500,000,000 Reasons Economic Developers Should Use Facebook


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Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.

In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.

1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/​ZoomProspector)

This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com

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500,000,000 Reasons Economic Developers Should Use Facebook

  1. 1. 500,000,000 Reasons EconomicDevelopers Should Use Facebook
  2. 2. Anatalio Ubalde• GIS Planning Inc. Co-Founder & CEO• Co-Author of the book Economic Development Online
  3. 3. Eric Simundza• ZoomProspector.com Product Manager• Co-Author of the book Economic Development Marketing: Present & Future
  4. 4. The Evolution of MediaOne Way Old Media Web 2.0 Social MediaSocial Media • Just another platform for communication and relationship building • User-driven, real time, opt-in, microsharing • Is going to continue to evolve… But customers will remain in control of the conversation
  5. 5. Metcalfe’s Law• The value of a network is proportional to the square of the number of users of the system
  6. 6. How big is Social Media Really?• More advertising than e-mail and mobile• Ad revenue growing at 34% annually• Companies with highest level of social media activity increased revenue by 18% on average in past 12 months. Source: Wetpaint & Altimeter
  7. 7. Social Media is creating an enormous amountof data.More data was created in 2009 than all ofhuman history through 2008 combined thanksto social media.Source: Dr. Andreas Weigend, former Chief Economist for Amazon and Stanford/BerkeleyLecturer.
  8. 8. Customers expect you to join the conversation• 85% believe companies should interact with customers on social media• LinkedIn: executive members from all Fortune 500 companies - Linkedin• Facebook: fastest growing demographic = 35+ - Facebook• Twitter: 45-54 year olds are the highest indexed age group – Comscore
  9. 9. It’s not just for kids!
  10. 10. Why does this matter?It’s simple. This is where yourcustomers are…and they wantyou to join the conversation
  11. 11. Three things webetter get used to
  12. 12. Information is Real-time
  13. 13. Loss of Control Image © GIS Planning Inc.
  14. 14. Communicationis a Team Effort
  15. 15. Facebook • Launched in 2004 • over 500 million users* • 50% of users log on any given day* • over 700 billion minutes spent per month* • average user spends over 6 hours per** monthSources: *Facebook http://www.facebook.com/press/info.php?statistics 12/6/2010 **Nielsen Blog http://blog.nielsen.com/nielsenwire/online_mobile/june-2010-top-online-sites-and-brands-in-the-u-s/
  16. 16. Social Media AccountsLinkedIn 85 Twitter 175Facebook 500 0 200 400 600 Millions
  17. 17. Facebook user growthSource: http://thinksocialmedia.com/tag/social-media/
  18. 18. Facebook PROFILE PageThis is your personal profile, not the profile of your economic development organization. They are different.
  19. 19. Elements of a Facebook PageFor economic development organizations
  20. 20. The button for people to “like” Organization Logo Tabs organization the The Wall Information about the organization and contact informationPeople who “like” the organization
  21. 21. How to Create a Facebook PageFor your Economic Development Organization Just a few minutes to get started
  22. 22. Facebook Page Wall PostsThings you can share to engage your audience
  23. 23. Invitation to a networking event
  24. 24. Inviting discussion about what the community needs
  25. 25. Add the event directly to your Inviting people to an event personal calendar sponsored by the organization
  26. 26. Post an available job
  27. 27. Someone else posted a “thank you” for including their business in the EDC’s newsletter
  28. 28. Share positive news articles
  29. 29. Post Photos
  30. 30. Respond to questions andeducate people about your organization
  31. 31. Post Videos
  32. 32. Facebook Page Tabs: More InformationFor economic development organizations
  33. 33. Video TabVideos posted by their organization
  34. 34. Photo TabPhotos posted by their organization
  35. 35. Photos posted by othersrelated to their organization
  36. 36. Events Tab
  37. 37. RSS/Blog Tab Integrate RSS (Real Simple Syndication) feed Enable people to subscribe to your RSS feed
  38. 38. Email Signup Tab Enable people to request e- mail communication from your organization
  39. 39. Music Tab Enable download of economic development music
  40. 40. Property Search Tab Enable search of available business properties & land
  41. 41. Demographics Tab Show demographic, labor, & business data for your area
  42. 42. 3 Ways to Improve Your Facebook Page Standout from the crowd
  43. 43. 1. Claim your vanity URL
  44. 44. 2. Use a custom landing tab using FBML
  45. 45. 3. Use Facebook Apps
  46. 46. Facebook.com/ZoomProspector
  47. 47. Anatalio Ubalde Eric SimundzaCEO & Co-Founder Product Manager ubalde@gisplanning.com esimundza@zoomprospector.comFacebook.com/ZoomProspector Twitter.com/ZoomProspector YouTube.com/ZoomProspector GISplanning.com ZoomProspector.com