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  1. 1. Social Media inPublic SafetyMicrosoft Worldwide PublicSafety Symposium (PSS)Tim Pippard, Director – Defense, Security and RiskMarch 14, 2012
  2. 2. Agenda• An evolving intelligence collection environment• Opportunities for public safety, law enforcement and intelligence• Case studies in practical use of social media• Collaborative tools and initiatives• Risks and analytical considerations Copyright © 2012 IHS Inc. 2
  3. 3. An evolving intelligence collection environment“Social media has emerged to be the first instance of communication about a crisis,trumping traditional first responders that included police, firefighters, EMT, and journalists” Federal Bureau of Investigation (FBI) Request for Information, February 2012 Traditional Collection Contemporary Collection • Focus on production of • “Living intelligence” and finished intelligence continuous problem-solving • Emphasis on coordination • Emphasis on collaboration • Based on a ‘need to know’ • Based on a ‘need to share’ • Requirements-driven • Objectives-driven • Single-sourced • Crowd-sourcedThe use of Facebook, Twitter, YouTube, and a host of other social networking platformsrepresents a paradigm shift in intelligence collection. These sources are now viewed byintelligence agencies as critical channels of information acquisitionCopyright © 2012 IHS Inc. 3
  4. 4. Opportunities Indicators and Warnings; Improve Leverage Public Support Situational Awareness• Social-media accelerated • Invisible Children video that • City of Manchester Police uprisings, unifying activists aims to generate an tweet all emergency calls in• Ability to rapidly assemble international effort to arrest 24hr period critical information that will LRA militant Joseph Kony • Designed to provide public allow users to quickly vet, • “Notoriety translates into with better sense of officer identify, and geo-locate public support. If people workload, and inform breaking events, incidents, know about his crimes, they judgments about police and emerging threats will unite to stop him” performance metricsArab Spring “Kony 2012” Police Tweets The absence of social media programs can create scenarios where emergency planners and intelligence officials may not understand the magnitude of the emergency or disaster they faceCopyright © 2012 IHS Inc. 4
  5. 5. Case studies in practical use of social media Crowd-sourcing in crisis situations • Technology allows text messages to be mapped by time and location • Developed in 2008 to track reports of ethnic violence in Kenya following the disputed presidential elections • Now used in crisis situations globally, including in Haiti after the January 2010 earthquake, and the Pakistan Floods in August 2010 Twitter and Iranian elections in June 2009 • Iranian government clamp down on foreign news outlets led international news networks to rely instead on information coming through new media sources, especially Twitter • The use of such social network tools credited with helping protestors organize gatherings, by using mobiles to disseminate times and locationsCopyright © 2012 IHS Inc. 5
  6. 6. Collaborative tools and initiatives The All Partners Access Network (APAN) The world’s first Massively Multiplayer Online Consultancy (MMOC) Provides for effective information exchange and collaboration between the United Wikistrat harnesses a network of subject- States Department of Defense (DOD) and matter experts via a patent-pending crowd- any external country, organization, agency sourcing methodology to provide real-time or individual to increase situational analysis of geopolitical and economic awareness, and establish pre-defined disruptions, forecasting and scenario communications channels, relationships models and information work flows © 2012 IHS Inc. 6
  7. 7. Risks and Analytical Considerations Security Considerations Analytical Considerations Location data and geo-tagging Accuracy and Reliability: citizen journalism Leaking of sensitive information Relevance: opinion over fact Volume: Twitter CEO – 1 billion tweets / 3 days If a soldier uploads a photo taken on his or hersmart phone to Facebook, they could broadcast the exact location of their unit. US and UK defense agencies have advised personnel to switch-off built-in geo-location servicesCopyright © 2012 IHS Inc. 7