into you own catalog
Platform Updates
You choose your update schedule to
minimize any disruption
Org Administration
Govern spent and access level by
spaces, orgs or users
Control
services & platform updates
Visibility
across the platform
Govern
users, orgs & privileges
Innovation makes disruption possible.
Bluemix provides services
for everyone, …..everywhere
28
A broad range of IBM and 3rd Party Services available
Security
Analytics
Commerce
Watson
Healthcare
Watson on Bluemix
Reason
Listening
Vision
Speech
Learning
Watson is creating a new partnership between people and computers, that enhances,
scales and accelerates human expertise
IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive
applications to transform the way businesses engage with their customers, discover, innovate and make decisions
…build with Watson
Core App &
Platform Services
App Lifecycle
Services
Contextual
Services
IBM Mobile Services
Core services that just about every App needs
Capabilities to manage the lifecycle of your Apps
Capabilities to enable apps, to make users more productive based on context
Mobile Content
Manager
Create, manage,
and deliver more
relevant in-app
content
Presence Insights
Enables Apps with
Intelligent Mobile
Location Data
AppScan Mobile
Analyzer
Identify Mobile
App Security
Exposures
Mobile Quality
Assurance
Continuously
Improve Mobile
User Experience
Mobile App Server
Manage, secure,
and optimize
enterprise mobile
apps
Push
Increase User
Engagement with
Mobile Push
Notifications
Cloudant
The Ultimate Data
Store for Mobile
Apps
Mobile Client
Access
Simplified Mobile
App User
Authentication
StrongLoop Arc
Enterprise Node.js
to build, deploy,
scale manage and
deploy your mobile
APIs
Fit for the enterprise: The DevOps experience is unified and open across Bluemix
compute technologies, delivery methods, and integrated systems.
Continuous Innovation & Delivery
Turn new sources of data
into value with IoT
Internet of Things Foundation
Set up and manage your connected devices, so all your app’s can access the data
Hybrid Integration
Securely connecting Bluemix to your local cloud
Shaping your data for use by mobile and analytics
Delivering your data closer to your users
Rapidly compose and mix APIs into new apps
Exposing APIs and Data sets into the API Economy
Secure
Gateway &
Connectors
DataWorks
Connect &
Compose
API
Management
The ServiceThe Need
IT
Data
Analyst
Data
Analyst
App
Developer
Refine
Connect
Deliver
Compose
Expose
New Patterns of Integration using Bluemix
DataWorks
Connect Clouds Securely Together
Connect
Secure Gateway - creating a hybrid
connection to your on-premises data
IBM Secure Gateway: Provides secure
connectivity from Bluemix to other
applications and data sources running on-
premise, or in other clouds.
What’s unique?
• Unique passport feature allows for single
step download, install, and secure setup
of client
• Flexible Gateway topology allows
segregation, Load Balancing, and Fault
tolerance
• Layered security on the cloud side and
client side
• API / SDK for secure connect directly
from app
Expose
Expose APIs and Data
API Management to publish an API to Bluemix
for your developers to use as a service
IBM API Management: Enterprise API
Management experience for all of your
Bluemix APIs. Discover APIs from on-
premises resources. Secure, layer policy,
publish, and manage your APIs.
What’s unique?
• Externalize an API from Bluemix to
allow secure, governed, monitored
usage of your app
• Discover and load APIs to Bluemix
from on premise sources like z/OS
Connect and an ESB
• Enable partners to innovate on your
APIs by publishing into their Bluemix
orgs via safe opt-in process
Innovation makes disruption possible.
Bluemix is open
to set your innovation free
More openness and choice than ever before
Bluemix avoids vendor lock in. You choose how you build, deploy and manage
your apps. Bluemix makes the infrastructure available for you.
Compute
Choose the level of
infrastructure
abstraction based on
your app’s architectural
needs.
Dev Tooling
From editors, to source code
management, to continuous
delivery, you can use
Bluemix’ powerful tooling
or easily bring your own.
Location
Deploy apps to Bluemix
Public (in a growing
number of geos), your own
Bluemix dedicated cloud,
or Bluemix that runs within
your data center (Local*).
