The document discusses how cloud computing can serve as a growth engine for businesses. It outlines several shifts towards mobile, on-demand services and disruptive apps enabled by the cloud. These shifts have implications for business leaders seeking competitiveness and opportunity. The cloud allows for speed, agility, empowerment and cost-effectiveness. IBM provides several cloud-based offerings including infrastructure, platform and software services to help businesses transform and innovate.

1. Cloud as a Growth Engine for Business
Christian Klezl
Vice President, Cloud Solution Sales
IBM Corporation

2. © 2014 International Business Machines Corporation 2
Shift in personalized computing towards mobile using cloud-based services
Shift towards unbundling business offerings
Shift towards killer-apps disrupting entire industries
Shifts
in the digital economy
Market

3. © 2014 International Business Machines Corporation
Speed and agility to act fast vis-à-vis clients and outpace competition
Empowerment and engagement to capture and provide compelling services
Economics from utmost effectiveness and efficiency across the entire business
Questions
that focus on competitiveness and opportunity readiness
Business Leaders raise

4. 4 © 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

5. 5 © 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

6. 1.96m
downloads of the Wimbledon app
developed by IBM
19.7m
unique users on wimbledon.com
last year
55%
of views to the site from mobile devices
You didn't get to see Wimbledon unless you were sitting in front of a TV. Now people can access us anytime, anywhere, through different devices.
Mick Desmond Commercial Director, The All England Lawn Tennis Club

7. 7 © 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

8. 5,000
logistics companies in Ningbo
share data in the cloud
80%
reduced idle time
of one customer’s trucks
¥16m
saved annually
by the same customer
We want to build a smarter platform that brings the shipper and receiver closer, and where everything’s visible.
Larry Qin CEO of Ningbo Smarter Logistics

9. 9 © 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
Music Mastermind is turning phones into music studios with cloud, connecting the world through music

10. Users can now enjoy music creation wherever they are.
Matt Serletic, Co-Founder & CEO, Music Mastermind
250,000
active, social and mobile users, composing and sharing original songs
155
countries in a robust; globally dispersed infrastructure
80%
of the $10 billion revenue generated last year by mobile applications came from gaming

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Efficiency gains from sharing data, facilitating better dispatching and reducing idle time in Ningbo
Engagement with digital and mobile audiences to provide a better experience for Wimbledon fans
New Business from games, music and entertainment born and enabled on the Cloud
Expectations
determine direction and scope of any cloud adoption
Client

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Enterprises need to securely balance the integration of cloud with back-end systems and drive new levels of insight from data
The highest value is derived when we bring the Systems of Record and Systems of Engagement data together to generate the insights
~70%
of enterprises to pursue hybrid cloud computing by 2015*
Optimization
Innovation
*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013

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Make better decisions with Real-time Actionable Insights
Restlessly reinvent and innovate your processes
Accelerate your time to market
Integrate across the enterprise
Introducing the Composable Business
A Building Block Approach

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Key roles in a Composable Business
Business Leaders
IT Leaders
Developers

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Cloud is changing the way work gets done… …and how IT is delivered
Choice of market leading services
Robust platform for service composition
Self-optimizing
hybrid environment
Think it.
Build it.
Tap into it.

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IBM Cloud marketplace
IBM creates a new buying experience for Cloud Services
•
New unifying, digital experience across Biz, Dev, and Ops roles to Learn, Try, and Buy
•
Services across all cloud: IaaS, PaaS, and SaaS, not just a slice
•
Over 200 IBM and Third-Party Software and Services offered side-by-side.
•
Easy access to build, consume, deploy and purchase services
ibm.com/cloud

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Enabling business transformation
Business Process as a Service
Marketplace of high value consumable business applications
Software as a Service
Composable and integrated application development platform
Platform as a Service
Enterprise class, optimized infrastructure
Infrastructure as a Service
Smarter
Workforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
IBM’s cloud capabilities
Think it. Build it. Tap into it.
Cloud Managed Services
Infrastructure Solutions

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SoftLayer Stands
All resources are virtualized
All resources are shared
Cloud providers and many in the market make some core assumptions that mandate that…
With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases
… virtualization is a choice with a flexible set of options
… resources can be shared, dedicated or mixed.
…the client has ultimate choice
Apart

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IPv4/IPv6 dual stack
Global DNS
Global DDOS Mitigation
Global Internet Exchanges & Peering
Data Center & Network Point of Presence
Network Point of Presence
India
China
Hong Kong
Singapore
Melbourne
Sydney
Tokyo
Seattle
San Jose
Los Angeles
Mexico City
Houston
Denver
Dallas
Miami
Atlanta
Washington D.C.
Montreal
Toronto
Chicago
London
Frankfurt
Paris
Amsterdam
Brazil
New York City
IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence
40 data centers worldwide in 15 countries and five continents globally.
New cloud investments will meet clients’ needs for choice, compliance and data residency.
Providing you localized capabilities you require

