3. Social Media is… Media used for social interaction or networking using open, accessible, internet-based applications that build on the foundations of Web 2.0 allowing for the creation and sharing of user generated content online.
4. Types of Social Networks Communication – Blogger, Facebook, Twitter Collaboration – Digg, Wordpress, Google Docs Multimedia – YouTube, Flick, Skype (Livecasting) Reviews and Opinions – Yelp, WikiAnswers Entertainment – Second Life, Sims Online Brand Monitoring – Statsit, Vocus - Kaplan and Haenlein - Business Horizons 2010 Location Based – Foursquare, Gowalla, Waze
5. Mobile 4.6 Billion users around the world 80% on GSM Next billion users are expected to have their first web experience on a phone Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users
6. Mobile is Driving Social Media Usage Mobile users spend almost twice as much time on social networks than PC users 240% Growth rate of Mobile Social Networking in the US and UK over the last year Social Networking is the number one mobile activity in most countries
7. Why? Cost Privacy Always on, Always with you Smaller Learning Curve Location services using GPS or LBS Mobile makes Social Media Instant!!!
8. The 800 Pound Gorilla 500+ million Users Twice as much engagement via mobile compared to web No.1 Mobile destination in the UK and many other countries SA one of the top 3 most active countries via mobile
9. “Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007” - eMarketer
10. Evolution or Revolution? “After the success of Internet-based social networks, doing the same thing in real life is the obvious next step”
12. Types of Mobile Social Networks Dating Service Group Texter Radar Geotagger Social Networker Media Sharing
13. The Big One Started in 2007 with mobile in its DNA Average 65 million tweets per day 70,000 Apps Post a photo, shorten a url, search for people to follow 300,000 New Users signing up each Day
15. The New Breed - Foursquare Leave tips on places for friends and check out what suggestions they leave Unlock badges and points depending on usage Become the mayor and get rewards for checking in more than anyone else
16. Relies on Bluetooth and GPS to let you know where your friends or other users are. Available in German, Italian, Spanish and English.
17. Mobile Social Networking in South Africa South Africa Facebook - No.1 MXiT - No.3 Blinko - No.10
18. Mobile Social Networking in Africa No.1 or No.2 in: Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania South Africa Facebook - No.1 MXiT - No.3 Blinko - No.10
19. Mobile Social Networking in Africa No.1 or No.2 in: Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania No.3 in: Libya and Ivory Coast South Africa Facebook - No.1 MXiT - No.3 Blinko - No.10
Social interaction media using internetBuilding on web 2.0All related to the sharing of user generated content
Kaplan and Haenlein – Business Horizons article 2010
Almost half of SA
Biggest in the world, Mobile is an extension of the web experienceTwitter next biggest, close on Facebook’s heelsSome say the App user experience is better than the webFacebook places is now a location service
Facebook – Mobile is an extension of the web experienceNew comers - Mobile IS the experience
Time – Send a message at your convenience, someone picks it up at theirsSpace – Making a Voice call
Traditional SMS dating/chat services – Get your words to the right people BBM, WhatsAPP, MXiT – Knows where you and your friends are WAZETag places with images and information – As close as possible to traditional social networking – Audio/Video version of group texter
Find trending topics190 million visitors per month, not all Tweeters, some just follow or use it as consumption media
Mobile is the only experienceMig33 – 40 million, MXiT – 19 million
“Gives you and your friends new ways of exploring your city”Dodgeball (Text Message based network), Uses SMS in the USA
No infrastructure – may be behind, but still interested in the same things - must be mobile – 2 Billion web users by end of 201065% of Europeans on the net, less than 10% of Africans – 8% of the world have broadbandKiva Micro lending – putting borrowers in touch with lenders
Web version released, mobi version in testAllows people to manage conversations across a range of social media platformsCo Developed with R-Labs – Addresses local problems around violence, drugs, depression and HIV Aids – Marlon Parker
Young woman at party. Doesn’t know anyone, but she has her phone. Accesses the profiles of a few people at the party, realizes that two are friends of friends. Not on her own anymore…
Entrepreneur at a convention, looking for new staff. Using his phone he finds 10 people who fit the bill, but only 2 who are looking to change jobs. One of them is 3 meters in front of him.At the end of the day, all the data he has browsed is downloaded to his laptop so he can follow up.
At a restaurant in Langebaan with friends – Tweeted, mentioning where he was – Someone at a Wedding at venue recognised the tweeterWas a Friend of a friend – Grant invited to the wedding.Got name – Facebook to see friends – LinkedIn to see job, foursquare to see where they are etc
UP to 56MbpsBlaiseAugero on Bling’s Augmented Reality – TED.comMatthew Buckland