Services
Pick from a catalog of
IBM, third party, open
source, or your own
services to extend your
apps.
IBM
Third Party
Open Source
Yours
IBM’s Cloud is Open By Design
IaaS
PaaS
SaaS
Open technology lynchpins maximize the effectiveness of your Cloud investments
Hybrid CloudPrivate Cloud Off-premise cloud
OAuth
Innovation makes disruption possible.
Bluemix will work
for everyone
Enterprise Fit
Differentiating Content
Cultural Transformation
Path to a new way to work
EnterprisesStartups
Instantaneous productivity
Start small, grow infinitely
Sophisticated, consumable services
Marketplace
What are customer doing with Bluemix
40
How do you get started?
Sign up in minutes. Pay only for what you use.
41
• 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
Friction free adoption
• Free tier for every service - encourages
experimentation using new services with
applications already running on Bluemix
• Pay-as-you-go - optimized for flexibility, no
long term commitment
Multiple Commitment Models
• Subscription - term based and optimized for
cost, discounted from pay as you go rates
• From zero to coding in less than 5 minutes
Self Service
• Credit card supported in many countries - or
IBM paper through your IBM rep
Pay as you go
• Use case: Uncertainty around capacity or longevity of the application
• User pays for usage of service metrics in excess of the free tier
• Billed monthly and available via credit card only
• List rates and no discounting is applied: value captured by no commitment
and customer flexibility
Subscription
• Use case: Heavy use, more predictable workload and multiple concurrent
applications per account
• User commits to spend level per period of time for discounts over pay as
you go rates on the platform
• Overages charged at pay as you go rates
• Discounting (2x2 matrix)
- Duration - 6, 12 and 36 month increments. Automatic and inside sales renewal
- Spend on the platform
• Co term will be allowed in order for a customer to increase their spend
Future Considerations
A subscription of Bluemix Public is always needed to run both Dedicated
and Local Bluemix
Public Pricing Structure
42
Note: All prices are in USD and are subject to change without notice
Bluemix Pricing Model
PUBLIC DEDICATED LOCAL
From Free
$22,000 /monthly$22,000 /monthly
requires $500 of Bluemix Public
Multi Tenant
SoftLayer Infrastructure
No Activation
Limited User Management
3 Public Data centers
64GB of Compute
Single Tenant
SoftLayer Infrastructure
$50,000 – Activation Fee
Admin Console Access
Choice of 29 Locations
64GB of Compute
Single Tenant
Your Infrastructure
$50,000 – Activation Fee
Admin Console Access
Fully managed via Relay
16 GB
Compute
Services
‘a la carte’
Priced individually
Scale it
per increment
$5,500
43
Innovation makes disruption possible.
Bluemix can help
so you are never left alone
@ibmblu
emix
@Robins
on's
Beyond the technology, IBM helps customers of
all sizes with the needed cultural change as well.
The Bluemix Garage Methodology:
Hypothesis
Testing
eXtreme
Programming
Design
Thinking
devOps
Bluemix
Lean
Startup
Idea
MVP
Design
Dev/Test
Deploy
1M
180,000+
Bluemix In Numbers
Users since Jan 1
Cloud Foundry, OpenStack,
and Native Container public
deployment
Largest
New Application starts per
month
47
1.5B+ API calls per day
THANK YOU
QUESTIONS?
IBM Bluemix

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Bluemix

  • 2. 2© IBM Corporation 2© IBM Corporation “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize The rate of innovation is increasing Design Thinking Containers Extreme Agile IoT APIs Micro services Tooling Runtimes
  • 3. Innovation makes disruption possible. Bluemix will work for disruptors
  • 4. Enterprise want to disrupt, but... New Business Value Existing Applications
  • 5. Deliver the right app to the right user at the right time for the right experience Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted. Successful business will be the ones that embrace change and innovation and can transform at speed.
