23. Online Marketing
Strategy for Week
18/5/10
Setup Actions
Etain
Speak with Paul Irwin to get contact details
... to get navigation changed
...to get blog live
DCC
Get existing content to Yolanda
Highlight events coming up
Change email address for contributions for submissions yourhelp@...
Add Yolanda & Andrea onto the distro list
Ion
Get a plan together and familiarize with
site, activities and responsibilities
Resources
Niall: Senior Account Managers
Yolanda Account Manager
Andrea: Journalism
Graham: Journalism
Gareth Dunlop Help review radian6.com
Ray: Design
Paul Irwine: Inside man in DCC
Claire Lundy: Sign Off
Responsibilities
Niall Report outputs to Claire Lundy
Yolanda
Gain access to technical resources
Username/Pass etc
Get blog live
See if we can get FTP to server
Work with Paul Irwine
Understand extent of content they have
Grasp extent of activities planed
Create a smooth workflow to ensure Ion
gets site of all contributions
Current web contributions goes to me
Most information going to DCC direct
Little of the content is being passed
Setup appropriate channels
YouTube
Flickr
Creating consolidated reporting
Andrea
All blog entries
Embedding of content from YouTube or Image Gallery
Creating consolidated reporting
Ray
Creation of email newsletter templates
Branding of YouTube channel
Tactics
Email Marketing
2 per week
This week and next
Big one for the push on the 21st
Lists The opt-in list from the website
Content
1st Blog entries + 21st CTA
2nd CTA
3rd Blog entries
4th Blog Entries
CREATE STRONG CTAs We need ACTIONS!
Blog Entry
At least 4 per day
2 DCC based
2 about actions taken by participants
Use of media
Get all video, audio and image content to
go with each project
May need a service like dropbox.com
Diary There are activities due to take place over the next week e.g. Real life twibboning
See quote attached
Measurement
Radian6.com
Book a demo with radian6.com
Understand features and pricing model
Deployment requirements and resources at our
end
Do not let DCC know of third party products
SubscribeNeed full reporting
Consolidated Report
Create a template
Report this week and next
Make it as visual as possible
Pricing Strategy£2000 this month to be billed
Competition
(just an idea)
Use Facebook
Can we use Tayto engine?
Schedule Timeline
Email
Start ASAP
Develop a delivery plan
Understand that the big date is this Friday
2 emails this week
The design of an email to allow others to use
ContentAgree plan with PI @ DCC
planning
43. 0
3750
7500
11250
15000
Jan Feb Mar
Apr May
June
July
Aug
Facebook
#‘Likes’
21st
May
2010
Connectors
Event
+
Bid
goes
to
Liverpool
-‐
630
interac@ons
on
Facebook
this
day.
-‐
Total
#‘Likes’
8399
up
733
in
one
day
15th
July
2010
Bid
Announcement
-‐3408
interac@ons
on
Facebook
this
day
Total
#‘Likes’
12,901
up
1112
in
one
day
