Learn how to use modern selling strategies to find, connect, and engage your target market while waving goodbye to outdated, bro-culture tactics. Key Takeaways: Review best practices for crafting an irresistible offerLearn how to set realistic lead generation goalsCreate an omnichannel process that can be scaled to generate leads.

1. KEYNOTE
SAN DIEGO, CA ~ MAY 22 - 23, 2023
DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia
Kathryn E. Nuñez
FOUNDER, PRESIDENT
THE SOCIAL SELLING AGENCY
How to Fill Your
Calendar with Qualified
Leads

2. How to Fill Your
Calendar with
Qualified Leads
Kathryn E. Nuñez
Founder, The Social Selling Agency
© 2023 Sobefit, Inc.
without using outdated, bro-culture tactics

3. © 2023 SoBeFit, Inc.
Kathryn E. Nuñez
LinkedIn Marketing Expert
Top Sales Thought Leader

4. © 2023 SoBeFit! LLC
SOCIAL

5. © 2023 SoBeFit! LLC
FIND
CONNECT
ENGAGE

6. What is your favorite way
to consume content?
© 2023 SoBeFit! LLC

7. Email
Instagram DM
Set a meeting through an online calendar
Webinars
Free downloads from lead magnets
I don't want them to contact me, I'll contact them
Video
Other
1.
2.
3.
4.
5.
6.
7.
8.
© 2023 SoBeFit! LLC

8. ALL PART OF THE SAME
ALL PART OF THE SAME
MEETING
MEETING

9. ALL INTERESTING IN
ALL INTERESTING IN
MARKETING
MARKETING

10. ALL IN BEAUTIFUL
ALL IN BEAUTIFUL
SAN DIEGO
SAN DIEGO

11. INFORMATION
INFORMATION

12. Create an
irresistible offer
Engage with the
right sales tools +
assets
Develop
repeatable
processes
Understand your
business goals
Build your client
acquisition
system(s)
5 steps in the sCubed Method

13. WHAT IS AN IRRESISTIBLE OFFER?

14. HOW TO FILL YOUR
CALENDAR WITH QUALIFIED
LEADS
8 Q'S TO ASK WHEN
BUILDING AN
IRRESISTIBLE OFFER

15. Is your offer clear and simple?
Does it focus on your perfect prospect?
Does it solve a specific pain or problem NOW?
How does it compare to your competitors?
Is there an attractive entry point or “value-first” offer?
Is it priced correctly?
Do you have social proof, testimonials, or case studies?
Do you have a strong CTA?
1.
2.
3.
4.
5.
6.
7.
8.

16. WHAT ARE MY GOALS FOR 2023?
Create an
irresistible offer
Engage with the
right sales tools +
assets
Develop
repeatable
processes
Understand your
business goals
Build your client
acquisition
system(s)

17. Specific, measurable,
achievable, relevant, and time-
bound (SMART).
Track your progress, make
data-driven decisions, and
continually optimize your lead
generation efforts to achieve
better results.
SET REALISTIC LEAD
GENERATION GOALS

18. Increase #of leads generated each month by X%.
Set 5 new appointments each week.
Generate X # of high-quality leads/week through
outbound sales efforts.
Increase website traffic by Z% and convert X% of that
traffic into leads.
Implement a referral program to generate X #of new
leads each quarter.
Goals

19. Launch a successful email marketing campaign that
generates X #of leads each month.
Attend X #of trade shows or events and generate X #of
qualified leads.
Develop and implement a successful LinkedIn marketing
strategy to target key personas and generate X #of
conversations.
Goals

20. Create an
irresistible offer
Engage with the
right sales tools +
assets
Develop
repeatable
processes
Understand your
business goals
Build your client
acquisition
system(s)
HOW AM I GOING TO GET CLIENTS?

21. Repeatable processes can be
scaled. Use automation to your
advantage.
CLIENT ACQUISITION
SYSTEM(S)

22. Cold Email +
Cold Calling +
LinkedIn Marketing +
Video Email Strategy +
Direct Mail +
Event Marketing +
Referral Marketing +
Door to door
SMS Text
Omnichannel Approach
Outbound
1.
2.
3.
4.
5.
6.
7.
8.
9.

23. Content Marketing
Social Media Marketing
Podcast/Live Show/Audio
Guest - Blog, Podcast, Live Show, Audio
SEO
Lead Magnet
Influencer Marketing
Webinar
Omnichannel Approach
Inbound
1.
2.
3.
4.
5.
6.
7.
8.

24. ENGAGE WITH THE RIGHT SALES TOOLS + ASSETS IN 2023
Create an
irresistible offer
Engage with the
right sales tools +
assets
Develop
repeatable
processes
Understand your
business goals
Build your client
acquisition
system(s)

25. ENGAGE WITH
THE RIGHT
SALES TOOLS +
ASSETS
Download Sales Cadence Tools

26. WHY DEVELOP REPEATABLE PROCESSES IN 2023?
Create an
irresistible offer
Engage with the
right sales tools +
assets
Develop
repeatable
processes
Understand your
business goals
Build your client
acquisition
system(s)

27. DEVELOP
REPEATABLE
PROCESSES
Case study
LinkedIn Outreach
DEI Consultant
How the combination of 5 tactics +
2 LinkedIn posts resulted in
30 booked appointments in one month.

28. Case study
LinkedIn Outreach
DEI Consultant
Attended a webinar that was geared to target market.
Networked during the webinar & sent connection
messages.
Set up a LI outreach campaign to the attendees.
1.
a.
b.
Webinar

29. LinkedIn Audio Networked during the audio & sent connection
messages.
Set up a LI outreach campaign to attendees.
2. Guest on LinkedIn Audio.
a.
b.

30. Case study
LinkedIn Outreach
DEI Consultant
How the combination of 5 tactics + 1 post resulted in
30 booked appointments in one month.
3. Holiday LI outreach campaign
Sent custom graphic - use personalization.
Holiday Graphic

31. Case study
LinkedIn Outreach
DEI Consultant
Past targets that had already booked a meeting.
How the combination of 5 tactics + 1 post resulted in
30 booked appointments in one month.
4. LinkedIn outreach campaign
a.
Follow Up

32. Case study
LinkedIn Outreach
DEI Consultant
Set up a LI outreach campaign to commentors.
How the combination of 5 tactics + 2 posts resulted in
30 booked appointments in one month.
4. Influencer shout-out strategy
a.
Influencer post

33. Case study
LinkedIn Outreach
DEI Consultant
How the combination of 5 tactics + 2 posts resulted in
30 booked appointments in one month.
ONE post on LI about a featured press placement.
LinkedIn Post

34. Where do I feel my clients are consuming content?
Which offer am I going to sell - FIRST?
What are 3 goals for June, July, August?
Which system and I going to focus on first?
Which 3 tactics and I going to use?
What will the sales cadence look like?
1.
2.
3.
4.
5.
6.
Homework

35. WWW.KATHRYNEVANS.NET
INFO@KATHRYNEVANS.NET
@THEREALKATHRYNENUNEZ
KATHRYN EVANS NUNEZ
@THEREALKATHRYNENUNEZ
Kathryn
I use social selling, speaking, and LinkedIn to
organically build a rapid-growing following of
over 30,000 professionals.
https://bookme.name/KathrynEvansNunez/lite/
strategy-call
Thank You!