  • 6. Rapid iterations Develop Build Test Deploy Production API Catalog Develop Build Test Deploy Slower iterations Production Systems of Interaction Systems of Record Digital Applications Enterprise Application s Enterprises need instrumented, automated coordination to handle two-speed IT Bluemix will enable Enterprises need to find a balance between IT & Innovation. Hybrid is a great opportunity to develop new business via digital channels. Disruption can occur when enterprises are slow to adapt  Security and Privacy LDAP Integration  Regulations Corporate Policies  White Labelling  Application monitoring and loggin Enterprise have different requirements Possess a unique capability by leveraging existing systems
  • 7. 1 2 3 Provide turn key delivery, that allows you to get started immediately with Bluemix and grow as your needs mature. IBM Managed Cloud allows developers to innovate more quickly and addresses your needs for security and compliance. Bluemix provides an Innovation Platform, that is open and non-proprietary, delivers everywhere and you can start anywhere – public, private, on-prem, or off-prem Bluemix delivers the cloud value proposition Today, cloud is being consumed at an exponential rate. Cloud is a game changer in the way we consume and manage IT today. Enterprises are aggressively implementing their clouds strategy. However, managing this environment is costly and can be resource heavy.
  • 8. Citi Mobile ChallengeSelectsBluemix Goals: To provide developers with a unique, global developer ecosystem. Accelerate the mobile development of innovative financial service solutions for their customers in order to retain customer retention. Why Bluemix? “IBM Development tools challenged Citi into helping them turn ideas into innovative realities. The IBM Cloud Platform and industry API’s enable developers to quickly create mobile solutions by offering new services on their mobile device like never before.” “IBM's recognition that the Citi Mobile Challenge is fostering the development of the next generation of FinTech solutions serves as great validation of our efforts to accelerate and lead digital innovation," Heather Cox, Citi Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking
  • 10.
  • 11. Global // Hybrid // Open Core Platform App Centric Compute Global // Hybrid // Open PaaS // Container // VM’s API’s IBM // 3rd Party // Yours Data Driven App’s Watson // IoT // Big Data Powered by Open IaaS // PaaS // SaaS Built for enterprise Development // Integration // DevOps Build modern apps that thrive on data Easily & Securely leverage your existing API’s & Data Foster a culture of continuous innovation & delivery Optimize and transform existing apps The Bluemix Platform
  • 12. How does Bluemix work? 1 2 Bluemix is built on 3 open key compute technologies: Cloud Foundry, Docker, and OpenStack. Your Own Hosted Apps / Services Platform Deployment Options to meet Workload Requirements Bluemix Public Bluemix Dedicated Bluemix Local* Powered by IBM SoftLayer In Your Data Center Flexible Compute Options to Run Apps / Services Instant Runtimes Containers Virtual Machines + + + DevOps Tooling + Integration & API Mgmt + Catalog of Services that Extend Apps’ Functionality Web Data Mobile AnalyticsCognitive IoT Security Yours + Extending each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.
  • 13. Over 29 global locations with geographic disperse network PoPs Carrier grade private network with over 2,000 Gbps of connectivity Built on the Highest Performing Cloud Infrastructure A different kind of data center • Every location designed, built, and operated to the same standardized point of deployment (PoD) based spec • 24/7 on-site security and rigorous controls • Public, private, and management networks all separated • More than 2,000Gbps between data centers and network points of presence (PoPs) • Unmetered inbound public bandwidth and fully unmetered bandwidth between data centers Entirely automated •SoftLayer API controls everything •Bare metal and virtualized servers in the same platform Spanning across the globe
  • 14. Flexible Compute options Devs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services. Instant Runtimes Containers Virtual Machines The highest level of infrastructure abstraction. Focus on the app. Powerful, but less resource intensive than VMs. Key to support hybrid portability. Control all the way down to the operating system. What’s different about Bluemix? • Extends Cloud Foundry with DevOps tooling, integration capabilities, and seamless app management • Support for 7 key languages and the option to use a community buildpack. • Docker as-a-service means no VMs to manage • A repository of enterprise-grade images which are trusted and secure • Enhanced performance and scalability • Integrated monitoring, logging, networking, and storage • Deploy and manage VMs consistently across public, dedicated, and private instances with a single dashboard. • Connect to your own OpenStack infrastructure
