Enterprise Ireland - eMarketing Event - Kilkenny - March 2015

2. Gareth Dunlop
Founder & CEO
028 9099 2992
gareth@fathom.pro
www.fathom.pro

3. 1.
Briefly about Fathom

4. We are a user experience consultancy who work
with organisations and agencies to improve online
performance.
We help our customers build exceptional online
experiences for their customers using analytics,
direct user feedback and established design best
practice.
Briefly about Fathom

10. 2.
User-experience as a
competitive advantage

15. 3.
UX principles

16. 3.1 A focus on
the users view of
the world

19. “If I had an hour
to solve a
problem I'd
spend 55
minutes
thinking about
the problem
and 5 minutes
thinking about
solutions.”
Albert Einstein

20. 3.2 Getting all
the information

27. 3.3 The pursuit
of evidence

32. 3.4 Key UX
frameworks

33. FIRSTvisit
FIRSTuse
FREQUENTuse

38. 3.5
Understanding
core tasks

39. a task
focussed
approach
to design

40. Half home page
dedicated to top
task
Other top tasks
just one click
away

41. Home page
top tasks

42. Home page
top tasks

43. Home page
top tasks

44. Home page
top tasks

45. how we view our websites

46. how our customers view our websites

47. how our customers view our websites

53. 3.6 Valuing
content

54. “On the
Internet
no-one
knows
you’re a
dog”

58. the children
the children
will someone
please think
about the
children!
the customer
the customer
will someone
please think
about the
customer!
the user
the user will
someone
please think
about the
user!
the reader
the reader
will someone
please think
about the
reader!

59. Gareth Dunlop
Founder & CEO
Fathom_
028 9099 2992
gareth@fathom.pro
www.fathom.pro