NAI Emerging Leaders Presentation


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NAI Emerging Leaders Presentation

  1. 1. Social Media and the Real Estate Industry <ul><li>NAI Global’s Emerging Leaders </li></ul>Presented by: Maxwell Finn
  2. 2. The Facts <ul><li>By 2010 Gen Y will outnumber Baby Boomers. </li></ul><ul><ul><li>96% of them have joined a social network. </li></ul></ul><ul><li>Years to reach 50 million users: </li></ul><ul><ul><li>Radio = 38 years </li></ul></ul><ul><ul><li>TV = 13 years </li></ul></ul><ul><ul><li>Internet = 4 years </li></ul></ul><ul><ul><li>iPod = 3 years </li></ul></ul><ul><ul><li>Facebook added 100 million in less than 9 months </li></ul></ul><ul><li>80% of companies use LinkedIn as their primary tool to find new employees. </li></ul><ul><li>Wikipedia currently has in excess of 14 million articles. </li></ul><ul><li>There are over 200 million blogs - 54% of bloggers post content daily. </li></ul>
  3. 3. <ul><li>25% of search results for the 20 largest brands are links to user generated content. </li></ul><ul><li>34% of bloggers post opinions about products & brands. </li></ul><ul><li>There are more than 3.5 billion pieces of content shared each week on Facebook. </li></ul><ul><li>More than 700,000 local businesses have active pages on Facebook. </li></ul><ul><li>Dell claims to have earned $3 million via Tweets since 2007. </li></ul><ul><li>15% of bloggers spend 10 or more hours each week blogging. </li></ul><ul><li>70% of bloggers are organically talking about brands on their blog. </li></ul><ul><li>More than 800,000 website have implemented Facebook Connect since December 2008 and more than 60 million Facebook users engage with it across these external sites each month. </li></ul>Facts Continued
  4. 4. Blogging <ul><li>How to demonstrate your expertise. </li></ul><ul><li>Picking your blogging platform. </li></ul><ul><li>Developing a publishing calendar. </li></ul><ul><li>Optimizing your blog for Google, Bing and Yahoo! </li></ul><ul><li>Linking and feeding your other social media properties. </li></ul><ul><li>Making it easy for readers to share and promote your content. </li></ul>
  5. 6. Facebook <ul><li>Launching your Fan Page for either yourself and/or business. </li></ul><ul><li>Design & Promotion </li></ul><ul><li>Adding the right applications to connect with Blog, Twitter, YouTube and other properties. </li></ul><ul><li>Increasing fan total </li></ul><ul><ul><li>Facebook Advertising </li></ul></ul><ul><ul><li>Organic methods </li></ul></ul><ul><li>Facebook Insights </li></ul>
  6. 7. YouTube <ul><li>Is video content for you? </li></ul><ul><li>Developing content before launch. </li></ul><ul><li>Content ideas? </li></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Property Tours </li></ul></ul><ul><ul><li>Filming industry events </li></ul></ul><ul><li>Branding & Designing Channel </li></ul>
  7. 8. Twitter <ul><li>Understanding the true value of micro-blogging. </li></ul><ul><li>Steps to take before your first tweet. </li></ul><ul><li>Branding your page with custom background. </li></ul><ul><li>What to tweet and how often. </li></ul><ul><li>Following the right people and gaining followers. </li></ul><ul><ul><li>Tools like Twellow allow you to filter by industry. </li></ul></ul><ul><li>Feed blog posts to Twitter with Feedburner. </li></ul>
  8. 9. Google Buzz <ul><li>Google recently launched a social utility, Google Buzz. </li></ul><ul><li>Extension of Google Profiles. </li></ul><ul><ul><li>Social media aggregator. </li></ul></ul><ul><li>Start by creating a profile and linking sites. </li></ul><ul><li>Google is the #1 search engine in the US and your profile is indexed quickly and ranks high in relevant searches. </li></ul>
  9. 10. What is SEO? <ul><li>SEO is short for the term Search Engine Optimization. </li></ul><ul><li>Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results. </li></ul><ul><li>When implemented correctly, SEO is a cost-effective form of advertising and brand building. </li></ul><ul><li>The social media tools mentioned previously play a crucial role in organic search engine optimization. </li></ul>
  10. 11. Correctly Implement SEO
  11. 12. The Starting Point <ul><li>Domain age and number of authoritative inbound links. </li></ul><ul><ul><li>The two most valuable factors in Google’s ranking algorithm. </li></ul></ul><ul><li>Patience, Planning and Passion. </li></ul><ul><ul><li>Number one rankings don’t come over night. </li></ul></ul><ul><ul><li>Ready for the long haul? </li></ul></ul><ul><li>Optimize all of your social media profiles. </li></ul><ul><li>Be sure to create a link wheel with your blog or website as the hub. </li></ul><ul><li>Take the time to your keyword research. </li></ul>
  12. 13. Keyword Research
  13. 14. Resources <ul><li>Mashable </li></ul><ul><li>Tech Crunch </li></ul><ul><li>Social Media Today </li></ul><ul><li>Building 43 </li></ul><ul><li>Chris Brogan </li></ul><ul><li>Social Media Explorer </li></ul><ul><li>Convince & Convert </li></ul><ul><li>Altitude </li></ul><ul><li>Copy Blogger </li></ul><ul><li>The Brand Builder </li></ul><ul><li>Future Buzz </li></ul>Great Blogs to Actively Read.
  14. 15. Q & A
  15. 16. Credits & Sources <ul><li> - 20+ mind-blowing social media statistics revisited </li></ul><ul><li> - State of the Blogosphere 2009 </li></ul><ul><li> - Social Media Revolution YouTube video </li></ul>