  • 16. Hybrid Customer Example Public Local BlueBank Internal Application Customer Loyalty App Syndicated Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0
  • 17. Internet Social & Internet Data sources Trading partner communities Mobile, PoS, ATMs Internet Public Cloud Dedicated Cloud API Developer & Customer communities Internet of Things Sensors APP APP Service Service DBAPPDB APP APP DB Enterprise Private Cloud Master Data Management Big Data API DMZ DMZ As a result, hybrid Cloud Applications are becoming the norm for the Integrated Digital Enterprise …
  • 18. Innovation makes disruption possible. Bluemix can be deployed for everyone, …..everywhere
  • 19. Feb 2014 Public PaaS 5 Services June 2014 35 services New pricing structure Nov 2014 Bluemix Dedicated London Region 70 services Feb 2015 Virtual Machines Containers 100+ services Today Bluemix Local 140+ services 2 Years of Bluemix Evolution based on customer need: • More compute choices • Deployment flexibility • Increased support for hybrid scenarios • Deeper foundation services • Further depth of control for IT admins • Improved performance and scale of open source
  • 20. Public Tap into over 100 IBM and many 3rd party services across mobile, IoT, Watson and more, to power your modern apps and services. Dedicated Experience an unmatched combination of security and time to value in a cloud, that feels like a natural extension of your existing network. Local Take advantage of the true value of cloud behind your firewall, with the help of our first-of-its-kind approach to private cloud delivery. Across public, dedicated and local cloud, has the same look and feel We deliver everywhere, so you can start anywhere A True Seemless Experience Key experiences unify the platform deployments A powerful set of hybrid deployment models
  • 21. Bluemix – Public Cloud 2 Bluemix is a multi-tenant, open-standard, cloud-based platform for building, running, and managing applications. Build your apps, your way Use the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack. Extend apps with services A catalog of IBM, third party, and open source services, allow the developer to stitch an application together quickly. Scale more than just instances Development, monitoring and logging tools, allow the developer to run and manage the entire application. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps. Deploy and manage hybrid apps seamlessly Get a seamless dev and management experience, across a number of hybrid implementations options. Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility. Coming Summer 2015
  • 22. Bluemix – Private Cloud 2 2 Bluemix Private Cloud is a single-tenant, open-standard, cloud-based platform for building, running, and managing applications, available in a Dedicated or Local implementation. Dedicatd to you A single tenancy envoirnment that is dedicated to you – allowing you to satisfy regulatory and legal compliance Focus on your App’s – Not Iron Focus on building customer applications and services. IBM manages the platform and your dedicated services Global Locations Bringing you closer to your users with dedicated living in any SoftLayer data center around the globe Bluemix Dedicated 2 2 Deployment Choice Bluemix Local runs on either VMWare or OpenStack driven infrastructure. Portable Apps & Services Move workloads as performance requires, or regulations change We’re on call – 24/7 Experts are always at hand to solve your problems. Premium support options are available to meet your requirements Bluemix Local *OpenStack coming soon
  • 23. Bluemix offers you choice! What is the difference between the offerings? 23 Public Dedicated Local Tenancy Multi Single Single Payments Pay-Go & Subscription Subscription Subscription Infrastructure IBM Provided IBM Provided Customer Provided Provisioning Instant 2 weeks* Customer Dependent IaaS Softlayer Softlayer Openstack or VMWare Softlayer Dallas & London Any Location NA Catalog Public Syndicated Syndicated *Typically limited by customer network and security configuration