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IBM Security capabilities enhances security of customer workloads
Enterprise Cloud
Administrators
Consolidated
logs and events
Portal and APIs
Cloud identity and access management
Workload threat protection
Hybrid cloud security insight
•
Manage administrative privileged access across enterprise and Cloud
•
Secure user access to workloads deployed “on” IaaS
•
Workload centric security enabling ‘application zones’
•
Data encryption and key management
•
Audit log and compliance reporting across enterprise and cloud
•
Security monitoring of activities and anomalies
Application users
Enterprise security monitoring
IBM Virtual SOC services
SoftLayer and IBM Security portfolio help enterprise customers adopt Cloud with confidence

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Enabling business transformation
Business Process as a Service
Marketplace of high value consumable business applications
Software as a Service
Composable and integrated application development platform
Platform as a Service
Enterprise class, optimized infrastructure
Infrastructure as a Service
Smarter
Workforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
Delivering a cloud-based Platform as a Service
Cloud Managed Services
Think it. Build it. Tap into it.
Infrastructure Services

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BlueMix: a Composable Services development environment
IBM gets credit for being the first traditional systems management software vendor to concretely demonstrate it is able to execute on its vision for transformation and cloud across production on prem, SaaS and API delivery options. As such, IBM has raised the bar for competitors looking to transform traditional system management software offerings to SaaS-based delivery models.
- IDC, Feb 2014
Run Your Apps
Choose any language runtime or bring their own. Just upload your code and go.
DevOps
Development, monitoring, deployment and logging tools to run the entire application
APIs and Services
A catalog of open source, IBM and third party APIs services - stitch together an application in minutes.
Cloud Integration
Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs
Extend SaaS Apps
Drop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web)

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Data | Development Tools | Security | Operations Support | Mobile | Analytics | Messaging Supporting core IBM capabilities such as SoftLayer and BlueMix  More joining every day
A growing ecosystem of partner services on BlueMix

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IBM knows how to rally developers around emerging technology
4M+ developerWorks members
100 University partnerships in
20 countries
1K+ startups IBM Global Entrepreneurship Program
dev@Pulse
BlueMix days
BlueMix Garage
43 IBM Innovation Centers
hosting
3000+ events
BlueMix Garage partnership w/Galvanize to put IBM experts in the heart of thriving entrepreneurial communities

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Enabling business transformation
Business Process as a Service
Marketplace of high value consumable business applications
Software as a Service
Composable and integrated application development platform
Platform as a Service
Enterprise class, optimized infrastructure
Infrastructure as a Service
Smarter
Workforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
Choice of market leading services
Cloud Managed Services
Think it. Build it. Tap into it.
Infrastructure Services

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IBM Cloud: the enterprise choice for Software-as-a-Service and Business Process-as-a-Service
•
Flexible deployment across private, public, and hybrid cloud environments
•
Deep domain expertise across 17 industries delivered through IBM Global Business Services
•
Available in 50+ countries
•
Global business partner community
IBM Cloud SaaS solutions
IBM Cloud BPaaS solutions
•
100+ market-leading, ready- to-use business and IT applications
•
Accelerate innovation, agility and competitive advantage
•
SaaS plus the IBM experts, analytics, and methodologies to manage the solution
Why IBM?

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An expanding IBM SaaS portfolio for Business and IT
CHRO
Kenexa Talent Suite
CIO
Application Performance Mgmt
CFO
Algo Risk Service
CMO
Marketing Center
Sales & Commerce
Commerce on Cloud
Customer Care & Support
Watson Engagement Advisor
Supply Chain
Sterling Supply Chain Visibility
Legal
Emptoris Contract Management
Procurement
Emptoris Spend Analysis
City Operations
Intelligent Operations Center
Recent Acquisitions
Personalized customer engagement & marketing automation
Mobile security and mobile device, content, and application management
By 2017, CMOs will spend more on IT than CIOs
Gartner

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IBM delivers value across the cloud continuum
Fuel the front and back office
Rapidly develop new cloud applications
Accelerate existing applications to the cloud
Simplify management of your dynamic cloud
Create
Consume
License ……. Application ……. Idea ……. Customers
SoftLayer
Software Patterns
on SoftLayer
BlueMix
100+ SaaS Applications
Bring your own

29. 29 © 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

30. Choosing to partner with IBM was a fairly easy decision. The advantage of leveraging IBM resources to help manage our infrastructure was a big deciding factor.
Brian Mofford Vice President, Drivewyze
130
annual bypasses by average Drivewyze subscriber, improving safety, productive driving and getting home faster
100%
of wireless communications encrypted for privacy, with sensitive government data stored in local data centers
$1,200
average annual savings by customer, through mobile and real-time SaaS

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Today’s Business and IT Leaders Can’t Wait to Innovate And Don’t Have to

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Speed. Empowerment.
Economics.
Think it. Strategize how to use cloud to drive revenue growth and efficiencies.
Build it. Build and run your private or hybrid cloud.
Tap into it.
Utilize cloud services delivered from IBM Cloud.
Confidently realize theBenefits
of Cloud

33. Thank you!
Christian Klezl
klezl@us.ibm.com