IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM - Webrazzi Summit 2015

1. © 2014 IBM Corporation
Third Dimension in Cloud Services
with IBM SoftLayer
H. Bora TAŞER
Senior Cloud Advisor, IBM
btaser@tr.ibm.com

2. © 2014 IBM Corporation2
Cloud is at the nexus of forces enabling this change
Data
Put to work in the cloud as
the new basis of competitive
advantage
Mobile
The activation point to engage
customers in context using
cloud-based services
50B
The average mobile phone user
checks their phone
150 Times Per Day
Connected things on the planet
generating data by 2020
72%
of business leaders say cloud
will be extremely important to
their business success by 2016
Cloud
Gives organizations of
all sizes the ability to
innovate at speed
Social
Revolutionize customer
touch points with cloud-
based social media
Social connections occur daily
2 Billion

3. © 2014 IBM Corporation3
Cloud is one of the top 4 Strategic Initiatives of IBM
46 Cloud Datacenters
planned until the end of
2015
8B USD invested to date
to build Cloud Capabilities
%80 of Fortune 500
Companies collaborate with
IBM on CloudAcquired 18 Cloud Companies
including SOFTLAYER
Private, Hybrid,
Public Clouds
IBM Partnership
IaaS, PaaS, SaaS,
BPaaS, XaaS
World-wide
Reach
2014 Cloud Revenue
7B USD + %60 Yr/Yr Growth
2018 Market Opportunity
≈400B USD

4. © 2014 IBM Corporation4
The IBM Cloud Strategy
Enabling business
transformation
Business
Process
as a Service
Business
Process
as a Service
Marketplace of high
value consumable
business applications
Software
as a
Service
Composable and
integrated application
development platform
Platform
as a
Service
Enterprise class,
optimized infrastructure
Infrastructur
e
as a Service
Smarter
Commerce
Watson
Solutions GBS
Cloud
Business
Solutions
Software
as a
Service
Platform
as a
Service
Infrastructur
e
as a Service
Smarter
Workforce
Smarter
Cities
Big Data &
Analytics
Watson
Solutions
Software
Solutions
BluemixTM
Infrastructure
Services
On Premises Cloud Infrastructure
Cloud Managed
Services
“In the new era of Cloud Computing, Application will be composable, Systems will be integrated,
Services will be orchestrated, IT environments will be hybrid”

5. © 2014 IBM Corporation5
IBM SoftLayer stands apart in the market today by challenging common
assumptions and providing the customer options.

6. © 2014 IBM Corporation6
SoftLayer offers a Global Cloud Platform of infrastructure choices for
greater business agility
Infrastructure
choices
Mix and match bare metal, virtual
server instances and turnkey private
clouds
Triple
Network
Architecture
Public, Private and management
networks.
Infrastructure
Management
System
Common management interface
and API across unified architecture
• Only infrastructure solution with a common management interface and API
across a unified architecture
• Build and customize the environment based on what you want to achieve
• Fine-tune to meet changing business needs or respond to competitive
pressures
• Any combination of compute, storage and network availability anytime.

7. © 2014 IBM Corporation7
Broad portfolio of infrastructure choices
for greater business agility
Bare metal with
your own stack
For high input and output (I/O)-
intensive apps, databases, big data
Shared
virtual
environment
For unpredictable, seasonal or
research and development workloads
Dedicated
virtualized
environment
Designed to be ideal for
enterprises
• Mix and match bare metal servers, virtual server instances and turnkey
private clouds, and manage them from a single control pane or API
• All deployed on-demand and provisioned automatically in real-time
• Secure with fine-grained access.
• Hourly or monthly. Physical or virtual. Dedicated or shared.
• Additional services for compute, storage, network, security, platform
management and big data are available

8. © 2014 IBM Corporation8
SoftLayer triple-network architecture is
fundamental to infrastructure performance
Load balancer
Firewall
Firewall
Network
security
IMSVPN edge
router
VPN IMS
Services
Storage Infrastructure
iSCSI
Public network Management network Private network
MPLS
Linux
SoftLayer integrates three distinct and redundant gigabit network
architectures:
• Public network: metered access to public network
• Private network: unmetered access between server and data
• Management network: out-of-band management via VPN connection
• Each system has separate interfaces to each network with 100% SLA