  • 24. The differentiator  Keeps your local environment identical to the public and dedicated platform  Lets you absorb new technology and innovation faster than ever before The Relay – our secure remote management 24 Providing enterprises with an on-premises cloud that is current, healthy and available What is Relay? Protected and audited access IBM never has access to your applications or data. Leverages Extensive Testing in Public Take advantage of testing & validation from Bluemix Public Installation & initial setup Get up and running, behind your firewall, Platform Monitoring IBM provides continuous health check monitoring for 24/7 support
  • 25. Who manages what in Bluemix – Private Cloud? Area IBM Responsibility Customer Responsibility Platform Management Manage the Platform layer • Platform Installation and Configuration • Manage Updates and Security Fixes • Help Customer Manage Capacity • Install additional Services/Features • Backup and Restore Manage the IaaS layer • Manage select Platform capabilities via the Administration Console • Manage Catalog (add/remove services and runtimes for their orgs) • Monitor Environment User Management • Manage Users via LDAP Platform Updates • Ensure highest quality experience by fully testing new features, updates and fixes and validate in Bluemix Public • Publish updates within 3 weeks • For non-critical updates, customers select a day within a 21 day window for the update to be applied • If the customer does not select a date, the update will be applied at the end of the window Security • Monitor Platform Security • Identify and fix vulnerabilities • Clear Communication with Customer • Review security and audit logs • Manage Firewalls and IaaS security Capacity Management • Provide usage reports and projections • Provision or de-provision capacity at the Platform level based on customer requests • Track usage and project future growth • Manage IaaS Capacity Problem Resolution • Proactive Monitoring, Troubleshooting and Problem resolution of PaaS and IBM provided services • Proactive Monitoring, Troubleshooting and Problem resolution of IaaS, Networking, and customer services and applications
  • 26. Seamless Hybrid Experience Regardless of whether your apps & services sit in Public, Dedicated, or Local, you can expect a seamless & portable hybrid experience. Syndicated Catalog Control your private services and access Bluemix public catalog System Information Control access to services, API’s and runtimes and view statistics. Even allow charge back models Reports and Logs See the latest reports and log with Integrated incident management User Administration Control access to services and runtimes or implement your own service broker directly into you own catalog Platform Updates You choose your update schedule to minimize any disruption Org Administration Govern spent and access level by spaces, orgs or users Control services & platform updates Visibility across the platform Govern users, orgs & privileges
  • 27. Innovation makes disruption possible. Bluemix provides services for everyone, …..everywhere
  • 28. 28 A broad range of IBM and 3rd Party Services available Security Analytics Commerce Watson Healthcare
  • 29. Watson on Bluemix Reason Listening Vision Speech Learning Watson is creating a new partnership between people and computers, that enhances, scales and accelerates human expertise IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive applications to transform the way businesses engage with their customers, discover, innovate and make decisions …build with Watson
  • 30. Core App & Platform Services App Lifecycle Services Contextual Services IBM Mobile Services Core services that just about every App needs Capabilities to manage the lifecycle of your Apps Capabilities to enable apps, to make users more productive based on context Mobile Content Manager Create, manage, and deliver more relevant in-app content Presence Insights Enables Apps with Intelligent Mobile Location Data AppScan Mobile Analyzer Identify Mobile App Security Exposures Mobile Quality Assurance Continuously Improve Mobile User Experience Mobile App Server Manage, secure, and optimize enterprise mobile apps Push Increase User Engagement with Mobile Push Notifications Cloudant The Ultimate Data Store for Mobile Apps Mobile Client Access Simplified Mobile App User Authentication StrongLoop Arc Enterprise Node.js to build, deploy, scale manage and deploy your mobile APIs
  • 31. Fit for the enterprise: The DevOps experience is unified and open across Bluemix compute technologies, delivery methods, and integrated systems. Continuous Innovation & Delivery
  • 32. Turn new sources of data into value with IoT Internet of Things Foundation Set up and manage your connected devices, so all your app’s can access the data
