Atlantic Conversations 4

1. social media Atlantic Conversations 4

2. intelligence & analytics software | research

3. about us Since 2008, MediaBadger has been providing clients around the world with actionable intelligence. We bring together our advanced search & analytics software with a collection of brilliant minds. The ﬁrm operates two consulting & research divisions; 1) Public Sector and 2) Business Sector. Some of our clients include;

4. methodology (extremely boring)

5. AI Engine (Sentiment/Demographics) Lexicon Ontology database database Analyst Team Veriﬁcation MS360 OSSIP (geo-location, inﬂuence Search Database authority, analytics) Report Compilation Packaging MS360 OSSIP Search Engine Backup Data Report Delivered to Client Consumer Search Engines News Media Social Media Local Newsgroups Global Forums Regional Social Networks Blogs Microblogs

6. digital data sources ๏ Blogs ๏ Newsgroups & Forums ๏ Social Networks (Facebook, FormSpring, LinkedIn, MySpace) ๏ Microblogs (Twitter, Plurk, Identi.ca) ๏ Online news media (Herald, CBC, Gleaner, Globe & Mail) ๏ Video & Image sites (YouTube, Break.com, Flickr, Picasa) ๏ Geo-Location Services (e.g. FourSquare, Yelp, GenieKnows)

7. a word on privacy & ethics ๏ PIPEDA is our guide (Personal Information Protection & Electronic Documentation Act) ๏ We do NOT collect personal information. Ever. ๏ We do NOT resell to third parties. Ever. ๏ We don’t really care about individuals (Yeah, you’re boring. Me too.) ๏ We DO look at Authority & Inﬂuence of people ๏ If you make it public, anyone can see it ๏ You should be aware of your privacy settings ๏ We do NOT work with political parties or activists

8. our vision “through understanding society & human relationships online, we can help ensure dialogue between citizens, business and government. improved dialogue through deeper understanding means less conﬂict.”

9. 1234 the stats

10. we’re digital consumers average time online 87% 2010: 15.5 84% have 2 PC’s in home 2011: 17.5 watch TV & online & high-speed web 590,000 48,000 650,000+ Atlantic Canadians Atlantic Canadians Use Facebook watched YouTube last month use LinkedIn Sources: Zanthus, Ipsos-Reid, StatsCan

11. stop thinking kids only!!

12. silver surfers

13. multiculturalism is alive and well in Atlantic Canada!

14. % of people with active proﬁles on platforms 67% 73% 21% 14% 80% 75% 32% 21% 41% 76%

15. social media channels by age group | Atlantic Canada

16. overall social media use by province n = 2,000 as representative sample

17. 60+ 3% 50-59 7% 18-29 40-49 Smartphone 31% 19% engagement by age group 30-39 41% n= 2,500 | % of Atlantic Canadians engaging in social media through smartphones in 2011

18. they are the 2%

19. news media preferences (Halifax) | ranked n=3,500 (mean average over 12 months)

20. seasonal social media engagement when Atlantic Canadians engage with social media

21. marketers and government...are you paying attention yet? 17% 20% topics that got us 11% talking 17% 12% 5% 11% 7%

22. inter-province engagement based on volume of conversation | Nova Scotia to Other Provinces

23. what interested us most in 2011? friends & family (70%) community (25%) brands (5%)

24. how we love to rate stuff...

25. business and social media blogging engagement compared

26. government engagement provincial governments municipal governments

27. what content do we share? photos video audio blog posts tweets

28. top online activities | Atlantic Canada

29. channels trends | ranked

30. civil society issues | nova scotia | ranked

31. federal political orientation | Atlantic Canada n = 7,000 (weighted by per capita)

32. other data ๏ Average age of Facebook user decreased from 47 to 44 (53-47 in ’09) ๏ Twitter median age stays steady at 42 (from 38 in ’09) ๏ New Brunswick continues to see largest provincial increase in social media use...we see this into 2012 ๏ Political and societal discussion increased 54% over 2010 and CAGR 8% over 2011 ๏ 72% of online commenters have an under graduate degree in 2010 and +4% in 2011 - people are smart!

33. what are we looking for in 2012? authenticity civil society brand value getting hyper-local creativity

34. emerging platforms for 2012-13 Mostly female Mostly male Mostly male images social currency technology mobile Mostly 14-25 Mostly 24-45 & video/images all content tablets mostly female low education mostly male higher education

35. music Hyper-Local Niche Networks in-network apps video activism trends 2012

36. | thanks | mediabadger.com full report: $995.00 + tax

Atlantic Conversations 4

Atlantic Conversations 4

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Atlantic Conversations 4