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Peter Tyreholt
Advisory Services, Cybercom
I love business models and
how new technology enables
radical change of industr...
Our journey today
 Historic of disruption through connectivity
 What is a business model and what will
autonomous capabi...
An autonomous system or machine
can independently change its behavior
in response to unanticipated events
to perform its i...
Disruption of business models through connectivity
Places
People
Things
Activities
?
?
~1994 ~2006 ~2013 ~2020?
If disruption is not just technical innovation,
but business model innovation!
What is a business model?
The Business Model Canvas
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
...
Autonomous impact on business models
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Reven...
Automotive industry
Autonomous driving
Human driving
Owning Sharing
Today Shared
economy
Owned
autonomy
Shared
autonomy
Pe...
Shared autonomy – what happens to the traditional OEM’s?
Key Partnerships Key Activities Value Propositions
Key Resources
...
Final remarks
 Autonomous capability is coming everywhere
 Continuously work with the business model
together with produ...
ptyreholt
https://se.linkedin.com/in/petertyreholt
Thank You!
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Autonomous the next enabler for business model disruption

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Speaking about autonomous capabilities which will fuel a new wave of business model innovation. In the end I use the automotive industry and self driving cars as an illustration.

Published in: Business
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Autonomous the next enabler for business model disruption

  1. 1. Peter Tyreholt Advisory Services, Cybercom I love business models and how new technology enables radical change of industries Autonomous – the next enabler for business model disruption
  2. 2. Our journey today  Historic of disruption through connectivity  What is a business model and what will autonomous capability do to it?  A stretch example looking at one industry
  3. 3. An autonomous system or machine can independently change its behavior in response to unanticipated events to perform its intended service.
  4. 4. Disruption of business models through connectivity Places People Things Activities ? ? ~1994 ~2006 ~2013 ~2020?
  5. 5. If disruption is not just technical innovation, but business model innovation! What is a business model?
  6. 6. The Business Model Canvas Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments www.businessmodelgeneration.com
  7. 7. Autonomous impact on business models Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments www.businessmodelgeneration.com Innovation in value Personal sale & support assistant More as a service The buyer and user will change New competences Less labor cost Apps, Machines & systems Less effort & time by the customer Higher cost Increased R&D cost with SW focus New technology partnerships Some partners are not needed anymore Quality 24/7/365 operation Instant delivery From self- serve to Assistant
  8. 8. Automotive industry Autonomous driving Human driving Owning Sharing Today Shared economy Owned autonomy Shared autonomy Personal mobility
  9. 9. Shared autonomy – what happens to the traditional OEM’s? Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments www.businessmodelgeneration.com From mass market to large fleets for personal mobility From dealers to large b2b sales Autonomous vehicles Large deals. One of or as a service From dealer network & Brand to Frame agreements Technology partner Google or Apple? From indirect/direct to no relationship with the user Much smaller market Uptime Proactive service R&D investment Professional Quality
  10. 10. Final remarks  Autonomous capability is coming everywhere  Continuously work with the business model together with product and technology innovation  Look for opportunities in time spent (unnecessary) by the customers
  11. 11. ptyreholt https://se.linkedin.com/in/petertyreholt Thank You!

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