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Rasheed resumere 2013


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Some highlights of my Event & Tour Management work.

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Rasheed resumere 2013

  1. 1. 13 Years event marketing experience.9 Years event, market & tourmanagement experience.Event Coordinating - from permitsand negotiating to client relations.Recruiting, training, booking eventstaff – large & small.Event Host / MC.Effective in any setting and situation.Solution oriented and results driven.Safe and experienced driver ofdozens of promotional vehicles fromhitches to 29’ RV’s.In love with event marketing!RASHEED ABDELLAH267.973.9352storytellers2007@gmail.com_______________________________________Asdfasf
  2. 2. T-MOBILE MOBILEMAKEOVER TOUR 5 month tour of high profileindoor/outdoor events –Philadelphia, PA, NJ & DE.Collect lead generation,create sales opportunities. Responsible for all aspectsof 10’x20’ footprint, 10 – 16event & sales staff, and 3branded vehicles. Eventreporting & photos, andpremium inventory. Set up & breakdown.Coordinate placement withvenues like malls, festivals,amusement parks, andguerilla events. Sales rose over 20% due toour efforts. Client extendedprogram two times based onresults.
  3. 3. T-MobileTKO Tour Use tocompare cell phonerates & drive sales. 10’x10’ footprint set upin high traffic locationsnear retail centers –malls, movies, etc. PR Stunt: Street Mobfeaturing 20 “boxers-in-training”chanting, advertisingcelebrity signing eventthe next day. Celebrity Event:secured formerHeavyweightChamp, Joe Frasier for2 hour autographsigning.
  4. 4. M&M’S ICECREAM TREATSTOUR 23 consecutive dayguerilla consumerproduct sampling tour. Give away over 4000samples daily alongwith premiums. Determine best high-traffic locations for avariety of targetdemographics. Promotional Vehicle:1970’s ice cream truck,Ice cream cart, and 15-passenger van.
  5. 5. CADILLAC CTS2008 RIDE & DRIVE 4 month tour. Identify andcoordinate opportunities for“ride & drive” events.Create highly targetedlifestyle events inPhiladelphia Area. Provide quality consumerinteraction, display CTS’sall new features, leadgeneration using datacollection devices. Two2008 CTS’s. Devised and presentedevent strategy directly toAccount Mngr, GMMarketing Dir & GMRegional Sales Mngr. Set up/break down,maintain events budget,purchase premiums, eventreporting.
  6. 6. STATEFARM/MLBOPENING DAYOne-day promotionalevent for Major LeagueBaseball opening day. 15 person staffdistributing tons ofbranded premiums totailgaters and stadiumguests. Recruited and trainedall staff, developed andoversaw guerillastrategy. Pick up andmanagement of eventpremiums.
  7. 7. SUBARUTRIBECA 2008TOUR Promote the new Tribeca intargeted high-traffic areas -malls and indoor/outdoorlifestyle events. Offered critical market-specific insight when devisingevents calendar & staffedguerilla events. Philadelphia, Delaware &West Virginia. Display vehicle’s updatedfeatures, provide meaningfulproduct experience, managepremiums, and collect leadgeneration. Awarded only bonusnationwide for outstandingwork in my markets.
  8. 8.  2011-2012, METROPCS – Philadelphia Market Specialist 2010, SUZUKI KISASHI – Market Manager 2009, T-MOBILE MOBILE MAKEOVER TOUR - Tour Manager 2009, T-MOBILE TKO CHALLENGE - Market Manager 2008, QUINTO-PA LOTTERY - Tour Manager 2008, M&M’s ICE CREAM TREATS – Market Manager 2008, SILK SOY MILK - Market Manager *2 consecutive years 2007, CADILLAC CTS 2008 - Market Manager 2007, SUBURU TRIBECA 2008 - Market Manager *Awarded Best-in-Nation 2007, NESTLE/JUICY JUICE HARVEST SURPRISE - Market Manager 2006, TD BANKNORTH (PHASE 2 & 3) Tour Manager 2006, FUZE BEVERAGES - Tour Manager/Event Coordinator 2005, WAWA CUP CREW - Tour Manager 2005, BURGER KING - Market Manager 2004, SIERRA MIST SODA (PEPSI) - Market Manager 2004, AXE BODY SPRAY - Market Manager
  9. 9. Experiential, Lifestyle, Nightlife, & Guerilla Event/Market/Tour ManagementEvent Planning & Coordinating, Event & Brand PromotionEffective Demographic Targeting, Location Scouting & ProductionStaff Recruitment, Training, Booking, & ManagementPromotional VehiclesSeasoned Event Host & MCInsightful Event Reporting, Photo/Video Documentation, Inventory & BudgetsProficient in MS Suite
  10. 10. Sue Durfee, Senior Account ManagerM2W,Inc. Marketingsue@m2winc.com952.484.7851Corey Spoden, Senior Account MangerStreet Factory Mediacspoden@streetfactorymedia.com952.292.2372Sharon Tice, OwnerSponsor Philly Eventssharontice@sponsorphillyevents.com267.679.4547
  11. 11. RASHEED