9. © 2014 IBM Corporation9
Granular API offers more control, increased
productivity and security
IT management tools Hardware
Custom applications Software
SoftLayer portal Services
Softlayer
Data Center
API
Developers and administrators can:
• Directly access more than 240 back-end services through more than
3,400 API methods
• Control APIs at the function level, not just by pre-defined classes of APIs,
for greater security
• Build auto-scaling environments for on-demand growth

10. © 2014 IBM Corporation10
SoftLayer is designed to offer complete
transparency from network topology down to
the hardware
The resulting
visibility means
you can have more
control over your
application and its
performance – as a
well as security and
compliance
management
•With other cloud
providers, you man
only know:
Zone
Maybe the data center

11. © 2014 IBM Corporation11
IaaS Services on SoftLayer
 Premium IaaS:
 Bare metal compute
 Shared/dedicated virtual compute
 Block/object storage
 Backup/recovery
 Disaster recovery
 Load balancers & Firewalls
 Network Services (CDN, DNS, IDS)
 Message Queue
 Security (Antivirus, 2 Factor Authent)
 Parallels
 Cloud Server, Automation, Plesk Automation, Plesk Panels
 Parallels existing ecosystem
1

12. © 2014 IBM Corporation12
PaaS & SaaS Services on SoftLayer
Security:
 QRadar
 Trusteer Identity Svcs
 AppScan SaaS
Analytics & Digital Marketing:
 Big Insights
 Enterprise Marketing Management
 Search Optimization
 Social Media Analytics
Business Applications:
 Sterling Commerce
 DemandTec
 Cognos
 Business Process Mgmnt
 Asset and Facilities Mgmnt
 Hosted MS Exchange (Silversky),
 Hosted Email (SendGrid)
 Customer Engagement (UserVoice),
 Mobility BYOD - FiberLink (Enterprise Mobile
Mgmnt)
CMS: SAP/Oracle/Microsoft
Hosted Private and Hybrid (OpenStack,
CloudStack, Vmware)
Big Data (Cloudera, Riak, Cloudant)
 Virtual Desktop
 SPSS (predictive analytics
 Cognos
 MY Bluemix – Ecosystem for Turkcell Partners
and ISV’s
1
Solutions as a Service
Operations
• Predictive Asset Optimization
• Smarter Asset Management
• Smarter Buildings
• Care Coordination
• Emergency Mgmt center
• Telematics Analytics
Marketing
• Customer Intelligence
• Customer Data
• Digital Commerce
• Mobile industry accelerators
• Social Analytics
Other
• Counter Fraud (Finance)
• Adaptive Learning (HR)
Premium Network:
 L2/L3 MPLS NW services with Solftlayer
 Bluemix
 Aggregation layer for MTN ISV’s
 Network API’s
Platform Services:
 Application Patterns
 SAP
 Oracle
 Payment Systems
 Emptoris (supply/contract mgmnt)
 MessageSight (hi-perf messaging)
 Endpoint Management
 Websphere Commerce
 SmartCloud Control Desk
 SmartCloud Application Perf Management
 Voice and SMS (SecureQuorum)
 Analytics Platform (Kontagent)
Information Management:
 Watson
 DBaaS (DB2 SQL)
 DBaaS (DB2 NoSQL)
 Infosphere Guardium
 Infosphere Optim
Other:
 SmartCloud Social Business
http://www.odin.com/fileadmin/parallels/docume
nts/hosting-cloud-enablement/sp-aps-catalog-
web_2014-0227.pdf
Odin Catalogue on SoftLayer

13. © 2014 IBM Corporation13
bluemix.net

14. © 2014 IBM Corporation14
Failing
Fast
Seconds to
Deploy Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
Applications in the cloud: Developers’ expectations have evolved.

15. © 2014 IBM Corporation15
…with DevOps, API integration, and catalog of services
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.

16. © 2014 IBM Corporation16
Securely integrate to and leverage data from your existing on premise
systems and applications.
API from On-Premise
Data Orchestration
(Future)
Embedded Private
API Catalog
(Future)
Secure Connector
Cast Iron Integration
This API provides access to on-premise data, specifically a lookup of
the address where a customer purchase was made.

17. © 2014 IBM Corporation17
Monitor your apps in real time with integrated diagnostics for detailed
application behavior.

