Role of Social Media in Emergency Situations

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Presentation by Wojtek Gaweki from Esri at Esri European User Conference 2011

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Role of Social Media in Emergency Situations

  1. 1. Welcome #EUC11
  2. 2. Role of Social Media in Emergency SituationsWojtek GaweckiESRI
  3. 3. History of Modern Communication1877 – Telephone1969 – Internet1991 – First website1973 – Cell Phone2006– Twitter launchesYears it to took to reach an audience of 50 million: Radio 38 years TV 13 years Internet 4 years iPod 3 years Facebook 2 years Twitter 50 Million Tweets per day
  4. 4. Social Media Networking Validate yourself Endorsements as a  Thought Leader What we say Instant  Community feedback Forums Start Rumors Discussions &  Plant the seed Blogs Online Resources 50+ million users Events SIG Meetings Visual Open Group for  pictures,  100+ million videos Discussion Board,  200+ million users and Links
  5. 5. Social Media in Public Safety Service• Volunteered geographic information (VGI)• Citizen science or Citizen-as-a-sensor• Crowdsourcing• Prosourcing
  6. 6. Who is Using Social Media?•Law Enforcement •Crimes/Tips Traffic Management Warwickshire Police, UK •Accidents •Traffic •Public Information•Emergency Management •Public information •Damage assessment Crime Mapping - Slovenia Police •Safety advisories •Emergency notification •Evacuation routing •Weather alerts•Dispatchers •Date stamping pictures •Photographing incidents Analysis of Violence - Russia
  7. 7. A New Generation of Geo-Apps are Emerging CitySourced & The Omega Group CitySourced Creating Fun, Interesting and Useful Apps
  8. 8. Integrating Social Media Twitter Facebook
  9. 9. San Bruno, CA Explosion
  10. 10. 4 Mile Canyon Forest Fire (Colorado)
  11. 11. Weather EmergencyCity of Boston 2010
  12. 12. Investigative Assistance & Information
  13. 13. Oil Spill – 2010
  14. 14. New Zealand Earthquake Social Media
  15. 15. Haiti – 2010
  16. 16. Pakistan Floods - 2010
  17. 17. Tucson, AZ Shootings
  18. 18. Awarness
  19. 19. Analysis of Ushaidi Data – All Categories
  20. 20. Usahidi - Property Damage & Roads Affected
  21. 21. Japan earthquake
  22. 22. Sudan Referendum
  23. 23. Who’sTweeting?
  24. 24. ConcentratedMessages
  25. 25. Going Viral
  26. 26. Going Viral
  27. 27. Going Viral
  28. 28. Going Viral
  29. 29. TweetsPer Capita
  30. 30. TweetsPer Capita
  31. 31. Original Content
  32. 32. Re-tweets
  33. 33. Mass Media
  34. 34. Mass MediaConduits
  35. 35. Message Spread
  36. 36. Not always good
  37. 37. London, United Kingdom
  38. 38. Next steps
  39. 39. Lessons Learned in Social Media• By leveraging the crowd, volunteered reports and data can be used  effectively to optimize scarce resources to focus on the most significant  problems.• The proliferation of smart phones creates the possibility of a volunteer  sensor network. • Further evolution of crowdsourced technology and integration with   professional GIS can facilitate emergency response and routine data  collection efforts in the future.• This will raise a number of legal and policy challenges, including liability,  privacy, national security and intellectual property rights. http://spatiallaw.blogspot.com
  40. 40. Social Media, VGI, video, photos CriticalInfrastructure Terrorists Weapons Displaced persons Medical Major Emergencies Narcotics Data Fusion Events Organized crime With Geographic CyberGang Activity Money Attacks Intelligence Tracking Human Through A Map‐ Trafficking Pandemic Corruption CBRNE Threats centric Interface Attacks Insurgents Major Fires Emergency Management GlobalEmergencies
  41. 41. Looking Forward: Social Media • It’s how more and more people communicate and  get information. • How do you sift and sort through all of the  information?  Is there value in the information?  Is it  telling you something you didn’t know?   • Filter by geographic extent, keywords, time &  relevance. • The community and their cameras will almost  always beat your agency and the media to the  incident – leverage that power.
  42. 42. Thank you

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