eTailing India Workshop - Retail Track- IBM Presentation

1. Cloud for Business
Sanjay Siboo
Country Manager, Cloud Services OM&D
Global Technology Services
IBM India/South Asia
Feb 26th, 2015

2. © 2015 International Business Machines Corporation IBM Confidential
We are in an era of dramatic industry innovation & transformation
Banking
• Mobile banking
• Continuous app delivery
• Aggregated customer insight
Saving children’s lives
with global social
learning
250% improvement in
conversion rate from
shopper to customer
Reinventing the mobile
banking experience
Healthcare
• Collaboration improved outcomes
• Point of care insight
• Patient mobile engagement
Retail
• Insight for targeted campaigns
• Rich shopping experience
• Personalized mobile engagement

3. © 2015 International Business Machines Corporation IBM Confidential
Cloud is at the nexus of forces enabling this change
Data
Put to work in the
cloud as the new
basis of competitive
advantage
Mobile
The activation point to
engage customers in
context using cloud-based
services
1 Trillion The average mobile phone user
checks their phone
150 Times Per Day
Connected things on the planet
generating data by 2015
72%
of business leaders say
cloud will be extremely
important to their business
success by 2016
CloudGives organizations of
all sizes the ability to
innovate at speed
Social
Revolutionize
customer touch points
with cloud-based social
media
Social connections occur daily
2 Billion

4. © 2015 International Business Machines Corporation IBM Confidential
Your workloads?
 New mobile application
 Big data/analytics environment to
integrate multiple data sources
 Legacy app migration to cloud
 QA environment
 Medium workload
 Apps to leverage legacy data
Your concerns?
 Regulatory environment?
 High performance?
 Predictable costs?
 Ability to control, manage, secure,
and view resources?
 Tailored to specific needs, yet
automated?
 Ease of transition to cloud?
 Scalability?
Your goals?
 Speed to market
 Lower costs, and price for
performance
 CapEx to OpEx
 Simplified management of
cloud resources
 Superior price/performance
 Cost predictability
 Tailor to your workload
 Extensive API for automation
 Used in regulated industries
 Complete visibility
 Locate assets exactly where needed
 All assets managed from one pane
 Private inter-DC transfer
 Transition ease with bare metal options
What do you need the cloud for?

5. © 2015 International Business Machines Corporation IBM Confidential
Typical eCommerce Offerings
ENDUSECASES
WEB DEVELOPMENT
INDIVIDUAL SELLER
SMALL/ MEDIUM BUSINESS
LARGE BUSINESS
MANUFACTURERS
Web Server(s)
• Fast Page Loads; Backend Network; Scalable
Database Server(s)
• High CPU; Fast Local Storage; DR Options;
Automated Backup
Multi-tenant Firewall
• Low price access to enterprise grade devices
Load Balancer
• Rapid high availability deployment

6. © 2015 International Business Machines Corporation IBM Confidential
More than
120,000
devices managed
for 21,000 customers
in 140 countries
Predictable
Performance, services
& costs
Speed of deployment
Servers in
minutes and hours
Automation:
Supporting bursts
Hundreds
of configuration options to Support
Initial Quantum Retail Deployment
and Future SaaS
More than
130 million
online game players
are playing games running on
SoftLayer
More than
22 million
domains
hosted—roughly one domain
for every person in the 10
largest U.S. cities
Why IBM SoftLayer for your infrastructure needs?

7. © 2015 International Business Machines Corporation IBM Confidential
SoftLayer Stands Apart
All resources are
virtualized
All resources
are shared
Cloud providers and many in the market make some core
assumptions that mandate that…
With SoftLayer, neither is mandated, opening up cloud computing
to new applications and use cases
… virtualization is a
choice with a flexible set of
options
… resources can be
shared, dedicated or
mixed.
…you as a customer make the ultimate choice
Softlayer
8,928 VM/Machine
options possible based
on independent
selection of option
16 options
1x2 GHz core to 16x2
GHz cores of CPU
18 options
1 GB to 16 GB, 32 GB,
48 GB of RAM
31 options
25 GB to 2 TB of
Storage

8. © 2015 International Business Machines Corporation IBM Confidential
Cloud in Action: One of world’s leading hotel price comparison search
engines selects SoftLayer as its IaaS provider and chose a complete range of
products which enabled the company to use several thousand cores of processing
power provided by the SoftLayer servers
SolutionNeed Benefit
• The Customer site collects and
presents more than 2,500,000
real-time international hotel
deals from a database of
235,000 hotels in 225 countries.
• More than 6.5 million users visit
their site each month to compare
prices and make reservations.
• Its multi-threaded application
architecture collects and
processes data from a large
number of sources, all in real-
time.
• The customer required a
complex infrastructure solution.
• The customer needed an
infrastructure-as-service (IaaS)
provider to provide flexibility,
scalability, and great customer
service to power its high-end
online service.
• SoftLayer provisioned the high-end
servers in hours and allowed the
customer to manage its servers
directly through its industry-leading
Customer Portal
• Provided a complete range of
products including load balancers,
on-demand virtual server instances,
and redundant iSCSI storage
• A solution flexible enough to
scale with changing demand
cycles
• A robust infrastructure
managed through SoftLayer
which allowed the customer to
retain the advantage of
allowing its developers and
management to focus on the
business’ core competencies.
• Availability of newest
technologies like scalable
cloud computing, solid-state
drives (SSD) and Nehalem X
processes

9. © 2015 International Business Machines Corporation IBM Confidential
Cloud in Action: One of the largest ticketing sites in Indonesia
selects SoftLayer as its IaaS provider to provide highly stable
infrastructure, consistent performance, and reliable support to
ensure site uptime and a smooth end-user experience.
SolutionNeed
Benefit
• The Customer allows users to
purchase tickets for
entertainment events, such as
concerts and movies, book hotel
rooms and make airline
reservations for both domestic
and international carriers.
• The customer needed a reliable
security and uptime from a
hosting provider as the site
accepts international and local
payment gateways.
• SoftLayer allowed the company to
leverage a high-performance
network with exceptional uptime,
industry leading infrastructure to
maintain system integrity and
functionality.
• Three to four times more CPU
and memory performance
compared to previous
configuration.
• The stable and high-
performance infrastructure
provided by SoftLayer
improved the ability to deliver
a flawless user experience for
its customers.
• With its new technological
strengths provided by
SoftLayer infrastructure, the
customer has also been able
to grow its business
substantially utilizing a large
network of partners and
resellers.

10. © 2015 International Business Machines Corporation IBM Confidential
Thank You
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