  • 33. Hybrid Integration Securely connecting Bluemix to your local cloud Shaping your data for use by mobile and analytics Delivering your data closer to your users Rapidly compose and mix APIs into new apps Exposing APIs and Data sets into the API Economy Secure Gateway & Connectors DataWorks Connect & Compose API Management The ServiceThe Need IT Data Analyst Data Analyst App Developer Refine Connect Deliver Compose Expose New Patterns of Integration using Bluemix DataWorks
  • 34. Connect Clouds Securely Together Connect Secure Gateway - creating a hybrid connection to your on-premises data IBM Secure Gateway: Provides secure connectivity from Bluemix to other applications and data sources running on- premise, or in other clouds. What’s unique? • Unique passport feature allows for single step download, install, and secure setup of client • Flexible Gateway topology allows segregation, Load Balancing, and Fault tolerance • Layered security on the cloud side and client side • API / SDK for secure connect directly from app
  • 35. Expose Expose APIs and Data API Management to publish an API to Bluemix for your developers to use as a service IBM API Management: Enterprise API Management experience for all of your Bluemix APIs. Discover APIs from on- premises resources. Secure, layer policy, publish, and manage your APIs. What’s unique? • Externalize an API from Bluemix to allow secure, governed, monitored usage of your app • Discover and load APIs to Bluemix from on premise sources like z/OS Connect and an ESB • Enable partners to innovate on your APIs by publishing into their Bluemix orgs via safe opt-in process
  • 36. Innovation makes disruption possible. Bluemix is open to set your innovation free
  • 37. More openness and choice than ever before Bluemix avoids vendor lock in. You choose how you build, deploy and manage your apps. Bluemix makes the infrastructure available for you. Compute Choose the level of infrastructure abstraction based on your app’s architectural needs. Dev Tooling From editors, to source code management, to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own. Location Deploy apps to Bluemix Public (in a growing number of geos), your own Bluemix dedicated cloud, or Bluemix that runs within your data center (Local*). Services Pick from a catalog of IBM, third party, open source, or your own services to extend your apps. IBM Third Party Open Source Yours
  • 38. IBM’s Cloud is Open By Design IaaS PaaS SaaS Open technology lynchpins maximize the effectiveness of your Cloud investments Hybrid CloudPrivate Cloud Off-premise cloud OAuth
  • 39. Innovation makes disruption possible. Bluemix will work for everyone
  • 40. Enterprise Fit Differentiating Content Cultural Transformation Path to a new way to work EnterprisesStartups Instantaneous productivity Start small, grow infinitely Sophisticated, consumable services Marketplace What are customer doing with Bluemix 40
  • 41. How do you get started? Sign up in minutes. Pay only for what you use. 41 • 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform Friction free adoption • Free tier for every service - encourages experimentation using new services with applications already running on Bluemix • Pay-as-you-go - optimized for flexibility, no long term commitment Multiple Commitment Models • Subscription - term based and optimized for cost, discounted from pay as you go rates • From zero to coding in less than 5 minutes Self Service • Credit card supported in many countries - or IBM paper through your IBM rep
  • 42. Pay as you go • Use case: Uncertainty around capacity or longevity of the application • User pays for usage of service metrics in excess of the free tier • Billed monthly and available via credit card only • List rates and no discounting is applied: value captured by no commitment and customer flexibility Subscription • Use case: Heavy use, more predictable workload and multiple concurrent applications per account • User commits to spend level per period of time for discounts over pay as you go rates on the platform • Overages charged at pay as you go rates • Discounting (2x2 matrix) - Duration - 6, 12 and 36 month increments. Automatic and inside sales renewal - Spend on the platform • Co term will be allowed in order for a customer to increase their spend Future Considerations A subscription of Bluemix Public is always needed to run both Dedicated and Local Bluemix Public Pricing Structure 42 Note: All prices are in USD and are subject to change without notice