18. © 2014 IBM Corporation18
Security without the headache:
You focus on your apps and their data. IBM manages the rest.
• Leveraging SoftLayer and
IBM hosting experience
Exploiting IBM portfolio of capabilities
• Adheres to rigorous IBM
security standards:
Tools to secure your apps
• SSO for multiple
applications and social
logins
• Appscan for web and mobile to
detect vulnerabilities
Defense in depth
Intrusion
protection/penetration
testing
Data isolation in
virtualized components
Automated patch
management
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Developer’s
Focus
IBM’s
Focus

19. © 2014 IBM Corporation19
Sign up in minutes. Pay for what you use.
Cloud based pricing models to serve developer needs.
• 30 day trial - designed to allow
testing of an entire application on
the platform
Friction free adoption
• Free tier for every service -
encourages experimentation of
new services for applications
already running on Bluemix
• Pay as you go - optimized for
flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based
optimized for cost, discounted from
pay as you go rates
• Zero to coding in less than 5
minutes
Self Service
• Credit card over the web in many
countries – or through your IBM
rep

20. © 2014 IBM Corporation20
IBM Cloud helps you;
Generate
New Revenue Channels
Provide
Agility, Flexibility & Control
Create
Partners & Developer
Ecosystem
© 2014 IBM Corporation
Transformational
Change
Places power at the fingertips of business leaders,
Ecosystem Players and IT Organizations to work in new,
faster, more impactful ways as their roles change.

21. © 2014 IBM Corporation21
A Tidal Shift is occurring: clients of all sizes are shifting their IT spend to third parties -
MSPs are the new IT department.
Client
Site
Client
data
center
Managed IT MSP HostedMSP
Managed
Client
MSP Shared
Multi-tenant
Client A Client B
MSP Public
A
Users
B
(Source of figure: Gartner)On Premise Off Premise
IT buyers
and managers,
and their Business
counterparts, will
increasingly demand a mix
of providers and types3
81% of
US companies
already use
public cloud
services1
Enterprises
expect 46% of their IT
services to be
delivered via cloud 3
years from now1
By 2020,
almost 40% of
all servers will be in Service
Providers’ data centers –
up from 13% in 20111
1 IDC, Worldwide SaaS and Cloud Software,
2013 — Software Will Never Be the Same,
December 2013[PB1
2 IDC Predicts 2014
3 Saugatuck Doc#1258SSR 29Aug13
4 Estimate given by IDC for MM Self-
Serve SaaS business case
70% of
MM clients expected
to buy cloud services
from local SPs4
60% of US
enterprise-class
storage will be shipping
to CSPs by 20162
5 IDC Worldwide Datacenter Census and
Construction 2014–2018 Forecast: Aging
Enterprise Datacenters and the Accelerating
Service Provider Buildout
Internal
Data Centers
-1% YTY; Service
Provider Data
Centers +9% YTY5

22. © 2014 IBM Corporation22
To survive, MSPs must target providing higher business value
Managed IT IaaS PaaS SaaS BPaaS
 Break-fix
 Help desk
 Remote
monitoring
 Network mgt.
 Endpoint/
Mobile mgt.
 Cloud hosted
applications
 Patch
management
and Provisioning
 Managed
storage &
BC/DR
 Security
services
 Mobile app
development
 Dev/test
environment
 Analytics/
database
services
Broad range of
SaaS:
 CRM
 ERP
 Social
 T&E
 Inventory
Cloud App
Delivery
License Mgt.
 Finance/
Accounting
 Travel/
Expense
 Mktng.
Automation
 Human
Resources
 Document Mgt.
Resellers, Distributor Telecom,
Hosting
Pure Play
CSPs
Managed IT,
System
Integrators
Born on the
Cloud SPs Heritage ISVs
Business
Services
Providers
Infrastructure
Optimizers
Infrastructure centric value propositions
Operating margins 1 – 15% in
developed market
Business Value
Creators
Outcome oriented value
propositions
Operating margins 8 – 27% in
developed market

23. © 2014 IBM Corporation23
Critical Success Factors for IT
“It’s a Technology Transformation discussion, not another CAPEX”
Thank you…
H. Bora TAŞER
IBM Cloud Advisor