Presentation for National Association of County Information Officers (NACIO) on 2/3/16. #SocialGov 2016: What You Need to Know

1. #SocialGov in 2016:
What You Need to Know
Organized by: National
Association of County
Information Officers
nacio.org
Presented by: Luke Stowe
@governmentSM
#NACIOwebinar

2. What We’ll Cover
✓ Established Platforms: New Updates/Features
✓ Emerging Platforms to Watch
✓ Predictions & Things to Consider
✓ Q&A

3. Established Platforms:
New Updates/Features

4. Facebook Continues to Dominate

5. Facebook Reactions Coming

6. UNCOOLFacebook Page Download Info
How can I download a copy of my Page?
If you're an admin, you can download a copy of your Page. The file includes:
- Posts, photos and videos shared on the Page by people who work on the Page
- A list of people who have roles on the Page
- A description of the Page's current settings
- Page Info from the About section
To download a copy of your Page:
- Click Settings at the top of your Page
- From General, click Download Page
- Click Download Page
- Click Get Started, then click Start Downloading

7. UNCOOLFacebook Customer Service Tools

8. Facebook Updates
✓ Live Video Now Used by Gov’t Agencies
✓ Expanding Targeting & Optimization Tools
✓ News Feed Algorithm Changes
✓ 360 Video (Curiosity Mars Rover)

9.  Not Official Yet; End of March
Launch Rumored
 Will There be a “More” Button?
 Impact for Government?
Twitter Floats 10,000
Character Tweet Limit

10.  Hearts & Emoji Responses
 Better Periscope Integration
 Crackdown on Abuse
 Promoted Tweets More Visible
 Increasing Use of Algorithms
 Moments
 Tumultuous Period for Twitter
UNCOOLMore Twitter Updates

11.  Significant Redesign in Late 2015
 Focus on Communities and Collections
 How will Agencies Use Google+ in 2016?
 Google+ Story from Social Media Today:
http://ow.ly/XTt9C (2/2/16)
UNCOOL
Google+ Redesign

12.  Testing Multiple Account Support
 Instagram Growth & Engagement Slowing
 Targeted Ads Becoming More Common
 Audio Embeds being Tested
 Many Agencies Happy with Instagram
UNCOOLInstagram Updates

13. Instagram Engagement

14.  400M Users; Over 14M Gov’t Workers
 Showcase Pages (Fire, Police, HR)
 Campaign Manager, Paid Job Postings,
Sponsored Updates
 LinkedIn Referral Traffic Growing (Pulse)
 LinkedIn Recruiting Strategy Government
Webcast: http://ow.ly/XU1hn
UNCOOLLinkedIn Updates

15. Emerging Platforms to Watch

16.  Snapchat Hits 7B Daily Video Views
 White House Adds Snapchat Account
 Reports of Improved Messaging and even
Calling Features Coming
 Live Stories During Breaking News
 Launched Own Political Show
UNCOOLSnapchat Updates

17.  FB Messenger Updates and what it Means for
Government (800M Users, Bots, Uber)
 WhatsApp Also Adding More Business Features
 Lines between Social and Messaging Apps
Continue to Blur
UNCOOLFB Messenger & WhatsApp

18. UNCOOLNew! Peach App
 Described as a Cross between
Twitter & Slack (iOS only)
 Wait and See for Government
 Wired video overview:
http://ow.ly/XANoE

19. UNCOOLOther Platforms to Consider
 Vine
 Nextdoor
 Medium
 Anonymous Apps: Yik Yak, Whisper,
Secret (K-12 & Higher Ed)

20. Predictions & Things to Consider

21. UNCOOLEmployee Advocacy Programs
 Sprout Social Bambu
 HootSuite Amplify
 City of Las Vegas Launched in 2015
(9 stories per user, 200%-300% Increase
in Shares and Brand Awareness)
 Community Ambassadors

22. UNCOOL
Social Advertising in Government

23.  Customer Service Gets Real
 Slack, Facebook @ Work for Government?
 Virtual & Augmented Reality
 Importance of Customization for Each Platform
 In App/Native Experience & Call to Actions
 Geolocation & Visual now in addition to Keywords
 What We Don’t Know?
UNCOOLMore Predictions

24.  Enable Two Factor Authentication
 Avoid Re-Using Passwords, Longer the Better
 Passcodes on All Phones with Gov’t Accounts
 Get Accounts Verified on Facebook, Twitter
 GSA Readiness, Recovery, Response: Social
Media Cyber-Vandalism Toolkit -
http://ow.ly/MikBt
UNCOOLSocial Media Security Tips

25. UNCOOL
Remember to Have Fun!

26. Government Social Media Conference
& Expo (GSMCON.com)
✓ First SocialGov Conference in U.S. for State &
Local Government Agencies
✓ 365 Attendees in 2015; 500 Expected in 2016
✓ Social Platforms, Vendors and SME’s from
Across the Country

27. Government Social Media
Organization (GSMO.org)
✓ First Dedicated Social Media Organization for
State & Local Public Sector Agencies
✓ SocialGov “Laboratory” of 100 Members
✓ Learn New Best Practices and Tactics
✓ #GSMCHAT Every other Thursday at 1pm PT

28. Thank you!
Q&A
#NACIOwebinar
@governmentSM
luke@governmentsocialmedia.com