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Doug Tedder
Tedder Consulting LLC
December 5, 2017
dougtedder.com
 Shift from pipelines to
networks
 Shift from supply side
to demand side
 “Always on”
 “Value” not just
“activities”
Characteristics of the digital economy
Keys to the Digital Economy
 Differentiated customer
experience
 Measurable, impactful
business outcomes
 Value – for both the
customer and the
business
 Clear, transparent,
streamlined, data-
driven processes
Technology – specifically IT – has a critical
role in the digital economy
ITSM – as often found today
 Tools before business
goals and outcomes
 Missing links from IT
services to business
value chains
 Focused only on IT
operations
 Driven as a technology,
not business, initiative
Good ITSM provides a business
with a path through the digital
forest
 Helps align the organization
 Agreement on business value
 Identification of the right
measures
 Data-driven processes
 Leads to automation
opportunities
 Underpins how value flows
through the entire organization,
not just IT
Why good ITSM is so critical for digital
economy success
The ITSM perspective has to change
 IT must be seen as a
“capability”
 Clearly defined services
in terms of business
outcomes
 Shift to external
(“outside-in”) focus
 ITSM is not just an “IT
thing”
Finding the right path
Takeaway #1 – Simple Value Stream Mapping
Takeaway #2 – Customer Experience Maps
StageCustomer
Expectation
Customer
Need/
Interaction
FlowService
Oppfor
Impr
Customer Experience:
Takeaway #3 – Business-relevant Measures
Business Goals and
Objectives
Critical Success Factors
KPIs
Measures
Metrics
Doug Tedder
Principal Consultant, Tedder
Consulting LLC
doug@dougtedder.com
dougtedder
317 703-4075
Thank you

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The Importance of Good ITSM in the Digital Economy

  • 1. Doug Tedder Tedder Consulting LLC December 5, 2017 dougtedder.com
  • 2.  Shift from pipelines to networks  Shift from supply side to demand side  “Always on”  “Value” not just “activities” Characteristics of the digital economy
  • 3. Keys to the Digital Economy  Differentiated customer experience  Measurable, impactful business outcomes  Value – for both the customer and the business  Clear, transparent, streamlined, data- driven processes
  • 4. Technology – specifically IT – has a critical role in the digital economy
  • 5. ITSM – as often found today  Tools before business goals and outcomes  Missing links from IT services to business value chains  Focused only on IT operations  Driven as a technology, not business, initiative
  • 6. Good ITSM provides a business with a path through the digital forest  Helps align the organization  Agreement on business value  Identification of the right measures  Data-driven processes  Leads to automation opportunities  Underpins how value flows through the entire organization, not just IT Why good ITSM is so critical for digital economy success
  • 7. The ITSM perspective has to change  IT must be seen as a “capability”  Clearly defined services in terms of business outcomes  Shift to external (“outside-in”) focus  ITSM is not just an “IT thing”
  • 9. Takeaway #1 – Simple Value Stream Mapping
  • 10. Takeaway #2 – Customer Experience Maps StageCustomer Expectation Customer Need/ Interaction FlowService Oppfor Impr Customer Experience:
  • 11. Takeaway #3 – Business-relevant Measures Business Goals and Objectives Critical Success Factors KPIs Measures Metrics
  • 12. Doug Tedder Principal Consultant, Tedder Consulting LLC doug@dougtedder.com dougtedder 317 703-4075 Thank you