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Visual content marketing show and tell with instagram and pinterest

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Visual content marketing show and tell with instagram and pinterest

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Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI

Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI

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Visual content marketing show and tell with instagram and pinterest

  1. 1. 2
  2. 2. 3 Business  Dogs make the best business people  Being in business makes us work like a dog  Dogs are cute…
  3. 3. 4 Why Visual Content Marketing?
  4. 4. 5 INSTAGRAM STATS MONTHLY ACTIVE USERS: 150 million AVERAGE PHOTOS PER DAY: 55 million DAILY LIKES: 1.2 billion
  5. 5. 6 Following Followers Posts
  6. 6. 7 Likes User Generated No Hyperlink
  7. 7. Instagram Users U.S. Online Adults who Use Instagram Gender Male 15% Female 20% Age 18 – 29 37% 30 – 49 18% 50 – 64 6% 65+ 1% Race Black 34% Hispanic 23% White 12% 8 Pew Internet, Dec 2013 17% of Internet Users
  8. 8. Instagram Users U.S. Online Adults Engagement Monthly Active Users (millions) Brand Interaction Rate Facebook 1,190 .10% Google+ 300 .09% Twitter 218 .04% Instagram 150 1.53% 9 L2 Think Tank, Intelligence Report: Instagram, Feb 1, 2014 User Interaction % of Followers – 4.21% Forrester Research, Q 1 2014 Brand Engagement 58 X Facebook 120 X Twitter Forrester Research, Q1 2014
  9. 9. 10 Red Bull Video Facebook: 43 million liked 2,600 X 0.006% likes/fan rate Instagram: 1.2 million liked >36,000 X 3% likes/follower rate Source: L2 ThinkTank
  10. 10. Share News About Your Organization 11
  11. 11. Get Creative With Your Product 12
  12. 12. Showcase Events 13
  13. 13. Link Products to Your Cause 14
  14. 14. Showcase Organization’s History 15
  15. 15. Share “Behind the Scenes” 16
  16. 16. Contest: #CaptureEuphoria 17
  17. 17. Take Your Brand Places 18
  18. 18. Don’t Forget Video…. 3-15 Seconds 19
  19. 19. Showcase New Products or Services 20
  20. 20. And Now on iOS… Hyperlapse 21
  21. 21. Use Existing and Created Hashtags  #tbt – Throwback Thursday  #fbf – Flashback Friday  #regram  #photooftheday  #picoftheday  #selfie  #promocode  #IceBucketChallenge from ALS 22
  22. 22. Instagram Do’s & Don’ts Do  Be authentic  Be focused  Integrate with website  Match name across social media channel  Take interesting photos and videos  Use relevant #hashtags  Comment, like, share  Geotag Don’t  Be too “salesy”  Be too “cheesy”  Be too professional  Ignore the conversation  #Overuse #hashtags  Re-post same content  Overdo filters  Overdo message length  Over-communicate 23
  23. 23. http://namechk.com/ 24
  24. 24. Instagram Geotagging 25
  25. 25. 26 http://instagram.com/about-ads#
  26. 26. PINTEREST STATS MONTHLY ACTIVE USERS: 53 million FEMALE PERCENTAGE OF ACTIVE USERS: 79% MOST FREQUENT BROWSED: FOOD & DRINK 27
  27. 27. Following 28 Boards Pins Likes Followers
  28. 28. Repins Likes 29
  29. 29. Pinterest Users U.S. Online Adults who Use Pinterest Gender Male 8% Female 33% Age 18 – 29 27% 30 – 49 24% 50 – 64 14% 65+ 9% Race Black 20% Hispanic 18% White 21% 30 Pew Internet, 2013 Women – 80% of Pinterest Users
  30. 30. 31
  31. 31. 12 Tips for Pinterest 1. Be specific in account description 2. Verify website 3. Develop 5 – 10 boards with 5+ pins 4. Try to use same social name across channels, avoid squatting 5. Include images in your blog posts 6. Install Pin It Tool in Browser 32
  32. 32. 12 Tips for Pinterest 7. Upload and Pin videos, photos, slides (Websites, YouTube, Vimeo, Flickr, SlideShare) 8. Include image description in file name 9. Edit your pin description 10.Pin what you know 11.Curate and organize boards and pins 12.Find out if you’re already on Pinterest (http://pinterest.com/source/yourorganizationorg/) 33
  33. 33. 34 Tools
  34. 34. Instagram Resources 35
  35. 35. Instagram Tools - Scheduling http://schedugr.am/ 36
  36. 36. Instagram Tools – Analytics http://iconosquare.com/ 37
  37. 37. Instagram Tools http://totems.co/ 38
  38. 38. Pinterest for Business 39
  39. 39. 40
  40. 40. http://www.tailwindapp.com/ 41
  41. 41. https://www.piqora.com/ 42
  42. 42. http://www.picmonkey.com/ 43
  43. 43. 44 https://www.canva.com/
  44. 44. https://evernote.com/skitch/ 45
  45. 45. http://recitethis.com/ 46
  46. 46. http://piktochart.com/ 47
  47. 47. 48 Non-Profit Case Studies
  48. 48. Paul J Gibler MBA 49
  49. 49. 50
  50. 50. 51
  51. 51. Selfie & a Contest 52
  52. 52. Paul J Gibler MBA 53
  53. 53. 54
  54. 54. 55
  55. 55. Paul J Gibler MBA 56
  56. 56. Showcase Service Recipients with Video 57
  57. 57. Sell Merchandise 58
  58. 58. Showcase Volunteers 59
  59. 59. Paul J Gibler MBA 60
  60. 60. 61
  61. 61. Use for Advocacy 62
  62. 62. 63
  63. 63. Paul J Gibler MBA 64
  64. 64. 65
  65. 65. Showcase Events 66
  66. 66. 67
  67. 67. 68
  68. 68. 69
  69. 69. 70
  70. 70. 71
  71. 71. 72
  72. 72. Paul J Gibler MBA Thanks for attending! Slides posted on Slideshare: theWebChef Connect with a tweet, call or e-mail: 608-255-4092 @thewebchef pgibler@connectingdots.com http://connectingdots.com

Editor's Notes

  • Express idea quickly
    Engagement
    Grabs Attention
    Humanize brand
    Memorable
    Social media ready
    Storytelling

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