  • 43. Bluemix Pricing Model PUBLIC DEDICATED LOCAL From Free $22,000 /monthly$22,000 /monthly requires $500 of Bluemix Public Multi Tenant SoftLayer Infrastructure No Activation Limited User Management 3 Public Data centers 64GB of Compute Single Tenant SoftLayer Infrastructure $50,000 – Activation Fee Admin Console Access Choice of 29 Locations 64GB of Compute Single Tenant Your Infrastructure $50,000 – Activation Fee Admin Console Access Fully managed via Relay 16 GB Compute Services ‘a la carte’ Priced individually Scale it per increment $5,500 43
  • 44. Innovation makes disruption possible. Bluemix can help so you are never left alone
  • 46. Beyond the technology, IBM helps customers of all sizes with the needed cultural change as well. The Bluemix Garage Methodology: Hypothesis Testing eXtreme Programming Design Thinking devOps Bluemix Lean Startup Idea MVP Design Dev/Test Deploy
  • 47. 1M 180,000+ Bluemix In Numbers Users since Jan 1 Cloud Foundry, OpenStack, and Native Container public deployment Largest New Application starts per month 47 1.5B+ API calls per day

Editor's Notes

  1. The digital disruption is underway across all industries, and at the core of this disruption is a transformation and acceleration of innovation, development and delivery methods. Enterprise executives recognize the significance of this transformation and are seeking ways to bring the culture of startup innovation into their enterprise. They need to lead the digital disruption or risk being disrupted -- digitally disintermediated from their customers, employees, or suppliers. Born on the cloud startups are leading many disruptions and using new methods to achieve these disruptive innovations. These digital disruptors are delivering new business models and customer value at high speed and high quality, continuously iterating and experimenting in-field to achieve their desired business outcomes. Pivoting and rapidly iterating to achieve customer adoption and revenue growth. These new methods, typically discussed as DevOps, encompasses a transformation of culture, processes and tools. In a manor that accelerates innovation, rapid instantiation of new services, and data driven iterations
  2. Slide Intention Start the conversation. *Talk to Uber and how it disrupted the way users view/expect transportation* Technology shifts are driving unprecedented business transformation The new class of innovative and disruptive companies build apps and services, they don’t run data centers The most successful enterprises will be the ones that embrace change and innovation and transform at speed
  3. IBM managed platform Bluemix is a fully managed platform offered seamlessly across public, dedicated and local deployments. Leverage IBM’s experience and expertise to provide a platform that is always current and always available. 24/7 Ops Team Expertise gained by running the worlds largest Cloud Foundry environment supporting over 1B API calls per day A true partnership with IBM In addition to ensuring that your environment is always current, the IBM Global Operations team will monitor your Bluemix installation ensuring you have the responsiveness, capacity and availability required to run enterprise workloads Priced based on usage/provisioning Take advantage of economies of scale in the public model and enjoy the flexibility to expand and contract in private models. Where you need it Bluemix provides a consistent experience across the public cloud and two private models (Dedicated and Local). Start quickly and adopt a model as your workload matures. Run application workloads where you need to with the flexibility to adapt to changing market conditions and regulations
  4. Any size company can drive distuprion – small or large.....even one of the largest in the world When Citi looked to change/disrupt their business model, they went to Bluemix “People want banking, not banks” Systems of engagement, they come to us… scale Message: Citi is driving innovation in the financial markets. Pick 1 powerful message/slide 5-7, put others in back-up (Cross Industry) Go to this wiki for your Geo to introduce business models that changed the game.
  5. Bluemix has been a huge game changer in the way we consume and use applications – Look further at what Bluemix really is and how it can be used
  6. Enterprises need a cost efficient, robust and open platform to unleashes developer productivity and foster digital innovation Bluemix is IBM's digital innovation platform that is cloud based, open, ready for hybrid, leverages existing assets, productive, modern, up to date etc.
  7. Start at the bottom of the stack and work to the top (From Deployment models/flavors through the ability to host your own services/api’s) before going into the extendibility of using your own tool and an ‘out of the box’ API management system. Slide transitions are built into the deck to help articulate the story
  8. Completely automated – Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. SoftLayer has uniquely designed and deployed a global, interconnected platform that’s designed to meet the key operational and economic requirements of cloud infrastructure across a broad portfolio: dedicated and shared devices, physical and virtual servers, hourly compute instances and four-way, octo-core bare metal, along with a wealth of storage, networking and security components. You can take these building blocks and deploy public cloud instances, build private clouds on your choice of virtualization stack, leverage the raw power of bare metal on demand, or combine these solutions into distributed, hybrid architectures. Build what you want, or leverage our turn-key big data and private cloud solutions to design and deploy complex, scalable infrastructure online in near-real time. It’s all delivered as a unified service, managed from a single pane of glass via our web portal or mobile apps, and accessible via a powerful, full-featured API. Our bare metal option mirrors on-premises resources across a continuum of single processor servers, quad proc, hex-core, and even graphics processing unit (GPU)-powered. It deploys in near-real-time via the self-service portal or API. Within our dedicated virtualized environment, you have a variety of hypervisor choices, including: VMWare Citrix (Xen) Parallels Hyper-V OpenStack Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
  9. Link to a page with 3 demo’s 1Minute Demo
  10. Ram’s Demo – Message (use case) Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0 - PLEASE REMOVE BEFORE SHARING This slide should lead back to openness of Bluemix (moving workloads, services and API’s………leading to choice of Compute, tooling and deployment models)
  11. 17
  12. Enterprises can adopt Bluemix in different interoperable deployment models Security requirements can be met with Bluemix private cloud, on SL or in your data center
  13. Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
  14. First of its kind delivery mechanism
  15. The Admin console is only available in both private offerings from Bluemix, both Bluemix Dedicated and Local. The admin console provides even more granular control than a public environment, allowing the user to control, understand and govern their Bluemix Dedicated or Local environment. Syndicated Catalog: Allows to to not only view, manage and control which private services visible to users, but allows you to tap into the Bluemix Public catalog to unlock over +100 services and API. Platform Updates: Work with your larger team and create scheduled updates to your environment which suits you. Automatically schedule these updates or set responsibility to a co-worker. System Information: Allows to to see how your environment is behaving and operating, from at a glace views to granular information. Reports & Logs: Get access to report and logs from our underlying technology of Q-Radar, providing you with industry standard and customizable reporting User Admin: Grant access to colleagues in one space but not allow them to see another…...or do the same with services. The the admin console there is a toggle for each user or group, keeping you in control Org Admin: Create org’s and spaces to allow your team to collabrate and share workloads. Monitor the activity of the org for compute allocations/runtime or services.
  16. Watson is ushering in a new era of computing; it is fundamentally different from the conventional, programmable computing systems that we’re used to. Watson mirrors the same cognitive process that we use every day to understand the world around us. With its ability to learn and navigate the language and protocols of specific professions and industries, and communicate in natural language, Watson is revolutionizing the way we make decisions, become experts and share expertise, at scale.
  17. Mobile
  18. IoT
  19. Intergration
  20. Integration
  21. Bluemix also allows flexibility when it comes to tooling - as, again, each developer has different preferences and needs. Tooling Options: IBM offers a web based integrated development environment (IDE) and associated git repository that allows quick deployments back to bluemix. Developers can also edit code on their local machines (with the editor of their choice - i.e. Sublime) and deploy back to Bluemix through the cloud foundry command line. Note to presenter: Other IDEs (like Eclipse, Cloud9) have direct integration with Cloud Foundry and can push code directly to bluemix, rather than a manual push by developer via command line. You may be asked about this.
  22. Startups Born on the cloud startups are leading many disruptions and using new ways to achieve breakthrough innovations At the core of this disruption is a transformation and acceleration of innovation, development and delivery methods These new methods, typically discussed as DevOps, encompasses a transformation of culture, processes and tools Enterprise
  23. Bluemix’ pricing is just as flexible as many of the other capabilities we’ve discussed. You can sign up for Bluemix in a matter of minutes A 30 day free trial (no credit card required) allows you to experience all that Bluemix has to offer A free tier for every service encourages further experimentation after the trial has ended Once you’re ready to move forward with Bluemix, pricing is straightforward: Pay as you go Pay for what you use (runtimes/services) and nothing more No commitment Subscription Pick a monthly commitment price and subscription term — receive a discount off of pay as you go rates
  24. The Bluemix Garage is a disruptive transformation consultancy that guides our clients to innovate in the cloud. We employ a lean and user-centered methodology to empower clients to rapidly ideate, design, develop and deploy applications for their target market. Our goal is to guide clients to innovate and transform while driving Bluemix adoption and growth.
  25. IBM will assist in the education of customer and partner personnel in new devOps tools and techniques through a network of bricks and mortar classrooms known as Bluemix Garages.